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Project Management Swot

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Submitted By oconnellc15
Words 1270
Pages 6
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Part A.
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TRAVEL AGENCY

Strengths: characteristics of the business or project that give it an advantage over others.
Weaknesses: characteristics that place the business or project at a disadvantage relative to others
Opportunities: elements that the project could exploit to its advantage
Threats: elements in the environment that could cause trouble for the business or project

Strengths:
Previously a travel agent was relied upon for necessity, there were no options, but as the internet became more prevalent people were still reluctant to part with their cash. From there, the Celtic tiger era created a mix of people wanting a near budgetless (!) trip arranged for them, by the travel agent, and people who wanted to do it themselves, we then moved into a recession era where people who had the money wanted to ensure its security by entrusting it with a travel agent over the black hole that is the internet! As you can see throughout the economics highs and lows a travel agent is viewed and relied upon as a staple, albeit variably.

Loyalty was a key factor in the survival of many agencys, one story that stayed with me was a client who was in the construction industry and went bust during the recession, leaving a lot of debt behind. The MD of the company came to us hat in hand apologising and expressing embarrassment etc, but he went on to ensure that all future personal bookings and his friends & family’s bookings were made through us – out of a sense of loyalty and duty. And now he is back with a new company all their business is through us.

Brand loyalty and brand trustworthiness is a key strength for a Travel Agency to compete and thrive in their industry. People feel safer and will tend to part easier with their hard earned money if they are dealing with a local agency with local employees, employees who know and understand

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