When discussing what our intended majors are I said that I thought I wanted to be a marketing major and in addition to do something with public relations. These two fields apply to Dell, the company my team has selected for our TLO project. I feel that discussing the ways in which Dell is currently marketing itself, Dell’s marketing plans for the future, and the ways in which Dell could enhance its marketing abilities and strategies will pertain directly to my intended major and help give me a better understanding of what marketing truly is. One way in which Dell is trying to promote itself is by expanding its product line. Dell, just like its three major competitors (Gateway, Hewlett-Packard, and Apple Computer) is trying to depart from its desktop roots by marketing consumer electronics. These new consumer electronics are directed straight to customer’s living rooms including such products as wide-screen televisions, digital cameras, videogame consoles, downloaded-music players, camcorders and digital-video recorders. In reference to Dell’s new consumer electronics product line Steve Milunovich, technology strategist at Merrill Lynch, says that Dell is, "the Wal-Mart of technology" (citation). This is due to the fact that Dell could potentially reap huge benefits from this expansion into consumer electronics. In addition due to Dell’s past and current success it can be aggressive on price while still earning attractive profits. Dell, which has already established its profitability in selling desktops, believes that introducing a line of electronics will help to promote the convergence of computers and media. Dell is also trying to expand its market by attempting to sell enterprise equipment. Most recently Dell has signed on with Ford Motor Company in Canada to supply them with IT equipment. Though not all technology in the Canadian dealerships are