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Proton

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Submitted By mfy68
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In conclusion, Proton should analyze more on their consumers or even carry out a better research on the consumers nowadays. They should come out with a strategy of market their products. For the economic situation, their currently doing better than before, but they would have to put in much more effort to win people’s heart as Malaysia’s number one car brand.
Here are a few more suggestions for myself for proton to improve. First they should hire a professional from automobile industry to give them an advance training on their innovation and designing to win people’s heart. At the same time improve the services in every Proton outlet for the consumers that had already purchase Proton to enjoy after buying services better than other automobile industry.
Besides that, proton could go in other fields like giving out sponsorships to people who need them to increase Proton’s fame to create a better brand image. Lastly, use better materials to produce Proton’s automobile to create a better quality of vehicle and make Proton the best car company in Malaysia.

5.0 REFERENCES
1. Retrieved from http://www.themalaysianinsider.com/sideviews/article/protons-problems-lie-in-drbs-hands-maxmonster-analytics, (accessed 2015)
2. Lee W. L. (2012). “Syed Mokhtar’s Proton win raises concerns over wealth concentration.” Retrieved from http://www.tindakmalaysia.com/showthread.php/4347-Finance-DRB-Hicom-takes-over-Proton
3. William Y. (2015). “Proton is dying and Dr. M as a chairman is not helping”. Retrieved from http://www.themalaysianinsider.com/sideviews/article/proton-is-dying-and-dr-m-as-chairman-isnt-helping-william-yap

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