...In this archive file of PSY 322 Entire Course you will find the next documents: PSY-322 Week 1 DQs.doc PSY-322 Week 1 Individual Assignment Consumer Psychology and Marketing Communication Article.doc PSY-322 Week 2 DQs.doc PSY-322 Week 2 Individual Assignment Marketing Communications Memo.doc PSY-322 Week 2 Learning Team Assignment Consumer Traits and Behaviors Paper and Presentation References.doc PSY-322 Week 3 DQs.doc PSY-322 Week 3 Individual Assignment Marketing Research and Promotional Message.doc PSY-322 Week 3 Learning Team Assignment Consumer Traits and Behaviors Paper and Presentation Formal Outline.doc PSY-322 Week 4 DQs.doc PSY-322 Week 4 Individual Assignment Environmental and Consumer Influences Analysis Paper.doc PSY-322 Week 5 Consumer Traits and Behaviors Paper and Presentation.pptx PSY-322 Week 5 DQ 2.doc PSY-322 Week 5 DQ1.doc PSY-322 Week 5 Individual Assignment Case Study.doc PSY-322 Week 5 Learning Team Assignment Consumer Traits and Behaviors Paper and Presentation.doc Psychology - General Psychology PSY 322 Week 1 Individual Consumer Psychology and Marketing Communications Article Analysis PSY 322 Week 2 Individual Marketing Communications Memo PSY 322 Week 2 Learning Team Consumer Traits and Behaviors Paper and Presentation References PSY 322 Week 3 Individual Marketing Research and Promotional Message PSY 322 Week 3 Learning Team Consumer Traits and...
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...Environmental and Consumer Influences Analysis Paper Larry Porter PSY/322 DEC 10, 2012 Juan Bates Abstract This paper looks into the behavior of consumers when influenced socially and culturally. This paper also takes a walk through tax preparation and what may seem to effect the decisions on rather consumers use a specific company over another. Looking into a family owned business “Forrest Tax and Accounting”. This paper outlines some important factors that allow for word of mouth marketing to be used. Environmental and Consumer Influences Analysis Paper In these days it seems that there are just as many Tax preparation offices as there are churches. This may be a little over the edge, but in reality the very important business has seen offices arrive all over in bunches. H&R Block use to be the major hub for individuals to visit to get there taxes done, however with the emerge of technology their seems to be a drop off in the amount of individuals that use their service. There is opportunity for individuals to process their own tax returns via various tax software such as; “turbo tax”. The more user friendly this type of software becomes the more individuals will start using them. H&R Block is even starting to offer products online for individuals to prepare their own tax returns. What’s very ironic is that an accountant is in many ways the same as having your own personal barber and getting a haircut. Now what does that mean? For the most part I believe...
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...Case Study Analysis Larry Dean Psy 322 June 2, 2014 April Ward Case Study Analysis When a company makes the decision to market their product or service to multiple cultures, they must be very aware of the intricacies and differences between each of the cultures. While some customs or traits associated with a particular culture are very overt or obvious, others may not be. Detailed analysis must be done to ensure that all of these traits have been considered. Failure to do so could result in a lack of profits at best and a negative hit to a brand name at worst. Two case studies give examples of companies attempting to market and sell their products and services in new cultures. Case One: Japan to Apple’s iPhone: “No Thanks!” When Apple unveiled its much anticipated iPhone to the United States the response was overwhelming. The iPhone broke new ground in smartphone technology with its touch display, 3G data network capability and internet-based applications and utilities. Apple enjoyed huge sales and revenue in the United States. Similar success was enjoyed when the iPhone was released in other countries around the world as well. Overall, the feedback was very positive. So when it came time to release the iPhone in Japan, analysts estimated a million sales. Revised estimates after the release, however, were a staggering 50% lower at 500,000 units sold. There was initially much confusion as to why actual sales were so much lower than what was initially anticipated...
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...Cross-Cultural Consumer Behavior Brad Lytle PSY/322 March 12, 2012 Chawn Williams Cross-Cultural Consumer Behavior When a company makes the decision to market their product or service to multiple cultures, they must be very aware of the intricacies and differences between each of the cultures. While some customs or traits associated with a particular culture are very overt or obvious, others may not be. Detailed analysis must be done to ensure that all of these traits have been considered. Failure to do so could result in a lack of profits at best and a negative hit to a brand name at worst. Two case studies give examples of companies attempting to market and sell their products and services in new cultures. Case One: Japan to Apple’s iPhone: “No Thanks!” When Apple unveiled its much anticipated iPhone to the United States the response was overwhelming. The iPhone broke new ground in smartphone technology with its touch display, 3G data network capability and internet-based applications and utilities. Apple enjoyed huge sales and revenue in the United States. Similar success was enjoyed when the iPhone was released in other countries around the world as well. Overall, the feedback was very positive. So when it came time to release the iPhone in Japan, analysts estimated a million sales. Revised estimates after the release, however, were a staggering 50% lower at 500,000 units sold. There was initially much confusion as to why actual sales were so much lower...
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...|[pic] |Syllabus | | |College of Social Sciences | | |PSY/322 Version 2 | | |Consumer Psychology and Research | Copyright © 2010, 2009, 2008 by University of Phoenix. All rights reserved. Course Description This course focuses on consumer behavior and marketing research. Topics include the cognitive processes underlying consumer choice, descriptive consumer characteristics, and environmental consumer behavior. This course emphasizes the implications of consumer behavior on domestic and global marketing communications. Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents: • University policies: You must be logged into the student website to view this document. • Instructor policies: This document is posted in the Course Materials forum. University policies are subject to change. Be sure to read the policies at the beginning of each class. Policies may be slightly different...
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...Environmental and Consumer Influences Analysis Hilary Sievers PSY/322 May 20, 2013 Morgan Cloward Environmental and Consumer Influences Believe it or not, there is a science behind consumer behavior. Specifically in the financial industry, there are various factors within the environment that drive the behavior and psychology of investors. In fact, whether the consumers consciously know it or not, many companies take these factors into significant consideration when planning and executing the marketing strategy for a brand or product. Factors such as motives, perception, attitudes, personality, family, and social class are the mold for psychological considerations in marketing; while external factors, such as social, political, and ecological also have a fundamental impact on consumer decisions as well. In the financial industry, consumers have historically had a tight grip on the direction of the market based on the trends in the environment around them. Psychological Variables The primary motive for investors is easy; to secure the foundation of a financially sound future for either themselves and/or their family likewise. In some situations, affluent investors are also looking to multiply their millions. The abstract of all situations, however, is driven by the human need for financial gain. Or, is it? Maybe the feeling of “need” is realistically a “want”. Let’s consider some of the other psychological factor of investors...
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...Environmental and Consumer Influences Analysis Deborah Gibson PSY/322 December 15, 2014 Lara Stache Environmental and Consumer Influences Analysis Many individuals display loyalty to certain brands of laundry detergents. Some has come accustomed to using certain brands because their mothers and generations before them have used it and others purchase any type laundry detergents that are on sale. Everyone has his or her preference. Tide Laundry detergent is a product that many identify with and is a personal favorite of mind. Many factors come in play when influencing consumers to purchase laundry detergent such as, psychological and social factors. This paper will identify these factors along with three external factors such as, cultural, ecological, and social which influences a consumer’s decision making process, and his or her behavior toward the purchase of laundry detergent. The consumer behavior basically refers to why and how individuals make decisions to buy certain products and services. There are various processes comprised in the behavior of consumers. Usually consumers will locate a product he or she would like to purchase and that will benefit them the most. Secondly the consumer estimates what available money he or she is willing to spend. Lastly the consumer examines the prices of the product and come up with a conclusion on what will be the most satisfying product (Schiffman, Kanuk, and Wisenbilt, 2010). Businesses and marketers...
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...Marketing Communications Memo Aeishya Grant PSY/322 June 01, 2015 Morgan Cloward Marketing Communications Memo To: From: Date: Re: Integrated Marketing Communications The organization has experienced a significant development in the last decade. Hence, to boost its customer base, it needs to create an integrated marketing communications plan. With the consideration of the various segmentation methods, I have come up with a positioning strategy for the organization against its competitive brands. Each of the segments has different needs and, therefore, to be practical, the segments must be considered individually to judge their quality, value, and significance. The organization must strive to understand its customers by the use of demographic and psychographic information provided in this memo. Both the demographics and the psychographics are important in strengthening the relationship between the customer and the business. Marketing research is more than the normal customer surveys. It entails understanding the importance of psychographic and demographic information obtained from the primary research methods and the evaluation of the data for the application of its results in improving the existing marketing strategies (Lamb, Hair, & McDaniel, 2012). Marketing research must also be incorporated...
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...Environmental and Consumer Influences Analysis PSY 322 Don Crabtree Environmental and Consumer Influences Analysis A consumer’s product selection, whether it is an item or a service, is influenced by a number of competing factors. All of those factors can make the process easier, or more difficult, depending upon the consumer’s own decision making process. Social, political, psychological, cultural, and legal processes, to name a few, all influence the consumer’s decision making process. In the case of retirement investments, particularly variable annuities, that process is made even more difficult due to the complexity of the investment. Tax consequence must be considered. Inheritance and wealth preservation are affected. Daily living income may be impacted. Those factors, along with a host of others, are why variable annuities are required to be sold through a registered broker-dealer of securities. A typical grievance of many investors is that they feel overwhelmed with advertising techniques and manipulated into make purchases. It is no wonder that they feel this way. Most investors are simply not educated in the myriad of factors that affect an investment product and its performance. When faced with the option of purchasing a variable annuity, those influences become even more difficult to grasp, because any variable annuity is complex hybrid of life insurance and stock investments. A broker must be versed in the attributes of many comparable products...
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...Kasthuri Naidoo, Donna Schlaht, Va’a Tuilesu PSY/322 October 14, 2013 Mary-Lynne Ament Consumer Traits and Behaviors within McDonald’s In 119 countries around the world a person can see the yellow and red arches, order a meal, and be a McDonald’s customer (McDonald’s, 2013). Even before a person decides to make an order, McDonald’s has communicated through a number of psychological and social mediums tailored to different consumer traits and behaviors. People interpret messages in different ways, so understanding consumer traits and behaviors is key to reaching a large market. Psychological Process Motivation is the drive that leads or invites a consumer to purchase the product. McDonald’s is an establishment that serves inexpensive, quick comfort food. It is also convenient based on locations and availability. The fast-food restaurant has also added indoor play structures to invite families to visit. For families with young children, the primary purpose of trip to a McDonald’s store is to entertain their children, and their secondary purpose may be to purchase food (McDonald’s, 2008). Perception is defined as the process by which people select, organize, and interpret information to form an opinion. The presence of a value menu highlights economical choices for those looking to spend less at the window. A common perception among fast food restaurants is that combination menus provide the best value; this is not always the case. Combination menus provide convenient ordering...
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...Consulting Firm Transitional Life Care (TLC) Consulting Firm is the creation of Team B. This paper summarizes the type of consulting firm and the services TLC offers. Each team member’s roles in the firm and her duties and responsibilities are described. In addition, a detailed analysis of how the content and concepts from five undergraduate core courses facilitated the analysis, development, and preparation of TLC Consulting Firm. Mission Statement Transitional Life Care Consultant Firm’s mission is to facilitate client growth with transition through life events and life changes. TLC consultants strive to join with others to create the conditions under which all people with transitional needs will experience opportunities to develop and exercise competence; encouragement to make choices in the pursuit of personal growth, presence, and participation in the transitional process; respect and dignity through the promotion of protection from abuse and neglect and isolation; opportunities for self-advocacy that empower each client to articulate his or her needs; and reduce the negative stress surrounding many life changes. Summary of Firm and Services Transition from one situation to another can be stressful; it is a process of progress forward. The Holmes-Rahe Scale (1967) lists 43 life events and life changes that contribute to one’s stress level. Each member of this team has personal experience as well as education, which would benefit a consultant firm with a mission to...
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...BELHAVEN UNIVERSITY Jackson, Mississippi A CHRISTIAN UNIVERSITY OF LIBERAL ARTS AND SCIENCES FOUNDED IN 1883 CATALOGUE 2014-2015 EFFECTIVE JUNE 1, 2014 Directory of Communication Mailing Address: Belhaven University 1500 Peachtree St. Jackson, MS 39202 Belhaven University 535 Chestnut St. Suite 100 Chattanooga, TN 37402 Belhaven University 7111 South Crest Parkway Southaven, MS 38671 Belhaven University – LeFleur 4780 I-55 North Suite 125 Jackson, MS 39211 Belhaven University 15115 Park Row Suite 175 Houston, TX 77084 Belhaven University Online 1500 Peachtree St. Box 279 Jackson, MS 39202 Belhaven University 1790 Kirby Parkway Suite 100 Memphis, TN 38138 Belhaven University 4151 Ashford Dunwoody Rd. Suite 130 Atlanta, GA 30319 Belhaven University 5200 Vineland Rd. Suite 100 Orlando, FL 32811 Traditional Admission Adult and Graduate Studies Admission – Jackson Atlanta Chattanooga Desoto Houston Memphis Orlando Alumni Relations/Development Belhaven Fax Business Office Campus Operations Integrated Marketing Registrar Student Life Security Student Financial Planning Student Development Online Admission Online Student Services (601) 968-5940 or (800) 960-5940 (601) 968-5988 or Fax (601) 352-7640 (404) 425-5590 or Fax (404) 425-5869 (423) 265-7784 or Fax (423) 265-2703 (622) 469-5387 (281) 579-9977 or Fax (281) 579-0275 (901) 896-0184 or Fax (901) 888-0771 (407) 804-1424 or Fax (407) 367-3333 (601) 968-5980 (601) 968-9998 (601) 968-5901 (601) 968-5904 (601) 968-5930 (601) 968-5922...
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...Mission The General Education curriculum helps build the foundation for understanding historical traditions, contemporary issues, the interdependence of local, urban, national and global communities and the importance of psychological, artistic, religious and scientific inquiry. This program is designed to give the student the opportunity to interact with the multifaceted forces that are continually transforming and reshaping our world. The broad based, interdisciplinary scope of the area requirements is designed to help students acquire the knowledge, perspective, skill and professional acumen that is necessary to become thoughtful and responsible citizens and leaders in an increasingly complex world. The General Education curriculum is focused on fostering urban leadership by developing the cross-curricular emphases of writing effectively, thinking critically, managing information successfully, valuing diversity, practicing social justice, presenting orally and visually and learning to learn. Curricular Emphases: To accomplish these goals the general education curriculum, through its cross-disciplinary approach, provides exposure to a wide variety of disciplines while focusing on developing the essential, broad based, intellectual abilities of problem solving, decision making and leadership with a commitment to lifelong learning. The general education program emphasizes the development of oral and written communication skills; knowledge of the arts...
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...OFFICIAL CATALOG This Catalog contains information, policies, procedures, regulations and requirements that were correct at the time of publication and are subject to the terms and conditions of the Enrollment Agreement entered into between the Student and ECPI University. In keeping with the educational mission of the University, the information, policies, procedures, regulations and requirements contained herein are continually being reviewed, changed and updated. Consequently, this document cannot be considered binding. Students are responsible for keeping informed of official policies and meeting all relevant requirements. When required changes to the Catalog occur, they will be communicated through catalog inserts and other means until a revised edition of the Catalog is published. The policies in this Catalog have been approved under the authority of the ECPI University Board of Trustees and, therefore, constitute official University policy. Students should become familiar with the policies in this Catalog. These policies outline both student rights and student responsibilities. The University reserves the right and authority at any time to alter any or all of the statements contained herein, to modify the requirements for admission and graduation, to change or discontinue programs of study, to amend any regulation or policy affecting the student body, to increase tuition and fees, to deny admission, to revoke an offer of admission and to dismiss from the...
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...xiii. 23). In 1773 Laplace used it to test whether comets came from outside the solar system (Elizabeth Scott 1953, p. 20). The first use of the very word "significance" in a statistical context seems to be John Venn's, in 1888, speaking of differences expressed in units of probable error; Is it more serious to convict an innocent man or to acquit a guilty? That will depend on the consequences of the error; is the punishment death or fine; what is the danger to the community of released criminals; what are the current ethical views on punishment? From the point of view of mathematical theory all that we can do is to show how the risk of errors may be controlled and minimised. The use of these statistical tools in any given case, in determining just how the balance should be struck, must be left to the investigator. (Neyman and Pearson 1933, p. 296; italics supplied)...
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