...In the current time I believe that people can’t imaging their life without mobile phone. Surrounding us with technologies and telecommunication service are helping people to live their life more convenient and luxury in order. Nowadays, there are many mobile phone companies in the market. There are companies that been success and failure at the same time. The technology sector has changed and developed many new-featured phone to fulfill the need of buyers. Definitely, from the research the number of mobile phone users reaches more than 1 billion marks. The competitors are the key to force the participants to develop and increasing their percentage in the global market share and undeniably, the company name Nokia is one of the remarkable firms in this industry. Therefore, this report will be discuss about Nokia and provide you the information as well as opinions to complete the question above. In the next paragraph, there will be consisting of how did the owners start their company. In this section, it will be a brief detail of how the company had started and background of its company. Some of the information will be based on the past of the company, which is not directly related to the Nokia Telecommunication Company, but it will provide you a summary of how Nokia Telecommunication Company established. Nokia got its start in 1865, when Fredrik Idestam established a paper mill on the banks of the Nokianvirta River, Finland. Afterward, in the year 1871 Idestam teamed up with his...
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...hat: virgin mobile recuit students as maketers who work on promotion. But students lack of promotion experience, they are not exper promoter. Virgin mobile and other mobile operators think students are the largest market in the industry competition, but its difficult to market to students because they are hard to reach and they are cynical about sales pitch. Virgin mobile decide recuit students as their promoter,but it is problem that how to identify student markers with brilliant ideas and good selling skills. Red Hat: 1.Virgin Mobile phone operator worried about the fierce competition. 2.Virgin Mobile phone operator hopeful promote the brand to students and open the large students market. 3.Virgin Mobile phone operator expected winning a large market share in the student market. 4.The students hated to promotes sales. 5.Students satisfied with mobile phone can be convenient to contact. White Hat: 1.Virgin Mobile is a phone operator in UK. 2.Now,Strong competition between mobile phone operators. 3.Great potential in student market,such as UK,there are 2.5 million students in this place,and 96 percent of them own a mobile phone. 4.Student market are hard to promote and students are cynical about sales pitch. 5.Virgin Mobile has decided to work on promotional campaigns in the campus,in order to promote the brand to students. Blue hat: Virgin mobile think student market has most potential than other market and decided to entry the student market with brilliant idea or good selling skills...
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...world’s leading mobile phone maker. Established in 1865, its principal products are mobile phones and portable IT devices. It also offers internet services such as games, music, media and applications through its Ovi platform. Ever since the revolution of Apple entering the phone market accompanied with the fast changing trend of smartphones, Nokia has since lagged behind. Nokia wish to examine and understand their target market more closely to aid in their management decisions and enhance business development. Management decision problem translated to research questions The decision problem identified were the change in consumers’ preferences and trend, the perception and positioning of Nokia in the mind of consumers and is Nokia mobile phone still in demand? From the decision problems identified from the brief were translated into research areas and then questions evident in the questionnaires. Changes in target market group demographics: what are the target market demographics? This forms into the demographic section, such as age, gender, monthly income, etc. Shifts in product preferences: what do consumers look out for when purchasing a mobile phone and what they want out of Nokia’s mobile phone which could meet their needs and expectations? Choosing 5 “must have” features in a mobile phone and factors influencing consumers’ purchasing decision. Brand perception: how consumers perceive, feel or think about Nokia as a brand, the range of mobile phones and how is...
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...electronic manufacturing companies in the world. This is a Korean conglomerate business. Their mobile phone manufacturing holds the number one position according to the sales unit as at third quarter in 2013 (Gartner Inc. 2013). Samsung mobile have both Smartphone’s as well as featured phones. Samsung Smartphone leads the Smartphone sectors as well holding 32.1% market share. Their main competitors are Apple in Smartphone and Nokia in featured phones. Samsung Mobile highly trusts on innovations and they have introduced many innovative ideas to the mobile phone users. Their latest innovation is the Galaxy Round, a Smartphone with a curve screen. The business philosophy of Samsung Corporation is very simple and their goals include creating the best products and services and contributing the society. Purpose of the Study Customer of mobile communication largely looked for new applications to match their demand for high data range, complex applications and switch between complex network solutions. Mobile phone manufacturers are highly investing their money on research and development activities, human knowledge and creativity and intellectual assets to develop innovative solutions to enhance consumers’ expectations competitively. They have experienced that consumers always prefer new product designs with innovative ideas. Therefore, investigation of the impact of innovations on the market share will be a vital aspect of the organization because this will enable them to effective utilization...
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...is licensed under the Creative Commons Attribution International License (CC BY). http://creativecommons.org/licenses/by/4.0/ Abstract Nokia was a synonym for the mobile phone industry for a long time; however, when it came into the era of smart phones, the former leader was under an awkward situation. Nokia sold its mobile phone business to Microsoft on September 3, 2013. A company following Kodak with the legendary color failed in the impact of the new technology revolution. This was a typical case of the subversion of an industry; therefore, the author believed that it was necessary to analyze the process. This paper studied Nokia’s decline mainly from the three parts. First of all, looking back Nokia’s development process from the glory to the decline, it can be divided into three stages: the transition period, the peak period and the decline period, followed by analyzing the reasons of its decline from three parts: Nokia executives’ grasp for the market, the company’s business strategy and business cooperation, and finally analyzing its inspiration for modern enterprises from the marketing perspective. Keywords Nokia, Market Grasp, Operational Tactic, Cooperation 1. Introduction Nokia, the leader of mobile phone industry, was acquired by Microsoft in September 2013. Nokia’s mobile phone business would be owned...
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...1 | P a g e State of the Mobile Nation Switching Attitudes and Behaviours of Mobile Phone Service Providers in Australia Final Report Dr David Gray Dr Steven D’Alessandro Dr Leanne Carter Macquarie University Department of Marketing and Management. March, 20122 | P a g e Table of Contents Executive Summary...........................................................................................6 (i) Introduction ..........................................................................................6 (ii) Objectives of the research ....................................................................6 (iii) Methodology ........................................................................................6 (iv) Key findings .........................................................................................6 (a) The performance of the mobile phone services market..........6 (b) Switching behaviour and savings achieved.............................7 (c) Consumer satisfaction with mobile carriers .............................7 (d) Major reasons for switching carriers.........................................7 (e) Switching costs..........................................................................8 (f) The role of inertia in limiting switching......................................8 (g) The reasons for not switching...................................................8 (h) Bill shock....................................................................
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...an in-depth analyst of it Cell Phone Company. It was losing in the marketing department due to the success of the Android. Under new management, the company started on a new venture to adopt Microsoft’s new unproven Window phones. It was going to be the primary operational system for the company. The market reacted poorly, and the company share price took a 14 percent dive as according to the company fourth quarter earnings report (nokia.com). To improve on their down fall, Nokia have to be able to compete with the rest of the big cell companies. To do this, they must adopt an alternate smartphone mobile operating system to get Nokia back on the right track. Nokia needs to conduct a Strength, Weakness, Opportunity and Threat analysis to ensure that they continue to stay afloat. By improving on their existing cell phone company and expanding their old style then they will be able to hang with the other big companies. Synopsis (Background) of the Situation Nokia is a Finland base company that had the hand on the market until the new cells phones came into play. The new leader of the company is Stephen Elop, which came over from Microsoft, to improve the company. Elop compared Nokia to man standing on a “burning oil platform” needing to take a bold and brave step quickly to survive. This statement made users, developers and industry observes critical of what they he was trying to prove. Nokia has many ventures in luxury phone that keep the company making millions...
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...University of Greenwich ASSIGNMENT SUBMISSION COVER SHEET SUBJECT CODE : BUSI 1150 SUBJECT TITLE : E-Logistics and International Supply Chain Management PROGRAMME : UOG-MBA UOG ID : 000858488 NAME : XING JIE LECTURER’S NAME : Mr. Sugendran LEARNING CENTRE : SEGi COLLEGE KUALA LUMPUR SUBMISSION DATA : 06/05/2015 目录 1.0 Introduction 2 1.1 Supply Chain 2 1.2 Risk 2 1.21 Internal Risk 3 1.22 External Risk 3 1.23 Bullwhip Effect 4 2.0 company 4 3.0 Growth 5 4.0 Supply chain in the business 6 4.1 Operate Scope 7 4.2 Marketing model 8 4.3 Procurement model 8 4.4 Production Mode 9 4.5 Inventory management model 10 4.6 Delivery Mode 10 5.0 company supply chain of risk and uncertainly 11 5.1 Internal 11 5.2 External 12 6.0 overcome the risk 12 6.1 SWOT 12 6.11 Strengths 12 6.12 Weakness 14 6.13 opportunity 14 6.14 threat 15 6.2 solution based 16 7.0 conclusion 16 8.0 Reference 17 1.0 Introduction 1.1 Supply Chain Supply chain is entire network of entities that is the production and distribution process involved raw material suppliers, manufacturers, distributors, retailers and ultimately consumers connect upstream and downstream members of the network structure. Supply chain like a leafy tree, Production business is the roots, is the main bar of the main agents, distributors are branches and trees and Ilex green leaves safflower is the end user. Raw material suppliers...
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...Introduction 4 Mobile phone industry in India 4 Nokia in India 5 Nokia distribution structure in India 6 Role of Channel Partners 8 Margins at each level 10 Distributors Coverage Plan 11 Infrastructure required by distributor 11 Support provided by the company to the distributor 13 Credit/ Payment terms 14 Major Problems Faced by the distributors 14 Major Points of conflict 15 Major Problems/ Issues identified 16 Recommendations 17 Refrences 18 People Contacted 19 Terms and Abbreviations used Nokia - Nokia India Pvt. Ltd. RDSS – Redistribution Stockist Supplier HCLI – HCL Infosystems Dealers – Mobile phone retailers rajesh Introduction Integral part of 4P’s f marketing mix is ‘place’. Having a great product is useless till its made available to potential customers at right places and at right time. Considering a country like India with not only a large but also economically, climatically and socially diverse landscape to be covered amplifies the problem manifolds. A distribution network for products rises above importance levels to become bare necessity for the existence of any company. The success of the channel design depends upon the reach and efficiency of the network any organization develops and maintains and ease with which any potential customer is able to find the product. Efficiency of the distribution cost and type of channel partners form and integral part of this. Mobile phone industry in India The mobile phones industry made...
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... 1. What benefits does mobile banking provide to consumers? Why haven’t more many consumers adopted mobile banking yet? The first benefit the mobile banking offers is that you can use the bank service at any time. When you are traveling, you may not have access to a bank of ATM machine. However, if you have a cell phone, you may be able to set up mobile access for your bank account so that you can check your balance and transfer funds while on the road. Account security is another key benefit for mobile banking. While you are making transactions in business trip, you can also check your bank account on your cell phone for unauthorized transactions. To avoid that when you are getting home from a long trip, you discover that may have been a victim of fraud. Paying bills are the third feature of benefit. In current working environment, people are busy at work during the weekday, and therefore they may not have chance to handle their bills. Mobile banking offers a platform to access your bank account to pay your bills, such as utilities, credit card payments, and auto insurance. The last feature of benefit is that mobile banking offer complete security. People may wonder that what if cell phone is lost or have been stolen, the mobile banking will not as attractive as it should be. Thus, mobile banking encrypts your information, and adds more security on your account, which the service must be set up from a computer. Moreover, the phone can only store limited...
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...is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. China is a big market; the mobile phone industry in China develops very fast. By 2008, the Chinese mobile phone users has reached nearly 400 million, China became the world's largest mobile phone market. OPPO mobile phones as a part of Chinese domestic mobile phone brand grow up together with the cause of China's communication. Introduction: Guang Dong OPPO Mobile Telecommunications corp. OPPO Company is from Dongguan, the pearl mobile communication co., LTD changed its name, 2 at the end of 2009 the company completed name change procedures. Dongguan, the pearl mobile communication co., LTD., formerly known as Dongguan Shengming electronic co., LTD., founded in April 2003, in 2007 changed its name to April Dongguan, the pearl mobile communication co., LTD. OPPO in 2008 launched a music cell phone products, because of its strong quality, get the consistent high praise and love music enthusiasts. In the birth of the world's first APE/FLAC hard to decode music phone T5 and the world's first Real networks Company authorized RMVB/RM hard decoding multimedia mobile phone T9. Situational analysis: SWOT analysis is a structured planning method used to evaluate the Strengths, Weaknesses, Opportunities,...
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...( Nokia: Three Big Problems, 2012) Nokia’s Net Cash went down 24% in one year. From page 5 of the earnings Release: “Year-on-year, net cash and other liquid assets decreased. ‘The company’s prospects in both phone categories don’t look stellar. And bad things happen to cash when the market loses confidence in a company’s future: vendors want to be paid more quickly, customers become more hesitant, all precipitating a crisis’( Nokia: Three Big Problems, 2012) 2 System defects Nokia isn’t fast enough on its software development. ‘Symbian’s architecture is complicated and weird, and its attempts at running a touchscreen horrendously lousy.’ (Nokia’s problem, 2010) That is true that when all of the same industry chooses to give up the old-fashioned system of Symbian and start running Android, Nokia is still running the Symbian system.When he realized that the system problems have seriously affected its development, Nokia finally choose a replacement system---Windows phone 7, but there is strong objection of Windows Phone 7. 3 Poor design of smart phone (low performance) Nokia realized that smart phone is becoming trend of mobile industry and started to produce smart phone. However is not very successful because of its low performance of smart phone. ‘If Microsoft is building its own smartphone, Nokia will race RIM to the deadpool’(Wilhelm, A, 2012) ‘It’s fact that Nokia has failed to build hardware that ignited the Windows Phone platform; the mobile project remains mired...
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...Term Papers and Free EssaysBrowse Essays Read full version essay Customer Satisfaction Level Of Grameenphone Ltd. Customer Satisfaction Level Of Grameenphone Ltd. Print version essay is available for you! You can search Free Term Papers and College Essay Examples written by students!. Join Essays24.com and get instant access to Customer Satisfaction Level Of Grameenphone Ltd. and over 30,000 other Papers and Essays Category: Business Autor: anton 23 March 2011 Words: 9704 | Pages: 39 1. Background of the Report 1.1 Introduction Topic of my internship project is “Assessing Customer Satisfaction of GrameenPhone.†I got the opportunity to do my internship at GrameenPhone Ltd. I have been working for their Customer Relations Division. As the name implies, it deals with the customers after the sales occurs. Main activities of this division includes maintaining databases of the customers, preparing the bills, distributing bills, activating new connections, helpline service, collection of bill through different banks all over the country, and the other after sales services. As a member of GP’s Customer Relations Division, my job is to provide different services to our valued subscribers over telephone, which is the helpline service. In other words, my job is to satisfy the subscribers. In my internship project, I have tried to judge the satisfaction level of GP service holders. 1.2 Objectives This project was designed to accomplish three objectives...
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...Competition in the Mobile Phone Markets of the United States and Europe International Business Master's thesis Mika Husso 2011 Department of Management and International Business Aalto University School of Economics AALTO UNIVERSITY SCHOOL OF ECONOMICS Department of Management and International business Master’s thesis ABSTRACT ANALYSIS OF COMPETITION IN THE MOBILE PHONE MARKETS OF THE UNITED STATES AND EUROPE Competition in an economic context is a widely studied phenomenon with a significant body of accumulated research and theory. However, competition in the mobile phone industry, despite its prevalence in public discussion, has received significantly less attention in academic research. Within the international business (IB) context there are very few academic studies that seek to analyze and compare the different geographical mobile phone markets from the viewpoint of competition. This thesis examines competition in the mobile phone markets of the United States and Europe in light of interviews and secondary data covering years 2002 - 2011. The framework used for the analysis is founded on concepts drawn primarily from industrial organization (IO) economics, IB theory and microeconomics. The first part of the thesis gives an overview of the U.S. and European mobile phone markets and the second part focuses specifically on Nokia, its actions and performance on the U.S. market. The findings reveal that the U.S. and European mobile phone markets are fundamentally...
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...Competition in the Mobile Phone Markets of the United States and Europe International Business Master's thesis Mika Husso 2011 Department of Management and International Business Aalto University School of Economics AALTO UNIVERSITY SCHOOL OF ECONOMICS Department of Management and International business Master’s thesis ABSTRACT ANALYSIS OF COMPETITION IN THE MOBILE PHONE MARKETS OF THE UNITED STATES AND EUROPE Competition in an economic context is a widely studied phenomenon with a significant body of accumulated research and theory. However, competition in the mobile phone industry, despite its prevalence in public discussion, has received significantly less attention in academic research. Within the international business (IB) context there are very few academic studies that seek to analyze and compare the different geographical mobile phone markets from the viewpoint of competition. This thesis examines competition in the mobile phone markets of the United States and Europe in light of interviews and secondary data covering years 2002 - 2011. The framework used for the analysis is founded on concepts drawn primarily from industrial organization (IO) economics, IB theory and microeconomics. The first part of the thesis gives an overview of the U.S. and European mobile phone markets and the second part focuses specifically on Nokia, its actions and performance on the U.S. market. The findings reveal that the U.S. and European mobile phone markets are fundamentally...
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