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Public Relations in India

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PR

Public relations (PR) is the art and social science of analyzing trends, predicting their consequences, counseling organization leaders, and implementing planned programs of action which will serve in terms of building, directing and maintaining a company’s public image. As opposed to advertising, PR is an unpaid form of communication traditionally but that has begun to change in the present scenario. PR practice is an art since it involves the element of specialized skill, knowledge and methods. PR practice is not completely objective, as there are subjective factors involved. PR practice deals with the human element, which is by nature unpredictable; therefore not completely objective. PR practice also considers the inputs which social sciences (e.g. psychology, sociology, anthropology, and statistics) can contribute. For example, a PR practitioner would have to consider cultural factors when planning a program or campaign for its targeted publics so that there would be less risk of unintentionally offending other segments of the society.
Public relations is also internal and external communication to inform or influence specific publics using press and media. Some public relations specialists work as full-time employees of companies, politicians, nonprofit organizations, or governments; while others work for PR agencies or as free-lance PR consultants that contract their services to clients (usually corporations, wealthy individuals or other special interests) who pay for their expertise at keeping them in or out of the spotlight, whichever is necessary. More recently, the PR industry has pushed to redefine itself as a management function.
In addition to corporations, public relations practitioners serve a variety of institutions in society including trade unions, government agencies, schools, and nonprofit organizations. A number of PR-related

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