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Product Failures

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Joshua Gencianeo The 2 product failures
Product: XBOX 360 Face plates with custom designs and graphics
Discontinued of distribution: 2010
Target Market: 14-35 year old males

For the past two years Microsoft thought that customers would be interested in customizing and modifying their own gaming console with styles and graphic designs which is the Xbox’s 360 face plate but it wasn’t successful enough to its consumers. The product had failed because the target market would spend their money or income on xbox 360 accessories and games which satisfied their gaming needs and also the face plate is a bit pricy .It is more likely that the consumer would considered the idea of buying new gaming console than buying the faceplate due to the reason of costly price of xbox’s faceplate .The Strategy plan that is suitable in this product, in order to maintain brand and create value of the product. Microsoft should follow gadgets trends of changeable face plates for cell phones and other electronic gadgets like psp’s and computers as well as the idea of redesigning of graphics and styles and also minimum amount of pricing about their gaming consoles is essential for their products to be successful in the market.

Zune Microsoft
Discontinued of distribution: 2006
Target market: Music lovers all ages
In 2006 Microsoft first launched their very own mp3 products for music lovers but wasn’t successful enough because it lacked of sharing files wirelessly and appeared not attractive enough for its consumers, mainly zune mp3 lacked of features like Bluetooth and etc, its simplicity wasn’t worth it of buying compared to apples products the ipod shuffle, zune mp3 also experienced compabilities issues in regards to itunes. In my opinion I would suggest that Microsoft should take their imagination and redesign their product into the higher

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