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Prudential Uk: Rebuilding a Mighty Business

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5 February 2012

Prudential UK:
REBUILDING A MIGHTY BUSINESS A case study answers
Submitted to the Department of Business & Social Studies In the School of Human Resource Development in partial fulfilment for the degree of Doctor of Philosophy in Business Administration Of Jomo Kenyatta University of Agriculture and Technology
Case Study - DBAS 4104 –Organisation Dynamics Solomon Kinyanjui HD 433-C002-2986/2011

Questions:
1. Discuss the relevance of Kotter’s model in bringing about change in Prudential UK. Professor Kotter 8 Step Process organizations can avoid failure and become adept at change. By improving their ability to change, organizations can increase their chances of success, both today and in the future.
Prudential Chief executive Mark Wood turns around the organization within a period of 1000 days using the model to the letter.
The effort propelled the insurer from seventh position to second in terms of domestic market share .55% jump in market sales ,58% increase in new business and achieved a profit and a 22% gross reduction of cost.
Step 1 - Establishing a Sense of Urgency
• Examine market and competitive realities
• Identify and discuss crises, potential crises or major opportunities
Tactics that can make this happen include:
• Bringing the Outside In
• Behaving with Urgency Every Day
• Finding Opportunity in Crisis
• Dealing with NoNos
-Wood establishes a sense of urgency within two weeks of arriving when he calls a strategy meeting on a Saturday and comes up with 90 day plan
-Wood talked in terms of days and at very longest weeks with urgency also visible in meetings, where he would often send follow up notes
-Wood sells general Insurance business, thus making it clear there are no sacred cows . Step 2 - Creating the Guiding Coalition
• Assemble a group with enough power to lead the change effort

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