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Problems of a Company

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Submitted By zainunabubakar
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Problem * Competition on the same industry
There are two types of competitions that Hup Seng Industries Berhad faced. They are direct competition and indirect competition. Direct competition exists where organizations produce similar products that appeal to the same group of consumers while indirect competitions exists when businesses that offer slightly different products and services, but target the same group of customers with the goal of satisfying the same need. These are sometimes also known as substitutes. Nowadays there are many company that offer products that similar to the products offered by Hup Seng Industries Berhad. For instance, this company has a direct competition with the Hwa Tai Industries Berhad, Julie’s Biscuit and Munchy’s. These three brands are very well-known and focus on the same group of customers as Hup Seng Industries Berhad. As we know, people need foods every day and they have to choose among the products offered on market. Customers will likely consider a variety of price points, locations, service levels, and product features when deciding to buy foods. However, not all customers will choose the same combination of those options, and that is essentially why competition exists. This competition helps to drive down the profit that such firms can make.
There are many indirect competitors for Hup Seng Industries Berhad. Almost all businesses face some sort of indirect competition. This is because there are a lot of brands that offered foods in the market. For example, a customer creates a need to consume foods for breakfast. The customer may choose bread or pick up frozen foods from the grocery store. Both of these products are very different from each other but they compete indirectly because they all satisfy customer needs.

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