...BACKGROUND AND PROBLEM DEFINITION Goodyear is the second largest producer of tires in the world. Sears made a proposal to carry one of the company’s popular brands of tires, the Eagle brand. Goodyear declined the proposal in 1989 but due to decline in market share and change in management, the company is giving the proposal a second thought. The company needs to decide whether to accept the proposal and have the Eagle brand sold in Sears or decline the offer and remain the status quo and have the tires sold only through company-owned service centers and franchised dealers. MARKET AND INDUSTRY ANALYSIS The tire industry is global and the tires produced in 1991 were about 850 million. Three largest tire manufacturers account for 60 percent of all tires sold worldwide. They are Group Michelin, Goodyear, and Bridgestone Corporation. The industry has two end-use market; the original equipment tire market (around 25 to 30 percent) and the replacement tire market (around 70 to 75 percent). Major tire manufacturers build their brand name with strong wholesale and retail dealer relationships. Goodyear’s sales in replacement tires is directly affected by the average mileage driven per vehicle. The more people drive, the better the sales of replacement tires. Consumers are very price sensitive and most likely do not know much about tires. The buyers usually take recommendations from the dealer and are not loyal to a brand. Adding retail outlets is giving Goodyear a chance to increase...
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...Creating a Successful RFP (Request for Proposal) Assignment Advanced Topics in Networking NETW471 Week 4 (DUE) Request for Proposal Throughout this course and the Information Technology/Telecommunications arena you may or may not work in, the concept of a “RFP” will be raised. Using the Course Lecture, the Internet, your textbook, our Thread Discussions and the many Telecommunications industry magazines on this topic, create a “RFP” on the technology you have selected. Write a 2-3 page (minimum) RFP, utilizing most or all the elements of a good RFP (ex. Solicitation Planning, Vendor Selection, and Evaluating the Proposal) and describing the technology you have selected . Please include a cover page (does not count towards the 2 to 3 page minimum). Please use the course lecture this week which describes fully the different aspects of a good RFP. Please also check our Webliography which gives you a list of industry magazines that provide examples of RFPs submitted on different technologies Point Value (towards final grade)== 60 Points Submission Instructions: Click on the “Dropbox” tab at the top of your screen and place the assignment in the “Week4:RFP” dropbasket. Grading RUBRIC for Request for Proposal (RFP) Grade Value Gradable Elements/Assessments for RFP High Value (50-60) points Research: Student’s paper was well researched and involved thoughtful and detailed analysis Identification/Use of Terms: Student clearly identified/spotted...
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...Marketing Management ! ! Dr. João Borges Assunção Eng. Natércia Trindade ! ! ! ! Brannigan Foods Strategic Marketing Planning for the Soup Division ! ! Brannigan Foods Soup Division is a 100 year old company with mature products which account for 40% of the whole soup market and it is the most significant division of the Brannigan Foods group. The most important category is the RTE soups which account for 78% of total sales. (Exhibit 2) Other products include Low sodium RTE “Heart Healthy”, dry soups and mixes and private label and Annabelle’s fast and simply. Annabelle’s was a soup company acquired 5 years ago in order to add healthier sups, dry soups and fast to the company’s portfolio, a growing trend in the market. In terms of costumer perception of Brannigan comparing with competition, Brannigan’s falls behind in the following: - Health trends - Diet claims - Convenience offerings - Flavors-especially popular regional ones - Seasonal products outside cold weather ! Retailers perceive Brannigan to be: -Category leader -not innovative -less profitable than store brands and competition ! Over the past 3 years the results of the division have been decreasing and there are several reasons behind this: - The whole soup industry has been declining for several years. The Lisbon MBA Class 2014 Ana Amaral 1 Marketing Management - The largest and most loyal segment of soup consumers, the baby boomers, which account for 20% of American population and are the main target...
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...Information Systems Proposal Vinyls N’ Such Tyrone Bigsby Table of Contents: Summary and Outline Chapter One: Transaction Processing Systems Chapter Two: Office Support Systems Chapter Three: Management Information Systems Chapter Four: Decision Support Systems Chapter Five: Executive Support Systems Summary In this business proposal, I will describe five different types of information systems so that my partner has a better understanding of the information systems and what it does for our business. In this business, with it being retail, there are very important things to consider. For example, we must stick to a budget and I feel as if the decision support system will work as our “what-if” analysis of any changes in the budget. Also, we will need a checkout point-of-sale terminal and the transaction processing system will process transaction data from business events. The other three information systems I will cover are management support system, executive support system and office support system. 1) Chapter One: Transaction Processing Systems a) Function-processes transaction data from business events i) Examples ii) Pros-provides point-of-sale terminal iii) Cons-these types of terminals can crash 2) Chapter Two: Office Support Systems a) Function-supports daily work activities of groups and individuals i) Examples ii) Pros-provides structure iii) Cons-purchasing the software...
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...top quality catches. What parts of Neptune’s business will be affected if Neptune introduces a new brand (“Neptune Silver”)? The introduction of Neptune Gold will affect sales. Neptune Silver will create in increase in sales and flows. One potential hazard is the cannibalization of its own brand Neptune Gold. What is Rita Sanchez’ proposal? Why is this reasonable proposal from Neptune’s head of sales? Rita Sanchez is the head of Sales for Neptune. Rita initially suggested a 50% reduction in price to get rid of Neptune’s excess inventory. As the head of sales, it seems reasonable for her because the decrease in price, in the short term, would increase sales and cash flow. Rita also suggested creating a mass-market bran d called Neptune Silver. Again, as the head of sales, it makes sense for Rita because this would expand the market and increase product sales. What are Jim Hargrove’s objections to Rita Sanchez’ proposal? Why are these reasonable objections from Neptune’s head of marketing? Jim Hargrove is the marketing director for Neptune. As the marketing director, Jim’s strong objections to Rita’s proposal are understandable. The drastic cut in prices can damage the company’s brand of providing “The Best Seafood on the Water Planet” in the long run. Jim is opposed to Neptune Silver because it could potentially cannibalize Neptune...
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...1) Comprehensive Classroom Technology Plan 2) Reflection Essay Specific Performance/Task(s) Select and implement appropriate technology and resources. (APTS 3.11) Select and use research-based strategies to engage learners. (APTS 3.12) Relevancy of Task to Teacher Candidate Demonstrate the effective use of technology to foster active inquiry, promote collaboration, and support interaction in the classroom. Assessment: Student Prompts/Teacher Directions Comprehensive Classroom Technology Plan (e-Portfolio Assignment) In Modules 2-6 you will be drafting the component parts of a Comprehensive Classroom Technology Plan for use in a 21st century classroom. The Comprehensive Classroom Technology Plan will include the sections listed below. Drafts of these sections will be submitted throughout the course for instructor feedback and will be revised for inclusion in the Benchmark Assessment, due in Module 7. A Reflection Essay will also be prepared to accompany the plan. The plan is composed of the following components: * Section One: Mission and Vision Statement * Section Two: Communications Plan * Section Three: Integrating Instructional Technology * Section Four: Software to Support Assessment * Section Five: Technology Ethics in the Classroom * Conclusion * Section One: Mission and Vision Statement 1) Review “Overview: Framework for 21st Century Learning,” a required reading for Module 2, to gain a sense...
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...Contracts…………………...........................……………………………… 3 The Greenleaf Manufacturing Proposal Analysis …………………………………………. 3 The Sunrise Ltd Proposal Analysis......................…………………………………………. 4 The Groupo Embraco Proposal Analysis.......................…………………………………. 4 Pros & Cons ...……………………………...........................................................………. 5 Domestic Sourcing……………………...........................................................………. 5 Foreign Sourcing…….......………………...........................................................………. 6 Contract Liability... …………………………………………………………..………... 7 Conclusion………………………………………………………………….…………... 8 Introduction Gloria’s business is going global and many decisions need to be made in order for her to fulfill her clientele’s needs. She needs to make decisions that make sense for her and her business. We will start by providing the definition of contracts and offers in our textbook, so we can have a clear idea of what we are about to discuss next. We will explore and analyze 3 different scenarios or proposals to suggest Gloria which one makes more sense for her business and her clients. Having the opportunity to expand her business and take it to the next level is definitively a situation that needs to be thought thru taking in considerations the how each of the following proposals is financially the best for her company. Greenleaf Manufacturing, Sunrise Ltd...
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...I. Background of the Study The company is engaged in manufacturing business. The company is currently uses absorption costing. In early August, it had a new marketing vice president in the name of Terry Silver and found the July’s Financial Statement as puzzling and asking why the company is not using variable costing. II. Problem Statement 1. Critique the various pros and cons of the variable costing proposal that were presented in the meeting. What arguments would you add? 2. Should Landau adopt variable costing for its monthly income statements? III. Objectives 1. To cite and evaluate the pros and cons of Absorption Costing versus Variable Costing 2. To evaluate the usage of Absorption Costing versus Variable Costing 3. To adapt an accurate costing system that would depict the monthly income statement of Landau Company IV. Areas of Consideration The Financial Statements of Landau Company was examined to show the application of Absorption Costing and Variable Costing as well as the pros and cons of it usage. PROS | CONS | Terry Silver doesn't understand income changes in absorption costing attributable solely to production volume changes. To mc, this is an important reason to consider seriously the introduction of variable costing for monthly management reports. | Marketing will underprice products if only the variable cast per unit is emphasized. | It eliminates time-consuming and argumentative fixed overhead allocations...
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...works. Explain some of the main pros and cons in the debate about whether to keep or abolish the current Electoral College process. Also explain one proposal to change how the system works without formally abolishing it. Evaluate the various arguments and the proposal. Include at least two perspectives in your assessment: According the New York Times (2008) Electoral College 101, in America how the system works in electing our commander and chief, is generally the Electoral College was created by the founding fathers and most that doubt direct democracy because they didn’t believe that the President and Vice President should be elected directly by the people and congress. The Electoral College includes 538 electors from 50 states, and the state capital calls the electors. The electors according to the constitution are responsible for electing the President and Vice President of the United States. A majority is required of 270 to win of the 538 electoral votes is needed to elect our President. The majority of the time the electors cast their votes for candidates receiving the majority votes in that particular state. Electoral votes are primarily based on the number of senators and representatives. Article II of our constitution sets guidelines on how our President should be elected and how often it states” the president “"shall hold office during the term of four years." The season begins in January for those running for presidency, as early as 2 years prior to national elections...
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...the Industry Prices Pros * Easy to understand for the consumers (same pricing structure as rest of the industry). * Reduced budget for advertising (not selling anything really “new”). Cons * Hard to distinct from the competitors (not selling anything really “new”). * Virgin Extras and fewer hidden fees might not be enough to make a consumer shift to the new brand. Option 2: Price below the Competition Pros * Easy to understand for the consumers (same pricing structure as rest of the industry). * Reduced budget for advertising (not selling anything really “new”). * Cheaper off-peak rates could differentiate Virgin from the rest of the industry. Cons * Virgin Extras and fewer hidden fees might not be enough to make a consumer shift to the new brand. * Less margins and lower earnings than the rest of the industry. * The industry can adjust their prices to compete. Option 3: A Whole New Plan Pros * Market penetration in the targeted segment (youth) is 25% (50% in the rest). * Industry is not very much interested in the targeted segment. * Virgin Extras might be interesting (very differentiated proposal) Cons * Targeted Market (youth) with limited expenditure capacity. * High risk of churn among the youth. * Less margins and lower earnings than the rest of the industry. Study of the LTV (refer to spreadsheet) * The industry has high LTV for postpaid contracts: $646.50. Virgin proposal has a lower LTV which...
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...while maintaining the ‘coffee ‘ experience Starbucks is known for. Immediate issues 1. MacDonald is petitioning for a contract to serve Starbucks coffee. Mr. Howard is sceptical that granting this contract will dilute the brand image of Starbucks. While this can boost revenue in the shorter term, this can also lead to loss in clientele and reputation. Should Mr. Howard agree to the proposal? 2. Starbucks has a goal of having 2000 stores by the year 2000. The number of ‘A’ sites in market has decreased and the task of “street sniffers” is becoming increasingly difficult. The immediate challenge is to expand in different regions of the city. Should he put laser focus on Doppio strategy ? Basic Issues 1. Given Mr Howard’s bad experience at the University store , Starbucks needs to take an active look at the speciality agreements with retailers , restaurants and service providers. They are a big source of revenue generation but any compromise either on the coffee quality or coffee ‘experience’ could lead to loss in clientele, loss of brand and a hard earned niche market segment. 2. The regional competitors such as Second Cup in Canada and Best coffee in Seattle are eating the Starbuck’s share due to their strong local markets. The brand image of Starbucks is not concretely defined and it is some- where languishing between a national brand and a local brand. 3. Baristas are an important element of Starbucks coffee experience. With aggressive growth plans in the...
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...The Henry Tam case is in the course packet. Make sure to pay attention to both the case text and the exhibits when you prepare your analysis. 90% of the score will be based on content, as discussed in the critical thinking grading rubric. 10% will be based on style. While it will be okay to fill in the table below with bullet points, each bullet point should be a full sentence. The analysis should be comprehensive, yet concise; there is no minimum or maximum word count. Grammatical and spelling errors will lower your style score. Total value: 22 points. 1A. Please analyze the opportunity: Customer value 1. Who is end user and purchaser/decider? Is this a Pro or con and why? The target market is something the team struggles with throughout the case. The students (Henry and Dana) believe the ideal market is the education market (i.e. elementary school aged children), however the founders believed they should be going after the entertainment market (i.e. junior high and above). Both have sound reasoning for their opinions; however I tend to side with the students that the best approach in the beginning would be to go after the education market because of the inherent benefits available. I will be answering the questions based on the standpoint their target market is the education market. In the education market, the end user would be younger children (elementary school aged children) with the decision maker being their parent or their music teacher...
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...government, then you will complete the assignment as if you are a government employee (or military personnel) receiving the proposal from the contractor. If you select contractor, then you will complete the assignment as if you are a contractor employee submitting a proposal to the government. Write a four to six (4-6) page paper in which you: 1. Examine the types of contracts and performance-based acquisition. Select the type of contract you would like to use for the vehicle purchase. (Dr. Vic’s Tips: This assignment is very close to the Db for Week 3, so I will offer similar tips and hints: You will also want to review Feldman, Ch. 16 and Compton Ch. 6. You will need to list, define, discuss and provide examples of the main three offered within the article: Fixed-Price, Cost-Reimbursement, Time-and-Materials (T&M), AND the two offered within Compton p.p. 66-70: Letter Contracts and Indefinite Delivery Contracts – this is a graduate level class…I will be looking for you to discuss all five! Please do so! Please include research from both of our textbooks [interpret, cite and reference]). For Performance-based acquisition, [Compton Ch. 7] you can also use information from your Week 3 DB as well). Finally, as the question requires, select and explain, the best type of contracts for the trucks and cars for DHS). 2. Evaluate the pros and cons of sealed bidding contracts and...
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...Interoffice Memo Date: 7/2/2013 To: Ronald Burns From: 001-78-2434 Subject: JanMar’s Coatings, Inc. Recommendation Company’s Situation The problem that we discussed in our last board meeting dealt with deciding where and how to execute corporate marketing efforts for the year 2005 among the various architectural paint coatings market in the southwestern United States. Industry Background The architectural coatings industry is a mature market that estimates to be a $12 billion dollar industry with 1 to 2 percent annual growth rate which accounts for 43 percent of the total industry dollar sales. About 50 percent of architectural coatings dollar sales are brought in by do-it-yourself (DIY) painters’ purchases. Professional painters’ purchases are accounted for about 25 percent of the dollar sales. The rest comes from the government, export, and contractor sales. Furthermore, there are three main types of distributors: mass merchandisers and home improvement centers (50%), special paint stores (36%), and hardware stores and lumberyards (14%). Company Background Our company markets to over 50 counties in Texas, Oklahoma, New Mexico, and Louisiana from its headquarters in Dallas, Texas. The major service area is in the 11 county Dallas-Fort Worth (DFW) metropolitan area. Our company is made up of two market segment areas, Dallas Fort Worth and Non-Dallas Fort Worth. The sales volume of architectural paint and products sold in our company’s 50 county service areas was $80...
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...Quality Metal Service Center Group 2 Araojo, Oscar Jan Asis, Alvin Magboo, Mike Raniel Manzano, Krystele Ann Peralta, Diana Marie Rodriguez, Jerelleen EXECUTIVE SUMMARY Quality Metal Service Center has shown its resilience in the industry through its century old existence banking on industry knowledge and high quality products. The company is doing well and would like to maximize its potentials by looking into its control system. Analysis has shown that potentially profitable projects may not be pushed through due to some inefficiencies in their performance evaluation and incentives system. The company is currently using ROA as the sole criterion of evaluation. However, ROA will be lower on companies with newer assets that those with older ones. This will lead managers to reject proposals of new projects with large capital outlay. The Economic Value Added is a more appropriate measure in this situation. In light of the application of the EVA, the issue with the Columbus District manager will be resolved, and the proposed project should be accepted. INDUSTRY ANALYSIS The Metal Distribution Industry is highly competitive and fragmented industry which composed of fewer companies because of the high costs of establishing and maintaining this kind of business. It is on its mature stage that improved efficiency on production is the priority in order to beat the competitors in the industry. End users still have different needs which are unmet by the market players...
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