...Color Psychology Paper Research Question: How does color affect one’s mood? Review of Literature: Colors may just seem simple and unimportant, but they affect our daily lives more than we may know. If someone is feeling angry, it could just be because they’re angry, or it could be perhaps that they are surrounded by or looking at the color red. That’s right! People’s moods can change just because they are looking at different colors! There are many theories on how just a simple color can change one’s whole mood. According to Johnson (2007), color does affect mood by producing certain chemicals and stimulating different feelings such as hunger. For example, blue can make one feel calm because it releases calming chemicals, and red can make one hungry because it is an appetite stimulant. Yellow can make one feel irritated, and it is a fact that people lose their temper most in yellow rooms. However, pink is tranquilizing and can make one feel weak. In conclusion, Johnson says that depending on the color, one’s body can do things (like producing chemicals) that cause a certain emotional reaction (mad, sad, etc.). Another idea, by Smith (2007), is that the effect color produces is based on what one’s body does in response. For example, yellow is mentally stimulating, and activates memory, whereas red increases confidence. Also, brown can make a person feel orderly and stable, while a dark blue can make one feel sad. Therefore, Smith says that different colors do in fact change...
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...“How Color Psychology affects Consumer Behavior” Term Paper in General Psychology _________________________________________ Submitted to Prof. Artemus Cruz _________________________________________ Submitted by Michelle P. Garcia BSBA MM 3-1 _________________________________________ March 26, 2013 I. Introduction Colors play an important role in our lives. It gives meaning to everything we see. As Human our color vision influences everything from our art and poetry to the colors we paint our homes and the clothing we choose to buy. Colors distinguish a thing from the other. Colors determine our emotions. Pablo Picasso once quoted, “Colors like features follow the changes of the emotions”. Do you feel happy in a yellow room? Does the color blue make you feel calm and relaxed? Artist and interior designers have already proven how color can dramatically affect moods, feelings and emotions. Color is a powerful tool when it comes to communication and can be used to signal action, influence mood and cause physiological reactions. How color affects the effectiveness of the business? Marketing is a science of satisfying human wants and needs. When this filed acquires the principles of color psychology, it would be a great help for the marketers influence consumer behavior. Since color is an n important factor in the visual appearance of the products as well as in brand recognition, color has become...
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...Tarwater PSY 460 October 4, 2012 Nancy Lees Architecture and the Environment Psychology primarily focuses on the behaviors, thoughts, and emotions of organisms. There are many influences that contribute to these aspects of growth and development in a variety of areas. Not only does the concept and theories of nature versus nurture graduate an individual into the person that they will ultimately form into, but social elements, the environment including architectural surroundings, life experiences and many more fundamental characteristics form the foundation of a human. Research plays an explicit role in the comprehension process to explain the cause and effect of many different scenarios which may surface throughout an individual’s life; the outcome of different supporting roles can potentially support or consequently change the path which an individual may stroll towards throughout that life. The illusion that the comfort of our surroundings or the exhilaration of a new area whether it is a preference as an urban or rural area can cause peace or stress which has been noted in scientists theories and research. There are many different structures that are built in ways to produce peaceful, spiritual, aggressive, zealous, etc. ties causing behaviors to act according to the emotions that are being felt. Architectures design structures in which, the external and internal design, color, pattern, math, and physics, and many other attributes and subtopics contribute to the...
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...“A Study of the Effect of Paper Color on Test Performance in Business Communication” (2009) by Janet K. Winter and Esther J. Winter of University of Central Missouri, Warrensburg stated that, Color has been shown to affect mood and productivity in a variety of different situations. This study evaluated the performance of students in readiness-assessment quizzes in business communication classes, comparing the grades of students whose test papers were white with grades of students who received pastel-colored test papers. The results revealed that there was no significant difference between the two groups. Other research suggests that color may, however, have an effect in other situations [1]. Mehta and Zhu (2009) have published studies that they claim clarify how red and blue differently affect performance on detail-oriented versus creative tasks with strong implications for test preparation and testing formats [2]. According to Sinclair (1998), students taking exams on blue and red paper performed more effectively on blue, especially for complex questions [3]. Whitfield and Wiltshire, in their critical review of the field, discounted the work done before 1950 because it didn’t consider even the three basic components of color (hue, value, and chrome). They also identified flaws in most subsequent research: inconsistencies in the terminology used by respondents to express preferences; lack of attention to surround color (as well as sample color); disregard of the effects of illumination;...
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...social interaction between customer and customer, employee to employee, employee to customer, it includes approach and avoidance. And the servicescape is an important research that the author believe that it is related to the customers ‘cognition and it how to affect their behaviors. Also, the concept of Gestalt psychology, there is six principles that individuals make use of in averaging or grouping forms (Schiffman, 2001). These are six principles may be applied to the design of the physical environment in hotels, they are proximity,similarity, continuity, common fate, symmetry and closure. These principles can individuals organize perceptual images. For the servicescape, according to the research in environmental psychology (Mehrabian & Russell, 1974), producing a favorable service experience evaluation begins with designing and constructing an attractive setting for visitors. The difference between exterior and interior, for example of the hotel, the facility exterior is quite important for the customer, when they design a good look, it will attract more customers to choose their hotel, and the facility interior, such as hotel lobby, restaurant, etc., their design of the lighting, floors, furniture, artwork, color of the walls, these also can effect customer behaviors.One of service and retailing managers’ primary goal is to attract and retain customers (Babin and Attaway, 2000).Consumer-self congruity hereby assumes a key role at it links characteristics of the service...
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...1. Compositional Theories of Art Composition: An orderlyarrangement of elements using the principles of design. 2. Rule of Thirds Imagine a grid that splits the frame into thirds both vertically and horizontally. Place the subject along those gridlines. The intersections of the lines are especially compelling places to position your subject.The Biglen Brothers Racing (1873) Thomas Eakins 3. Rule of Thirds Imagine a grid that splits the frame into thirds both vertically and horizontally. Place the subject along those gridlines. The intersections of the lines are especially compelling places to position your subject.The Biglen Brothers Racing (1873) Thomas Eakins 4. The GoldenRectangleBased on theGolden Ratio,aka the DivineProportion, amathematicallydevelopedformula,observed oftenin nature andapplied toarchitecture andin art. 5. The Mona Lisa (1503-1519) Leonardo da Vinci 6. The Rule of Odds Having an odd number of things in a composition means your eye and brain cant pair them up or group them easily. Theres somehow always one thing left over, which keeps your eyes moving across the composition.Portrait of Charles I, King of England (1635-1636) Anthony van Dyck 7. Leading Lines Lines that guide a viewer’s eyes around, or through, the artwork are called leading lines.Provencher’s Mill at Moret (1883) Alfred Sisley 8. Strong Diagonal A strong diagonal is a form of a leading line. It can transform a boring composition into a dynamic one.Portrait of Dr....
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...Multicultural psychology is developing as a necessary training for individuals working in human services, especially in psychology. Race, sex, color, or even religions are often an important part of training in multicultural psychology, but with new issues these basic factors need expansion. Obesity is a common factor many Americans struggle with as more than two-thirds of the population deals with, but training on is severely lacking for human services workers (Pascal & Kerpius, 2012). Mapping the human gene will also bring new information but also fear and unknown problems. Obesity Psychologists must work to maintain awareness on bias and perception to ensure appropriate assistance is provided to every client. The issues of race, color, or even age many view as elements an individual has no control over but obesity appears to be a choice. The views of many are that an individual who is obese or overweight is that way by choice or laziness resulting in a negative bias that can prevent therapeutic treatment (Pascal & Kerpius, 2012). Viewing an individual as obese also lends to beliefs of he or she is unintelligent, less productive, but caring (Pascal & Kerpius, 2012). The views of others can have long-term effects on an individual and create low self esteem as well as issues such as binge eating and depression. In a situation in which a therapist maintains these views it can exacerbate these issues taking a therapeutic relationship and creating a harmful one (Pascal...
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...involved in the formation of gender identity. Gender identity is not completely understood as it is much more complex than the joining of a sperm and an egg. For many people, the terms “gender” and “sex” are interchangeable. Biological sex and gender are different; gender is not inherently connected to one’s physical anatomy as biological sex is. When one thinks’ of the term “gender”, we are referring to the role and personalities one assumes within society, for example in American culture females tend to be perceived as more nurturing and males are aggressive and dominant. Hormones and behavior affect gender identity in significant ways each with a distinct purpose. To understand the difference of biological sex and gender, nature versus nurture, and how the environment has an effect this paper will review and explain the interactions between hormones and behaviors and how those interactions affect the determination of gender identity. Gender development starts at the point one is conceived. Gender identity is defined as an individual’s self conception of being either male or female, as distinguished from actual biological sex (Britannica, 2013). Gender differences exist in nearly every social phenomena and for most persons, gender identity and biological characteristics are the same however there are some circumstances in which some individuals experience little or no connection between sex and gender (Britannica, 2013). Starting at birth, gender expectations influence how boys and...
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...following companies. What colors does it use predominantly in its logo or packaging? How do these colors affect the perception of its products? Answer 1: I choose Wendy’s. Anwer 2: It uses the red color of predominantly color in logo or packaging. Answer 3: The perception of red color scheme subliminally encourages consumers to order and eat their food quickly, it is a whole idea of fast food. Scientists know that color literally affects the body and mind. Colors are associated with certain qualities or emotions, and red means excitement, strength, sex, passion, peed, danger. 2- Should a global firm like McDonald’s or General Mills change the colors of its logo or packaging depending on the country in which it is marketing? Why or why not ? How might this affect consumer attitudes toward the company and its products? Answer 1: I do not think that global firms like McDonald’s or General Mills should change the colors of the logo. Colors for global firms represent unique enterprise culture and brand. Although firms invest a lot of money to marketing do a great deal of research to determine greater color. Answer 2: Unified logo is necessary because it not only protects the brand, but prevents counterfeits. Also it helps company build their unified brand image in order to improve the popularity of an enterprise in costumer. As packaging I think do not have problem to firms to be in line with local marketing preference (change the color). Answer 3: It can make...
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...Color is everywhere. It is all around us. It is a sensation that adds excitement and emotion to our lives. According to Crayola, Color is the aspect of things that is caused by differing qualities of light being reflected or emitted by them. Color is common when it comes individual’s experience in the social world. It gives emphasis to our surroundings. This is seen in people, objects and even the environment. In abstract form, colors can be seen in dreams and imaginations. This study about color and psychological functioning developed various studies that focused mostly on physics, physiology, and psychology of color (as cited in Elliot, Friedman, Maier, Meinhardt, 2007). The differences of these studies show that there are no presence...
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...Brown 1 Hannah M. Brown Mr. James Eichen English IV P 16 February 2016 Food Studies Food is the center of life across the globe, in various cultures. While it is vital to humanity’s survival, it has become far more than an important factor of health and nutrition. In food studies, the complex relationship between food and humans is explored. Food studies is more than just the study of food itself, as it is different from the traditional foodrelated areas like nutrition, molecular science and gastronomy. It is explored via multiple perspectives such as art, history, sociology, psychology, social justice and economics. With psychology having the largest connection to food studies, researchers can look deeply into eating and find a deeper meaning to help them understand humanity in a greater way. A meal has the image of unity and brings people together. Food choices can tell stories of families, groups and individuals. “The ways in which foods are eaten in various nationalities signified unconscious attributes and qualities” ( “Thinking Made Easy” ). Humans live by symbols to make sense of this world, to help organize and to give meaning to our existence. Every group, whether it is bound with religion or social status, thinks of itself as “special and exceptional and uses food to show it” ( Civitello ). During the Chinese New Year, traditional dishes are carried with great significance based upon superstitions affiliated with spirituality...
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...Heredity and hormones play an intricate role in psychology. Heredity is the genetic transmission of characteristics from parent to offspring. Hormones are secreted by glands within the body. Together they define how a person acts. Parents that are biologically connected to their children pass on genes and traits that help determine things such as hair and eye color, height, weight, and skin color (Morris & Maisto, 2005). They also pass genes and traits through chromosomes that help form the psychological aspects within a person’s life. This type of genetics is behavioral genetics. Disorders like schizophrenia and depression are passed through genes as part of behavioral genetics(Morris & Maisto, 2005). The endocrine system is a collection of glands that secrete different hormones. Some glands regulate how specific organs function while other glands regulate how a person behaves these glands fall under two categories exocrine and endocrine. Glands that help regulate how a person behaves are thyroid, pituitary, hypothalamus, pineal body, parathyroid glands, thymus, pancreas, adrenal glands, ovaries, and testes (Turley, 2007). While most of these glands are influenced by the secretions of the pituitary gland, they all regulate specific bodily functions and release their hormones directly into the blood and not through ducts (Turley, 2007). A normally functioning body will have the appropriate amounts of hormones released into the body, if the glands malfunction then people would...
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...Introduction to Psychology: January 12, 2015 3 Main Problems of Psychology 1) Determinism vs. Freewill * The idea that everything that happens has a cause (determinism) versus the belief that behavior is cause by a person’s independent decisions (freewill) 2) The Mind-Brain Problem * The philosophical question of how experience relates to the brain. 3) The Nature-Nurture Issue * “How do differences in behavior relate to differences in heredity and environment?” Intro to Psych: Wednesday, January 14 2015 Three major philosophical issues with psychology: Free Will vs. Determinism - Determinism: Everything that happens has a cause. - Free Will: the belief that behavior is cause by a person’s independent decisions The Mind-Brain Problem - The philosophical question of how experience relates to the brain. - How is brain activity linked with our experienced? - There is a close relationship with brain activity and psychological events - “Do we feel first, or do we think first?” Nature-Nurture Issue - “How do differences in behavior relate to differences in heredity and environment?” Milgram and the shock experiment test Psychiatry - different from psychology in the way that a psychiatrist can prescribe medication and psychologists can not. - branch of the medical field that focuses on the brain and mental disorders **Get to know both of the “What Psychologists Do” handouts from class Quick History of Psychology Early era...
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...psChapter 1 Psychology – the scientific study of human behavior and mental processes William James (1842-1910) asserted that conscious experience could not be broken down as structuralists believed. James maintained that experience focused on the behavior and described his views in the Principles of Psychology. Wilhelm Wundt – He viewed mental processes as activities and classified feelings as pleasant or unpleasant, tense or relaxed, and excited or depressed. Hippocrates – The ancient Greeks generally believed that the gods punished people for wrongdoing by causing them confusion and madness. However, the Greek physician Hippocrates rejected these beliefs. He suggested that such problems are caused by abnormalities in the brain and had a rational explanation. This idea that biological factors can affect our thoughts, feelings, and behavior influenced thinking about psychology for more than 2,000 years. Socrates – A student of the philosopher Socrates in ancient Greece, recorded his teachers advice. “Know thy self” This phrase has remained an important motto of psychological study ever since. Socrates suggested that we can learn much about ourselves by carefully examining our own thoughts & feelings. Psychologists call this method of learning introspection, which means “looking within” Aristole (384-322 B.C.) Raised many questions about human behavior that are still discussed. Aristole outlined the laws of associationism. Kenneth Clark – Dealt with gender, culture...
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...in a safe and ecologically sensitive manner that promotes the health, safety and welfare of the clients” (Ball, 2002). The interior designer will take the client’s ideas and draft a simple outline of the design needed. This outline will include a budget breakdown so the client is aware of the monetary cost of their desired design inspiration. When considering a design style, an interior designer will begin each project or room as a blank slate. Regardless of how the room or area is currently decorated, the designer must be able to visualize the client’s ideas. It is the job of the interior designer to do simple and basic redesigns that can be easily changed, without the need of an architect, such as changing kitchen cabinets, wall color or paper, furniture, and flooring. The designer will use this blank slate to create elements that a customer mentally connects to. According to Ball (2002), “each element should contribute to form, function or both and maintain a consistent standard of quality and combine to create the desired design.” One of the more important elements to be...
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