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Principle Based Ethics

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Case 1
ETH301 Business Ethics
Trident University International
February 2015 Session

Marilyn Faulks

In this type of situation, it appears that one of the ethical principles that supports raising prices in the wake of natural disasters would be consequentialism. Consequentialism is a general approach to moral decision making based on the consequences of the action (Module TUI, 2015). This is due to the fact that raising prices in the wake of natural disasters results in a positive or beneficial outcome for the business owners, that have the right to increase the profitability of their business by any legal means at their disposal. One think that an ethical principle that is in opposition to raising prices in the wake of natural disasters would be utilitarianism, because raising prices in the wake of natural disasters would not provide the greatest good for all of those involved in the situation. This all due to the fact that, business owners would greatly benefit from raising the prices due to the fact that they will increase their profitability from the sales of their products, whereas the consumers would be detrimentally impacted by having to pay much more money for goods and services that they need at such a trying time. One also thinks that the Kantian ethical principles would be in opposition to raising prices in the wake of national disasters, because raising prices would not be motivated by good intentions in respect to helping individuals that are in dire straits, but would be motivated by greed, which is unethical although not illegal. Due to these factors, the price gouging that took place in similar situations such as Hurricane Katrina, the gulf oil spill, and the flooding in the Midwest, would be unethical business practices in many respects, and have minimal

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