...Superior Vending Expansion Proposal 1 REVISED Superior Vending Online Business Expansion Proposal Brian Dyck E-Commerce November 15, 2012 Superior Vending Expansion Proposal 2 Table of Contents A. ONLINE BUSINESS EXPANSION PROPOSAL ................................................................................. 3 A.1. A.2. A.3. A.4. A.5. A.6. A.7. A.8. A.9. B. VIABILITY OF SERVICE .................................................................................................................... 3 ONLINE COMPETITOR ASSESSMENT ................................................................................................ 5 ONLINE MARKETING STRATEGIES ................................................................................................. 10 SEARCH ENGINE CONSIDERATIONS & OPTIMIZATION STRATEGIES .................................................. 13 SOCIAL MEDIA INTEGRATION......................................................................................................... 14 ONLINE CUSTOMER RELATIONSHIP MANAGEMENT ......................................................................... 15 E-COMMERCE SOLUTIONS............................................................................................................ 16 INTERNATIONAL CONSIDERATION .................................................................................................. 17 PROJECTED W EB DEVELOPMENT & MAINTENANCE COST.....................................................
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...E-Business (QRT2) Task 3 Proposal for Online Business Expansion Part 3 – Website Design and Cost Estimates Established in December of 2005, The Prickly Pear Salon is a small, privately owned and operated, organic salon. It is quietly nestled in a private home atmosphere so clients can truly experience the “me time” they deserve. At the Prickly Pear Salon, the mission is to provide natural care for the natural you. Committing yourself to these services on a regular basis will lead to a new perspective and a balanced lifestyle. Prickly Pear Salon strives to educate and help you as a valued client discover the health of your body the way nature intended: with services designed using only the purest of natural and organic products. Their motto is: “From the earth, to our hands, to your soul – come grow with the Prickly Pear Salon!” Prickly Pear Salon’s unique, toxin-free environment stands alone in the Lemmon and surrounding areas by providing an alternative for those with chemical sensitivities or those making the conscious decision to use natural, organic hair care products and services. At present, the company does not have an online presence, other than a Facebook page. The previous sections of this report (Task 1 and 2) recommended the company develop an online business expansion strategy, and provided a comprehensive analysis and detailed discussion of the components of that strategy. This section contains information regarding the specifications for the new...
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...E-Business (QRT2) Task 3 Proposal for Online Business Expansion Part III Website Design and Cost Estimates David Woodruff MBA-07/01/14 ID# 000401226 Cell: 801-709-4382 Time zone: Mountain dwoodr5@wgu.edu The Canard House is a small 12 room, family owned bed and breakfast planned to operate in conjunction with This is the Place Heritage Park (TITP) in Salt Lake City, UT. The inn is a reconstruction of a historic mansion and embodies the traditional charm and hospitality of a bygone era. The company operates as an independent partner with TITP and benefits from tourism, weddings and other special events held at the park. While there are several bed & breakfasts and boutique inns within Salt Lake City, none can boast a finer location than the Canard House. The inn provides a unique historical setting in a prime location within close proximity to events, dining and transportation. It has unobstructed views of both the Salt Lake Valley and Wasatch mountain range, and is situated in a 450 acre preserve surrounded by picturesque and historic structures. Currently, all advertising has been done by the in-house marketing department. The department is overwhelmed by having to create campaigns for five separate entities within the umbrella of the “This is the Place Heritage Foundation”. Consequently effective online marketing and sales for the Canard House have been sluggish at best. To help bolster growth and sales, consultants...
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...eBusiness - Task 1 Overview Task 1: Develop an online business expansion proposal. 1. Viability of product or service a. What is the business’s case for making the changes to the website? b. Why does it make sense to go online? c. Discuss advantages and challenges of going online. 2. Current Online Competitor Assessment a. What’s going on in the marketplace? i. Trends ii. Concepts b. Analyze top THREE competitor’s websites. (Who does a little or close to what your business does?) i. Talk about same objective for each competitor. Examples are: 1. Social Media 2. Ecommerce (Ability to pay online) 3. CRM 4. International Consideration 3. Online Marketing Suggestions & Strategies a. Talk about your market. i. Discuss your customer base and demographics. ii. Why are you going after those? b. Identify competitive advantages, target audience and online branding for client. (Use the Marketing resources in the COS.) i. How can you set yourself apart from the competitors? ii. How can you improve the customer experience? c. Explain three to five online strategies you can use to let your customers and non-customers know about the changes to your website. i. Define each strategy. 1. Discuss how each strategy benefits the Company. 2. Discuss how each Strategy benefits the Customer. *Note that each strategy should be...
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...Emerald Quilting Company E-Business (QRT2) Task 1 Proposal for Online Business Expansion Emerald Quilting Company E-Business (QRT2) Task 1 Proposal for Online Business Expansion A1. Viability of Product The Emerald Quilting Company is located at Henderson, KY and has been in operation since 2009. This company receives the majority of its income from the sale of quilting fabrics, notions and other craft supplies that can be used for the most popular craft projects. To date the Emerald Quilting Company has only had success in a brick and mortar type business. Customers come to the building to peruse the multitude of fabrics available for purchase. Classes have also been offered and held within the business hours. The Digital Age has put a lot of pressure on current businesses to build an online presence since customers are now in touch with the internet round the clock. Since there is a growing demand for online purchasing, this business is in dire need to create its own online environment. The online environment vision would include merchandise that is featured in the retail store as well as online crafting classes. The culmination of the local retail store as well as creating an online store will greatly impact the expansion and future growth on revenue. The business has decided to place an emphasis on allowing customers to create and personalize their own fabric. A pilot run has been implemented in the local retail environment and has increased the sales by 30%. ...
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...April 24, 2012 Yum! China Case Analysis Yum! Brands China, a division of the Yum Brands Company, is a fast food restaurant company that owns several restaurant chains such as KFC, Taco Bell, Pizza Hut and Long John Silvers overseas. Yum! China first opened its KFC in Beijing in 1987 and over the years has successfully expanded its operations and other chain restaurants throughout Mainland China, becoming one the largest fast food companies in that region. Seeing the success of Yum! overseas has spawned other western chains to open up in China. With growing competition from Subway, Dairy Queen, Starbucks, McDonalds and Burger King, Yum! China has been able to successfully manage the pressure and increase their presence in China. 1. What were the special challenges in business environment that Yum! had to overcome it he 1990’s to develop its business in China? When Yum! started its operations in the early 1990’s the company has barriers to overcome in launching their operations in China. Yum! had to get through the government restrictions, handle their missteps in advertising, invest in a supply chain, expand company growth, organize a team, and contend with ownership. Government ‐ When Yum opened restaurants and wanted to expand faster, the company had to follow regulations imposed by the government. At that time, government was more interested in bringing in foreign companies that could bring technology into China. That changed when the Deng Xiaoping, a Chinese leader said “China was moving too slowly...
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...E-Business Task 1 Online Business Expansion Proposal Western Governors University This paper received passing marks with no revisions Introduction The Children’s Hour is an upscale fashion boutique specializing in unique women and children’s clothing, accessories, shoes and gifts. It has been in business for 30 years and in 2008, growth prompted a move to a larger location. The store has been very successful without a strong online presence, making online expansion an attractive and low-cost way to increase sales of its already popular merchandise. This online expansion proposal outlines the viability of the boutique market, online competition, marketing strategies, and social media integration. Viability of Product or Service Fashion boutiques, which are typically single store enterprises, have much to gain from online expansion, particularly now, as the following statistics indicate. In the United States in 2013, apparel (not including items such as jewelry and handbags) accounted for 18% of all online retail sales, and that number is expected to grow. Also, the compound annual growth rate for global online retail sales since 2007 is 17% (Ben-Shabat, Moriarty, & Nilforoushan, 2014). The market for luxury items, such as designer clothing and handbags, is directly correlated with the financial stability and confidence of the consumer. With unemployment reaching a 5-year low at the end of 2013, it is expected that consumers in 2014 will increase online spending in all areas...
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...4 3. Strategic Analysis…………………………………………..5 3.1 Company Analysis 3.2 Industry Analysis 3.3 SWOT analysis 4. Financial Analysis…………………………………………..8 4.1 Financial Ratios 5. Issues Analysis and Recommendations………………..10 5.1 Prioritization of Issues 5.2 Core Competencies Issues 5.2.1 5.2.2 Distributor‟s Strike Failure of the New Online IT System 5.3 Diversification and Marketing Plans 5.3.1 5.3.2 Celebrity Marketing Expansion into Jewellery Range 5.4 Child labour accusations 6. Achievability of the five-year plan………………………..22 7. Summary of Issues and Recommendations …………... 23 8. Appendices…………………………………………………24 2 1.0 EXECUTIVE SUMMARY This report aims to prioritise, analyse and evaluate the current issues plaguing CeeCee. The report begins with a strategic and financial analysis of CeeCee and the industry. The 4 main issues CeeCee face have been categorized into 2 broad categories, namely issues that threaten core competencies and plans relating to expansion and marketing. The issues that threaten core competencies are more pressing issues that CeeCee should address, given the highly tangible impact and risks present which will threaten business profitability. For the first issue regarding the distributor‟s strike, the team recommends that in the short run, CeeCee should engage an alternative distributor and re-evaluate their distribution model in the long run. The second issue - failure of the online IT sales system, can be dealt with by employing an...
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...4 3. Strategic Analysis…………………………………………..5 3.1 Company Analysis 3.2 Industry Analysis 3.3 SWOT analysis 4. Financial Analysis…………………………………………..8 4.1 Financial Ratios 5. Issues Analysis and Recommendations………………..10 5.1 Prioritization of Issues 5.2 Core Competencies Issues 5.2.1 5.2.2 Distributor‟s Strike Failure of the New Online IT System 5.3 Diversification and Marketing Plans 5.3.1 5.3.2 Celebrity Marketing Expansion into Jewellery Range 5.4 Child labour accusations 6. Achievability of the five-year plan………………………..22 7. Summary of Issues and Recommendations …………... 23 8. Appendices…………………………………………………24 2 1.0 EXECUTIVE SUMMARY This report aims to prioritise, analyse and evaluate the current issues plaguing CeeCee. The report begins with a strategic and financial analysis of CeeCee and the industry. The 4 main issues CeeCee face have been categorized into 2 broad categories, namely issues that threaten core competencies and plans relating to expansion and marketing. The issues that threaten core competencies are more pressing issues that CeeCee should address, given the highly tangible impact and risks present which will threaten business profitability. For the first issue regarding the distributor‟s strike, the team recommends that in the short run, CeeCee should engage an alternative distributor and re-evaluate their distribution model in the long run. The second issue - failure of the online IT sales system, can be dealt with by employing an...
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...Proposal for the Online Expansion of Florence's Italian Restaurant J.J. Smith Western Governors University Proposal for the Online Expansion of Florence's Italian Restaurant The purpose of this proposal is to assess the viability of Florence’s Italian Restaurant in an online environment, evaluate the current online competitive conditions and recommend online marketing and social media integration strategies that will aid the company in expanding its internet visibility and in growing its clientele. Viability of Florence’s Italian Restaurant in an online environment Florence’s Italian Restaurant is a family owned and operated full service restaurant located in Landis, NM. The company opened its doors for business in 2011 with a staff of seven, including its chef and owner. The restaurant specializes in authentic Italian cuisine and both its menu and ambiance seem to appeal to patrons seeking to get a taste of Italy at home. Its menu offers a rich assortment of 38 hand-made pasta entrees and specialty veal, chicken, seafood and steak dishes, all served with a tossed salad and the Chef’s home-made bread and sauces. Additionally, it offers a kids’ menu, a selection of Florence’s signature pizzas, Italian hoagies, appetizers, soups and salads, including its acclaimed “Florence’s Salad”. At the moment, the restaurant has very limited online exposure. It does not have a web page. Its few online venues include a Facebook page with minimal information and product catalog...
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...of this document is to request approval to complete a research proposal which seeks to determine which small business resources offer value to Electronic Document Management, Inc. The primary areas of concern are in regards to: improving the company's ability to network with larger companies, improving the company's finances, and determining the technological needs of the company. The objective of the research is to assist to ensure the long-term success of the company, and also to ensure the company has the technology available to comply with the policies present in the financial and healthcare sectors. PROBLEM Electronic Document Management, Inc. may not be utilizing all of the small business resources available to the company. Relevant to professional business networking, Electronic Document Management, Inc. has recently experienced difficulties establishing new working contracts with larger companies. In regards to the finances of Electronic Document Management, Inc., the company was recently rejected for a commercial loan application. The company also recently expanded to a second office location. The recent expansion of renting out a second office location imposes additional constraints to the daily and monthly budgets, and therefore operating under this current business model may not be sustainable over a long-term period of time. In regards to technological capabilities, the company does not have any electronic billing system in place which may...
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...Briefing papers The objectives of this innovative proposal are meant to improve on short-term sales and create a culture of continuous improvement of the company to grow in long-term. To do so, it is necessary to analyse the company’s performance against current market condition to determine the gap in the market potentially to be exploited by the companies. SWOT analysis is to be conducted to understand the company’s market standing by outlining the internal and external factors of which impacted upon the company. The proposal attempts to target the correct market based on market attractiveness taking into consideration of the factors outlined in SWOT and position ourselves in the best place to gain competitive advantage. (see SWOT ppt) Innovative Strategic Proposals 1. Expand Sales Floor Areas The warehouse is excessive and limited floor space for sales. The sales are under-performed, and the warehouse space is under-utilised. The innovative idea is to focus on putting efforts more promoters on the ‘front line’ to enhance sales opportunities, increase sales volumes; at the same time expand inventories lists to gain competitive edge. 2. Cost Competitive While trying to expand inventories, the company will choose to import low cost white goods from China to raise sales volumes at competitive pricings, at the same time provide wide selections of brands to suit the need of customers at different levels, encouraging repeated purchase. 3. B2B customer The...
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...Project Scenario: You are a member of the ‘Global Strategy Team’ in a Firm planning for growth through global expansion. Your team has been asked to consider expanding into “new” international markets. You must prepare a report explaining the motives of internationalisation, the current strategies and how the expansion would fit into the firm’s global expansion plan. The second stage would be to choose a potential market and assess its prospects. You must then make suggestions as to the best means of entering that market and the appropriate organisation structure to manage the global expansion. Requirements: You are required to prepare a report of 2,000 words that addresses the theoretical and practical problems associated with the Board’s decision to expand overseas. Suggestions: 1. Choose a local company with which you are familiar, looking up its basic details on the company website, as well as other sources like the The EDGE, Malaysian Business, Wall Street Journal, financial Times and Fortune websites. You may also want to look at the industry by searching the Library’s statistics collection. 2. Choose a market to-date that has NOT been exploited by your company. a. What is the theory that best explain the motives of internationalisation? b. What is the justification of entering that particular market? c. What strategy (international, localisation, global or transnational) is most appropriate? d. What are the recommendations: i. The appropriate entry mode including...
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...Video Analysis Week 3-4 DeVry University BUSN 460 In order for any company to grow into a successful and viable company in the future, there are a number of things that have to be implemented to ensure there’s balance and the organization is running properly. For CanGo they have the vision of where they want to be in the future and the start of a good internal structure to carry out those goals and vision. Where things seem to get off track for CanGo is in the areas of communication between departments, ensuring that full financial analysis have been completed before starting on a project, internal organization within the company, lack of professionalism between employees, and lack of concern for legality when it comes to company action’s. All of these issues if left uncorrected can pose a huge threat to the viability of CanGo’s business in the future. However, on the other hand if the following recommendations are put into play and the current issues are resolved it will only further and grow CanGo in their current state and in the future. Issues: 1. There seems to be a serious lack of communication between departments at CanGo. At any given time it is apparent that employees do not seem to know what others are working on or have already worked on. 2. CanGo has not done a proper full financial analysis regarding the new system; once again no project should be jumped into without proper analysis...
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...Running head: Proposal for Online Business Expansion Proposal for Online Business Expansion Proposal for Online Business Expansion A1. Viability of Product or Service Umake is a 3D printing company that is currently in the Discovery Phase of business development, and is looking to start mainly with an online presence, then expanding to a brick and mortar. The company is looking to introduce the technology of 3D printing to a market where the technology has been restricted to machine shops and prototyping companies. This will give the public the opportunity to customize, design, and create physical objects from their imagination, with little to no drawing or technical knowledge, at an affordable price. The company will offer a variety of products, for simple customization, including cell phone cases, key chains, and other novelty type items, allowing the customer to add their name or images to the product. Umake’s target market is separated into 3 categories: 1. Hobbyists With the introduction of 3D printing, hobbyists have flocked to the technology to reproduce lost or difficult items needed for their projects. Everything from car enthusiasts to scrap booking, customization is key. 2. Prototyping Inventors, companies, and entrepreneurs, need to produce a product for proof of concept. 3. Students Children ages 10 – 17 are the fastest growing market, other than companies, for cell phones and accessories. This market has the need to customize everything...
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