...Case Study: Bottled Water Industry Team 3 James Barlow, Julianne Schneider, Robyn Sumner & Katie Austin GBA 490 Dr. Drnevich 26 March 2008 EXECUTIVE SUMMARY The strengths of The Coca-Cola Company’s Dasani brand include its availability and convenience, prominence of the parent company, geographic coverage, financial stability, assets, distribution channels, and image of social responsibility. Dasani’s availability and convenience stems from the fact that the brand is virtually in every supermarket, convenience store and vending machine. Consumers are bombarded with the brand, which makes it very recognizable and well known. Its recognition factor is partly due to the great success of its parent company, since The Coca-Cola Company is so well established and respected in the beverage industry. Another strength is Dasani’s geographic coverage. It is available in 200+ countries in localized flavors, which further extends the brands marketability. Dasani is obviously financially stable, as it is backed by one of the most successful beverage companies in the industry. Its financial stability allows for high cost advertising, marketing, and development. As part of the Coca-Cola family, Dasani reaps the benefits of readily available assets and distribution channels. Assets include water sources, processing systems, and bottling and manufacturing suppliers. Assets like bottling and manufacturing equipment can...
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...Project management as an important branch of management science, has been widely used in construction, information technology, finance, software development, aerospace, government agencies, and many other industries. Project management is a highly integrated application of economic and technical work, is an important enterprise management thinking. Today's society, as an economic management and other related majors, the mastery of project management ideas, methods, the basic principle is particularly important. Objectives To explain why project management is crucial in today's world. To define a project and differentiate projects from routine operations To establish the importance of projects in implementing organization strategy To introduce the concept of a project maturity model that traces the evolution of project management systems. To establish managing projects is an act of balancing the technical and socio / cultural sides of the project To make students aware of the Project Management Institute that is made up of over 75,000 project management professionals. Programme goals and responsibilities of senior management leading large international programmes such as Crossrail, should be clarified to ensure decisions reached meet the objectives and are in the best interest of the Programme. There should be a clearly written scope and appropriate contract. Technical specifications and functional requirements need to be clearly defined early in the project or they...
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...and Management Project Management Paper University of Phoenix MGT/437: Project Management Project Management Paper November 4, 2012 Project Management Paper Introduction Many would say that the United States is a great place to live. This country gives people choices and many crave the independence of owning their own business. However, owning a business is not as easy as it sounds, it takes hard work and strategic planning. To manage a business you have to have a sound direction in what expertise you would like to tackle. Project management can play an integral role in implementing these plans and attaining these goals. This system is “one of the integral parts of the contemporary management system due to its ability to make sure that the goals set in the beginning of a project correspond exactly to the goals that were achieved later on. It goes without saying that the primarily aim of any project is a certain definite result. Since a project can be applied to various spheres of activity of a company, it automatically gets a wide range of usage (Reynolds, 2009).” The primary purpose of this document is to achieve an enhanced perceptive of project management and to provide information on key elements that is the core of most officially run projects. This document will answer three general questions necessary in the construction of project management. These questions are: What is project management? What are the basic phases of the project lifecycle and their...
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...STEP I I want to gain marketing insights and learn about new marketing strategies from a data-driven company. I think marketing and strategy is an integral part of any business today, so it takes everything from the scratch to execution, without a marketing strategy, a product can never be a success. Also during my undergrad studies, I came across a course known as entrepreneurship management, which generated a spark in me to learn more about marketing management and strategy. Although having a limited internship experience in data driven marketing, it would be a great opportunity for me to learn something about strategies for different customer segments and analysis of various markets through the marketing courses in my MBA curriculum and apply it to real life situations. STEP II My dream industry would be a company which is dealing in data driven marketing strategies in the sectors of health care consulting and energy auditing. To be precise, I want a job in a data driven marketing industry. STEP III: The job titles for which I would be eligible after I graduate from IIT Stuart school of Business as an MBA in Marketing and Business Analytics would be-: * Marketing/ Marketing Research Analyst * Business Development Executive * Marketing sales Representative * Marketing Account Executive * Business Analyst All these job titles match up my field of interest i.e. marketing. Also When I visited networking events, specifically the ‘Microsoft mixer’...
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...E-Booklet David W. Woodruff, MSN, RN-BC, CNS, CEN www.Ed4Nurses.com ©1997-2009 Ed4Nurses, Inc. 6 Easy Steps to ABG Analysis ©2003-2009 Ed4Nurses, Inc. WELCOME TO THE 6 EASY STEPS TO ABG ANALYSIS! BY: DAVID W. WOODRUFF, MSN, RN-BC, CNS, CEN Nurses often have difficulty interpreting arterial blood gases (ABGs). Confusion often begins with trying to remember many random rules and lacking a standardized approach to ABGs. In addition, nurses often attempt to analyze too many components of the ABG at the same time. The result is often confusion and an incorrect diagnosis. Therefore, the “6 Easy Steps to ABG Analysis” were developed to provide nurses with an accurate and systematic method of easily interpreting arterial blood gases. The “6 Easy Steps to ABG Analysis” are listed below for easy reference, and will be explained in more detail in the sections that follow. Lastly, examples will be presented with a systematic review of pertinent findings. The 6 Easy Steps to ABG Analysis: 1. Is the pH normal? 2. Is the CO2 normal? 3. Is the HCO3 normal? 4. Match the CO2 or the HCO3 with the pH 5. Does the CO2 or the HCO3 go the opposite direction of the pH? 6. Are the pO2 and the O2 saturation normal? In order for our analysis to be effective, notes will have to be written next to the results on our lab slip. Alternately, the ABG results can be transcribed onto another paper for analysis (see example one below for the format). www.Ed4Nurses.com 1 6 Easy Steps...
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...User Domain: The first layer of security in a multi-layer security plan. It’s also the weakest in the IT Infrastructure. Certain protocols and procedures need to be followed. • Implement and Conduct Security Awareness Training. • Implement Acceptable Use Policy (AUP). • Monitor employee behaviors. • Restrict access to users to certain programs and areas. Workstation Domain: The second layer of security in a MLS plan. This is where most users connect via Workstation computers, PDA’s, Laptops and smartphones. • Admins create a strong password policy, by making a minimum amount of characters with capitalization and numbers • Enable Up to date anti-virus programs. • Implement a mandated Employee Security Awareness Training. • Limit access to company approved devices only. • Disable CD drives and USB ports. LAN Domain: The third layer of security in the MLS plan. This is the collection of computers in an area to one another or to a common connection medium. To prevent the unauthorized access, recommend implementing the following: • Physically secure the wiring closets and data centers. • Implement encryption procedures. • Implement strict access policies and second-level authentication. • Implement WLAN network keys that require a password for wireless access. • Implement LAN server and configuration standards, procedures, and guidelines. LAN-to-WAN Domain: The fourth layer in the MLS plan. This is where the IT infrastructure is linked to a wide area network and the...
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...Construction Projects: Establishing a Procurement Strategy Introduction The construction industry is one of the major contributors to the gross domestic product of many economies, and as a result, it is important that the environment of the industry is kept as healthy as possible. Previous research studies based on the construction industry (NWPC, 1990; Latham, 1994) have emphasised the key improvement areas, and one of these areas is the selection and use of a suitable procurement strategy in any construction project. The construction process has been seen as involving “all those activities, be they technical, managerial or strategic which make up the realisation phase of a project where the physical facility actually appears, and on completion, the facility is in a useable state, which is an important part of the whole project endeavour and actually impacts the perception of the client” (Rowlinson & McDermott, 1999: pp. 27). But then the concept of success is generally an ambiguous one in a construction project because of the varying perceptions of the project participants, since they will all have their own view of success (Chan, Scott & Lam, 2002). Therefore, several issues need to be considered in order to ensure the success of the outcome of a construction project. However, current research (Chinyio, Olomololaiye & Corbett, 1998) confirms that construction clients have been dissatisfied with the performance of construction consultants and contractors on most...
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...Audit Strategy and Audit Program 1) Inspection of Records and Documents a. Nature: To examine the various records (called Documentary Evidence) that support the activities of a business and its accounting information system. b. Purpose: To determine if records are to be considered reliable and if so, whether to use them in the audit. c. Engagement risk is increased: The auditor would want to want to place a heavier reliance on documents prepared or reviewed by those outside of the business (ex: the bank associated with the business). d. Inherent risk is increased: The determination of reliability must be done with a much greater deal of care, as there is now a higher chance of material misstatement. e. Control risk is decreased: The auditor would be able to place a heavier reliance on documents created and used internally (i.e. not reviewed by outsiders). 2) Inquiry of knowledgeable persons within or outside the entity a. Nature: To obtain sources of information (ex: personnel, attorneys, customers, etc.) upon which the auditor may make inquiries pertaining to various aspects of the audit engagement. b. Purpose: To gain insight on the material upon which a business is being audited. c. Engagement risk is increased: The need for written representation from clients becomes much higher. As there is an increased risk of liability, oral representation would not provide the evidence needed to prove innocence. d. Inherent risk is increased: The auditor would pay special...
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...“Market Research On Current Standing Of Kansai Nerolac Paints Limited Vis-À-Vis Its Competitors In Ghaziabad and Noida” (GHAZIABAD DEPOT) By: Varun Singh Kalsi PGDBM BATCH: 2007-2009 Company Guide: Faculty Guide: Mr. Manojeet Rautrey Prof. Alpana Grover Das Asst. Manager Assistant Professor Kansai Nerolac, Ghaziabad Depot GHS-IMR, Kanpur DR.GAUR HARI SINGHANIA INSTITUTE OF MANAGENMENT & RESEARCH, KANPUR PRAFACE This project in the out comes of conscious attempt to understand the gap between theories and real life aspects of business. In actual theories are too good to be followed. Industrial interface through summer training has been made compulsory for the fulfillment of P.G.B.D.M. course so that student get geared up to take a deep plunge on the corporate world. This project is the culmination of my odyssey of my two month of exclusive study and development at KANSAI NEROLAC PAINTS LIMITED. This gave me a lot of practical exposure and also gave me a wide scope to acknowledge the new elements in today’s market place. Marketing is no longer a mere part of company, but drives the company’s vision, mission and strategic planning. Marketing deals with the whole process of entering market, establishing profitable position and building customer relationship. Customer is the king and now they are dictators. Even MNCs move to any extent for...
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...------------------------------------------------- Business Strategy Final Projec 1) Misbah Bashir (0045) 2) Saira Ashraf (2051) July 2, 2014 M. Com July 2, 2014 M. Com “This is not a task. This is a journey. Every journey has a destination. To get to that destination, you need a vision. Ours is an ambitious one.” Richard M. Kovacevich CEO and chairman of Wells Fargo’s ------------------------------------------------- 2) Company Profile of Related Case Study * History: Origins Soon after gold was discovered in early 1848 at Sutter's Mill near Coloma, California, financiers and entrepreneurs from all over North America and the world flocked to California, drawn by the promise of huge profits. Vermont native Henry Wells and New Yorker William G. Fargo watched the California boom economy with keen interest. Before either Wells or Fargo could pursue opportunities offered in the West, however, they had business to attend to in the East. Wells, founder of Wells and Company, and Fargo, a partner in Livingston, Fargo and Company, were major figures in the young and fiercely competitive express industry. In 1849 a new rival, John Butterfield, founder of Butterfield, Wasson & Company, entered the express business. Butterfield, Wells, and Fargo soon realized that their competition was destructive and wasteful, and in 1850 they decided to join forces to form the American Express Company. Soon after the new company was formed, Wells, the...
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...SIERRA READYMIX (PVT.) LTD. MARKETING STRATEGY FOR THE NEW DESIGN & PROJECT MANAGEMENT WING 1.0 Introduction Sierra Readymix (Pvt.) Ltd. (SRL) is a subsidiary company of Sierra Construction group of companies aimed at providing specialized ready mix concrete (RMC) to the Sierra group & to Sri Lankan Colombo-Gampaha-Kaluthara based projects in construction sector. SRL performed well and sustained an exponential growth since inception in 2005 becoming a dominant player in ready mix concrete industry. With 15 competitors springing up in western province, scarcity of materials such as ¾” metal, river sand & constant material price increments due to high demand by Colombo port expansion project & Southern Highway outer circular project, bottom line of the company began to get affected. As to overcome the anticipated materials price shock & competitive low margined market SRL is expecting to diversify into area of construction design development & project management where soft skills would be much stressed upon. 2.0 SITUATIONAL ANALYSIS 2.1 Diversification is required due to : • Price competition due to 15 competitors with much low overheads. • Price hikes of essential raw materials ¾” metal, river sand due to large scale projects such as Colombo port expansion project & Southern Highway outer circular project. • Shrinking bottom line due to above stated reasons. • Company’s product – RMC supply can only cover a limited geographical area in Colombo-Kaluthara-Gampaha districts...
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...PROJECT PROPOSAL Title The title of the project is “To identify, study and suggest improvements on the sales and distribution strategies of FMCG products in Rural India.” Rationale Rural marketing and rural penetration are very key issues in FMCG companies today. With heavy penetration of all FMCG categories in urban India and with a highly fragmented market in most categories, the only way the categories can show substantial growth is through penetrating deeper and deeper into rural India. This involves creating product awareness, creating brand awareness, generating trials and facilitating repeats. In the whole process, sales and distribution of these products forms the backbone. The dynamics of selling FMCG products in rural areas is very different from urban areas, especially because media has a lower reach in these areas and Cable & Satellite penetration in these areas is quite low. Hence the sales and distribution function of a company will largely determine the fate of its products in rural areas. Therefore it will be very interesting to study what works for a category in rural areas and whether such learnings can be applied across categories to facilitate growth in rural areas. Scope The project would comprehensively cover S&D issues in rural India and will try to address them. Some of these issues are: Channel design and channel features Retailer profiling and retailer management Operational design associated with channel management ...
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...risk response can help prevent a project failing or at least reduce the negative impacts of risks that affect it. Discuss the risk response strategies that could be used for this project Risk response is the process of developing strategic options, and determining actions, to enhance opportunities and reduce threats to the project’s objectives. A project team member is assigned to take responsibility for each risk response. This process ensures that each risk requiring a response has an owner monitoring the responses, although the owner may delegate implementation of a response to someone else. There are several risk response strategies that can be discussed however; each of the strategies requires specific actions to be developed to implement the strategy and the idea of assigning a team member is to increase accountability and making sure nothing falls off unattended. The project identified risks that are a threat to the project and only procurement providing opportunities too. The strategies applied for threats in many of the cases vary from those applied for opportunities. For threats the strategies that employed are avoid, mitigate, and transfer while for opportunities, exploit, share and enhance are used and acceptance which is used when it is not possible to respond to the risk. 7.1 Avoid. Risk can be avoided by removing the cause of the risk or executing the project in a different way while still aiming to achieve project objectives. Not all risks can be...
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...Strategic Management Project: Module 1 1. Give a short account of the history of the company, and trace the evolution of its strategy. Try to determine whether the strategic evolution of your company is the product of intended strategies, emergent strategies, or some combination of the two. Walgreens has a long history spanning over a century. Charles Walgreen founded his first store in 1901. His first store was in Barrett's Hotel in Chicago's south side. The early stores experimented with many entrepreneurial ideas. The algreens.com web site, under the Our Past section, states, "Walgreens continued to come up with new, important ways to service customers and - just as importantly - employ thousands of people during this period of extreme economic distress"(5). Walgreens had flourished during very hard economic times, and had 500 stores by the 1930s. Early Walgreens stores used soda fountains to increase revenue. Walgreens became a publicly traded company in 1927. They started radio advertising in 1931. Charles Walgreen died in 1939 at the age of 66. Walgreens is growing faster now than ever before. The Walgreens.com web site, under the Our Past section, explains, "Today, with 500 new stores opening each year and 7,000 Planned by 2010, Walgreens continues to innovate"(7). Walgreens has always maintained a simple strategy. Although the strategy changed over the years to mention newer innovations, the basic principles of the strategy have remained similar. The Walgreens.com...
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...high level of knowledge. Risks on software development projects must be successfully mitigated to produce successful software systems. Lack of a defined approach to risk management is one of the common causes for project failures. To improve project chances for success, this work investigates common risk impact areas to perceive a foundation that can be used to define a common approach to software risk management. Based on typical risk impact areas on software development projects, we propose three risk management strategies suitable for a broad area of enterprises and software development projects with different amounts of connected risks. Proposed strategies define activities that should be performed for successful risk management, the one that will enable software development projects to perceive risks as soon as possible and to solve problems connected with risk materialization. We also propose a risk-based approach to software development planning and risk management as attempts to address and retire the highest impact risks as early as possible in the development process. Proposed strategies should improve risk management on software development projects and help to create a successful software solution. Table of contents: 1. Introduction 4 2. Risks In Software Development 5 3. Risk Management 7 4. Strategies For Risk Management 7 5...
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