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Product Remarket

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Submitted By rabbid21
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The product that was marketed in week 1 was a smart phone glucose monitor. This product was advertised on television and seemed to target a younger crowd. The advertisement showed a young man easily using the device. The young man tested his blood glucose with an AccuCheck monitor and then inserted the test strip into a small device that plugged directly into his smart phone. The man had an application open on his phone that showed the results of his test. This application seemed fairly sophisticated and even kept a record of the users test results. This is a really great, convenient product for those who need to monitor their blood sugar levels. This particular advertisement seemed to market a younger, more electronically savvy generation. Because the older population sixty years plus, have the highest number of diabetes, I think it would be ideal to remarket this product more focused on this generation. A television commercial would still be a great way to target the older generation, but the commercial would need to show an elderly man using his smart phone. Perhaps the commercial can quickly show that the man is not technically savvy, but after being shown how to use the product and the application he could easily do it himself thereafter. While a revised television commercial focusing on the older population is a good way to market this product, I believe that the best way to market this would be to have booths and demonstrations set-up at various pharmacies. These demonstrations can be made while a person is waiting for his or her prescription to be filled. A more hands-on marketing would be ideal for an older/elderly population because they would be able to see firsthand that the product is easy to use, even for them. Some key terms for the marketing would definitely be “easy,” “simple to use,” “smart phone beginners,” and other similar terms that

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