...Sales promotion refers to as short term incentives that are given to buyers with the aim of increasing the sales of a product or attract more people to purchase the product or enjoy the service. It can also mean an exercise or initiative carried out by a business entity to boost its sales. Consumer promotions have the importance of gaining potential customers and maintaining those who are existing and ensuring that they are satisfied. Using Dove bath soap as a product, there are many ways that this product can be promoted such that its sales are boosted and even more potential customers are brought on board.some of these promotional tactics are as follows: Sampling- this means providing free samples of the product to potential customers. Sampling is mostly important when introducing a new product to the market. When Dove bath soap was being introduced into the market, the company provided free samples of the soap to major supermarkets where its sales team would give to potential buyers. Free samples of these soap can also be attached to other items such as soap dish, basins, buckets and other utensils so that buyers can be attracted to it and have a try of it. Coupons- coupons can be used to promote the sale of Dove bath soap by availing them to customers through inserting them in daily magazines and newspapers. These coupons provide the opportunity of buying the soap at a reduced price. It can also be emailed to already existing customers with the aim of encouraging them to...
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...HNC/D Business Studies Advertising and Promotion (Unit 18) Submitted By: Submitted To: Kamal Bikram Shrestha Areeba Zafar ETOLA15407 Lecturer Task 18.1 B Communication is a important features of human expression which may be by sharing the information, creating the understanding between each other, or two persons. The communication is the most important thing that we should keep in mind so that a person working for a organisation can communicate with the clients, stakeholders etc. if the communication between the employee in the organisation is good then to solve the problem will be easy. Marketing communication industry is the business promotional strategy which helps to promote the product and attracts the eye of the customers. The main type of entities involved in marketing communication industry are :- 1. Distribution:- The first thing that a producer should think about the product when it is ready is to promote and distribute the product in the right place and according to the need. 2. Advertisement:- The best way to attract the mess number of customers at once is by advertising the product In the media. The distribution of the product depends on the way it is displayed to the customers. The advertisement should...
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...Assessment task 1 Promotion Plan Aim: The aim of the promotional plan is be the leading Australian provider of business studies to deliver the best quality learning and skills to oversea students particularly India market. Purpose: The main purpose of the promotional plan is to enter into India market and to attract the student to join out courses. Objective: The objective of this promotional plan is to be the leading Australian provider of business studies training for oversea students in the next five year. AITT Service provision: AITT has been providing Diploma courses and business skill certificates to overseas students and will still provide the same courses to the students particularly for India’s market. In this assignment we will be focusing in Diploma of Marketing. The fees structure will be depending on the type of diploma courses that the students will enroll for. For diploma of marketing where AITT will emphasis on promoting will have the following features: * Fees: Rupees 50,000 * Duration: 52 weeks * Award: Diploma of Marketing The benefits of the course will include an opportunity for future career in marketing through developing skills and knowledge. This course will also offers practical understanding of marketing theory, communication as well as developing solutions and reviewing the market performance. Target Groups: Variable | First time students | Repeating | Age | 18-25 | 20-25 | Gender | Males and Females...
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...Promotion of a Restaurant What types of promotions are “frequency-builders” and how they can be implemented? Prior to making any decisions about what promotion to run, one must first ask how well the customer is known. If a business does not understand the target audience, they will never run the most effective or efficient promotion. If the motivations of the customers are understood, it will be much easier to develop positive marketing programs which are both effective and cost efficient. If a business does not know their customers, it is time that they learn about them. Get to know what triggers their visit. Get to know what they think about the inside, the outside, the employees, and the management. Understand that the entire customer area, as well as the customer-visible areas. Items as small as table tents or table stands, successful color coordination of the seats, the window treatments, the carpet or floor covering, the wall covering, the menu covers, employee uniforms; all of these items have a subconscious effect on the customers, and can impact their decision to return. Items such as the choice of music, even items such as the temperature of the dining area and the smells coming out of the kitchen can intensify the customer experience. Having an excellent training program can be beneficial, great staff can be very effective in bringing customers back repeatedly. It is no surprise that customers return more regularly when they know the staff on a first name basis...
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...Promotion Costs * Newspapers and Magazines: Regarding the promotion through newspapers and magazines, we opted for making ads in weekly and medium size magazines and newspapers. In the first year we made an investment of € 55,000 which will reach € 60,000 in the third year. * Social Networks: In terms of internet, facebook page will be created at no cost to our company. Apart this, we decided to bet on adwords that are targeted to consumers of internet, this option has a cost of € 5,000 per year. * Sponsors: Within this parameter we have chosen to partner with a famous Surf athlete, Frederico Morais. We think that the sport that this athlete practices can relate to some extent with our product by being a beach sport. The cost of sponsoring the athlete will be approximately € 25,000 in the first year to which are added other costs relating to other beach events sponsorships. * Rádio: We think it is also important disclosure our product through this social media. For that we will spend a sum of € 20,000 in the first year to be used in ads that will pass at specific times. Interests: In terms of interest on loans incurred, after a negotiation with the banks we managed to establish the value of € 25,000 annually for the payment thereof. The aim is that in the future we will be able to reduce bank borrowing and consequently this amount of interest. Income taxes: The RAI is negative in the first and second years, because of that we will receive respectively...
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...Besides the benefits from implementing the project, the cost in implementing is also important to be considered. The project would perform well only if we keep eyes on it during all procedures. The appropriate improvement would be proposed during the implementation of project in order to result in better achievement for the company. In conclusion, I would like to note that sales promotion is the element of the promotional mix that is aimed at increasing the volume of products sold via a trial or brand loyalty. The brand loyalty reflects the customer desire to buy the product or service of a given brand and depending on the level of brand loyalty that desire can be different. Sales promotion sends mixed signals with respect to building brand loyalty simply because it is hard to understand the amount of time or products needed to develop a buying habit that reflects brand loyalty. At the same time, sales promotion might be effective in building brand equity, or the existing value and association made by the consumer. Environmental friendly technologies can thus be said to have had a positive effect on motor sports and the world population at large since they have not only reduced pollution thus making the earth a safer place to live but they have also reduced the cost of living. This is in relation to soaring costs of fuel that have characterized the world markets in the recent past. (McKenna, 150-160) Top tier motor sports should therefore be encouraged to implement eco...
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...To: All Nelson’s Store anagers From: Team 5 (Hyunsoo Jeong, Young Wan Kim, Toshihito Kodama, Hisami Natsume, Pathathai Ratanatraiphob) Subject: Announcement: Internal Promotion Date: February 27, 2012 As we all know, our company merged with Lim’s 6 months ago. We would like to welcome our newest family’s members from Lim’s. This has created many job opportunities for our staff as Nelson’s has opened new stores in new locations. Thus, 4 new managerial positions are created. We all know that Nelson’s is committed to continue our long-held hiring policy of promoting current employees. Thus, we would like to congratulate the following employees: To Andrea Morrow, many congratulations on your promotion as Toronto’s store manager. To Ralph Brophy, many congratulations on your promotion as Dearbon’s store manager. We believe that your valuable managerial experiences and insights on “just-in-time” system will help us to grow and may create more job opportunities and promote from within. Moreover, due to our rapid growth caused by the merger, we have grown from being a chain of local stores to, not only chains of national, but chains of global stores. We believe that it is best to hire externally in order to capture the unexplored markets and may create more job opportunities and promote from within. As prior stated, Nelson’s strive to promote from within. Thus, we continue to encourage you to apply for company funds for educational programs in order to make you Nelson’s...
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...Understanding Institutional Discrimination of Promotion For a person working in a company for more than two or three years, willing to work even more, and having the required skills for the job performed, promotion is an expectation some time in the future. When the promotion is not received for certain unfair reasons, a conflict may arise and needs to be addressed. As a person with an accent and not a perfect English, I decided to choose scenario number 2 for my project. Maria, a person of Latino ancestry, has filed a complaint that she was unfairly eliminated for a promotion because of her distinctive accent. She also points out that she is the only one person of color, the only one woman, and the only one Latina in the department. She is a US citizen with a graduated degree, and has been with the company for 10 years and in her position for 7. The promotion was given to Alex instead, an Anglo, who has less time either with the company or in the position. The scenario shows though that Maria is often loud and aggressive when communicating with co-workers. She also has had some problems with the company. She has been counseled twice by her supervisor for tardiness, and once for absence. She said the reason in each situation was her necessary presence with a family member that needed help. My plan is to start a research about promotion policies, to study laws and regulations, and to analyze different other similar situations I might find. I have the following dilemma:...
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...Health Promotion Group Presentation Student Name: Institution Lecturer Paper Code Date A myriad of women have limited if no access to prenatal because they lack insurance. Consequently there are so many women get pregnant each year without health insurance and therefore leading to inadequate/low prenatal care. Some insurance companies have also categorized pregnancy as pre-existing condition. The cost of paying for the services is very high leaving a number of women at limbo; forcing them to risk facing the challenges accompanied. Therefore the excitement of being pregnant disappears due to the worry which is associated with the financial constrain. (Pender & Pender 1996) As the saying goes in a number of cultures ‘It is the role of the whole community to take care both the unborn and born human beings’ it is a fact that the society has a role to play. During the promotion of the heath program, there will be a video coverage that will be done on the effects of poor prenatal care and other simpler and affordable mechanisms to health the insured and underinsured women. In the coverage, the pictures of the community members will be used in the coverage. At the same time those who will be doing the coverage will be individuals derived from the local setting. The adoption of this method will make people appreciate and own the program. It will appeal to them since they will feel as if it is theirs. (Pender & Pender 1996) The promotional fliers will be distributed...
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...In this assignment the leaner will identify specialty that fits for her geographic area, and identify the level of intensity and the promotional strategy utilized to promote the product. The learner will be utilizing information obtained from lectures on technology research, promotional strategies, and distribution intensities. Identify a specialty that fits for your geographic area and justify your selection. “Cancer is defined as the uncontrolled growth of abnormal cells in the body. Cancer appears to occur when the growth of cells in the body is out of control and cells divide too quickly. There’re numerous forms of cancer, it can develop on any organ or tissue in the body, such as lungs, colon, or breast, skin, bones or nerve tissue. Drinking excessive alcohol, or obesity, Benzene and other chemicals are some causes of cancer. The most common forms of cancer for both sexes are colon and lung cancer. Most cancers are diagnosed by biopsy. Treatments are based on the stage and type of cancer.” According to State Center for Health Statistics, North Carolina (2009), Forsyth County was ranked number one for the leading cause of mortality at 24.1%. As the Vice President of Marketing implementing a specialization in cancer could possibly reduce the death rate and increase profit margin for the hospital. Indicate what level of intensity would promote this transition effectively, keeping in mind those physicians, employees, and consumers who will be affected by the change provide...
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...Abstract Sales promotion has been in constantly growth since the 1960’s and have today become one of the key factors in the promotional mix. The methods used have become more sophisticated and an increasing number of companies are realizing the importance of a well structured promotion strategy. The purpose of this thesis is to provide a better understanding on how sales promotion is used in B2B setting. In order to reach this purpose, research questions focusing on the objectives of sales promotion, as well as which sales promotion tools that were used were stated. Based on these research questions, a review of the relevant literature was conducted, resulting in a conceptual framework, which was used to guide this study's data collection. A qualitative, case study approach was used, using interviewing at an industrial company in Sweden as the primary data collection tool. The findings indicate that, although the individual objectives of the tools can be different they can still be used overall to lead to the same overall goal. It was also found that the focus is not always on using sales promotion tools to generate sales, but to improve relationships. As for the tools used, it was found that there are commonly used sales promotional tools in B2B settings. More specifically, gift giving can be deemed inappropriate in certain contexts and should be used carefully. Table of Contents TABLE OF CONTENTS 1. INTRODUCTION .........................................................
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...Project sales and income for next four quarters Before you start writing—read all of the material for this week’s assignment. As you read, highlight the areas of the text that align to this week’s paper. Next, take a few minutes to write an outline. This will save you a lot of time if you do this before starting to write. Here is an example of a sample outline for this paper. Your outline will look different—it will have the specifics that you intend to include in your paper. Sample Paper Outline Title: Promotion & Public Relations Introductory Paragraph (Write your thesis first…the rest of the paper will flow from your thesis.) Possible thesis statement: See example Week 1 Paragraph 1: Objectives of Sales Promotions Paragraph 2: Tools for Consumer Sales Promotion Include a discussion on consumerism and environmentalism Paragraph 3: Trade Sales Promotion Paragraph 4: Description of detailed sales promotion (created by you!) Paragraph 5: Sales Forecasting and project sales and income for next four quarters. Conclusion Paragraph: which links back to thesis…do not introduce new ideas here. Provide references to support information in paper. List your references in the text of the paper and at the end of the paper in a separate section. Once you have written your paper, be sure to go back to the assignment requirements and make sure you have included all of the required elements. Read the paper out loud and...
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...Health Promotion Milena Ramos Grand Canyon University Family Centered Health Promotion NRS-429V Liza Zamudio May 4, 2013 Health Promotion According to the world health organization (WHO) health promotion is defined as the process which enables people to improved control over the determinants of health and as result to improved their own health(Jadellhack, 2012, p. 65) . The intent for health promotion is to provide information for individuals to collaboratively work together, but at the same time engaging each person to make health choices towards the main goal of becoming agents of their own health based on their decision and actions (Jadellhack, 2012) Nursing within the US healthcare delivery from its inception primary focus was to treat chronic diseases instead of preventing them. It is believed that in order for the US to continue to be an economic leader in which health care is one of the main drivers along with a productive workforce the health care industry has to continue its transition from the methodology of curing diseases towards health promotion and disease prevention.(Jadellhack, 2012) As a result of this shift, nurses skills and education levels must continue to evolved by increasing the percentages of nurses with BSN and MSN. Nurses focus on health promotion education in the communities provides positively contributions to the promotion of health in the communities. Some examples which are achieving these efforts are the increase education and...
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...DECLARATION AND HEALTH PROMOTIN PRINCIPLE by Dr Ojeremi Taiwo Tosin OUTLINE. Introduction Health Promotion Elements and Components Guiding Principles Consumer Rights and Health Conclusion INTRODUCTION The concept of HEALTH PROMOTION is broader than health education. There was a growing realization that health education can influence knowledge, but on its own may not result in behaviour change. Hence the concept of Health Promotion was defined at the landmark Global Conference on Health promotion. HEALTH PROMOTION Health promotion is the process of enabling people to increase control over their health and it’s determinants, and thereby improve their health. A planned combination of educational, political, regulatory and organizational supports for actions and conditions of living conducive to the health of individuals, groups or communities (Green and kreuter,1999.) It is a core function of public health and contributes to the work of tackling communicable and non communicable diseases and other threats to health. Health promotion therefore involves a multidisciplinary application of skills in psychology,anthropology,economic,political theory, consumer rights/law,communication,media design,epidemiology,management,community mobilization and the application of resaerch,planning and evaluation skills. Who does Health Promotion? Health Promotion is part of the role of a wide range of field staff within health and other services. e.g nurses,...
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...Health Promotion Literature Review Rebecca Turner Grand Canyon University: NRS-429V October 28, 2012 Health Promotion Literature Review Health promotion is a well-known term in nursing, with authors arguing that health promotion is central to the philosophy of nursing (Irvine, 2007). After studying three selected articles regarding the primary, secondary and tertiary levels of health promotion, a similar theme referring to the role of the nurse to develop a more holistic understanding of health promotion in all stages of life and refreshing the concept of health promotion in order to advocate for the changing world’s environment, was apparent. Traditional health promotion preventions are defined by preventing disease, restoring health, and containing illness (Irvine, 2007). Today, health promotion is defined not just by focusing on health education, lifestyle and behavioral changes, but has undertaken a new paradigm, empowering clients by taking political and social action to promote health enhancing environments (Irvine, 2007). Nurse practice involves all stages of the lifespan in a variety of settings, ranging from the family home to communities (Whitehead, 2011). In these settings, nurse health promotion practice proposes developing personal skills, building healthy public policy, creating supportive environments, strengthening community action and reorienting health services (Roden & Jarvis, 2012). Nurse roles and responsibilities are evolving by...
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