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Profitability
Profitability is measured after assessing the income and balance statements of SIGnature. Profitability foreshows how successful SIGnature were in regard to sales over the financial year.
Gross profit percentage of sales:
Gross profit Sales
This is the measurement of the profit made by SIGnature created by selling their services higher than they buy them. This calculation shows that for every £1 of sales, SIGnature are making a gross profit of 58.63p. This is a positive figure as it shows that the company are gaining a profit from their services which is what they would aim to do and therefore the business should aim to increase their gross profit percentage of sales. Due to SIGnature being a new business, this implies good performance as they are gaining a profit from their services although it is only half of the figure gained from sales. The profit may be low because SIGnature may need to be putting the money created from sales back in to the business in order to keep it running the way it is. To increase this gross profit percentage, SIGnature could potentially attempt to decrease their outflow as they would then not have to put as much money back in to the business. If the gross profit is low because of cost of materials, SIGnature may find it hard to improve this percentage as they need the materials to produce their services.
Net profit percentage of sales:

This is the measurement of the profit made by SIGnature after they have paid their expenses. This calculation shows that after paying their expenses, SIGnature has made a profit of 2.31p. This figure, although positive, needs to be increased in order for SIGnature to make a sensible profit to cover their outflows and still have a profit left over from their services. To do this, SIGnature may want to try and cut down on the cost of their expenses. Expenses that

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