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Profitablity

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Profitability | 2014 | 2015 | Gross Margin Profit | 68.98 | 64.70 | Operating Profit Margin | 31.97 | 19.41 | Return on Equity | 14.02 | 7.00 | Return on Assets | 26.17 | 14.36 | | | |
Microsoft Corporation profitability and liquidity data is important to the company’s success. Profitability ratio is measured in several different ways. The gross margin profit measures the gross profit earned on sales. (Microsoft Corp, 2015) Microsoft gross profit margin declined from the second and third quarter and also from the third and fourth quarter. Their operating profit margin has also decline from 2014 to 2015. Microsoft return on assets (ROA) are measured on how the company’s assets are being used to produce a profit.(Microsoft Corp, 2015) Their return on assets has also taken a dive in the last two quarters and for the year. Return on equity measures the profit earned for each dollar invested into the company’s stock. The ROE has also taken a hit from 2014 to 2015. (Microsoft Corp, 2015) The quarter has shown a steady decline within the last quarter for Microsoft.

Liquidity
Liquidity ratio measured the ability to meet short term goals. Liquidity ratios include current ratio, quick ratio, and cash ratio. Current ratio is current assets divided by current liabilities. Microsoft current ratio has shown a decline from 2014 to 2015. (Microsoft Corp, 2015) The quick ratio also declined from 2014 to 2015 as well. Quick ratio measures the dollar amount of liquid assets. Cash ratio is used to determine how fast a company can repay its debt. Microsoft cash ratio from 2014 to 2015 has slightly improved. | 2014 | 2015 | Current Ratio | 2.50 | 2.47 | Quick Ratio | 2.31 | 2.30 | Cash Ratio | 1.92 | 2.20 |

Reference
Microsoft Corp. (n.d.). Retrieved October 19, 2015.

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