BIS3587 – Principle of Electronic Commerce
REPORT
“Krua A-Roi’s Restaurant”

Table of Contents

I. Executive Summary II. Profile of the Business Organization i. Company Background ii. Business Model iii. Customer iv. Supplier III. Company Analysis (SWOT) IV. Industry Analysis V. Reasons for Going Online VI. Online Business Model Selection VII. Technological Approach v. Marketplace Infrastructure vi. Security Procedure VIII. Impact of E-Commerce vii. Organization * Structure * Business Operations * Marketing Mix * Product * Price * Place * Promotion viii. Organization Relationship and Behavior * Customer * Supplier IX. Conclusion and Recommendation X. References XI. Appendix

I. Executive Summary
The internet has created a new useful economic ecosystem, the E-commerce, and it has been developing and growing for the past decade. It has become the main stream of the world, which provides a quicker and more convenient way of sharing and exchanging ideas, goods and services, both regionally and globally. In the past decade, many new startup e-commerce companies have ruled the market share from the retailers and service providers. As old retailers continue to recess in their market share to the e-commerce, their revenues, operating margins and profits also declines.
Internet penetration rates have a great impact on e-commerce growth rates. More than 90% of the present world has access to the internet and hence, e-commerce. Reduced internet surfing charges, internet technology development covering expanded bandwidth, and increased speeds & reliability could make e-commerce available to a large pool of emerging market consumers.
The advantages of e-commerce,