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Psychology and Food

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Submitted By Farhannadim79
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PDF file of the presentation on Psychology and Food

Group Name: Dendrite

Group Members:

Talha Bin Islam

Mahmudul Islam

Farhan Nadim

Md. Mahmudur Rahman

• The psychological influences behind purchasing food: Everyone has to eat food to live. Different types of people like different food according to their culture and country. Children, teenager and adult take food what they prefer. When we go to purchase food product there are a number of factors that influence the decision made by consumers on a day to day basis whit regard to product packaging. Psychologically when purchase food shape, color, design and brand are all essential. While food stores do not normally hire marketing psychologists they use basic psychology monitoring people behaviors and buying habits and figure out the best course of action including store design for the highest rate of profit possible.

• Shape of Food Packaging: Interesting packaging shapes are one way to attract the interest of a customer. Square packaging is considered conventional, but it also makes the product easier to arrange and present on shelves. Ultimately, all of these factors are linked. If the colors make the product look attractive a consumer will pick up the product. If the consumer picks the product up and the design of the product feels familiar, but there is something slightly different, like the elongated can of “Tab energy” the customer is intrigued. Finally the product feels nice to hold and presents the contents in an effective way, they are likely to want to buy it; it’s ticked all the right boxes in their mind.[pic]

Figure 1: Shape of food packaging

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