...Product, Pricing, and Channels Paper MKT/421 November 5, 2014 Joe Cheng Product, Pricing, and Channels Paper KIND offers three lines of differentiated snack bars, which includes whole nut and fruit bars—KIND Fruit & Nut, KIND PLUS, and KIND Nuts & Spices. Some of the products are packaged in varieties of smaller contents of about 100 calorie-range portions. The products are so differentiated due to the combination of natural and delicious content devoid of any array of chemicals, preservatives, and fillers found in most other snacks. KIND bars are healthy because the bars are made from all natural fruit and nut. It constitutes a good source of fiber. In some cases they are free of Trans fat and more so, are cholesterol free with very low sodium levels. KIND healthy bars are made from one hundred percent whole ingredients from almonds, pumpkin and hemp seeds, pea crisps and spices. The products are marketed in varieties of flavors such as vanilla, blueberry, almond, chocolate, apple cinnamon & pecan, peanut butter and strawberry. These variety flavors, enhances the taste bud of different targeted age groups. They contain 10g of protein per bar. The protein-packed bar is made up of twenty-two percent protein made from a combination of legumes, nuts and seeds and also containing all nine essential amino acids (kindsnacks.com). The Peas protein bar is an easily- digestible, non-GMO source of plant based protein extracted from peas. Finally the Ideal Combo is one...
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...Product, Pricing, and Channels Paper Charles Butler, April Molley, Jon Walter, and William Stewart MKT/421 Marketing April 6, 2015 Anil Agarwal Features of the Apple Watch and the Needs of Target Market This product is one of the best ideas invented since the tablets hit the market. You now have a cell phone, tablet, and your wallet all in one on your wrist. The benefits from this product will help many Americans keep better track of their health, personal information, and communication. The reminders and schedules are going to be more visible to the eyes. No need to look at your cell phone to see who is calling or sending a text both devices will be sync together. The Apple watch is created with the function that you will be able to use Apple pay to pay for purchases everywhere. One of the best features that are going to be very helpful is the fitness activity app. The Apple watch is designed to learn your daily activity and then turn that into ways to improve your physical health. It will suggest personalized all-day activity goals also provide reminders when to do them and when there has been no activity in a while. Apple Watch tracks movement, estimates calories burn, and monitors heart rate and will sync your information through the application to your Apple IPhone (Apple, 2015). So it is like having a personal trainer by your side all day to help with keeping you on the track of your goals. Some people in foreign countries or even in America...
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...Product, Pricing, and Channels Paper H&M online Since 2009 there has been a large decrease in offline retail sales, by 2015 Gap Inc. will be closing 189 store, Abercrombie and Fitch is planning to close 180 store and Aeropostale 175 stores (Business Insider). JCPenny’s store sales alone dropped 31.7% in store purchases (Business Insider). Where are consumers going? Online. In 2013, the top online purchases for U.S. consumers were consumer electronics, books, clothing and apparel, 63% customers prefer to purchase clothing and apparel online. Ecommerce is one of the fastest growing markets in the world. Currently the United States is the largest online retail market. Based on the statistical data, retail e-commerce back in 2012 reached 225.5 billion U.s dollars in sales and projected to grow to 434.2 billion U.S. dollars by 2017 (Known, Statistics). “Goldman Sachs predicts that in North America alone, a quarter of clothing sales will take place on the internet by 2030, up 7 percent from 2011” (NY Daily). With anticipation H&M is proposing to launch its online retail market to the United States. An online market will have a great impact, but there are several challenges facing retailers in launching an online market. Online markets have a great impact on profit margins, because of high shipping cost and the cost of returning items. “You don’t want to lose out on being the port of call for younger shoppers. So H&M should really get in there, “Isabel Cavill, Planet Retail...
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...Product, Pricing, and Channels Team Paper MKT/421 January 06, 2015 Intro Sony’s PlayStation TV is about to be launched to the public for the first time. Our team will be presenting a description of Sony’s new product and explain the features that will change your PlayStation experience. We will also discuss Sony’s marketing strategy and how they will change in the near future as the launch progresses. Then we will unveil the packaging and how it will impact the products value as well as Sony’s pricing strategy and how they priced the product for launch. Finally we will review the channels of distribution and why Sony chose these partners to distribute their new product. PlayStation TV is about to change your PlayStation Vita, PSP, and PS4 experience so get ready! Product Description The PlayStation TV has many features available to the avid gamer. The most sought after feature is the streaming service and the remote play. Many however, do not know what remote play is. Remote Play is a feature that lets the PlayStation TV operate a PS4 system via a wired or wireless connection (Sony PlayStation, 2014). This gives the player the ability to play most PS4 games away from the PS4 system on their PlayStation TV in another room in their household (Sony PlayStation, 2014). The PS4 system can connect to the PlayStation TV in a two different ways. The PS4 system Link app on the PlayStation TV will pick the connection method best suited to your current situation (Sony...
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...Southwest Airlines Products, Pricing, & Channels Paper Southwest Airlines Product, Pricing, & Channels Pricing Strategy Southwest Airlines’ uses an everyday low price, pricing model. The airline has built a reputation of being the cheapest major airline in the space. The cultivation of this very reputation is the reason behind the use of this pricing model. Southwest Airlines’ management wants the first thought people have when booking a flight to be “Southwest is the cheapest.” However, this does not mean Southwest works to have the cheapest airfare every day. What does this mean? Occasionally a traveler will find lower airfare with another carrier but on average Southwest will beat the other major airlines. Compare this to Walmart, it is possible to find an item Walmart sells for a lower price somewhere else but not often and not without considerable effort. Most people believe it is easier and cheaper to just shop at Walmart instead of hunting around for that occasional deal elsewhere. Continuing the everyday low price model is an important tenet of Southwest Airlines. Management has used this pricing model for the entire forty-three years history of the company and will continue to do so into the future. This pricing model can only be sustained by the company keeping the cost of doing business down. Some of the methods Southwest has employed to keep their overhead costs low include long term fuel price hedging, a simpler bag check and ticketing process...
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...Title of Paper Your Name Course/Number Date Instructor Name (Doctoral students must include the following on the title page instead: title, author’s name, and institution name) Title of Paper ||AbstractThe company chosen and used for this paper is a mobile transport company that caters specifically to senior citizens. This particular paper will explain in detail domestic and global product branding strategy, optimum pricing strategy and a distribution channel analysis that identifies the wholesaler, distributor, and retailer relationships including e-Commerce. Discussions within the paper will also include the use of a push or pull strategy, a distribution channel analysis and supporting references.Domestic and Global BrandingA brand is the likeness, idea or image of a specific product or service that buyers connect with, by identifying the name, logo, slogan, or design of the entity that owns the idea or image. When the idea or image is marketed so that it is recognizable by more and more people, and identified with a certain service or product when there are many other companies offering the same service or product, it is then considered branding. Advertising professionals work on branding not only to build brand recognition, but also to build good reputations and a set of principles to which the company should strive to maintain or exceed. Branding is an important part of Internet commerce because it companies to build their reputations as well as expand...
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...MKT 315 WK 8 ASSIGNMENT 2 PRODUCT INTRODUCTION To purchase this visit here: http://www.activitymode.com/product/mkt-315-wk-8-assignment-2-product-introduction/ Contact us at: SUPPORT@ACTIVITYMODE.COM MKT 315 WK 8 ASSIGNMENT 2 PRODUCT INTRODUCTION MKT 315 WK 8 Assignment 2 - Product Introduction Imagine that the retailer you chose for the first assignment is about to offer a new product that is exclusive to that retailer for twelve (12) weeks. Develop a plan to get the product into stores as quickly as possible to take advantage of the fact that no other store will have access for twelve (12) weeks. Try to get the product into stores within four (4) weeks. Write a six to eight (6-8) page paper in which you: 1. Describe how you would go about selecting the right channel members and how you would get that product to your stores. 2. Create a channel design strategy. Describe how you will motivate channel members to make this a successful endeavor in a short period of time. (Address long hours, timeline, etc.) 3. Identify two (2) pricing issues in channel management that you will have to deal with. More Details hidden... Activity Mode aims to provide quality study notes and tutorials to the students of MKT 315 WK 8 Assignment 2 Product Introduction in order to ace their studies. MKT 315 WK 8 ASSIGNMENT 2 PRODUCT INTRODUCTION To purchase this visit here: http://www.activitymode.com/product/mkt-315-wk-8-assignment-2-product-introduction/ Contact us at: ...
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...Product, Pricing, and Channels Paper Davy Ferguson, Antoinette Gardner, Adrienne Howard, Nancy Rooke, Taivonti Savage MKT/421 May 12, 2015 Dr. Christopher Whitaker Product, Pricing, and Channels Paper Meeting the Needs of the Target Market Duende is an athletic apparel company focusing on the growing demand for fashionable, functional active wear. There is a large market for the products currently offered by Duende and consumers are looking for athletic apparel in new fabrics and bright colors which broadens the scope for even more products to join the Duende product line. Today, Duende offers products such as running shoes, backpacks, hats, sunglasses, socks, protective gear, fitness devices, and yoga apparel. Duende’s research and development group is constantly surveying the market to stay in touch with latest trends. Active wear is especially appealing to those who are interested in a healthier lifestyle. Duende’s offers a product line geared toward the gym-minded professional who is interested in clothing that is comfortable and also motivational. A pair of super cute leggings works for the gym and also transitions well into the after gym trip to the grocery store. Some of our customers will purchase our products to use as leisure wear. Our customers will wear our products because they feel good, look good, and make them feel good about themselves even if they do not plan to go to the gym today. Duende offers this functionality at an affordable price. ...
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...Product, Pricing, and Channels Paper Learning Team A - MKT/421 Professor Luis Product, Pricing, and Channels Paper The following paper discusses how the Grayl, a water filtration equipment manufacturer offers its personal water filtration device to a number of target markets such as those who are health conscientious, environmentally focused, outdoor enthusiast and travelers. The discussion covers a number of topics such as the product features and benefits, the phases of the product lifecycle, the packaging of the product, the pricing strategy, and the channels of distribution. Product Features and Benefits The Grayl is a water filtration cup that functions much like a French Press. Filtered, good tasting water is as convenient as ever with the Grayl. Simply fill the outer cup with water, press the inner cup in the outer cup, and in as little as 15 seconds the Grayl filters the water by isolating it in the inner cup. During the filtration, the Grayl removes, chemicals, metals, and most of the bacteria commonly found in unfiltered water. The Grayl thoroughly filters water using technology that features a triple-charged ion mesh that pulls germs and viruses out of the water with magnet-like force. It also features an anti-microbial agent that ensures freshness every time. Though convenient at home, school, or office, the Grayl will also eliminate worries about finding clean water when on-the-go for a number of reasons such as day-to-day mobility; outdoor and...
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...Frogs: Pricing Strategies for a Manufacturer Adding a Direct Channel that Competes with the Traditional Channel Kyle Cattani1 Wendell Gilland1 Hans Sebastian Heese2 Jayashankar Swaminathan1 1The Kenan-Flagler Business School, The University of North Carolina at Chapel Hill 2Kelley School of Business, Indiana University January, 2005 1 Boiling Frogs: Pricing Strategies for a Manufacturer Adding a Direct Channel that Competes with the Traditional Channel Abstract In this paper, we analyze a scenario where a manufacturer with a traditional channel partner (i.e., a retailer) opens up a direct Internet channel that is in competition with the traditional channel partner. We first consider that in order to mitigate channel conflict the manufacturer, who chooses wholesale prices as a Stackelberg leader, commits to setting a direct channel retail price that matches the retailer’s price in the traditional channel. Under this general equal-pricing strategy, we determine the effect of more specific pricing strategies on prices and profits of the manufacturer and the retailer. These specific strategies are: (1) keep wholesale prices as they were before, (2) keep retail prices as they were before, or (3) select wholesale and retail prices that optimize profits for the manufacturer. Within these strategies we identify and summarize cases when the resulting prices are lower than the pre-Internet prices, and when they are higher, relating them to the respective channel costs...
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... | | |Marketing | | |Murrieta Learning Center | Copyright © 2011, 2010, 2009, 2008 by University of Phoenix. All rights reserved. Course Description This course prepares students to apply marketing concepts to create and sustain customer value. Students learn to solve marketing problems in a collaborative environment. Topics include market research, customer relationships, branding, market segmentation, product development, pricing, channels, communications, and public relations. Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents: • University policies: You must be logged into the student website to view this document. • Instructor policies: This document is posted in the Course Materials forum. University policies are subject to change. Be sure to read the policies at the beginning of each class. Policies may be slightly different depending on the modality in which you attend class. If you have recently changed modalities, read the policies governing your current class modality. The discussion question points are now combined with the...
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...Business | | |MKT/571 Version 6 | | |Marketing | Copyright © 2011, 2010, 2009, 2008 by University of Phoenix. All rights reserved. Course Description This course prepares students to apply marketing concepts to create and sustain customer value. Students learn to solve marketing problems in a collaborative environment. Topics include market research, customer relationships, branding, market segmentation, product development, pricing, channels, communications, and public relations. Students may find it beneficial to refer to concepts learned in Economics. Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents: • University policies: You must be logged into the student website to view this document. • Instructor policies: This document is posted in the Course Materials forum. University policies are subject to change. Be sure to read the policies at the beginning of each class. Policies may be slightly different depending on the modality in which you attend class. If you have recently changed modalities, read the policies governing your current class...
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...zhiyu (Jayce) | 576110520010 | | Padcharee Klahan | 576110520015 | | | | | | | | Tasks 1. Select the specific Brand of fast food chain or coffee shop chain e.g. KFC, Starbuck Group 3 selects Kentucky Fried Chicken (KFC in short name) which is an international brand providing fast-food restaurant in many countries. 2. Discuss the similarities and differences of their implementations of marketing mix strategies between two countries e.g. Thailand versus China or Australia. A comparison table format including texts, pictures and video link are recommended. Use components of marketing mix strategies below as possible discussion components: 3.1 Components of Marketing Mix Strategy | Thailand | China | Product |...
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...Branding, Pricing and Distribution Gewina Lawson Marketing Management August 9, 2012 Dr. Eva M. Ananiewicz Strayer University Introduction This paper will continue to build the company marketing plan. This paper will focus on branding, pricing, and distribution of the company product and services. The company will describe its branding and pricing strategy. The company will also discuss the distribution channels and the push or pull strategy. Lastly how the distribution strategy will the overall marketing strategy for the company. Domestic and Global Product Branding Strategy After researching the definition of branding, the company learns that branding is one of the most important aspects of our business. Therefore, it is important that the company put together a strong branding strategy. In putting together this strategy, the company hopes that it will give us a competitive edge in the market. Our branding strategy will emphasize a strong commitment to our domestic and potentially global customers. This commitment will be carryout through our entire business to business and our business to customer relationship. Our committing is to deliver a quality food in the state of art machine and excellence customer service. Customers want to know that the product they are paying for is going to be of high quality. Customers will know that if there is a problem with the sale they can get a pleasant resolution without a stressful hassle. Our brand will...
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...Pricing Strategies and Marketing Channels Introduction Pricing Strategies and Marketing Channels are essential to the success of the health care system today. The role of pricing is to give the product or service its image. A health care facility that has quality products and services has to make sure that they also have a good pricing mix to attract new customers and to appeal to its customers loyalty. In today's society, customers are beginning to be sensitive to pricing of products and services because of the economic change. With the rise in prices, loss of employment and the health insurances issues on the minds of citizens in the United States, many are now searching for the best service or product that they can obtain for less. This paper will display the importance of pricing strategies and the use of intermediaries in the health care system. It. will explore the concepts of pricing strategies and marketing channels and their relevance to the health care system. Explain at least four of the seven steps for setting an initial price for a product or service, In the past, many physicians, customers and health care professionals thought it to be unethical and unprofessional to market the sales of health care products and services (Kreidler, 2008). The following will addresses how the health care facility can be successful in marketing its products and services. :These next four steps will show the importance of price setting. Selecting the Pricing Objective...
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