. From your knowledge of restaurants and from the case itself, identify how each of the 10 decisions of operations management (from PowerPoint 1) is applied at Hard Rock Cafe.
2. How would you determine the productivity of the kitchen staff and wait staff at Hard Rock?
Hard Rock Café is a chain of theme restaurants that was founded in 1971 by Peter Morton and Isaac Tigrett. After the café started covering its restaurant walls with rock ‘n’ roll memorabilia by 1979 it became a tradition that would expand quickly on to other chains throughout the Nation. In 2006, Hard Rock Café was sold to Seminole Tribe of Florida and its largest café and headquarters is now located in Orlando, Florida. There are currently 149 Hard Rock Café locations in 53 countries.
The Hard Rock Café has brought the concept of the 'experience economy' to its cafe operation. The innovation is similar to mass customizing in manufacturing. At the Hard Rock Café, the experience concept is not to just offer a custom meal from their menu, but to a customer’s dining event that includes a distinctive visual and sound that cannot be experienced and/or replicated anywhere else. The Hard Rock Café has had a very high brand of recognition percentage throughout the world because of its operations management. Its decisions of operational management consist of the Service and Product Design; Quality; Process and Capacity Design; Location; Layout Design; Human Resource; Supply Chain Management; Inventory; Scheduling; Maintenance.
In the Service and Product Design, Hard Rock Café gives a lot of amenities from cafes, to hotels to casinos, to live music and to huge Rock fest concerts. They cater to their customers by modifying its menu from Classic American foods such as burgers and chicken wings. They also give or design new layouts and memorabilia. The Hard Rock Café prides itself on its...