...Combining Online Marketing with Traditional Marketing Marketing—the action or business of promoting and selling products or services, including market research and advertising—is a powerful tool for attracting customers and promoting a business. (Chapman/Businessballs) There are many types of marketing strategies and mediums through which different companies implement the practice of marketing. This paper will shed a light on traditional and online marketing, highlighting the very concepts along with the pros and cons of each type of marketing. The history of marketing is divided into two phases; the development of marketing theory, and the development of marketing practice. The history of marketing theory deals with the evolution of different...
Words: 1177 - Pages: 5
...child is doing online? Parents should stay well informed on what their teenagers are posting online. In this day and time social networking is a way of life with teenagers. With websites like facebook, twitter, linked in, and myspace we can update everything we do day to day in a matter of seconds. We can also post pictures, tell who are with us, and inform people of our location. These are all excellent things if they are used in the positive light of social networking, but how often are they not? Teenagers are now using these sites to harass and bully peers online. They also leave doors open for adult predators and identity theft. There has been research on the effects of social networking in teens that closely link them to low grades, psychological and social problems, and not being as active which leads them to being overweight. Statistics show that about 75% of teenagers have cell phones, which raises the question “Are we aware of what our teens are posting online”? There are many pros to our children using social media but we as parents have a duty to protect them. We must be good role models and be aware of privacy issues and concerns. There are advancement’s in today’s technology that make it easy for our children to network and stay in touch with their peers. Children who are not likely to socialize the traditional way because of shyness and social anxiety can use their PC’s to communicate with others. Children that have disabilities that prevent them from going out are...
Words: 1532 - Pages: 7
...Can social media influence people’s thoughts and ideas? People use media every day we such as watching TV, Surfing the internet, Social media sites, and play video games. Media plays an important role in our everyday activities. However, these every day activities influence our actions. There are many pros and cons that visual media has affected children and the American culture. Media influences our thoughts and plays a major role in our lives. We use media every day on a regular basis for many different things. Whether it is to surf the internet for information, or watching movies and television online. I think it has influenced the way we look at others and base it how we should be. An example, would be young girls see super models a reality stars on magazines and in reality it is not really them. The models are photo shopped or have been airbrushed. Therefore, it is setting a bad example of what girls should look like. Another example, advertising has affected the way we purchase items. These ads make it seem that you have to have purchase their product in order to fit in. There are many pros and cons of visual media on how it affects our behavior. Some of the pros of visual media are how it influenced education. There is so much information on the internet we have access to. There are so many television programs that are education such as the history channel. Children are able to learn from watching these educational programs. Visual media is positive but, it...
Words: 346 - Pages: 2
...1. Social media in education Advantages and disadvantages EDA – 590 Workshop: Teaching and learning at a distance Don Quick. Ph.D.• Brandon Alconcel• Ernesto Luna• William Wiesse July, 2012 2. AdvantagesMany have pointed to the educational benefits of these media (also calledWeb 2.0). And all agree that with the right guidance, the advantagesoutweigh the disadvantages (Connolly, 2011).1. Social media tools and networking sites encourage students to interact with each other, share ideas and to express their creativity.2. Social media helps to establish enduring relationships with real people. A few examples are: • Facebook can help students overcome isolation that otherwise might lead them to leave school. • Twitter can provide shy students with information about events that facilitates face-to-face encounters with other students. Such personal interactions can create and sustain a sense of belonging. 3. Advantages3. These relationships created over social media can be fostered on the community level too.4. “The Internet and social media train our brains to skim and scan” (Connelly, 2011). Due too the big amount of information available on social media sites, students learn to discern easily between what is useful for them and what is not.5. Because is easy to use and accessible from virtually everywhere and at any time, social media improves communication among students and teachers.6. Social media helps preparing students for successful employment. Students entering the workforce...
Words: 449 - Pages: 2
...Running head: Social Media 1 How Does Social Media Networking Impacts Society? Adraine Banks Info 103 Instructor: Mr. Scott Mann May 19, 2013 Social media 2 How Does Social Media Networking Impacts Society? I. Nearly 75% of all Internet users are members of at least one major social networking sites.(Nielsen Wire, 2009) II. What is Social Media Networking? III. The first Internet service provider and email delivery. IV. There are numerous Social network sites. A. Facebook, MySpace, LinkedIn, and Twitter V. There are pros and cons in social networking. A. Pros of Social Networking a. It keeps people connected, allows us to get info faster, available to anyone B. Cons of Social Networking a. It can be used as a weapon, info is unreliable, there are no privacy rules VI. Social networking is getting bigger by the days with new creations. Social media 3 How does Social Media Networking Impacts Society? Nearly 75% of Internet users are members of at least one of the major social network site. (Nielsen Wire, 2009) Social media is means of interacting among people where they create, share and exchange information and ideas through Internet based applications. These conversations and exchanges come in different forms such as word, pictures, video sharing and more. There are numerous sites where these exchanges take place such as MySpace, Facebook, and LinkedIn and Twitter just to name a few. ...
Words: 740 - Pages: 3
...What do you see as some of the pros and cons of direct practice in a digital world? The biggest con I see with social work in a digital world is not being able to meet with the person face to face in the same room. Skyping or talking over the internet fulfills a need; however, I still find it impressionable. Another con I see is social media. With everyone having access to a social media account, it is easy to search for and find someone. I think this could lead to boundaries being crossed if the therapist and client become social media “friends.” A pro in accessing practice in a digital world is having access to it 24/7. If a client is in need of some form of therapy, they have access to various website and face to face interaction with another....
Words: 343 - Pages: 2
...organization have continued to grow along with technology. With this in mind there are pros and cons to some of the new age technology communication. Security, laws, policies, and regulations must be met with all types of medical communication. When addressing the general public regarding the situation these pros and cons will need to be considered. There are several types of communication methods for managing the situation in Option 2. The fact that a news report and the addressing of the public will be occurring there will be several options available. More than one type of communication can be at work for both tasks. The first type of communication is verbal and nonverbal. Verbal communication can reach a majority of the public through radio, TV, and internet while nonverbal can only address TV, internet, newspaper, and journals. Majority of medical facilities will use a communications coordinator or a professional communicator. There are still issues with this type of communication. According to Piening, Haaijer-Ruskamp, de Graeff, Straus, S. M. & Mol, (2012), “Recent studies have shown that 10-14% of medicinal products require a Direct Healthcare Professional Communication to inform healthcare professionals of newly identified risks within the first 3 years of market approval” (para. 1). Within all these different types of communications there is traditional, electronic, and social media. The traditional communication includes written and visual. For example the...
Words: 1176 - Pages: 5
...Why is the FCC trying to enforce net neutrality? So lately social media has been a buzz because of the fact that people including myself found out that you may have to pay to use certain aspects of the internet. I believe there is no point because that's just taking away so many opportunities for everybody everybody might not have the money to pay for certain things and you have to pay monthly to use the internet on top of that have to pay to use the internet from your internet provider to keep the internet on which is to much money in my opinion. If the FCC gets approved and then we pretty much are going back to the stone age. I’m still try to figure out what was the purpose of making people pay for internet, some people don’t even like paying...
Words: 319 - Pages: 2
...qwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwer...
Words: 1501 - Pages: 7
...Print Media Vs Electronic Media We are living in a rapidly developing and modernized era where technology is taking charge in every walks of our life. This technology may come with many advantages and disadvantages as well. Every development is due to rapid modernization, improvement of old administration methods and the use of new technology to make things even better. However with the growing modernization human demand for knowledge is also increasing. Media serves an important role in keeping people informed about the events and innovations around the globe. This information may reach us in two forms, either through print media which is the oldest method, or the other one can be electronic media. With the improvement of electronic media during past few years and daily reports on achievements, electronic media has dominated over print media during past few years. Print media is the oldest form of Mass Media, and still not outdated. Daily about 70% of people start their day by reading newspaper, which is the oldest media around the world. Newspaper gives us information about whole world within few minutes of reading session, with a choice to skip the topics that we are not really interested about. Print Media still forms an important part of Media Industry which has been given a competition by electronic media and a new technology called e-newspaper applications. But still newspaper holds its value even today and is competing strongly with technology backed media. Basically...
Words: 2974 - Pages: 12
...topic of teen dependency on technology and social media has shed some light on the controversial issue. Many believe that teens and young adults are too dependent on their electronic devices and that the dependency on electronics can have negative effects later on in life. So are people becoming more dependent on electronic devices for communication? What effects could this have on young adults and children? Bellinson, Jill. "Introduction to “Where the Wired Things Are: Children and Technology in Treatment”." Journal of Infant, Child, and Adolescent Psychotherapy 10.4 (2011): n. pag. Abstract. Print. Jill Bellinson, Ph.D., is a clinical psychologist and psychoanalyst as well as the author of the Journal of Infant, Child, and Adolescent Psychotherapy. As a Ph. D I believe her information on the topic very credible. Bellison presents this topic in an unbiased way by listing the pros and cons of having so much digital interaction. Pros such as the ability to be connected and ability to communicate at any time but cons such as cyberbullying, and stalking. Boyd, Danah. It's Complicated: The Social Lives of Networked Teens. N.p.: n.p., 2014. Print. Danah Boyd, a social media scholar and youth researcher has alma maters at Brown University, MIT and UC Berkeley School of Information. She is well known for commentary on sociality, identity, and culture among youth on social networks. In It's Complicated: The Social Lives of Networked Teens, Boyd busts numerous...
Words: 558 - Pages: 3
...Are Social Networking Sites Beneficial to the Society or Not? Social networking sites are great for our society, due to its promotion increased interactions and connection between millions of people throughout the world. I personally am in favor of social networking sites because it allows people to create new relations and reconnect with their friends and family members. In addition, the reputation of social networking sites such as FaceBook, Twitter, and Linkedln, more than doubled from year 2005 to year 2009. These sites allowed all users to develop their online profiles of their background and interests as well as share thoughts, photos, links, music, and more (are social sites…for our society?). However, many argue that social networking sites attract people to spend more time online and less time with face-to-face interactions. Also, opponents say that the social networking sites provide many time wasting activities which replace the productive activities. According to the article, Are Social Networking Sites Good or Bad for Our Society? Teens spend an average of nine hours per week on social networking sites. The opposition states that teens growing up with these social networking sites may not be aware that all the information and photos posted on these networking sites can be regained even after deletion. The opponents also states that the consequences of over-sharing personal information and photos can lead to vulnerability to sexual and financial predators. It can...
Words: 1418 - Pages: 6
...Social Networking Sites – A Critical Analysis of Its Impact on Personal and Social Life I pick this topic “Social Networking Sites – A Critical Analysis of Its Impact on Personal and Social Life”. The reason I choose this topic is because I feel it has such an impact, some may be good some may be bad but let’s explore many of the pro’s and con’s in the coming paragraphs and make an assumption for ourselves. One of the first media sites to come out with was My Space didn’t have too much dealings with this except I accepted a lot of friends that I knew, in passing, acquaintances or my close friends. This was neat to get in touch with someone you haven’t seen in a while. That’s about all though. Once specific that I can tell you negative was a friend of mine got a divorce over this website social media type, his wife was talking to old boy friend’s and then later meeting them physically and would not stop so they unfortunately got a divorce and separated this was very sad to see personally. Let’s look at some of the statistics involved with these sites especially of the impact on the person and social life of people and businesses. Let’s take a look below and look at the visitors alone monthly, not annually this is monthly wow this was staggering to me. Face book at the moment holds a slot of no other. With just the sheer numbers you can imagine how much this can impact people’s lives in general even if you do not even have an account with these sites it could be a spouse...
Words: 1228 - Pages: 5
...------------------------------------------------- Digital and social media marketing STRATEGIES at sandal resorts international Submitted by: Isaiah Shavaun Hippolyte Submitted to: Mr. Ian Embury Date: 16 March 2016 B.A. (Hons) International Hospitality Business Management University of Derby Online Digital and Social Media Marketing Word count: 2000 Submitted by: Isaiah Shavaun Hippolyte Submitted to: Mr. Ian Embury Date: 16 March 2016 B.A. (Hons) International Hospitality Business Management University of Derby Online Digital and Social Media Marketing Word count: 2000 Table of Contents Executive Summary 2 Introduction 3 Findings 4 Digital marketing strategies and their potential strengths 4 Challenges associated with Digital Marketing 6 Sandals digital marketing initiatives 6 Sandals social media marketing initiatives 9 Conclusion 10 Recommendations 10 References 11 Executive Summary The Sandals presence on various digital and social media platforms is relatively remarkable with 771 870 likes on Facebook, 304 000 followers on twitter, 167 000 on Instagram and 9 000 on Pinterest. An impressive 99.4 % of their social media referral traffic stems from Facebook (Hutchinson 2015). This report aims to review those digital and social media marketing strategies undertaken by Sandals Resorts International. To deliver on this aim, the following objectives will be employed (1) the digital and social media marketing initiatives will be explored. This...
Words: 2553 - Pages: 11
...Learning Team Reflection Summary Week 1 and 2 Team A has summarized about last week from what we discussed with the discussion questions as well as our individual thoughts about different acts how technology has promoted their change. Last week was our first week of class in which we discussed several different topics relating to business in the computer field. We discussed the ethical challenges surrounding the movie and music industries as they related to the internet, collaborating tools that we use in our personal and work life and different concepts of Microsoft Word that we might not have been aware of. Along with our group work, we were also giving a list of different political acts that have effect the technology world and were told to argue the two acts and why or how they added to the change of technology. Our discussion questions were centered on these topics; ethics in the movie and music industry, collaborative tools used in our work and home life and, capabilities of Microsoft that we may not have been aware of. We have all agreed that it is illegal and unethical to download music and buy bootlegged videos. We believe that because these items have been made readily available to us, that due to the hard work from the individuals involved, it is unfair that they should be allowed to, in one way or another, work for free. Information systems helps individual and business do all kinds of tasks with more...
Words: 812 - Pages: 4
