...from the media specifically from Magazines. Boles (2012) believes that each magazine uses linguistic techniques these language features are creatively used in magazines by the writers to attract and entertain the target audience as they only have a small space and time to get the attention of the potential buyer of the product. Bell (2010) emphasizes the importance of the processes which produce media language, as stories are molded and modified by various hands. He stresses it is indeed stories that journalists and editors produce, not articles. These stories have viewpoint, values and structure that can be analyzed. He is concerned, too, with the role of the audience in influencing media language styles, and in understanding, forgetting or misconceiving the news presented to it. A feature story is a special human interest story article that is not closely tied to a recent news event. It focuses on particular people, places, and events, and it goes into great detail regarding concepts and ideas of specific market interest. The study primarily aims to provide a contrastive analysis between the use of the variety of english in love songs. The study specifically aims to (1) determine the commonality and differences between American and Philippine English magazine feature articles, and (2) determine the moves present in the sample feature articles. 1.2. Research Questions * What are the commonality and difference of the use of the variety of...
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...come with many more specs that BMW would charge their customers extra for. These affordable luxury cars, especially Lexus, pushed their way ahead of BMW because they were giving their consumers the message that everyone could have a great looking luxury car without having to drain your wallet or run up your debt. This message made cars like Lexus incredibly popular amongst consumers and caused Lexus to become the number one luxury import in the United States in 1992. Not only were affordable luxury cars a problem for BMW, but their brand image seemed to take a turn for the worse. BMW cars were being seen as cars for middle aged men, as a status symbol, or just as a “yuppie machine”. Without attracting more youthful consumers to their product, BMW would surely fail. BMW needed to find ways to revive their brand image but still have their company’s “DNA” revolve around the idea that BMW produced “the world’s most exciting luxury cars,” and was still the ultimate driving machine. Things started to look up for BMW when they came up with the idea to make their advertisements edgier and more youthful. A creative director stated that “with all the information that’s thrown at us every day with...
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...anticipate undesirable financial performance in the future? BMW is well fit and is able to sell it's products easily. There is no reason to anticipate any financial problems. 2. What is BMW’s unique selling proposition? Describe a typical BMW’s target customer and how the company’s products fulfill his needs. They sell the world's most exciting luxury cars which are the ultimate driving machines. A typical BMW customer is a highly educated individual in late 40s with a high income. They are usually married but don't have children. They are hard workers and they don't have spare time. The time they spend on driving is the most pleasurable time in their day. Therefore they want this time to be as enjoyable and comfortable as possible. 3. Using research findings presented in the exhibits (especially Exhibit 11), perform a critical evaluation of the effectiveness of BMW films in attracting potential customers to the brand. Median age and the, age segments who watched this video a lot is not the described core customers of the company. So it is sure that these videos reached out to people who are not the customers of BMW. 84% of the viewers aren't BMW customers and they recommend the video to others. These aspects shows us that the videos definitely caught the attention of the targeted group. Their 88k income level is a good indication showing that these people are capable of buying a product from BMW. 4. Given that the BMW’s lineup targets various segments differing in terms of income,...
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...about ancient Rome * Movies can last for up to 2 hours * The feature films do not qualify for nickelodeons because they are too long and they are worth more than a nickel, which is the maximum price of movies on nickelodeons. * George Kleine adopts the movies and charged an admission price of around $0.50-$1.00, calling them special films. Gaumont-Palace, Paris, France Adolph Zukor * Early 20th century – Nickelodeon * Knows that people would be willing to pay more than a nickel to watch. Brought from outside the states the Passion of Christ from Germany which has multiple reels. With special advertising in Church magazines, charge $0.50-$1.00 for the tickets. * 1912 – American Film Rights for Queen Elizabeth with Sarah Bernhardt (45min-1hr) * Company in 1912: Famous Players to open the movie Queen Elizabeth. * Promised starting 1913 every week will be new movies * Notices that the best selling movies are the stage play movies starring 19-year-old newbie Mary Pickford. He sweeps all the old stars and stars Mary Pickford in more movies. * Mary Pickford becomes world’s famous actress. * Average ticket price is pretty low up to the 20th century. The Feature Film * Books and plays filmed The Deluxe Theatre * To show feature films * Popularity features and a steady supply of them * Admission $1-2 * Capacity up to 6000 * Feature with live music * Weekly change of programs...
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...Consumerism has been defined by Dictionary.com as, “a modern movement for the protection of the consumer against useless, inferior, or dangerous products, misleading advertising, and unfair pricing.” Aaron McGruder’s, episode of the animated Cartoon Network show, The Boondocks “The Block is Hot,” is about how a heat wave comes to the town of Woodcrest in the middle of the winter. A neighborhood girl named Jazmin starts a lemonade stand, which is bought by a businessman, Mr. Wuncler. Meanwhile, 10-year old political activist, Huey, stands on a soap box and talks about violations of human rights issues. Through these features, one can see how consumerism plays a role in this television show. Because this episode has the distinctive features most animated television shows have, of addressing real issues by exaggerating them, having recurring characters that the audience is familiar with and having a conflict or problem that is usually solved by the end of the episode, it demonstrates how consumerism isn’t just associated with our economy or large corporations. In, “The Block is Hot,” Aaron McGruder displays a distinctive feature that most animated television shows express when he addresses a real issue that is going on in our society today, by exaggerating it. McGruder addresses the real issues of consumerism, which shows how this distinctive feature supports this episode’s argument of how they're exploitation and corruption with consumer culture in America. The episode starts off with...
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...that try to be more grounded, more real and more authentic. A classic case in point was the Body Shop chain of cosmetic shops, which did not promise to reverse ageing or get rid of wrinkles but instead offered natural, authentic products and showed concern for the environment at the same time. innocent Ltd is a company in that mould. It has built a very successful business in the smoothie market by offering quality, fresh products and by behaving in an openly ethical manner. Its success has spawned a host of competitors and it now faces several challenges to its dominance of the sector. Company background innocent was founded in 1998 by three college friends—Richard Reed, Adam Balon and Jon Wright. In the summer of that year, the trio set up a stall at a small music festival in London. They started with £500 of fresh fruit and set up two bins, one with a ‘yes’ sign and the other with a ‘no’ sign. They also had another sign that asked customers ‘Should we give up our jobs to make these drinks?’ By the end of the festival, the ‘yes’ bin was overflowing and innocent Ltd was born. The vision of its founders, in the words of Richard Reed, was to be ‘Europe’s favourite little juice company’, and innocent set about making products that contained 100 per cent pure, fresh ingredients with no additives. The unconventional approach that has characterized its development was illustrated through the use of both a lower-case ‘i’ rather than a capital letter ‘I’ in...
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... without written permission from the Publisher. HubSpot = Easy & Integrated Landing Pages Website \ Analytics I Email / 810g Sales Tools \ Social Media SEO Lead Nurturing Try HubSpot Inbound Marketing Software with a Free 30 Day Trial HubSppt http://www.hubspot.com/free-trial TABLE OF CONTENTS INTRODUCTION: MARKETINGSHERPA’S TOP 5 FACEBOOK CASE STUDIES FROM 2010 ............ 4 IMPROVE YOUR FACEBOOK PROFILE TO INCREASE CONSUMER INTERACTION: FOUR TACTICS ................................................................................................................................................................. 5 HOW 'LOCALIZING' A BRAND THROUGH SOCIAL MEDIA & IN-PERSON EVENTS CREATED A SUCCESSFUL PRODUCT LAUNCH ................................................................................................................ 14 SOCIAL MEDIA GIVEAWAY CAMPAIGN LIFTS SALES 15%: 6 STEPS................................................ 24 EMAIL AND SOCIAL MEDIA INTEGRATION: 5 STRATEGIES TO GROW AUDIENCES AND DESIGN CAMPAIGNS ........................................................................................................................................ 31 REACH INFLUENCERS VIA...
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...been increased since 1991. 2. The BMW films were launched in 2001 with great success. Their creative, innovative style of marketing through short films that were directed by big name directors starring famous actors have given them more positive publicity than ever. 3. BMW was also planning on introducing new products including the redesigned 7-series, new Z4 Roadster, and the $20K subcompact Mini-Cooper. Quantify: Analysts were reporting that over the next few years, BMW was planning to increase US sales by 40%, to 300,000 cars a year. Keep in mind that as of 2001, they sold roughly 190,000 units. 2. What is BMW’s unique selling proposition? Describe a typical BMW’s target customer and how the company’s products fulfill his needs. Unique Selling Proposition: The factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition What is BMW’s unique selling proposition? BMW’s unique selling proposition is that the idea that BMW is the “world’s most exciting luxury cars,” and the “Ultimate Driving Machine.” Describe a typical BMW’s target customer and how the company’s products fulfill his needs. A typical BMW customer...
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...Bayaning Third World (2000) Synopsis and Evaluation We are a nation fascinated with Jose Rizal—not just his heroism but also his being a womanizer, his classic hair style and many more. We devour two of his greatest literary works in secondary schools. We celebrate his birth and execution dates. We have countless movies relating to Rizal and his works. We even name our streets (Rizal Avenue, Rizal Province), corporations (RCBC), schools (Rizal High School)and products after him. There’s evena religion devoted to Rizal and his works. Even the most well-knownplace in Laguna is Calamba (Rizal’s hometown), not Santa Cruz which is its capital. Despite being subjected to countless scrutinizes by various historians, how well do we know Rizal? Is it really important to know him adequately since he’s our nation’s symbol to our fight against four centuriesof foreign colonialism? Bayaning Third World, directed by Mike de Leon, is a mockumentary on making a film about Rizal. Lots ofquestions were thrown around and dissected in this feature film that concern Rizal. Have Rizal reallywritten and signed a retraction letter signifying his intention to turn back from his beliefs and re-join theCatholic Church? Did he marry Josephine Bracken? Did he retract so that he can marry JosephineBracken? (There was no civil wedding back then.)These were “discussed” in the film by interviewing various people connected to Rizal for their points of view. Throughout the film, the filmmakers (Ricky Davao and Cris...
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...Key to Exercises: Public Relations II EXPLAIN THE FOLLOWING SENTENCES a) The time to publicize information concerning the new products was carefully arranged, taking into account the different time needed for preparing publications for different customer groups so that a demand for the new products, as a result of the promotion efforts, occur after the dealer showroom had already had the products available for sale. b) Publicity, such as news releases, feature story or a press kit, (as mentioned in the text,) should be carried on continuously and frequently although it might be difficult to do so in order to keep a campaign going. c) All promotional activities sponsored by large companies have helped the name, brand products and the visual image of these companies stand out from those of the competing ones. d) It is important to develop direct contact with government authorities, so that the special events and activities can both help the country attain its policy aims and the company fulfill its marketing objectives. IV TRANSLATION 1) 专业受众 (para.1) speciality audiences 2. 全承包通讯宣传代理公司 (para.4) turkey communications agencies 3. 首轮放映故事片 (para.5) a first-run feature film 4. 娱乐特别节目 (para.6) entertainment special 5. 准备期 (para.7) lead time 6. 特辑片段 (para.13) a feature clip 7. 记者参考资料 (para.13) a press kit 8. 流动（交通工具上的）广告 (para.14) transit advertising 9）（访谈录等播放时的）原话片段(para.19) sound bites 9. 保本廉价奖品 （para...
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...version of King Kong is by far much better than the 1933 version due to certain technology advancements. “Good things never last” said Naomi watts as “Ann” to character “Mr. Denham”, and that seems to be the fate for the once beloved “king Kong” of 1933. Technology seems to be the reason the new version transcends the classic and out shined version. Green screens of the nineteen thirties where great compared to other motion picture technology of its time. Back then you could set up a Claymation diorama or an acting set then just generate an interesting picture behind it and the crowd would go wild. But old ways have proven inadequate in comparison to new age technology. Green screens in two thousand and five could cultivate an entire feature length film with the addition of some other computer animations and sound affects. Such advancements pertain to the reason why I think the two thousand and five versions is better than any previous version. Motion pictures of the nineteen thirties where missing a vital piece of technology that helps the viewer better understand and illustrate the scene. That technology is color, and earlier motion pictures lacked the technology, leaving the viewer to use his imagination. Although “Technicolor” films had started as early as nineteen twenty two, many producers did not acknowledge the technology until later on. Color isn’t a necessity to make a movie “great” but it sure does help the viewer understand what he/she is looking at and it looks...
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...difference between still photography and video may be more slight, but there is still a level of knowledge on the mechanics of film and movement necessary for making this transition. However, now more than ever, the film industry is seeing a rise in the number of filmmakers with a fine arts education. Due to the exclusive nature of the Hollywood film industry, it is clear that what these artists are producing is not the typical low-budget, unrefined student film. Oftentimes, there is a very evident influence based around Andy Warhol's career path and individual works that these artists tend to follow and become successful in doing so. Andy Warhol produced radical mixed medium photography, moved on to installation motion picture art, and then feature films. Perhaps artists like Warhol have always been best at pushing the limits – they are not afraid of breaking the rules, trying something different or shocking, and taking a risk upon exhibiting the results. Linda Yablonsky in her contribution to ARTNews credits Andy Warhol as the specific artist, and reason, that has convinced current artists to make their way into film; this movement is surprising audiences with the compositions produced. Yablonsky compares and contrasts such artists' work from before and after this transition and states that generally, “their movies are extensions of their usual work, with one difference: the films are based on screenplays that have a fairly conventional narrative bent” (Yablonsky, 1). Warhol's...
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... Who Does Film Censorship? In keeping with this responsibility, the Central Board of Film Certification known till June 1, 1983 as the Central Board of Film Censors) was set up in Mumbai, with regional offices in some other cities (at present there are nine such offices in Mumbai, Calcutta, Chennai, Bangalore, Hyderabad, Thiruvananthapuram, New Delhi, Cuttack, and Guwahati). A Film Certification Appellate Tribunal (FCAT) has also been constituted under section 5D of the 1952 Act for hearing appeals against any order of the CBFC. While the work of certification of films is a central subject, the states have to enforce these censorship provisions and bring any violations to the notice of the CBFC. The organizational structure of the CBFC is based on the provisions of the 1952 Act and the Cinematograph (Certification) Rules 1983. The Chairman and members are appointed for a term of three years or till such time as the Government may direct. They comprise eminent persons from different walks of life such as social sciences, law, education, art, film and so on, thus representing a cross-section of society.The CBFC is assisted by the Advisory Panel in various regional offices which are headed by Regional Officers. The members of these panels are also representative of cross-section of society and interests. These members hold office till such time as the Government may direct but not exceeding two years. However, the members can be re-appointed. The CBFC has divided itself into Examining...
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...VIDEO CASE Chapter 8 Carmex®: Leveraging Facebook for Marketing Research Instructions 1. Please view the following video by holding the control button on your keyboard and simultaneously clicking on the link: Carmex: 75 Years of Customer Engagement 2. Join your assigned group to answer all the questions in the bottom and submit them in Blackboard. Synopsis Both Carmex® lip balms and recently-introduced skin care products are produced by Carma Laboratories, a family-owned company that has taken pride in connecting to its customers since its founding, 75 years ago. The case focuses on how to do marketing research using Facebook to decide which two of three new possible flavors might be put into quantitative testing. The two key Facebook metrics that will be used in reaching the decision are “likes” and “engagement.” The three Facebook strategies are being considered that are expected to have differing effects on likes and engagement as well as costs: (1) a poll question on Carmex’s Facebook wall, (2) a contest on Facebook, and (3) both a poll and contest. The case challenges students both to understand the two metrics and the effects on them by using three alternative strategies on Facebook. Questions 1. What are the advantages and disadvantages for the Carmex marketing team in collecting data to narrow the flavor choices from three to two using (a) an online survey of a cross-section of Internet households or (b) an online survey of Carmex...
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...Day 2 Campus Journalism Workshop 08:00 Lecture on Photo Journalism - Vinn Lecture on News & Sports Writing - Vinn Lecture on Feature Writing - Earl Lecture on Editorial Writing - Mae 09:45 Break 10:00 Activity 1 10:45 Activity 2 11:30 Lunch/ End of Workshop 01:00 Lecture on Editorial Cartooning - Vinn Lecture on Copy Reading and Headline Writing-Orson & Mae Lecture on Lay-Outing - Earl Activity 1 02:45 Break 3:00 Activity 2 04:00 Closing Program Awarding Giving of Certificates Closing Remarks University of the Philippines Los Baǹos UPLB Ugnayan ng Pahinungod Going UP! Arts, Literary and Campus Journalism Workshop Program of Activities Mabini Central School | June 26-27, 2014 Day 1 07:30 Registration 08:00 Opening Program Invocation Opening Remarks by Mr. Joel L. Caserial, Ed. D. Introduce UPLB Pahinungod 08:30 Proceed to Desired Workshop Arts Workshop 08:30 Activity 1 Learning to Learn 09:15 Workshop 1 Create-Your-Own-Creative-Name Tag 09:45 Break 10:00 An Introductory Lecture on Arts 11:30 Lunch Break 01:00 Short introduction of the activity Activity 1 Individual Artwork 02:45 Break 3:00 Short introduction of the next activity Activity 2 Poster Making by Group 05:00 End of Day 1 Literary Workshop 08:30 Lecture on Short Story Writing Short Story Writing Activity 10:00 Break 10:15 Cont. of Short Story Writing Activity 10:45 Lecture on Essay Writing Essay Writing Activity 11:30 Lunch...
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