...Assignment 1: Product Assessment Foday Sesay MKT 100-Principles of Marketing Strayer University Introduction Milk as a dairy product is one of the most highly consumed product but it consumption in the market is dropping as compared to bottle water and other changing taste products. Barrett (2012 stated blame it on bottled water or changing tastes, but the sales of milk as a beverage have fallen t the lowest level in nearly thirty years and the US adults are no longer consuming the dairy industry iconic product. This is a fact as most people nowadays prefer water than milk and even many complain of stomach problems or improper indigestion. These are reasons best known to them but it seems that milk consumption, though it is vital in our life has considerable been dropping. Unless marketers could think of a better way to refine the product and add flavors or provide consumers with new and attractive product, the decline in milk consumption will continue. The target market for milk is adults and children. However, the dairy products do target a significant population of older people who need milk for many reason to strengthen their bones, add more vitamins, and for other healthy reasons. Barret (2012 pointed out that even in the milk-thirsty Great Lakes region, that is the leader in milk consumption are struggling with the downward trend gripping the dairy industry for many years. This trend has to be looked into from the perspective of the industry not redefining itself...
Words: 1803 - Pages: 8
...Running Head: PRODUCT ASSESSMENT Principles of Marketing Nicole Duclos MKT 100 Professor Brannen Strayer University June 30 , 2013 Product Reassessment The Nook is a product that is not doing well in product and services and is on the verge of becoming obsolete. We have decided to reposition the product to improve its marketing abilities. It has been losing profits and struggling against its leading competitor Amazon, Apple and other tablet makers, which has decreased the value. The company Barnes and Nobles has been exploring ways to enhance the products. (Raval, 2013) The perception of “ The Nook “ needs to be can so that can find the product more appealing. Determining the Types of Research Needed This product needs to be repositioned and research needs to be conducted to target consumers more. Price and quality need to be re-evaluated to compare current price competitiveness. Product differentiation and positioning is very important should also be conducted prior to repositioning. There also need to be a study conducted to establish product differentiation, so that the product will be distinguished from any other product, and some new attributes are needed to enhance these products. A New Service Component New component should be definitely added. An example is, The NOOK Media LLC, a subsidiary of Barnes & Noble, Inc., has launched its updated new product as of May 2013, NOOK for IOS app,...
Words: 1327 - Pages: 6
...Product Assessment Johanna Sorensen Prof. Primm-Bethea MKT 100: Principles of Marketing Spring 2013 Product Assessment The product I chose to assess is the hardwired corded landline telephone. Nowadays, just about everyone has a cell phone. However, the batteries in these phones die after only a few hours of talk time, and if the signal goes out these phones become useless. Even if tucked away in a drawer and only used for emergency purposes, every household should have at least one hardwired phone. According to the U.S. Census Bureau (2009), “The number of households with cell phones increased from 36 percent to 71 percent between 1998 and 2005. This corresponded with a decrease in households with telephone landlines, particularly households headed by young adults. Householders who were 29 or younger went from 35 percent with cell phones in 1998 to 81 percent in 2005. Over the same period, this same group saw a decrease in ownership of landline phones from 93 percent to 71 percent. Landline phone ownership fell from 96 percent to 91 percent overall from 1998 to 2005. In 2005, 98 percent of householders who were 65 and over had a landline telephone.” The current demographic target for this product is really anybody 18 or older. While older people, say 45 and older, are more likely to still own corded phones, anyone who is able to obtain a phone line is a target consumer. Anyone, regardless of age, gender, ethnicity, or economic status...
Words: 1295 - Pages: 6
...Assignment 1 Product Assessment Sherwanda Fox Professor: Ingrid Romer Marketing 100 Personal Computers 01/29/2013 Washington, DC Choose a consumer product or service that is on the market today, but is declining in appeal to consumers. This product should be marked for “obsolesces”. 1. Discuss this product or service in terms of its current target market demographics using U.S. Census Data. Personal computers, also known as desktops have been the greatest technological device during the last century that has indeed touched so many lives in the social organization.The history of personal computer and consumer electronic devices effectively began in 1977 with the introduction of microcomputers. A personal computer is one that was made for interactive individual use. “Derived from the development of large scale computers, which became the commonplace in the 1950s, the personal computers utilized advances in microelectronics to achieve immense reductions in the physical size and monetary cost of computing equipment.” (U.S. Census Data). Personal computers were sold at cheap and reasonable prices that it became the main technology used in schools, libraries as well as in the household by adults and children. “Over 71% of children in school had some use of a computer; while 40% of all working adults report that they now use computers at their jobs. According to Robert Kominiski of the U.S Census data, studies have shown that children had more access...
Words: 1586 - Pages: 7
...Product Assessment: Is Bookstores History? Eric Webb Professor Donna Manley MKT 100 October 28, 2012 Is Bookstores History? Well everyone knows what a book is and how much information you can get from a book but, are bookstores becoming a thing of the past as technology advances and we have e-readers and online stores like Amazon who sell book at bargain prices (Bosker, 2010). E-readers are now replacing bookstores so you no longer have to travel to a bookstore to wait for your books. E-reader might cost a hefty penny at first but it saves space and you can have multiply books at once without worrying about having a bookstore in your house. So the question is are bookstores becoming obsolete and if so what countries would benefits from having bookstores instead of e-readers. The current target market and demographics for bookstores would be readers of all ages and sex as they use bookstore to purchase all types of books; for their personal enjoyment or research. Bookstores are declining in popularity because technology is making it possible for consumers to read book on their e-readers and laptop computers. While technology is taking over this generation people are becoming more concise of the environment and being green. When readers are into green products they realize e-readers are more useful then book and going to a book store. Also when you have places like Starbucks and Panera Bread that give you that bookstore feel you no longer are in need of a bookstore. ...
Words: 1543 - Pages: 7
...Businesses unethical behavior can have a devastating effect on third world countries and the world. We live in a world that has a balanced and delicate ecosystem. When businesses pollute the environment it creates a ripple effect throughout the ecosystem. Businesses actions do not always have a negative effect on the environment. Some actions create a better habitat for certain animals. Although the change may have been positive for one species, another may be displaced somewhere else in the ecosystem. Our negative attitude towards the environment can easily be seen when it directly affects us. However when it is out of sight we tend to care less. When some businesses operate overseas in third world countries, their attitude towards the environment changes. For example, a chemical company may decide to operate in Sudan to save production cost. This company may not care to dump its waste into the local river which would hurt the ecosystem. Many business would view the ecosystem in Sudan as less important because it doesn't effect them right away, they can make more profits, and the tendency to view the natural world as a “ free and unlimited good”. Exploitation occurs when businesses view the worlds natural resources as unlimited and free. For example, a chemical company that dumps it waste into the river likely believes there is plenty of water available in the world so their pollution won't impact the rest of the world. However the combined actions of all the business will have...
Words: 503 - Pages: 3
...Discuss this product or service in terms of its current target market demographics using U.S. Census Data. The product/service I chose is in store movie rental and purchase. I.e. Blockbuster Videos. While DVD sales declined for a third straight year in 2009, consumer appetite for viewing movies at home remains very healthy as new physical and digital services for buying and renting movies gain in popularity. The proliferation of movie rental kiosk machines over the last year was probably the most visible sign of consumer interest in viewing movies at home. To understand the impact of rental kiosks and other movie services on household disc purchasing (DVD and Blu-ray), a survey was fielded to panelists who were identified as disc buyers and asked them to report their movie transactions from channels not tracked by scanning. This included rental transactions (both physical and digital rentals) and downloads. One finding from the study was that average disc purchasing (buy rate) among households who also rented movies on physical DVD or Blu-ray declined in 2009 at a steeper rate compared to the average for all disc buying households. The buy rate among households renting a movie on DVD or Blu-ray declined by -11% in 2009 vs. -7% among all disc buying households. Survey results indicated that 34% of these renting households had rented a movie from a kiosk. In addition, households renting from a kiosk are increasingly turning to kiosks to rent movies with 63% reporting that...
Words: 1471 - Pages: 6
...Dmytro Kovalevych E 251-01 January 30, 2012 Instructor: Dr.Hulett Blog 1 After I read the original version of Tartuffe, written by Jean-Baptiste Poquelin Moliere, and watched the two different versions of Tartuffe on youtube I saw some significant differences between the two versions. In American University version of the comedy a lot of things such as the appearance of the actors, their clothes, the decoration of the house looked embellished and unnatural comparing to the original. In the French version of Tartuffe (Tartuffe 1975 La Societe des Comediens Francais) the house looked older, the scenes were more gloomy and real-life. The appearance and behavior of actors in the French version were very natural and similar to the original. In my opinion some of the actors played better in the American University version and some played better in French version. For example Madam Pernelle in French version was much better than in American and very similar as she was in the original; she seemed to have more authority, was overbearing, and did not like to be contradicted, whereas in American version Madam Pernelle did not look like an older person, and all her arguments with the family did not seem to have enough value. I really liked the way Cleante appeared in French version. The actor who played Cleante was able to transmit wise, honest man from the book into play. In the American...
Words: 567 - Pages: 3
...Running head: WEEK 4 ASSIGNMENT PRODUCT ASSESSMENT Week 4 Assignment Product Assessment Marketing 100 July 30, 2013 Introduction Many people enjoy listening to music nowadays for relaxation or to become more energetic. For whatever reasons a person enjoy music, it becomes an essential part of their lives. In a world where technology continues to grow the once popular music medium known as compact disc are now marked obsolete. Current Target Market In the last four years in a row, cd‘s sales have dropped nearly 20% mainly caused by digital downloads (Christman, 2013). The target markets for compact disc include all people –including different races and incomes. Teens, young adult and older people between the ages of 15-64 which makes up an estimated 61.3% of the population are the main factor for the target market (ACS Demographic and Housing Estimate, 2013). Only 15.9 percent of the U.S household population lives below the poverty level in 2010-2011 (Selected Population Profile in the United States, 2013). The demographic groups selected mean that half of the target market could afford to spend money on non-essential items. Compact Disc Declining in Popularity There are many factors that cause the lack of popularity of music compact disc like social, demographic, the ethnic market, economic, technology, and legal as well as the competitive market. Social factors are the product and the price a consumer will pay for a compact discs. Consumers are also influenced...
Words: 1771 - Pages: 8
...Product Assessment of Home Phone Service LaShanta McDonald-Chambers MKT 100 February 10, 2013 Professor Agnieszka Sheriff Product Assessment Product marked for “obsolesces” in the U.S. that will be discussed in this case is Home Phone Service. For many years, this product has been used by various people in this country. However with the increase of the amount and quality of technological products, more sophisticated products serving similar purposes have entered the market, therefore, making the Home Phone Service obsolete. This means that the home phone service is no longer in demand (Federal Communications Commission, 2013). The use of this product significantly has dropped in the U.S. because many people currently use more efficient and portable communication products. In terms of its latest target market demographics using U.S. Census Data, home phone services are commonly used by housewives compared to other categories of people who prefer to use cell phones regardless of age and sex. Consider the table below. Table 1: Home Phone Users (Millions) Year | Jan 06 | Dec 06 | Jan 07 | Dec 07 | Jan 08 | Dec 08 | Jan 09 | Dec 09 | Jan 10 | Dec 10 | Jan 11 | Dec 11 | Users | 142.3 | 138.2 | 134.6 | 129.7 | 124.6 | 118.5 | 112.7 | 107.0 | 102.4 | 97.5 | 93.4 | 89.4 | Source: Federal Communications Commission. Local Telephone Competition: Status as of December 31, 2011. FCC Report. This report shows a decline in the use of home phones in the United States, indicating that...
Words: 1576 - Pages: 7
...EXPERIENTAL LEARNING COURSES FS FIELD STUDY 5 * Your Tools As you observe a class, note down your significant observation of the performance-based activity in the classroom. Then, make a checklist of the important things you wish to consider in your assessment planning. For these tasks, please use the Activity Forms provided for you. For your proposed plan for process-oriented assessment, it is recommended that you use the format that you agreed in your Assessment-2 class. Please remember that the rubrics are part and parcel of your assessment plan. OBSERVATION NOTES | Name of the School Observed: Cagayan State University Andrews CampusYear level & Section: III-J Subject Area: Social ScienceSubject Matter: Micro and Macro Economics Topic: Four Production ProblemsObserved teacher: Mr. Roger Ramos Objective: Perform a simple role-play showing ways on how to solve the four production problems. | Describe in bullets the performance-based activity you observe. * The performance-based assessment task that was given to us portrays real-life situation wherein we were able to use and apply the information we acquired during the discussion. It was an authentic assessment task that is embedded in a context that has some meaning or purpose beyond school or beyond the bounds of the classroom lesson or unit. * It involves all domains of learning: * Cognitive- we are able to use the information that we acquired by thinking on what possible way...
Words: 7101 - Pages: 29
...ASSESSMENT 1 DETAILS: MUSIC BRAND ANALYSIS (worth 50% of overall module mark) School: Media, Culture and Society Module: Identity, Opportunity & Exploitation / MUSC10007 CRN600 Year: 4 Semester: 2 Due: 03 April 2015 Assessment Description: For this assessment you are required to write a brand analysis for a music brand of your choice. Choices must be submitted to and approved by the lecturer via email NO LATER THAN 5PM 04 MARCH 2015. If you have not submitted a brand for approval by this deadline, the mark for your brand analysis assessment will be reduced by 5 points. A music brand can be any of the following: • An artist (e.g., Lady Gaga, the Rolling Stones) • A record label (e.g., Ministry of Sound, Nettwerk) • A venue (e.g., King Tut’s Wah-Wah Hut, the Cavern Club) • A music product (e.g., Gibson guitars, Marshall amplifiers) • A music service (e.g., BandCamp, SoundCloud) • Another music-oriented subject, (pending lecturer approval) All brands must be submitted to the lecturer for approval via email by NO LATER THAN 5PM 04 MARCH 2015 to ensure the selected brand will be an appropriate case study for the assessment. Note: only one case study per brand will be allowed per class. If more than one student selects the same brand for study, decisions will be made on a first-past-the-post basis. If your brand is not available for study, you must make an alternate selection. It is therefore recommended you select several...
Words: 1090 - Pages: 5
...UNIVERSITY OF THE WEST OF SCOTLAND NURSE PRESCRIBING V150 CASE STUDY COURSE: NURS09125 BANNER NUMBER: B00113677 DATE OF SUBMISSION 13/12/10 COURSE LEADER FRANCES DOWNER WORD COUNT: 3745 CONTENTS PAGE 1. INTRODUCTION & GENERAL OVERVIEW, Pgs3-4. 2. ASSESSMENT PROCESS, Pgs 5-8 3. TREATMENT OPTIONS, Pgs 9-12. 4. EVALUATION, Pgs 13-16 5. CONCLUSION. Pg 17 6. COPY OF PRESCRIPTION, Pg 18 7. REFERENCE SECTION, Pgs 19-23 8. BIBLIOGRAPHY, Pg 24. INTRODUCTION In the following case study, the author will discuss the issues surrounding a seventy-year-old female with a chronic neuropathic ulcer on the sole of her right foot and the rationale and implications of prescribing in the community setting. The author a (trainee nurse prescriber) will display the need for a robust assessment, exploring all areas of health and well-being in order to achieve a safe outcome. The author will further follow current guidelines and be mentored by a senior nurse prescriber throughout the process. The aim of the case study is to display the implications involved in issuing a nurse prescription if deemed appropriate. With regard to writing a prescription as a qualified practioner, the author will adhere to the guidance within the Nursing and Midwifery Council (NMC 2006a) standards for safe prescribing. To protect this patient’s identity and maintain confidentiality, she will be referred to as Mrs X throughout the...
Words: 4607 - Pages: 19
...http://devrycourse.com/CARD%20205/card-205-week-2-self-assesment Product Description Self-Assessment (due in this Week) In Week 1, you should have completed the following assessments from your textbook. 1. Marketing Readiness Quiz (pp. 8–16) 2. Self-Awareness Checklist (pp. 16–17) 3. Ability Assessment (pp. 17–19) 4. Transferable Skills Checklist (pp. 19–20) 5. Work Environment and Life Preferences (pp. 20–21) 6. Self-Assessment Summary Sheet (pp. 21–22) You will be using these results to prepare your Self-Assessment assignment that is due this week. The assignment template and grading rubric are available in Doc Sharing. Save the template file by adding your last name to the template filename (e.g. Week2_Self-Assessment_Template_Smith.docx). Be sure to proofread and spell check your work before you submit it. CARD 205 Week 2 Self Assesment Purchase here http://devrycourse.com/CARD%20205/card-205-week-2-self-assesment Product Description Self-Assessment (due in this Week) In Week 1, you should have completed the following assessments from your textbook. 1. Marketing Readiness Quiz (pp. 8–16) 2. Self-Awareness Checklist (pp. 16–17) 3. Ability Assessment (pp. 17–19) 4. Transferable Skills Checklist (pp. 19–20) 5. Work Environment and Life Preferences (pp. 20–21) 6. Self-Assessment Summary Sheet (pp. 21–22) You will be using these results to prepare your Self-Assessment assignment that is due this week. The assignment template and grading...
Words: 1421 - Pages: 6
...our centres with some of the key sections covered in the ILM Centre Manual and provide guidance to assist a centre in preparing to deliver an ILM NVQ. This a generic document and should always be read in conjunction with the ILM QCF NVQ Qualification Specifications Part 2 Technical Info document and the ILM Centre Manual (www.i-l-m.com/centres). IMPORTANT NOTES: * This document replaces the previous ILM NVQ Level 2, 3, 5, and 7 General Qualification Information for QCF NVQs. * 2011 SCQF SVQs are now standalone products and are no longer S/NVQs. They have separate specifications to meet SQA and SCQF requirements. Please refer to our SVQ webpage’s for detail and SVQ resources section online * Centres should be aware that the specifications for NQF Team Leading and Management NVQs at Levels 2, 3, 4, 5 should continue to be followed for learners who have been registered on this version of the NVQ prior to July 2010. These NQF products are no longer eligible for public funding under government programmes from the 31 July 2010 for new starts in 2010/11. * These specifications should also be used for Dual Certificate and Management Apprenticeship delivery and approvals * Centres may also find reading the ILM Supporting Notes for ILM VRQs useful as these QCF NVQ units are hybrid...
Words: 22926 - Pages: 92
