...Successful Product Adaption NAME Strayer University MKT320: International Marketing Professor Michael Tustin World economies are becoming more global; therefore, non-tariff and tariff barriers are becoming less relevant in most economies. International marketers have been attracted to the similarities and openness of global markets and are pursuing opportunities aggressively. Although distance is no longer a perceived problem, an international marketer has to consider factors such as culture and economic conditions as they play a pivotal role in the adaptation of products and their offerings. International marketers that are focused on products have to consider a great deal of things before entering or selling products abroad. For example, government regulations, customer preferences and expectations are variable and influential as products are introduced into the global marketplace. Other factors that a marketer must take into consideration are: product readiness for the international market entry; brand name, packaging, and appearance (Czinkota and Ronkainen, 2010). International marketers will have to pay close attention to these as they may call for adaptation. A firm’s successful venture of introduction a product internationally, depends on how good its product and its offerings are and how well the firm is able to differentiate the product from the offerings of other competitors (Czinkota and Ronkainen, 2010). This is what gives a company a competitive...
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...Describe how businesses have adapted their corporate strategies (not tactics) to incorporate sustainability. With the rising importance of sustainability initiatives, it has become increasingly important for companies to incorporate sustainability practices into their corporate strategies. Corporate strategies have undergone significant changes with the inclusion of sustainability. Public perception of corporate brand has had a significant impact on business. Companies can no longer consider only profit. Other factors must now be included in strategy such as the environment and society. Companies must adapt their strategy and incorporate sustainability into their culture. Companies are also forced to consider ethics, community citizenship and human rights. Consumers are not the only perceptions that matter, however. Studies are showing that employees want to work for a company that is environmentally friendly and that they feel they can make an impact. Businesses are now finding themselves embedding sustainability into their corporate culture. A large reason for this is short tenure for CEOs. By embedding this initiative into the culture, the sustainability strategies don’t lose momentum when there is a position change at the top of the company. Companies also have to adapt with the inclusion of sustainability due to the scarcity of resources. Resource scarcity is becoming a major issue that is forcing companies to include sustainability in their corporate strategies...
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...issues will determine success or failure in strategic realignment of business institutions within a global context. (RV Weeks 2002) Strategic leaders effectiveness is dependent on environmental dynamism. Environmental dynamism increases uncertainty that is characterized by stress, anxiety and risk. (2) Transformational leadership encourage individuals to view a turbulent environment as an opportunity not a hindrance. Dynamic environments can generate that collective feeling amongst individuals to solve and deal with external problems. Employees, under uncertain conditions will follow transformational leadership’s natural orientation toward adaption and change, thereby questioning existing products and services and generating radical changes. Rapidly changing environments demand adaptation that will put pressure on leaders exhibiting...
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...the foreign business cultures to successively expand by at least 10% before 2020. IV. Statement of the problem Minor Problems: • Strategies to adapt with foreign cultures and anticipate its possible negative effects • While adapting to foreign cultures, Toyota’s products should maintain its products’ quality • Adaptation with the business environment Major Problem: • Problems in expansion due to issues in foreign culture adaptation V. Areas of Consideration | |Finance |Marketing |Production/Operation | |Strengths |Brand reputation valued at billions |Innovative culture |Industry leader in production and | | |of dollars |Strong brand portfolio |sales | | |Strong financial performance |Highly targeted marketing |“Toyota Production System” | | | |Diversified product range |Has 40 production facilities in more| | | |E-commerce |than 20 countries and regions | | | |Promotion events |outside Japan ...
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...Welcome to NEW JERSEY. Newark was and probably still is not particularly a great environment for one too grows up in, but no kid gets to choose where they live. Newark, New Jersey has had many influences on my life. Living up north is 100% different than the southern style of living, it is at a much faster pace, more advances, it is based on independency, and most of all free and open. Life in the north of America will be very hard for foreigners and newcomers because of the many things they will have to learn to adapt too; starting with the weather, in New Jersey you can pretty much predict the weather but 99.9% of the time the weather man is correct but either way the seasons there are completely different. The next thing that newcomers will have a hard time adapting to would be the northern accent, our language is more of a common spoken slang spoke much faster, louder, and harder than most. Foreigners as well as newcomers will more than likely look at the style and sense of dress as crazy because that is how the individuals there define themselves and apply their own individuality. We northerners have strange ways adapting to out of Towner’s, foreigners, and newcomers because they look at us like were beneath them because of where they are from or because of the decorum they show. As a northerner I can say the vibe that will be given off to the foreigners will be very hard to depict at first because it may seem that their not being welcomed which would be because we do not...
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...Strategies for Competing Internationally As a consequence of the two opposing pressures, reduction of costs and local adaptation, companies have four basic strategies for competing internationally: 1. home replication 2. multidomestic 3. global 4. transnational The strategy that would be most appropriate for a company, overall and for various activities in the value chain, depends on the amount of pressure the company faces to adapt to local markets and achieve cost reductions. Each of these strategies has its own set of advantages and disadvantages: 1) A home replication strategy centralizes product development strategy in the home country, and after differentiated products are developed in this home market, they are transferred abroad to capture additional value. This strategic choice is sometimes called international strategy. 2) A global strategy tends to be used when a company faces strong pressures for reducing costs and limited pressure to adapt products for local markets. Strategy and decision making is typically centralized, and the company offers standardized products and services. Value chain activities are often located in only one or a few areas, to help achieve economies of scale. There is emphasis on close coordination and integration of activities across products and markets, and development of efficient logistics and distribution capabilities. Global strategies may confront challenges such as limited ability to adjust to changes in...
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...adjust its discount strategy that had previously worked but did not appeal to the local shoppers. The shoppers in Germany and South Korea preferred to shop at rival stores that stocked higher quality merchandise. Potentially Wal-Mart might have succeeded in these countries had it been willing to stock some higher quality merchandise; however, this would be counter to the strategy that has proved to be so successful for the company otherwise. 2. Why do you think Wal-Mart was successful in Mexico? Wal-Mart was successful in Mexico is because it was willing to move in cautiously, adapt to the preferences of local buyers, and partner with local retailer, Cifra. Wal-Mart adeptly uncovered that having large stores that sold large packaged products would not be successful in Mexico. People there wanted to be able to walk to stores. Wal-Mart adapted to cultural issues by...
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...JOURNEY TO SEPA ISLAND By Clarissa budiman 11.1/6 Journey is enlightenment in its highest form. Each and every culture, no matter how remote, stands for an immeasurable of experience. Learning a new language or a new culture is a part of journey since both are new experiences. There are stages where adapting to a whole new environment feels so difficult. Anxiety, confusion or even anger might be overwhelming and so we might stop in the middle of it. Journey includes of both the physical place a person travels to and the emotions that wander with them. My journey to Sepa Island on 3rd of August would be a great example of how a journey can be on two different levels. When I first arrived on Sepa, the scenic view was already made a huge difference on what’s in Jakarta. People there talking in different timbre and their looks were also a bit different. They prefer to say ‘teh’, which means I in English, and ‘saya’ in Jakarta. The price of foods and drinks at Sepa Island were also surprised me, since they set the price much higher than in Jakarta. For example would be, the price of fried potatoes that I ordered for pleasure on my free time cost seventy one thousand and five hundred rupiah, which is three-times more expensive than the fried potatoes that I ordered in Jakarta. From my experience in Sepa, I realized, that as emotionally, it’s really hard to overcome the ‘language barrier’, and to adapt to the culture that is in Sepa. In addition, it’s also hard...
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...whereas, fish being the main source of food for the dolphins (Welsh, 2012). Apparently, this teamwork with the dolphins had become the tradition for these Brazilian fishermen as they worked together for more than 15 years (Welsh, 2012). This cooperative behavior of both has created a unique culture that both fishermen and dolphins pass on their tradition by teaching. From a cultural anthropological perspective, this is a very interesting issue since humans and dolphins do not share any biological similarities as they do with primates, like apes, monkeys, and etc.; and the only similarity between them are being mammals. The anthropological aspects that could be analyzed in this relationship are: their culture, behavioral and cultural adaptation, language, and pattern of subsistence. According to a source, this fishing technique has been continuing for more than 150 years, as the first cooperative fishing took place in 1947 ("exploration...
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...University of Phoenix Material Presentation Analysis and Adaptation Worksheet Speaker ____Derrick Logan____________________________ Topic ______________________Android OS__________ Who is the audience for this presentation? The audience will people who are interested in knowing more about the Android OS who have only been exposed to the Apple OS What is the purpose of this presentation? To persuade individuals into using android devices Explain how the topic is specific and relates to the audience. The topic is specific and related as well because it is dictated by the audience they will be allowed to ask as many questions about the topic at hand. Target Audience Analysis: What special adaptations for these audience types might be necessary for this presentation to be effective? |Technical Personnel |Yes Technical personal will be on-site | |Non-Technical |N/A | |Management |N/A | |Client/Stakeholder |N/A | |Age/Experience |N/A ...
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...Evolution Evolution is something that made us human beings today; it had a great impact in our world and made us who we are. Natural selection is something that has to do a lot with evolution. Natural selection defines something, most likely specie that experiences a huge change in characteristics and traits such as looks, movements and the way they live. Adaptation is also something that relates hugely to evolution. Adaptation is when species become comfortable with the environment around them. Adaptation allows them to improve their conditions of living and it permits them to live easier (Sheiner, p. 1106). Natural selection and adaptation are both things that occur in the process of evolution. When species go into the process of evolution they experience both natural selection and adaptation because they go through an amount of characteristically and environmental changes. Evolution, adaptation and natural selection all had major impacts on our world and how it turned out to be today. Without evolution, our world would be completely different, as us humans would not exist. Species are important factors of evolution. By watching “Walking with Cavemen” and reading “Natural Selection” by Scheiner I was able to understand and observe the changes throughout time, and how us humans were created. Species like boisei, ergaster, and afarensis have made impacts on the way we are. We learnt many things from them and adapted to our environment similar to them. In this...
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...TASK: To design an organism and investigate how it evolves to produce future generations that are better adapted to their environment. PROCESS: 1. Design an organism: You may use paper, Claymation, 123D creature (ipad app), powerpoint or any other suitable software to illustrate the organism showing in detail its key features and give it a scientific name. Underneath your organism, list all the key information regarding your organism including: • The size of the organism (list dimensions) • What type of environment does it live in? • What are its key features and adaptations? • How do the organism’s adaptations help it to survive in its environment? • What does it eat? • How does it communicate? • How long does it live for? • What types of behaviours does it show? • List anything else that you think is important about your organism. 2. Use your organism as the common ancestor for three other variations of the organism that form by evolution. • You may choose 3 new environments of your choice. For example desert, rainforest, arctic, tundra, forest, air, mountains or any others of your choice. • Illustrate each of the three evolved organisms and give them a new scientific name. • Clearly label the pictures showing the varied features. • Write a short paragraph (100 words) for each organism explaining how the variation occurred and how it helps them adapt to their environment and increase their chance of survival. Describe the type of evolution that is occurring...
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...have any kind of life in them. These aren’t the only factors that could prove that it’s living or nonliving there’s a lot more but these can be considered the basic factors that can determine this. The seven criterias of a living thing are growth and development, reproduction, adaptations, cells and organizations, energy, response to stimuli. For example a chameleon is living. It’s living because like humans chameleons grow and develop just like any other living thing. Chameleons are born out of eggs but not like bird eggs, reptile eggs are leather-like and...
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...The saguaro cactus has many adaptations w hich allow it to survive in its native desert biome. Many of the saguaro cactus's adaptations are shared with other cacti species. one example of this is the saguaro's thick epidermis and t hick, waxy cuticle, which is an anatomical adaptation. The thick epidermis and waxy cuticle prevent water loss and limits transpiration, so that transpiration can only occur in the stomata when the stomata are open and not through the epidermis of the saguaro. Another anatomical adaptation which allows the saguaro to survive in the desert is it's spines, which are modified leaves and are common amongst most cacti plants. The spines of the saguaro protect it from animals that would otherwise eat the saguaro, or use it...
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...to introduce a range of international strategy topics including: performance assessment, rationale for expansion, market selection, and choice of innovation mode. Grolsch, a company with a strong history and a highly rated product, has just been purchased by SABMiller. The company is evaluating its global strategy in light of the acquisition and determining how to position and sell its beer going forward. Grolsch has positioned itself well to compete internationally and has leveraged several tools (e.g. the MABA framework, strategic analysis) to effectively expand abroad. However, they must assess whether or not the MABA framework is still useful, what type of international strategy they should pursue (i.e. developed vs. developing markets), and if their adaptation strategies will continue to be an asset in their business development. The initial conclusion, detailed below, is that Grolsch should expand the MABA framework while also leveraging and recognizing the value of SABMiller’s distribution network. They need to maintain focus on international markets, looking at both developed and developing markets to diversify growth opportunities. Success for Grolsch depends on how well they can identify markets where their high-end, premium product will be desirable. But, it will also depend on their ability to adapt the brand image and marketing approach based on the cultural differences of the foreign markets they...
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