...HEWLETT PACKARD 1 Hewlett Packard Tonise R. Fuller Electronic Marketing MKT327002 VA0016 1122-001 Professor Tonja Moss, MBA HEWLETT PACKARD 2 I. Description of the site and the products or services sold on the site. A. The website that I will be doing by Analysis on will be Hewlett Packard, www.hp.com. Hewlett Packard is a technology corporation that offers solutions and products to customers and businesses to create an improved world. With millions of consumers searching for better and new ways to increase the demand for technology consisting of many products for businesses. HP provides software, technology service to customers and products for any type of business small and large. This company relies heavily on their salespeople to sell their products to businesses and customers. Their website consist of a black sleek look that gives you an assortment of tabs that consist of laptops, desktops, All-in-on PC's, Services, Ink & Toner, Accessories, Deals and many more. The website shows pictures of their products, savings and deals as well as search engines to search for a specific laptop or printer model. This website is easy to maneuver and check out is very easy and simple. II. Evaluate the visual appeal...
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...Executive Summary Integrated marketing communication is being practiced by almost all companies now. The purpose of this report is to focus on the communication tools that will be used by Hewlett Packard (HP) and UNICEF to communicate their message to their target audience. Furthermore the objectives of each company will be analyzed in detail as well as the measure they will be using to measure their IMC outcome. Lastly we will be analyzing the differences between both companies based on their IMC tools and how they differ from each other in terms of objectives. This report will give both companies a glimpse of how they can enhance their brand equity by effectively using the appropriate IMC tools and how the IMC tools will benefit them. Table of content A. Background of Hewlett Packard Company 4 1.0 HP’s Target Audience 4 1.2 Integrated Marketing Communication objectives of HP 6 2.0 The Integrated Marketing Communication Mix of Hewlett Packard 7 2.1.1 Advertising 7 2.1.2 Online Marketing 8 2.1.3 Personal Selling 8 2.1.4 Sponsorship 8 2.1.5 Public Relation 9 3.0 Measuring IMC outcomes 9 B. UNICEF 12 1.0 Target Audience of UNICEF 12 1.1 Market Segmentation 13 1.2 Integrated Marketing Objectives of UNICEF 13 2.0 The Integrated Marketing Communication Mix of UNICEF 14 2.1.1 Social Media 14 2.1.2 Sponsorship 14 2.1.3 Online marketing 15 2.1.4 Events 15 2.1.5 Public Relation 15 3.0 Measuring IMC outcomes 16 4.0 Analysis of IMC practices...
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...award-winning and innovate products. Founded in 1976 by Steven Jobs, Ronald Wayne, and Steve Wozniak, together the trio built and designed a motherboard in Job’s garage and labeled their first product Mac I. As technology advanced with break-through developments, Apple has evolved into a leading computer technology company boasting an array of cutting-edge products. Ranked currently 263 in the Fortune 500 and 159 in FT Global 500, Apple has 14,800 employees located across the globe. Based in Cupertino, California, Steven Jobs is the current Chief Executive Officer and Director of Apple accompanied by six other individuals who comprise the Board of Directors. As a publicly traded company under the stock symbol of AAPL, Apple experienced significant growth and profitable financial results. According to Hoovers, which provides in-depth financial information of large public companies, Apple accomplished a one year net income growth of 383.7 percent and a one year’s sales growth of 68.3 percent. From year 2005 sales, Apple grossed $13,931 million dollars—$8,194 alone in the Americas. Nevertheless, Europe, Japan, and Asia’s strong market accounted for 36 percent of overall sales. Apple’s success is a result of their highly desired, sleek, stylish, and creative products. Since Apple was founded, implementing new technology has always been an important objective for Apple. The company transformed the music industry with their new digital music products and services, the iPod...
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...Founded in a garage in 1939 and incorporated in 1947 by two Stanford University classmates, Hewlett-Packard is world’s leading PC manufacturer with a vast array of products including laptops, tablet PCs, printers, smart phones, monitors and workstations. Having market capitalization of $37.15 billion HP has been a stock favorite for the investors due to its non-volatility in share prices, increasing profits for a long period of time and high dividend yield. History With its headquarters located in Palo Alto, CA Hewlett Packard had its first customer in form of Walt Disney who purchased their foremost product precision audio oscillator. In earlier days company had a very wide range of products but gradually decided to focus on their specialization of electronic test equipment. This idea worked and HP started building its market share and entered into computer industry in 1966 introducing their first computer system. Having achieved rating of number 10 and 11 on Fortune 500 in 2012 and 2011 respectively Hewlett Packard (HP), presently, is the largest Information Technology Company around the globe. An asset base of $129.5 billion (2010: $124.5 billion), turnover of $127.2 billion (2010: $126.03 billion) and a continuous Earnings per share of $3 per share for last three years and an estimated Annual EPS of more than $4 per share (as estimated by Yahoo finance team [1]) Hewlett Packard can make your dreams come true when it comes to investing in a healthy and financial viable...
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...Hebron MGT/521 September 19, 2011 Apple Computer Incorporated When conducting a business analysis it is important to take into consideration the company’s business strategies, financial health as well as technological advantages the company has over its competitors within the industry. Apple incorporated has the talented Steven Jobs and Jonathan Ives along with other top idealists. Acquiring such brainpower clearly gives Apple an advantage over competitors. It is the collaborative efforts of the leaders at Apple that gives them a clear strategic advantage. The goal of Apple is to stay ahead of its competition. To accomplish this goal, workers within Apple spend long hours determining what consumers will want and design their products based on the outcome. Attention to detail focused on the future is the key to their success. A good example is the development of the iPhone. The smart phone derived from a display of information presented to Jobs of the iPod on a bigger touch screen, hence the development of the smart phone. The vision did not stop there Apple began thinking further into the future toward a concept for applications. After realizing that the iPhone was a personal computer in a pocket, three years later Apple introduced the iPhone and its application ecosystem. Competitors are chasing Apple, every personal computer vendor and handset maker is trying to catch Apple. Apple raises the bar with every new generation of the iPhone (Bajarin, 2011). ...
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...conquer." Compare and contrast this to Lenovo's strategy. From the very beginning Acer has been a leading marketer of notebook and desktop PCs that were relabeled electronic products marketed and sold by recognized global companies. Acer struggled growing its business in the American market. To address this issue Acer spun off its manufacturing operations to transform from a global PC manufacturer to a marketing and services powerhouse by producing products faster, cheaper and more efficiently. The most effective way for Acer to grow was to engage in expanding its operations, marketing and selling activities to another market. In this case Acer decided to take the company globally and begin building a solid market in China. It's believed that if China becomes the company's "home" market, Acer will capture critical economies of scale that will allow it to develop innovative new products that will succeed in China as well as the rest of the world. Acer's chief technology officer, believes that Acer's knowledge of China's market will help the company achieve its growth and market share objectives. Acer implemented initiatives that placed them in a better position than Lenovo. At first Acer was suffering from poor brand recognition. Consumers were concerned about the quality and the reliability of its products. One of the ways that Acer overcame this obstacle was acquiring Gateway which created a path for Lenovo to their entry barriers for the U.S. marketplace. Also by Acer entering...
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......................15 Economical Conditions..........................................................................................16 Extrinsic and Intrinsic Motivational and Hygienic Factors..............................17 CSR Programs.......................................................................................................18 Marketing MIX......................................................................................................20 IMC Campaign......................................................................................................28 Contingency Strategies..........................................................................................29 Reference................................................................................................................30 AT A GLANCE Name: Hewlett-Packard Company Type: Public Traded as: NYSE: HPQ S&P 500 Components Industry: Computer hardware Computer software IT services IT consulting Founded: January 1, 1939 Founder(s): Bill Hewlett, Dave Packard Headquarters: Palo Alto, California, United States Area served: Worldwide Key people: Ralph Whitworth (Interim Chairman) Meg Whitman (President and CEO) Revenue: US$ 112.298 billion (2013) Operating income: US$ 7.131 billion (2013) Net income: US$ 5.113 billion (2013)...
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...2011). This data shows that Apple’s net sales nearly triple from 2009 to 2011. Their gross margin also substantially increases starting at 17,222 million to in 2011 43,818 millions (Apple INC, 2011). This margin represents the percent of total sales revenue that the company retains after the direct costs associated with producing goods sold for a company. This means for the past three years Apple is able to make more profit then the cost that it takes to make its products. Furthermore as with every growing company comes more expenses so their expenses have risen from 2009 to 5,482 million to 10,028 million in 2011 (Apple INC, 2011). Their expenses are counteracted and accounted for by their net income which triples from 2009-2011 from $8,235 to 25,922 million (Apple INC, 2011). The net income is most important when trying to analyze a company’s financial health. Apple’s financial health is reasoned profitable because the total earnings when subtracted by its cost is higher than it was in the past three years. Hewlett Packard’s net sales for the year ending 2009 are $114, 552 million and for 2011 $127,245 million (HP 10k, 2011). HP’s net...
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...685 STRATEGIC PLANNING COMPANY AUDIT HEWLETT PACKARD Contents Abstract 3 HP Background 3 Company Mission 4 HP’s Corporate Objectives 5 Mission and governance Analysis 5 Recommendations 6 HR Report on HP 7 Recommendation 8 Internal Analysis 8 Recommendation 8 Mergers Acquisitions and Spin-offs 9 Recommendation 9 External and Global Environment 9 External Analysis 10 Recommendation 11 Porter five forces Analysis of HP 12 Recommendation 14 SWOT Analysis 14 Conclusion / Recommendation 15 Reference: 16 Abstract This Company audit was conduct using publicly available information about Hewlett-Packard. The Audit includes mission statement, company philosophy, PEST SWOT, Financial Analysis, market position analysis, corporate governance analysis. The analysis uses industry standards for company audits such as, Porter, SWOT, and PEST as a guideline for the areas to be assessed. HP Background Hewlett Packard is a publicly traded company on the New York Stock Exchange. The firm was started by Bill Hewlett and David Packard. The merger with Compaq was one of HP’s major strategic moves recently. Even in naming the new company the two founders flipped a coin in the famous garage, Dave Packard won the coin toss but conceded to pit Hewlett name at the front. "It is necessary...
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...Lenovo Group Limited is the world's fourth largest personal computer manufacturer after Hewlett-Packard and Dell of the U.S. and Acer of Taiwan.In 2005, it purchased IBM's PC division. Lenovo produces desktops, laptops, servers, handheld computers, imaging equipment, and mobile phone handsets. Lenovo also provides information technology integration and support services, and its QDI unit offers contract manufacturing. Its executive headquarters are located in Beijing, China and in Morrisville, North Carolina, USA. It is incorporated in Hong Kong. Lenovo makes a variety of products for world wide sale.These products include: Lenovo ThinkCentre desktops Lenovo ThinkPad laptops and tablets Lenovo ThinkStation workstations Lenovo ThinkServer servers IdeaCentre desktops IdeaPad consumer-oriented laptops Lenovo 3000 J Series desktops Lenovo 3000 C, N, and V Series laptops LCD and CRT monitors ThinkVision projectors and monitors An agreement allows Lenovo to sell IBM-branded desktops and laptops until 2010. Ownership As of October 31, 2008, 50.4% of Lenovo is owned by public shareholders, 42.3% by Legend Holdings Limited...
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...1.Which company is competitively stronger—Dell or Hewlett-Packard? HP is still competitively stronger than Dell today in regards to overall sales. While Dell had been the industry leader in lean manufacturing approaches and cost-efficient build-to-order production methods in producing desktop PCs, it had fallen behind in producing laptop computers. The three elements in Dell’s business strategy included: entering the white-box pc segment, advertising, and continuously reducing costs. While these strategies have brought success to Dell, the Hewlett-Packard Company excelled in the printer market. Dell believed that HP was using its big margins on printer products to subsidize selling its PCs at prices comparable to Dell’s, even though Dell had costs that were about eight percent lower than HPs. Since the computer technology industry is constantly changing, the market leaders shift all the time. Currently Acer Inc. is close to taking over HP’s industry lead. 2.What actions and strategy changes would you recommend to Michael Dell to boost the company’s performance and its prospects for overtaking HP in global sales of PCs? Most of HP’s global market share in PCs and servers came from having the world’s biggest and most diverse network of distribution partners. The percentage of PCs and servers sold by its direct sales force and by its various channel partners varied by geographic region and country. The customer buying patterns and market conditions from these different...
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...HEWLETT-PACKARD GRIFFIN CONSULTING GROUP Jason Blauvelt Paul Ciasullo Owen Hawkins Sunday, April 15, 2012 CONTENTS Executive Summary ..................................................................................................................... 4 History ........................................................................................................................................... 5 Bill Hewlett and Dave Packard .............................................................................................. 5 Expansion .................................................................................................................................. 6 The Age of Computers ............................................................................................................ 7 Acquisitions, Innovation, and New Markets ....................................................................... 7 Struggles in Recent Years ........................................................................................................ 8 Financial Analysis ........................................................................................................................ 9 Overview ................................................................................................................................... 9 Chart 1: Stock Performance Over 5 Years............................................................................. 9 Chart 2: Basic Financial Information...
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...| Hewlett-Packard. Strategic Analysis. | | Yatsenko Dmitriy, Sultanov Teymur, Iskenderov Vasif 4/30/2012 | Contents History 2 Mission Statement Analysis 2 Customer Loyalty 2 Profit 2 Market Leadership 2 Growth 2 Employee Commitment 2 Leadership Capability 2 Global Citizenship 2 Industry and Competitive Analysis 2 Dominant Economic Characteristics 2 Driving Forces 2 Key Success Factors 2 Five Forces Analysis 2 Rivalry Between Firms 2 Force of Buyers 2 Force of Suppliers 2 Force of New Entrants 2 Force of Substitutes 2 Company Situation Analysis 2 Corporate Strategy 2 Generic Strategy 2 How Well Is This Strategy Working? 2 SWOT Analysis 2 Cost Competitiveness 2 Diversification Efforts 2 Financial Analysis 2 Market Share 2 % Change in Sales 2 Operating Margin 2 Net Profit 2 Net Profit Margin 2 Working Capital % Change 2 Long Term Debt % Change 2 Shareholders Equity % Change 2 Return on Total Capital 2 Return on Shareholders’ Equity 2 Gross Profit Margin 2 Operating Profit Margin 2 Net Profit Margin 2 Return on Total Assets 2 Return on Capital Employed 2 Earnings Per Share 2 Current Ratio 2 Quick Ratio 2 Inventory to Net Working Capital 2 Debt To Asset Ratio 2 Debt To Equity Ratio 2 Long Term Debt to Equity Ratio 2 Times Interest Earned 2 Inventory Turnover 2 Fixed Asset Turnover 2 Total Asset Turnover 2 Accounts Receivable Turnover 2 Average Collection Period...
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...to Business (B2B) marketing has existed for centuries but for a long time it had been ignored and remained in the shadows of the more traditional Business to Consumer (B2C) marketing (Pitt & Honeycutt, 2001). It is over the last two decades has more light been shone on this important phenomenon- where businesses trade with other businesses, governments and Institutions . It is essential to first and foremost understand that B2B marketing cannot exist in isolation, the existence of B2B and B2C markets are in many ways dependent on each other for its survival and growth, a single demand for a B2C product such as a car gives rise to millions of B2B market demands such as aluminum, leather, steering systems, engines, etc (derived demand). Furthermore a failure in one market will have significant detrimental impact on the other. This essay however aims to identify the differences that exist between the two markets and how multinationals such as Hewlett-Packard (HP) implement separate marketing strategies based on the distinctions that exist within the market and their consumers. PRODUCT DIFFERENCE (standardized vs. complex) Hewlett Packard (HP), famous for its laptops, desktops and printers and storage devices sells its products in both markets. The B2C market it operates is more standardized and less complex that its B2B counterpart. Large groups of individual customers exist whose specifications for the products are more or less similar. So HP’s products to cater to them are...
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...Hewlett-Packard Company Company Profile Publication Date: 16 Apr 2010 www.datamonitor.com Europe, Middle East & Africa 119 Farringdon Road London EC1R 3DA United Kingdom t: +44 20 7551 9000 f: +44 20 7551 9090 e: euroinfo@datamonitor.com Americas 245 5th Avenue 4th Floor New York, NY 10016 USA t: +1 212 686 7400 f: +1 212 686 2626 e: usinfo@datamonitor.com Asia Pacific Level 46 2 Park Street Sydney, NSW 2000 Australia t: +61 2 8705 6900 f: +61 2 8088 7405 e: apinfo@datamonitor.com Hewlett-Packard Company ABOUT DATAMONITOR Datamonitor is a leading business information company specializing in industry analysis. Through its proprietary databases and wealth of expertise, Datamonitor provides clients with unbiased expert analysis and in depth forecasts for six industry sectors: Healthcare, Technology, Automotive, Energy, Consumer Markets, and Financial Services. The company also advises clients on the impact that new technology and eCommerce will have on their businesses. Datamonitor maintains its headquarters in London, and regional offices in New York, Frankfurt, and Hong Kong. The company serves the world's largest 5000 companies. Datamonitor's premium reports are based on primary research with industry panels and consumers. We gather information on market segmentation, market growth and pricing, competitors and products. Our experts then interpret this data to produce detailed forecasts and actionable recommendations, helping you create new business opportunities...
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