...ELECTRONICS (WORLD) December 2011 SCOPE OF THE REPORT Scope This profile of Apple Inc focuses on its operations in consumer electronics as well as its product distribution lines, and examines future opportunities and challenges for the company globally. Disclaimer Much of the information in this briefing is of a statistical nature and, while every attempt has been made to ensure accuracy and reliability, Euromonitor International cannot be held responsible for omissions or errors. Figures in tables and analyses are calculated from unrounded data and may not sum. Analyses found in the briefings may not totally reflect the companies’ opinions, reader discretion is advised. Apple Inc Consumer electronics Retailing Portable computers Electronics and appliance specialist retailers Portable media players Internet retailing This profile of Apple Inc examines the company’s operations in consumer electronics and retailing, with a focus on forward looking analysis of its prospects in computers and portable consumer electronics. A brief overview of Apple Inc’s content retailing and operational specifics is provided to supplement the core analysis. Smartphones © Euromonitor International CONSUMER ELECTRONICS: APPLE INC PASSPORT 2 STRATEGIC EVALUATION COMPETITIVE POSITIONING MARKET ASSESSMENT CATEGORY OPPORTUNITIES BRAND STRATEGY OPERATIONS RECOMMENDATIONS STRATEGIC EVALUATION Key company facts Apple Inc Headquarters Cupertino, CA ...
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...OUA Group Assignment Cover Sheet A Group Assignment Cover Sheet needs to be included at the front of each assignment submitted. Details of one group member is to be provided – this is where your group assignment will be returned once marked Address details Full name: Kirrily Alisia Loring Address: 516 Senate Road Port Pirie SA Postcode: 5540 Assignment details Unit code: ACG10 Unit name: Communication and Information Systems in Business Assignment no. 2 Due date: 28/04/2012 Assignment topic (as stated in the Unit Information Booklet): Case Study: Google, Apple and Microsoft Struggle for Your Internet Experience. Student names UniSA email ID 1. Kirrily Loring Lorky002@students.unisa.edu.au 2.Adrian Holmes Holai001@students.unisa.edu.au 3.Debra Evans Evady008@students.unisa.edu.au 4.Ana Irisari Iriap001@students.unisa.edu.au 5. Student Declaration We declare the work contained in this assignment is our own, except where acknowledgement of sources is made. We authorise the University to test any work submitted by us, using text comparison software, for instances of plagiarism. We understand that this will involve the University or its contractor copying our work and storing it on a database to be used in future to test work submitted by others. We understand that we can obtain further information on this matter at http://www.unisa.edu.au/ltu/students/study/integrity.asp...
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...Product Assessment Raynard Snow Principles of Marketing Dr. Walters July 27, 2013 Abstract In this paper we will discuss the phone booth and its diminishing role in society. As time change we have to change with it and by doing this some things will become obsolete. With cell phones as an everyday commodity, phone booths are like antique inventions that are becoming eye sores all around every city in the world. Questions will be asked and answered in this paper. Can phone booths be revamped? Will they never be used again? Are they more trouble or able to be restructured? These questions will be answered and a lot more information will be given out in the process. Product Assessment A telephone booth, telephone kiosk, telephone call box, telephone box or public call box is a small structure furnished with a payphone and designed for a telephone user's convenience. In the USA and Canada, "telephone booth" is used, while in the Commonwealth of Nations (particularly the United Kingdom and Australia) it is a telephone box or phone box. Such a booth usually has lighting, a door to provide privacy, and windows to let others know if the booth is in use. The booth may be furnished with a printed directory of local telephone numbers, and a booth in a formal setting, such as a hotel, may be furnished with paper and pen and even a seat. An outdoor booth may be made of metal and plastic to withstand the elements and heavy use, while an indoor booth (once known as a silence...
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...Market……………………………………………………………………………………...8 Target Market…………………………………………………………………………………….8 Keys to Success……………………………………………………………………………………8 SWOT Analysis…………………………………………………………………………………...9 4.0 Sales & Marketing Pricing Strategy………………………………………………………………………………….10 Marketing Strategy……………………………………………………………………………...10 Positioning Statement …………………………………………………………………………..11 The Sales Process………………………………………………………………………………...11 Strategic Alliances……………………………………………………………………………….11 5.0 Operations Locations…………………………………………………………………………………………12 Legal Issues………………………………………………………………………………………12 Insurance Issues…………………………………………………………………………………13 Human Resources………………………………………………………………………………..13 Process/Production………………………………………………………………………………14 Risk Assessment………………………………………………………………………………….14 6.0 Financials Start-Up Costs & Break Even (Includes Start-Up Cost Sheet)……………………………….16 Sales Forecast………………………..…………………………………………………………...17 Cashflow (Yr1&2 Sales Sheets)…………………………………………………………………18 Income...
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...decision with an executive level officer, starting a new company in search of product and distribution, or informing a department that layoffs may occur, the communication process remains the same. A purpose defines the reason a process begins. The initiator, or the sender, has an intended message for a specific audience, the receiver. With business-to-business communication, technology used to deliver the message, the environment in which the communication takes place, and the noise that causes distractions must be considered when expecting feedback. In three business-to-business messages the communication process will be along with a descriptive explanation of characteristics that would improve that particular message. Along with these messages, an additional will be an attempt to create a working relationship with another organization, and a reply message denying the working relationship. Business-to-Business Cold Call Cold calling is a cornerstone to any successful business. While in a perfect world, a sales representatives’ phone would be ringing off the hook all day with clients offering him or her business, the reality is that if he or she wants business, he or she needs to go out after it, and cold calling is an effective sales tactic if it is done properly. (About.com, 2011). On a good day, walking into a business to solicit a different product, service, or partnership opportunity means that a decision maker has been...
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...Report Housefriend’s is a homewares retailer specializing in bathroom fittings, bedroom fittings, mirros and decorative items. Housefriend’s caters to the furnishing market for new and renovated dwellings. Counting with a chain of eight stores situated around the greater of each state’s capital city. 2. Organization Information Housefriend’s is a home wares retailer specializing in bathroom fittings, bedroom fittings, mirrors and decorative items. Housefriend’s caters to the furnishing market for new and renovated dwellings. Counting with a chain of eight stores situated around the greater of each state’s capital city. Mission Housefriend’s mission is to be the major retailer company in the houseware sector across the state, providing more choice to customer whilst maintaining the higher quality overseas manufactured lines. Vision Housefriend’s aims to provide customer with a wider selection of merchandise with great customer service and high product quality. Value * Quality * Excellent service * Qualified professionals * Health and safety standards * Strong Customer focus * Flexible service hours * Affordability * Imported houseware items 3. Operational Plan Operational Goal | Team goals | Progress | Goal | Focus | KPI | Reason/ barriers | Team | Goal | Deliverable | KPI | Time frame | | To be the major retailer in our sector across the city and state in three years | Expand the brand to provide more choice to customers...
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...International Management | University | Banking University Ho Chi Minh City | Duration | April 2nd – July 1st, 2014 | Advisor | Hoang Van Chien | Supervisor | Nguyen Huynh Phuoc An, Manager of Credit Assessment Nguyen Xuan Phuong, Assistant Manager of Credit Assessment | Type of Internship | Credit - Finance and Banking | Institution name | Australia and New Zealand Banking Group Limited (ANZ) | TABLE OF CONTENTS Acknowledgement 4 Executive Summary 5 Chapter I: Company Profile A. ANZ Global 1. Overview 6 2. Achievements 6 B. ANZ Vietnam 1. Location in Ho Chi Minh City 8 2. Local Network 9 3. Website 9 4. History Background 9 5. Key Milestones 10 6. Shareholders 11 7. Achievements 11 8. Strategy: Blueprint for Success 13 9. Products and Services 9.1. Institutional – Commercial Banking 14 a. Institutional Banking 14 b. Commercial Banking 15 9.2. Retail Banking 15 10. Customers 17 11. Organizational Chart 17 12. ANZ Share Priorities 2014 18 Chapter II: Working Diaries 1. Internship Activities 19 2. Activities and the Role of Credit Assessment to ANZ 20 3. Performance of Credit Assessment – Personal Loan 21 Chapter III: Conclusion 1. Assessment of the Internship 22 2. References 23 Acknowledgement Firstly I would like to thank Mr. Nguyen Huynh Phuoc An for giving me the opportunity to take the internship at ANZ. For me it was a unique and...
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...TABLE OF CONTENTS I. Executive Summary ……………………………………………………1 Company Profile ……………………………………………………1 Product and Services ……………………………………………………2 Size and Growth Trend of the Business …………………………………4 Background of the Management Team ………………………………... 5 Management Functions ……………………………………………………6 II. Description of the Business ……………………………………………….. 7 Mission Statement ……………………………………………………....7 History behind the Idea of Business …………………………………..…7 Company’s Proposed Legal Form ……………………………………..….8 Proposed Entry strategy and Timeline of Events ………………………...9 Description of the Industry ……………………………………………... 11 Description of the Business …………………………………………....... 12 Product Research and Development ……………………………………..13 III. Product and Services ……………………………………………….. 14 Features of the Product or Service ……………………………………... 14 IV. Market Strategies …………………………………………………. 17 Definition of the Market ……………………………………..……...…… 17 Definition of Market Share …………………………………………….... 17 Positioning Strategy …………………………………………………. 19 Pricing Strategy …………………………………………………. 19 Distribution Strategy ………………………………………………… 20 Promotional Strategy ………………………………………………… 21 V. Analysis of the Competition …………………………………………….. 22 Strength and Weakness ……………………………………………….... 22 Competitive Strategies of the Firm …………………………………… 23 Barriers to the Competitors …………………………………………….. 23 Opportunities that can be Exploited …………………………………… 24 Curriculum...
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...living. The reception room and website will feature digital photos and audio of the persons whose lives are being celebrated. This web presence will increase the center's exposure by letting people participate in the celebration of life after the funeral and reception are over. Providing the greatest choice of quality caskets and headstones will make the center the place to celebrate the lives of locally prominent persons. This will foster publicity and further promote our reputation. Stokes Mortuary currently has a website but is seeking to expand the current information, features and products available on line. Viability The decision to be on the internet came many years ago. It was an easy decision to make. Before technology came along, the mortuary had to pay someone to literally sit in front of a phone 24/7 because you could never predict when someone was going to die. When cell phones became available there was and still is the option of forwarding the...
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...the customer excellent service. Jake’s Plumbing is an organization that can change and adapt to new technological advances that leads to the organization’s survival and success. This organization is going to adjust business practices and the organizational model to achieve long-term prosperity. Changes required to make Jake’s Plumbing superior to competitors may include hiring skilled workers, finding support with external and internal partners, and continuing to advance in the areas of technology, which helps them remain competitive. As this cycle of change continues and adjustments made to the organizational structure, Jake’s Plumbing will incorporate these changes into the organization so that their employees and customers benefit. Lane, (2008) stated “Organizations go through change all the time, some minor but very often major; sometimes in the name of economy and almost always in the interests of improvement – this can be in terms of service or returns (or, with any luck, both).” (Lane 2008, The Challenge of Supporting Staff, ¶2.) This organizational technology assignment will be to concentrate on Jake’s Plumbing. This first generation business is in need of a current technology assessment and value chain analysis to be competitive within the marketplace. A team from within Jake’s Plumbing will focus on many issues within the organization, eventually culminating in a complete organizational technology plan. After the current technology assessment and value chain analysis...
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...Unit 3: VERTU: Nokia’s Luxury Mobile Phone for the Urban Rich Case Study Analysis Kaplan University School of Business MT460: Management Policy and Strategy Author: Jason Thompson Professor: Dr. Tracy Bagley Date: February 16, 2013 Introduction Fineland headquartered Nokia manufactures global telecommunications equipment. Vertu is the product at hand. This is a luxury mobile device that is targeted towards the rich. There are many aspects of the phone that allow it to do so. Such as; stainless steel, diamonds, gold, ceramic, sapphires, and even stitched leather. The company has shown impressive sales growth in a market that is actually growing, with companies such as APPLE and Android. The question is, at their current stance can they survive? Synopsis of the Situation Dr. Ken Kwong-Kay Wong (2011, Pg. 1) states “On February 11, 2011, Stephen Elop, the new CEO who had been at the helm of Nokia for only five months, announced a new mobile strategy to adopt Microsoft’s new but unproven Windows Phone as its primary smartphone operating system”. The market didn’t care for this too much. This was a system that had not been proven to be worthy yet. The share price for stock took a 14 cents per share dive. Key Issues Although, Nokia was doing good, this market was getting smaller. There were some company issues as stated by Dr. Ken Kwong-Kay Wong (2011, Pg. 1) “Elop cited a lack of accountability, leadership and internal collaboration as key reasons for Nokia’s...
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...Assignment 2- Product Reassessment Mona Hilson Lavache Professor Melanie Robinson Lithonia Campus MKT 100- Principles of Marketing August 26, 2013 Strayer University Product Assessment – Cassette Tapes Discuss this product in terms of its repositioned target market demographics using U.S. Census Data. My product that I chose was cassette tape. As we all know technology is big in today’s society and has a great impact on all ages. Repositioning the cassette tapes within the United States could be a challenge due to the most updated technology the Mp3 player, IPhone and the IPod and I pad. Now the questions lie if you still have an old boom box as we called it. Cassette tapes as well as compact disc can play multiple songs that are interchangeable. That means knowing what it is exactly that motivates your customers. Cassette tapes repositioning can be done by adding a service, catchy brand name, logo, and the right price and by focusing on a different target market. My new target market for cassette tapes would be used in day care centers, libraries, nursing homes and where people are confined. The use would be music, books on cassata, and sermons from church services. Day care centers can use for quiet time as well as story time. According to the US Census Data, there are people of all ages who are employed in schools, daycare centers, nursing facility and hospitals. People like to listen to music, hear stories, and listen to their...
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...FACULTY OF BUSINESS AND FINANCE Assessment Cover Sheet | | Student Name | Trung Phat Lam (Jack Lam) | Student ID No. | LAM09310251 | Group | GDP – Stage 6 | Teacher Name | Miles Warmuth | Office: | C1.2.41 | Phone: | 9564 1555 | Teacher Email Contact | Miles.warmuth@holmesglen.edu.au | Course Name | Bachelor of Business (Marketing) | Course Code | V14332 &V14333 | Unit Name | Interactive and Online Marketing | Unit Code | TIS356 | Semester/Term/Year | Semester 2 2013 | Elements / Outcomes | 1 & 2 | Time Allowed/Due Date | Tuesday 8th October 2013 | Assessment Type | Website audit part B | Value of Assessment | 20% | Assessment Conditions | Short Report format with a 1,500 word limit. | Special Requirements | Follow the requirements as listed in the Unit Outline. Also, academic referencing is essential eg Harvard (Textual) method. Submit via turnitin.com | DECLARATION 1. I am aware that penalties exist for cheating, plagiarism (copying) and unauthorised collusion with other students, or external consultants. 2. I am aware of the requirements covering style and layout standards as designated by my teacher/tutor. 3. For assessments other than those conducted in-class, I have retained a copy. I understand that uncollected assessments will be destroyed. Student’s signature: Jack Date: Questions | Teacher’s Comments | Possible Marks | Actual Marks | Refer marking guide | Total | ...
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...Task 1 : (LO1: 1.1, 1.2,1.3, M1 and D1) interim deadline (6 th October 2014) (Formative Assessment in Week 3) To create dynamic and static web pages scripting languages are used. Identify types of Scripting languages with examples. Which languages would you prefer for creating your Online store? Critically evaluate the functions and advantages of web applications. (200 Words) Scripting Languages: A high-level programming language that is interpreted by another program at runtime rather than compiled by the computer's processor as other programming languages (such as C and C++) are called scripting languages. These can be embedded within HTML, commonly are used to add functionality to a Web page, such as different menu styles, graphic displays or dynamic content. Type of Scripting Languages: There are two types of scripting languages, which are: I. Client Side Scripting II. Server...
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...Bargaining Styles Inventory Assessment Summary In Richard Shell’s book, Bargaining for Advantage, he provides the Bargaining Styles Assessment Tool that surveys how one would behave during a negotiation. The first step of using this tool lists 30 pairs of statements and asks to circle the statement that best describes me during a negotiation. The statements are correlated with a letter (A, B, C, D or E), and the letters are correlated with inclinations (Competing, Collaborating, Compromising, Avoiding, Accommodating). The next step asks to total each letter to find out our negotiation traits. The third and fourth step asks to plot the results on a graph and analyze the results. The most protruding inclination in this tool for me is collaborating with the highest rating of 100%. I feel that this reflects my negotiation style behaviors fairly well, however, I was in the mind-set of a sales situation while taking the survey, which means if I was negotiating with a family member over personal disputes I probably would have different results. Nonetheless, I strive for heavy collaboration in any bargaining scenario because I look for the best outcome possible without sacrificing a relationship. I perceive this characteristic as a huge strength for me because if I can be understandable from my point of view and understanding from theirs I believe success will follow. Collaboration also helps in negotiations when there is a value gap between the negotiatiors. The buyer is...
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