ANALYSIS OF A CHANGE IN THE NATURE OF HUMAN
RESOURCES MANAGEMENT, PRODUCTION AND
MARKETING
“A REAL CASE STUDY OF CARIBBEAN TREASURES”

By: Romaldo Isaac Lewis (MBA)

September 3nd 2012
MANAGERIAL ECONOMICS - CARIBBEAN TRESURES
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TABEL OF CONTENTS
Topic

Page

I INTRODUCTION ................................................................... 5
II STATEMENT OF THE PROBLEM .............................................. 6
III JUSTIFICATION .................................................................. .8
3.1 Limitation ................................................................... .8
3.2 Scope ........................................................................ .9
IV OBJECTIVES....................................................................... .9
4.1 General Objective ........................................................ .9
4.2 Specific Objectives ...................................................... .9
V METHODOLOGY .................................................................. 10
5.1 Interviews ................................................................. 10
5.2 Visits ......................................................................... 10
5.3 Analysis ..................................................................... 10
5.4 Photograph ................................................................. 10

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VI RESULTS AND DISCUSSION ................................................ 11
6.1 Situation Analysis of the Firm ........................................ 11
6.2 Detail Evaluation of the Firm ......................................... 18
6.3 Conclusion of diagnostic by area.................................... 19
6.4 Strategy implementation by area (Case Study) ............... 20
6.4.1