...Introduction A t this point in our social history we are experiencing trends in marketing and consumerism that no cultural phenomena in antiquity has prepared us for. Each day between the hours of waking and sleeping we are exposed to 3000 – 5000 marketing messages across every shape and flavour of media mankind has been able to devise in good conscience (Story 2007). Every niche, of every segment, of every market, for every product, has a multitude of competitors vying for space of mind, seeking to differentiate, remind, inform, or persuade themselves into our lives and shopping trollies (Copley 2004). This clutter, consternation, and competition has taken the humble consumer transaction to be something more akin to game theory, and contemporary marketing strategy has become a battle of minds and wills (Lee, Broderick, and Chamberlain 2007). Each new generation of consumer finds themselves delivered deeper into an environment of increasing media and message saturation. But, with every generational cycle a further sophistication in the adaptive discretionary filtering system is created in order for these individuals to preserve some degree of highly guarded ‘psychic space’, and as such ‘marketing professionals are keenly aware of the obstacles posed by both information-processing limitations and viewer opposition’ (Rumbo 2002). ‘The multiplicity of advertising mes¬sages to which each consumer is exposed dictates that advertisers place a lofty premium on the much-coveted...
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...60 Academy of Management Perspectives February A R T I C L E S Leadership and Neuroscience: Can We Revolutionize the Way That Inspirational Leaders Are Identified and Developed? by David A. Waldman, Pierre A. Balthazard, and Suzanne J. Peterson Executive Overview Recent advances in the field of neuroscience can significantly add to our understanding of leadership and its development. Specifically, we are interested in what neuroscience can tell us about inspirational leadership. Based on our findings, we discuss how future research in leadership can be combined with neuroscience, as well as potential neurofeedback interventions for the purpose of leadership development. We also consider ethical implications and applications to management-related areas beyond leadership. L eadership development is a multibillion-dollar industry, with in-house as well as external consulting groups offering leadership development techniques and programs for their clients. The efficacy of traditional leadership development methods, however, has recently been called into question (Haines, 2009), with many researchers recognizing the need to go beyond traditional leadership assessment methods, which typically involve evaluating leader behaviors and qualities through some sort of survey process through which followers or peers rate a leader’s effectiveness. In particular, recent advances in neuroscience are expanding our understanding of behavior and learning...
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...C351 YOT2 Task 1 Running Head: C351 Task 1 C351 YOT2 Task Amanda Drucker Western Governors University C351 YOT2 Task 2 A. Professional Presence Human, a word many use each and every day, most of the time without thinking of the meaning of the word. Of course there is a definition which one can find in any dictionary or encyclopedia, but the meaning, that is something that has evolved and continues to change each and every day. In fact the meaning of the word human can be described differently by nearly everyone who is asked. Dr. David Livingstone Smith, an associate professor at University of New England, states, “ answering this question is not as straightforward as it might appear,” when asked, what it means to be human (Smith, 2012). It can therefore be said that as the definition of being human changes and evolves so does the way we care for others in medicine. Dr. Larry Dossey describes three eras of medicine, each evolves from ideas of the previous and has changed over the years. In the first era, medicine has a “mechanical” approach which only involves drugs, procedures, and surgical intervention (Dossey, n.d.). In era two Dr. Dossey discusses a change that began to appear in medicine, that is, “that disease has a ‘psychosomatic’ aspect: that emotions and feeling can influence the body’s functions,” (Dossey, n.d.). Finally in era three it is said that, “ an individual’s mind may affect not just his or her body, but the body of another...
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...development of marketing techniques used in advertising, poses a serious threat to customers’ privacy. Therefore, rules, in this case, the CAP Codes, that regulated the UK advertising industry should be reformed in a way that may eliminate that threat to a certain degree. Basically, this essay is divided into three parts. The first part explains how customers’ privacy is monitored and intruded through the utilisation of the well-developed data-driven marketing, online behavioural advertising, and neuromarketing techniques. In the seconde part, potential implications of those techniques are discussed. And finally, how CAP Codes should be modified is explained. Marketers, particularly in retailing industry, have long been collecting customers’ personal information, but it is not until recent decades that statisticians start to analyse those information at individual level though techniques like data-mining to extract more hidden predictive information of consumers, which can be used to reach customers who is more likely to purchase certain products(Rygielski, Wang, and Yen, 2002). Those information inferred, then, can be used for advertising in order to make adverts more efficient and effective. For example, Duhigg(2012) found that a number of statisticians hired by Target developed a pregnancy-prediction model that is able to identify expectant mother at very early stage based on information they collected from their customers. In this case,...
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...Arch Sex Behav (2011) 40:699–712 DOI 10.1007/s10508-010-9671-7 ORIGINAL PAPER Physiological and Subjective Sexual Arousal in Self-Identified Asexual Women Lori A. Brotto • Morag A. Yule Received: 27 October 2009 / Revised: 27 July 2010 / Accepted: 27 July 2010 / Published online: 21 September 2010 Ó Springer Science+Business Media, LLC 2010 Abstract Asexuality can be defined as a lifelong lack of sexual attraction. Empirical research on asexuality reveals significantly lower self-reported sexual desire and arousal and lower rates of sexual activity; however, the speculation that there may also be an impaired psychophysiological sexual arousal response has never been tested. The aim of this study was to compare genital (vaginal pulse amplitude; VPA) and subjective sexual arousal in asexual and non-asexual women. Thirty-eight women between the ages of 19 and 55 years (10 heterosexual, 10 bisexual, 11 homosexual, and 7 asexual) viewed neutral and erotic audiovisual stimuli while VPA and self-reported sexual arousal and affect were measured. There were no significant group differences in the increased VPA and self-reported sexual arousal response to the erotic film between the groups. Asexuals showed significantly less positive affect, sensuality-sexual attraction, and self-reported autonomic arousal to the erotic film compared to the other groups; however, there were no group differences in negative affect or anxiety. Genital-subjective sexual arousal concordance was significantly...
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...1 AC 19‐3‐2012 Item No.4.17 University of Mumbai Revised Syllabus for the S.Y.B.A. Program: B.A. Course: Psychology Semester III & IV (As per Credit Based Semester and Grading System with effect from the academic year 2012–2013) 2 Programme – Bachelor of Arts (B. A.) Credit Based Semester and Grading System S.Y.B.A. Psychology Syllabi To be implemented from the Academic year 2012-2013 Semester III Course Course Code Title UAPSY301 Social Psychology: Part I UAPSY302 Developmental Psychology: Part I Units 1. The Field of Social Psychology 2. Social Cognition 3. Social Perception 4. Attitudes 1.Introduction - Beginnings 2.The Start of Life; Birth and the Newborn Infant 3.Physical Development in Infancy 4.Cognitive Development in Infancy Credits 3 Marks 100 ( 60 +40) 100 ( 60 +40) 3 Semester IV Course Course Code Title UAPSY401 Social Psychology Part II Units 1. Stereotyping, Prejudice and Discrimination 2. Social Influence 3. Aggression 4. Groups and Individuals 1. Physical, Social and Personality Development in the Preschool Years 2. Cognitive Development in Pre-school years 3. Physical, Social and Personality Development in Middle Childhood 4. Cognitive Development in Middle Childhood Credits 3 Marks 100 ( 60 +40) UAPSY402 Developmental Psychology: Part II 3 100 ( 60 +40) UAPSY 301 Semester III. Social Psychology: Part I (Credits = 3) 3 lectures per week; 45 lectures per Semester Objectives: 1. To impart knowledge of the basic concepts and...
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...Over-prescribing of ADHD Medication to Children Lesley M. Thomas University of Houston- Clear Lake What is Attention Deficit Hyperactivity Disorder? According to the National Library of Medicine, Attention Deficit Hyperactive Disorder is defined as, “a problem of not being able to focus, being overactive, not being able to control behavior, or a combination of these.” (www.nlm.nih.gov) For a diagnosis of this disorder, generally referred to simply as ADHD, these issues must be out of the normal range for a person’s age and development. Although the majority of diagnoses are given to children and adolescents, there are also a vast number of ADHD cases diagnosed for adults. The purpose of my research paper is to offer background on this disorder, discuss the psychopharmacology of its treatment options, and to discuss whether ADHD medication is over-prescribed to children. The Diagnostic and Statistical Manual of Mental Disorders (DSM-IV) states that Attention Deficit Hyperactivity has three different subtypes. Those subtypes are Predominantly Inattentive, Predominantly Hyperactive-Impulsive, and a combination of the two. In order for the Predominantly Inattentive subtype to be used, at least six or more symptoms of inattention must be both present and persistent for at least six months. However, there must be fewer than six symptoms of hyperactivity-impulsivity. For usage of the Hyperactivity-Impulsivity subtype to be used, there must be a persistent presence of at least six...
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...Page 1 PSYCHOLOGY IN THE CONTEXT OF HEALTH AND SOCIAL CARE • What is ‘psychology’ and why is it so important in the context of health and social care? • What do we mean by ‘health’ and why is psychology central to the effective delivery of health and social care? • What are the main approaches to psychological thinking and research? • Who are psychologists and what do they contribute to the promotion of health and well-being? Introduction This chapter emphasizes the importance of psychology in the context of health and social care. For many years, psychology and the other social sciences were viewed by the medical profession as ‘soft sciences’, interesting but unimportant. With the advent of research into the links between physical and mental states in the late twentieth and early twenty-first centuries it is now possible to demonstrate that psychology can make a fundamental difference to physical as well as mental health. In this chapter, we explore the nature of psychology and its relevance to health and social care. We outline the different schools of thought and methods of inquiry in psychology. We seek to distinguish between psychology as an academic discipline and popular notions of psychology, and identify professionals whose practice is mainly concerned with the application of psychology. In order to show how psychology can be applied to health and social care, we introduce a family scenario whose characters appear in examples throughout the book. What is psychology...
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...The Influence of Affective Empathy and Autism Spectrum Traits on Empathic Accuracy Marije aan het Rot*, Koen Hogenelst Department of Psychology and School of Behavioral and Cognitive Neurosciences, University of Groningen, Groningen, Netherlands Abstract Autism spectrum disorder is characterized by interpersonal deficits and has been associated with limited cognitive empathy, which includes perspective taking, theory of mind, and empathic accuracy (EA). The capacity for affective empathy may also be impaired. In the present study we aimed to determine if EA in normally developing individuals with varying levels of autism spectrum traits is moderated by trait affective empathy. Fifty male and fifty female participants (‘perceivers’) completed the Autism-Spectrum Quotient and the Balanced Emotional Empathy Scale to assess autism spectrum traits and trait affective empathy, respectively. EA was assessed using a Dutch-language version of a previously developed task and involved rating the feelings of others (‘targets’) verbally recounting autobiographical emotional events. Targets varied in trait emotional expressivity, assessed using the Berkeley Expressivity Questionnaire. Perceivers with more autism spectrum traits performed worse on the EA task, particularly when their trait affective empathy was relatively low. Interpersonal deficits in autism spectrum disorder may be partially explained by low cognitive empathy. Further, they might be aggravated by a limited capacity...
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...that laughter is the best medicine, and most of the people are applying this principle. People often hear this expression from different kinds of people especially when they are facing problems in their lives. Some are saying that laughter is a smile that has taken on life. Laughter according to Oster (2009) is music of life. He believes that a patient with a well developed sense of humor had a better chance of recovery than a solid individual who seldom laugh. Sharing a chuckle is a reminder that although someone may be seriously ill, human beings are still more powerful than their disease and they can still have the power to overcome their illness. So even with laughter, it gives a person some much needed relief, increasing to store personal energy and developing the stress coping skills. And positive thinking builds resilience to stress and positive emotions strengthen the immune system. Laughter could not only help the physical health of a person but it also can help him in coping stress. Laughter is considered as the most common and effective way in coping stress. Studies show that laughter can make a person young. It can avoid the aging effect of stress, help in being optimistic, and assist a person surpass his problems. Nowadays, people are experiencing stress, and for those who can’t cope with it, sometimes it can lead to death. But, what is stress? How does it affect the mindset of the people especially to those who has professions? How do these people cope up with...
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...Copyright © The British Psychological Society Reproduction in any form (including the internet) is prohibited without prior permission from the Society 57 Legal and Criminological Psychology (2010), 15, 57–75 q 2010 The British Psychological Society The British Psychological Society www.bpsjournals.co.uk The truth about lies: What works in detecting high-stakes deception? Stephen Porter* and Leanne ten Brinke University of British Columbia Okanagan, Kelowna, British Columbia, Canada In this paper, we provide our view of the current understanding of high-stakes lies often occurring in forensic contexts. We underscore the importance of avoiding widespread pitfalls of deception detection and challenging prevailing assumptions concerning strategies for catching liars. The promise and limitations of each of non-verbal/body language, facial, verbal/linguistic, and physiological channels in detecting deception are discussed. In observing the absence of a single cue or behavioural channel that consistently reveals deception, a holistic approach with concurrent attention to multiple channels of a target’s behaviour (ideally videotaped for review) and changes from baseline behaviour is recommended whenever possible. Among the best-validated cues to be considered together include: illustrators, blink and pause rate, speech rate, vague descriptions, repeated details, contextual embedding, reproduction of conversations, and emotional ‘leakage’ in the face. While...
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...Journal of Advertising, 42(1), 30–41 Copyright C 2013, American Academy of Advertising ISSN: 0091-3367 print / 1557-7805 online DOI: 10.1080/00913367.2012.749082 Humorous Threat Persuasion in Advertising: The Effects of Humor, Threat Intensity, and Issue Involvement Hye Jin Yoon Southern Methodist University, Dallas, Texas, USA Spencer F. Tinkham University of Georgia, Athens, Georgia, USA 2010) or ads that ridicule nonusers of the brand (Voss 2009), but these studies researched “humor types” and should be distinguished from humor effects studies in threat persuasion ads. By looking into both the humor and threat persuasion literature, we set out to understand how humorous threat persuasion works in advertising and for whom it may be most effective. Threat persuasion, otherwise known as fear appeal in advertising, deals with critical issues that might have negative consequences for the consumer or the public (e.g., health and environmental issues) (Freimuth et al. 1990). In the ad, threatening information presents the problem, and attitudinal or behavioral suggestions are given as solutions. Threat information is valuable in that it can help protect us from harm but is negative in valence and out of the ordinary in our daily lives. Such substantive yet negative and out-of-the-ordinary information is known to be unpleasant and cognitively arduous to process (e.g., Rozin and Royzman 2001; Schimmack 2005). When humor accompanies threat information, it can...
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...1 EFFICIENT MARKETS HYPOTHESIS Andrew W. Lo To appear in L. Blume and S. Durlauf, The New Palgrave: A Dictionary of Economics, Second Edition, 2007. New York: Palgrave McMillan. The efficient markets hypothesis (EMH) maintains that market prices fully reflect all available information. Developed independently by Paul A. Samuelson and Eugene F. Fama in the 1960s, this idea has been applied extensively to theoretical models and empirical studies of financial securities prices, generating considerable controversy as well as fundamental insights into the price-discovery process. The most enduring critique comes from psychologists and behavioural economists who argue that the EMH is based on counterfactual assumptions regarding human behaviour, that is, rationality. Recent advances in evolutionary psychology and the cognitive neurosciences may be able to reconcile the EMH with behavioural anomalies. There is an old joke, widely told among economists, about an economist strolling down the street with a companion. They come upon a $100 bill lying on the ground, and as the companion reaches down to pick it up, the economist says, ‘Don’t bother – if it were a genuine $100 bill, someone would have already picked it up’. This humorous example of economic logic gone awry is a fairly accurate rendition of the efficient markets hypothesis (EMH), one of the most hotly contested propositions in all the social sciences. It is disarmingly simple to state, has far-reaching consequences...
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...Psychology Not to be confused with Phycology, Physiology, or 1 Etymology Psychiatry. Further information: Outline of psychology and Index The word psychology literally means, “study of the soul" of psychology articles (ψυχή psukhē, “breath, spirit, soul” and -λογία -logia, “study of” or “research”).[10] The Latin word psycholoPsychology is an academic and applied discipline that gia was first used by the Croatian humanist and Latinist involves the scientific study of mental functions and Marko Marulić in his book, Psichiologia de ratione anbehaviors.[1][2] Psychology has the immediate goal of imae humanae in the late 15th century or early 16th understanding individuals and groups by both establish- century.[11] The earliest known reference to the word ing general principles and researching specific cases,[3][4] psychology in English was by Steven Blankaart in 1694 and by many accounts it ultimately aims to benefit in The Physical Dictionary which refers to “Anatomy, society.[5][6] In this field, a professional practitioner or which treats the Body, and Psychology, which treats of researcher is called a psychologist and can be classified the Soul.”[12] as a social, behavioral, or cognitive scientist. Psychologists attempt to understand the role of mental functions in individual and social behavior, while also exploring the physiological and biological processes that underlie cognitive functions and behaviors. 2 History Psychologists explore concepts such as perception...
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...Journal of Personality and Social Psychology 2013, Vol. 105, No. 4, 667– 687 © 2013 American Psychological Association 0022-3514/13/$12.00 DOI: 10.1037/a0033485 Subcomponents of Psychopathy Have Opposing Correlations With Punishment Judgments Jana Schaich Borg Stanford University and Duke University Rachel E. Kahn University of New Orleans Walter Sinnott-Armstrong Duke University This document is copyrighted by the American Psychological Association or one of its allied publishers. This article is intended solely for the personal use of the individual user and is not to be disseminated broadly. Robert Kurzban University of Pennsylvania Paul H. Robinson University of Pennsylvania Law School Kent A. Kiehl University of New Mexico and Lovelace Biomedical and Environmental Research Institute, Albuquerque, New Mexico Psychopathy research is plagued by an enigma: Psychopaths reliably act immorally, but they also accurately report whether an action is morally wrong. The current study revealed that cooperative suppressor effects and conflicting subsets of personality traits within the construct of psychopathy might help explain this conundrum. Among a sample of adult male offenders (N 100) who ranked deserved punishment of crimes, Psychopathy Checklist–Revised (PCL–R) total scores were not linearly correlated with deserved punishment task performance. However, these null results masked significant opposing associations between task performance and factors...
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