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Psi India

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Submitted By sunny8203
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REV: JULY 23, 2012

ELIE OFEK

PSI India—Will Balbir Pasha Help Fight AIDS? (A)
Every time Sanjay Chaganti, program director of HIV/AIDS Prevention at Population Services
International (PSI) India, walked the streets of Mumbai's red-light district, he felt as though there was probably no other place like it in the world. Although dirty, crowded, and run-down, the district known for its brothels and the local Indian mafia was also a vibrant area that included shops, restaurants, and movie theaters. At any time of the day or night and at any time of the year, the redlight district was an area that was always alive and open for business. This particular afternoon in
March 2002 was not unlike any other day in this area of Mumbai. To Sanjay and his colleagues at PSI, however, the red-light district of Mumbai was also ground zero for the growing HIV/AIDS epidemic in India—something that the nonprofit organization was fully committed to prevent.
Over the past 10 years, PSI had worked to educate sex workers in Mumbai about HIV and the significantly lower transmission rates that resulted from the use of condoms. It was estimated that there were between 20,000 and 30,000 sex workers within a 10-block area of the red-light district.
Since roughly 85% of all HIV transmission in India occurred through intercourse with sex workers, for PSI the red-light district was a major battleground in the fight to prevent the spread of HIV.
To reach as many sex workers in the district as possible, PSI employed a group of Interpersonal
Communicators, or IPCs, to personally carry its safe-sex message. Even though sex workers were their primary focus, IPCs often spoke with pimps and madams from the local brothels as well. The task of the IPC was a difficult one. First, it was generally taboo in Indian society to publicly discuss sex. A female sex worker in

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