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Product Critique Segway

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Paul Baptista Critique 2 New Product Planning
SEGWAY

In this critique I will be analyzing the product failure of the Segway PT a two wheeled (Personal Transportation) device that is battery powered that utilizes self-balancing technology. It is propelled by simply standing on the device and pitching your weight forward or backwards. The technology in the base of the Segway utilized motors and sensors to adapt to the angle or pitch the rider commanded and set forth the speed and direction, turning the Segway worked in the same manner by leaning with the handle bars to turn left or right which changed the speed of the wheels to turn in either direction. Segway was considered to be a game changing innovation in the way the regular person would get around, endorsed by big names like “Steve Jobs” from Apple and “Jeff Bezos” from Amazon, Segway seemed to be the new thing with a Blue Ocean approach in personal transportation market .
In this critique I will be elaborating on the missteps taken by Segway’s entry to new transportation market facing regulatory transportation barriers, followed by the shortcomings with the quality of the product, and why the Segway failed to appeal to the market, lastly some suggested improvements.
Barriers to Entry
Segway had a plan to develop and change the way people moved around from point A to point B by creating a device that would be environmentally friendly and economically useful for everyday use. The problem the firm faced was once introduced to the world it seemed to become an electric vehicle rather than a new mode of transportation such as a bike, scooter. The 1st road block: “Where would these vehicles operate?” became the biggest problem once launched. It was too big of a vehicle to simply be used on sidewalks and was very unsafe to be used on the road. During inception this problem seemed to be overlooked, would these

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