...Public relations officer:Job description Public relations (PR) is about managing reputation. This career field aims to gain understanding and support for clients as well as to influence opinion and behaviour. PR officers use all forms of media and communication to build, maintain and manage the reputation of their clients. These range from public bodies or services to businesses and voluntary organisations. They communicate key messages, often using third party endorsements, to defined target audiences in order to establish and maintain goodwill and understanding between an organisation and its public. PR officers monitor publicity and conduct research to find out the concerns and expectations of an organisation's stakeholders. They then report and explain the findings to its management. Typical work activities A PR officer often works in-house and can be found in both the private and public sectors, from the utility and media sectors to voluntary and not-for-profit organisations. Some PR officers may be based in consultancies. The role is very varied and will depend on the organisation and sector. Tasks often involve: * planning, developing and implementing PR strategies; * liaising with colleagues and key spokespeople; * liaising with and answering enquiries from media, individuals and other organisations, often via telephone and email; * researching, writing and distributing press releases to targeted media; * collating and analysing media coverage; * writing...
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...Shirley Richard encourage or discourage the Coors brothers to go on “60 Minutes”. submit to an interview to booster Coors’ image. Public debate and media commentary can present new challenges for organizations that do not have a clear strategic response to those issues (Benn, Todd & Pendleton, 2010). It would be in the company’s best interest to get ahead of the negative press and defend itself against the allegations of racism, sexism, and other biases. If Coors were to refuse an interview it may look like they have something to hide or and it could to the company being judged more harshly. A company’s image in the media can make or break them. Therefore it is important for Coors to have a positive relationship with the media and feel comfortable granting them interviews in order to present the company in the best light possible. John 16:33 states, “I have said these things to you, that in me you may have peace. In the world you will have tribulation. But take heart; I have overcome the world.” The Coors brother that decides to represent Coors for the interview should be properly trained and coached in public relations and how to protect a company’s image. Proper research should be conducted prior to the interview to make sure that there are no contradictory remarks and all statements are an honest representation of the organization. False information given during an interview can further damage the company’s reputation and make it much more difficult to save the company’s...
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...Corporate Social Responsibilities 1. Introduction According to Argenti,Pul.A (2007) Many companies have a separate subfunction in the human resources area to deal with community relations and a foundation close to the chairman that deals with philanthropy, but the two should be tied closely together ascompaies take on responsiblities in communities in which they operate.When constitiuencies involved and the most importantthis hs in shaping the imge of the firm, this subfunction also needs to be housed within the corporte communication function where very closely with it. Sustainable development is an idea of ensuring better quality of life which aims to protect environment, enhance social progress, use natural resources prudently and maintain high and stable economic growth. CSR is believed to have a significant influence on corporate sustainability. In the business context, CSR has emerged as a form of sustainability governance with advantages to the economic, environment and social progress. In terms of governance through policy implementation, CSR can be practiced in a strategic manner with better understanding. Policy framework can be designed using a mixture of regulations, economic instruments and communication strategies which significantly affects the environmental and social impacts from corporate activities. This might influence the level of corporate sustainability(Chamhuri Siwar and Siti Haslina Md Harizan,2008). Companies are aware that they...
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...Developing your Public Relations or Media Plan * Step 1: Define and write down your objectives for your public relations or media plan. How will you design your public relations campaign? Will it be designed to: * Establish your expertise among your peers, the press, or your potential clients or customers? * Build goodwill among your customer, supplier, or your community? * Create and reinforce your brand and professional corporate image? * Inform and create good perceptions regarding your company and services? * Assist you in introducing a new service or product to your market? * Generate sales or leads? * Mitigate the impact of negative publicity and/or corporate crisis? In order for your public relations and media plan to be successful, it's first most important to determine and define your objective. With a clear objective in mind you have laid the ground work to the complete the remainder of this tutorial. * Step 2: Define your goals in achieving this objective. It is important that your goals be specific, measurable, results-oriented and time-bound. These goals must be in-line with your overall business, marketing, and sales objectives. * Step 3: Determine who your target audience consists of. Who is it that you want to reach with this campaign? What do you want your key message to be? * Step 4: Develop a schedule for your public relation campaigns. Create synergy by coinciding your public relations plan with other...
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...Zealand, 2010 ABSTRACT This research project explores crisis communication in theory and practice in Australia and New Zealand with specific focus on cultural influence, strategy applicability, and stakeholder relevance. A mixed-method approach was used to evaluate crisis communication in its theoretical and practical constituents. The research project comprises of the two data collection methods of content analysis and in-depth interviews. The content analysis, the selected method to evaluate the theory, was conducted from published research studies in leading Australian and New Zealand Public Relations and Communication journals, the websites of the PRism journal, the Australian and New Zealand Communication Association (ANZCA), the Public Relations Institutes of Australia (PRIA) and New Zealand (PRINZ), and via the database search platform Ebsco. The content analysis provided information about the number of published articles, leading theoretical models, research methods, and research orientation. The in-depth interviews, the chosen method to investigate the crisis communication practices, were conducted with three Australian and three New Zealand practitioners and addressed the issues of cultural influence, strategy applicability, and stakeholder relevance in crisis communication. However, both methods complement each other and add different perspectives to the research subject. The findings of this research project indicate a dominance of non-theoretical...
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...Public Relations Journal Vol. 4, No. 4, Fall 2010 ISSN 1942-4604 © 2010 Public Relations Society of America Public Relations Management at the Lucile Packard Children's Hospital: A Case Study Erika H. Powelson, and Kenneth D. Plowman, Ph.D., APR The healthcare industry in the United States is changing at record speed, especially in California. California has seen the emergence of Health Maintenance Organizations (HMO's) and the drastic effects they have had on the hospital environment. These changes are occurring throughout the organization and affect everything from ordering of supplies to length of patient stay. It has also caused great changes in one particular area of the hospital—the public relations and marketing departments. The purpose of this case study was to explain communications management during a certain period of time to ensure no encroachment on the current state of public relations for the Community and Physician Relations Department (CPRD) at Lucile Salter Packard Children's hospital at Stanford (LPCH). The change in this department reflects the overall trend in healthcare marketing and the need for hospitals to promote themselves to stay profitable. The San Francisco Bay area is being hit particularly hard by all these changes and prediction that several hospitals may close in the near future. One goal of the CPRD is to educate the community about the hospital so they will use and pay for its services. Another goal is to encourage physicians...
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...Research and evaluation go hand-in-hand as key features that contribute to any successful public relations efforts. Without them, public relations plans and activities would have no clear direction or guidance as to how to speak to their intended audiences. With the increase in organisations seeking justification for their PR spend; it is even more important for practitioners to demonstrate return on their investment through their own evaluation. Effective primary and secondary research, along with a commitment to ongoing evaluation is crucial to any public relations plan. It is important that both research and evaluation are always undertaken as it will ultimately provide a solid foundation and help to ensure the campaign is continually evolving, increasing the chances of its success. Research, an essential tool for any public relations campaign, assists with the gathering of information and opinions, contributing to the strategic plans ability to increase its efficiency, establish realistic goals and target the right market. With the main purpose of research being to find answers to the questions being asked, it enables the public relations practitioner to build theories that will assist in solving the problems they will face. Harold D. Lasswell, a political scientist, explained the questions every practitioner should ask, ‘who says what, to whom, how, with what effect’ (Lindenmann 2006, p. 3). If a practitioner can find answers to these questions, they will be in a better...
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...Gillette, and Gatorade. Each of these nationally and globally know companies decided to end their endorsement partnerships with Tiger Woods in the weeks and months following the post-Thanksgiving incident and increasing marital issues. The only sponsor that has continued to endorse Woods has been Nike (CBS/AP, 2009). The main reason for these companies parting ways with Woods is due to an emphasis in keeping their names in good standings. In any form of public relations, you always want to have your company or business looked at in a positive light. When CEO’s and presidents of Woods’s former sponsors made remarks as to why they had terminated their relationship with the sports icon, they all mentioned that it was imperative to put the organizations good name as the top priority. This has been most reflected by Accenture’s reason for dropping Woods (Hamblen, 2009). The consulting firm had seen an increase in revenue in the months leading up Woods’ public relations nightmare (Hamblen, 2009). Keeping Woods as the firm’s public figure could have led to a decline in the revenue they had just received. Keeping a company’s name and reputation in good standing is vital for working with business partners and audiences. For your audience to continue to support and help finance your company, they must feel the company is promoting good values and ethics. If Gatorade were to continue to...
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...Marketing, Promotions, Public Relations, and Sales Managers. (2010). Occupational Outlook Handbook, 32-35. Public relations managers. Public relations managers plan and direct public relations programs designed to create and maintain a favorable public image for the employer or client. For example, they might write press releases or sponsor corporate events to help maintain and improve the image and identity of the company or client. They also help to clarify the organization’s point of view to their main constituency. They observe social, economic, and political trends that might ultimately affect the firm, and they make recommendations to enhance the firm’s image on the basis of those trends. Public relations managers often specialize in a specific area, such as crisis management, or in a specific industry, such as healthcare. In large organizations, public relations managers may supervise a staff of public relations specialists. (See the Handbook statement on public relations specialists.) They also work with advertising and marketing staffs to make sure that the advertising campaigns are compatible with the image the company or client is trying to portray. In addition, public relations managers may handle internal company communications, such as company newsletters, and may help financial managers produce company reports. They may assist company executives in drafting speeches, arranging interviews, and maintaining other forms of public contact; oversee...
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...Personality-has to do with individual differences among people in behavior patterns, cognition and emotion. Different personality theorists present their own definitions of the word based on their theoretical positions. Individual differences in personality have many real life consequences. Personality Measures Personality determines a number of important characteristics and behaviors, including how people interact with others, what motivates them, and what they value. Our personality measures are among the most widely cited, highly regarded, and innovative assessments of normal-range personality. For use with normal and clinical populations, these measures are also used in a variety of settings, from career planning and marital counseling to leadership development and employment selection. THE MEASUREMENT OF PERSONALITY It should be pointed out that the various methods of assessing personality correspond closely to the basic personality theories we have just discussed. Personality Research Form The PRF is one of the most highly regarded measures of normal-range personality available. It is also one of the most highly cited psychological assessments, having been referenced 2000 times in research literature. Measuring Personality: Various Approaches Including Self-Report, Behavioral, and Projective Tests Self-report measures rely on the individual's personal responses. Some of the more widely used personality self-report measures Behavioral measures focus on behavior...
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...Public Opinion and Reputation Management Kevin Jackson University of Phoenix MKT/578 November 11, 2012 Sandra Payne Public Opinion and Reputation Management Every company, organization, or governmental entity must be able to communicate to its publics in a clear and consistent honest manner. This includes press releases to the public. According to Seitel (2011) (p. 47), communication has four goals, which are; to inform, to persuade, to motive, and to build understanding. Whatever, the ethical and legal nature of the problem a company, organization, or governmental agency is facing, what is communicated to the public can determine how public opinion is influence. Public opinion is defined as a representation of a consensus. This consensus derives from many individuals opinion, beginning with people’s attitudes toward the issue in question (Seitel, 2012). Depending on what the ethical and legal nature of the problem a company, such as Paula Deen Enterprise is facing can influence public opinion positive or negative. It is the public relations professional job to sway public opinion in a favorable light and properly manage the client’s reputation. Paula Deen Enterprise Ethical Issue Paula Deen’s ethical issues started after a lawsuit from a former employee surfaced in the media. The lawsuit alleged that the Paula Deen used racist language referring to Afro-American’s as “niggers,” and her brother engaged in sexual harassment at one of her...
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...What is Public Relations, Anyway? * Marston’s 4-step Race Model * R = Research * A = Action * C = Communication * E = Evaluation * The model describes the public relations process * Public relations is a planned process to influence public opinion, through sound character and proper performance, based on mutually satisfactory two-way communication * Public relations helps an organization and its publics to mutually adapt to each other. * Public relations is an organization’s efforts to win the cooperation of groups of people * Sharpe’s 5 Principles * Honest communication for credibility * Openness and consistency for confidence * Fairness of actions for reciprocity, goodwill * Two-way communication to build relationships * Research and evaluation to determine actions and to adjust for social harmony * Roles of PR * 1. Management * To succeed, public relations must report to top management, unimpeded by any other group. * 2. Action * True public relations cannot take place without ethical, consistent action. No amount of persuasion will cover up for poor performance. * PR as a management interpreter * Public relations professionals interpret these roles of management to the public * Philosophies * Policies * Programs * Practices * PR as public interpreter ...
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...Introduction to Public Relations Term Paper Why is it important for a corporation’s health to have good relations with its media, customers, employers, and investors? The large size of a corporation can distance themselves from stakeholders. The average consumer can’t comprehend how big a company like Wal-Mart really is, 419 billion in sales. We want to feel appreciated. The public is often distrustful of the power, influence, and credibility of such giant businesses. Corporate scandals take a toll on corporate reputations. Media – Negative coverage can cause a corporations reputation to plummet. Toyota went from 18th to 139th on a corporate reputation list and it was blamed on negative news coverage surrounding product recalls. Several ongoing complaints: inaccuracy, incomplete coverage, inadequate, preparation for interviews and anti business bias. Customer Relations – Customer service in many respects is the front line of public relations. Thanks to the Internet a single unsatisfied customer could inform thousands or even millions of other consumers. Many public relations departments monitor customer feedback in a verity of ways to determine which policies and communication strategies need to be revised. Employee Relations – Employees represent the company and if they are not treated fairly the unhappiness shows in their comments to others. On the other hand enthusiastic employees will ensure that the product is good and that it is a work friendly environment...
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...Relationship Marketing Index Using Holistic Approach A project report submitted in partial fulfilment of the requirements for B.Tech. Project B.Tech. By Katum Yomcha (2010IPG-50) Divyank Shekhar Singh (2010IPG-34) Pradeep Kr. Meena(2010IPG-109) ABV INDIAN INSTITUTE OF INFORMATION TECHNOLOGY AND MANAGEMENT GWALIOR-474 010 2013 CANDIDATE/S DECLARATION We hereby certify that the work which is being presented in the B. Tech. Project Report entitled “Relationship Marketing Index Using Holistic Approach”, in partial fulfillment of the requirement for the award of the Degree of Bachelor of Technology and submitted to the institution, is an authentic record of our own work carried out during the period from May/2013 to September/2013 under the supervision of Prof. Deepali Singh. I/we also cited the reference about the text(s)/figure(s)/table(s) from where they have been taken. The matter presented in this report has not been submitted by us for the award of any other degree elsewhere. Date: Signature of Candidates Katum Yomcha Divyank Shekhar Singh Pradeep Kr. Meena (2010 IPG 050) (2010 IPG 034) (2010 IPG 109) This is to certify that...
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...their public relations with customers. TITLE An investigation into the types of communications used in the marketing Department at Belize Telemedia Limited, and the impact it has on their public relations with customers. AIMS 1. To examine the types of communication used in the Marketing Department. 2. To identify how important communication is in the Marketing Department. 7621 Rio Bravo Cresent Faber’s Road Extension Belize City, Belize December 26, 2013 Ms. Lisa Stanford Marketing Executive Belize Telemedia Limited Regent Street Belize City, Belize Dear Ms. Stanford I am a fourth form student attending Pallotti High School specializing in the Business field. It is required by the Caribbean Examinations Council (CXC) that I produce a School-Based Assessment (SBA) Project in my area of specialization. I am preparing my SBA in Office Administration “An investigation into the type of communications used in the Marketing Department at Belize Telemedia Limited, and the impact it has on their public relations with customers”. In order to obtain the required information to carry out this project I am seeking your permission to visit your organization and conduct an interview with the staff members in the Marketing Department. I can be contacted at any time convenient to you. My cellphone number is 636-3537.I await your response. Yours Respectfully, Kenysha Stanford Student METHODOLOGY In order for this project to be completed the questionnaire and interview methods...
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