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Product and Process Innovation

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Submitted By nyika
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Mensik (2013), ‘Threats from competitors or innovation can threaten the status quo of an organization, hence an organization has to be innovative in order to gain competitive advantage over others.’ According to Thomas B et al (2011) Innovation is seen in terms of creativity and the generation of new ideas. Although research tells that a few of these ideas will be commercially viable. Most often a company gains superiority through innovation, innovative products, process or new business models to provide a strong competitive advantage due to first move advantage. Innovation is in different forms, it can be product process and service innovation.
Khurana (2013) Process innovation is the implementation of a new or significantly improved production or delivery method. This is done by developing new ways of producing a product, using a newly developed machine. Process innovation can also be in the form of changes in physical movement of the product from the factory floor to the end user. This includes any system that is implemented in improving the delivery of the product to the customer.
Cowdrey (2013) On the other hand product innovation involves changes in the specification in the product to be manufactured. This can be changes in the functions, attributes, weight, size, appearance, engineering or technical specifications, constituents or parts of final product. There are two forms of product innovation, these are:
New product development
New product development describes the complete process of bringing a new product or service to market. There are two parallel paths involved in the process: one involves the idea generation, product design and detail engineering; the other involves market research and marketing analysis.
Improvement of existing products
This involves the alteration to the original product that is improvements in functional characteristics,

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