PROPOSAL

Date: 17MAR13
Project Title: Car Rental Service
Responsible Manager: DeWayne Atkins
Project Manager: DeWayne Atkins

Yes No The project will take more than 500 labor hours?
Yes No The project is a one-time effort (will not occur on a regular basis)?

Project Type:
Technology General Support Quality Legal
Market Share Process Change Cost Reduction Replacement
Customer New Product Capacity Other

Problem Definition:
The Dallas/Ft.Worth International Airport is a major hub for business travelers from all over the United States and the rest of the world. Most are experienced and have traveled in business class and have been accustomed to better than average products and service. There are many complaints among these travelers with the rental car experience and these include long lines at the counter, lost reservations, dirty cars, sub-standard cars, last-minute unwanted upgrades, and outrageous fees for fuel refills.

Goal Definition:
The primary goal of our project is to eliminate all the obstacles and hassles that come with renting a car. With our service there will be one car, a premium car to rent every time. There will be no sudden or unexpected or unwanted upgrades due to lack of vehicles. There will be no waiting in line to get the key because it will be in the car waiting for them. We want the customer to be able to get off the plane and walk straight to the car without having to talk to anyone and drive off to their 2 o’clock meeting. With the implementation of new application technology, the whole rental experience can be done through an application on any smart phone. From making the reservation to unlocking the car, the app will allow the customer to do just about everything, allowing them more time for business related activities and not time wasting activities. Along with providing state of the art technology, we will be providing a premium car. There will not be an option to choose from compact, midsize, large, or sport. One car, one color, one world class car. And with this world class car comes a world class concierge service should our customer have the need for anything that may come up. Our concierge service will be available 24 hours a day 7 days a week. Goals that address our mission:
• Hassle free effortless rental car experience.
• Premium car, outstanding service.
Goals that address self-sustainment:
With success of this project, we will generate revenue and increase the size of the fleet by:
• Targeting business travelers
• Partnering with corporate travel companies
• Distinguish the car rental business
• Competitive rates for premium cars
• Incentive programs for repeat customers
Objective Definition:
Performance: Leadership will need to let it be known that we are not in direct competition with the rental car giants. We are after a small fraction of the market, but it is a competitive market so we have to maintain assertiveness. The project manager has to ensure that every day the team members are doing what they are supposed to, following through on everything and not waiting on others if at all possible. Being that Blue Man Group is small and taking on a relatively manageable project we have the advantage of being able to take on many tasks at once. We will all have our primary task but we will also be able to provide assistance and help to anyone of our other team members. What is great about this project is that the deliverable is very simple and cannot deviate much. The fleet will be the same car, same color, same model, same everything. There will be only one location. Customers will expect perfection every time and that is what we will deliver every time. Through the use of the application, reservations will be available 24/7 and the return process will be effortless. Broken down, the person gets off the plane, gets the car, does their business and returns the car, all without ever having to talk to a single agent if they don’t want to. One simple deliverable that we will perfect through max performance every day.

Cost Estimate: Logistics will include the acquisition of vehicles, motor pool, office space, supplies, and personnel. Since we are introducing new technology in the field of car rental we will need one of our team members to develop, alone or in partnership with a technology firm, new software and hardware that will allow for our idea to be implemented into our vehicles.
Vehicles, motor pool, office space: $1,300,000.
Labor, materials, misc. resources: $1,000,000.
Total Project Cost: $2,300,000
Total Project Benefit Over Ten Years: $20,000,000.
Schedule: Project duration expected to be 12 months.