...smaller; remote communities and generally not accessible by all-weather roads. Transportation is a considerable portion of North West’s expenses. With the goal of efficient logistic in mind, ordering was centralized, with input from the district and regional managers, and product was pushed to stores based on historical sales and forecast. Cooperation between North West Company with Giant Tiger Limited in 2001 which applied Pull Strategy System and the stores were growing well; This evidence made us to consider whether this pull strategy system overall would be more benefit than the current one. Based on the above reasons, I as a Director of Procurement and Marketing of North West Company decide to keep the current Push system innovatively such as realigned warehouse processing and shipping schedules, repositioning store location and distribution center on the remote communities and generally not accessible by all-weather road; and some of regional communities retailing that are generally accessible by all-weather road to open Giant Tiger store to implement Pull Strategy System. This report will be used as a basis for discussion in our executive meeting this coming Tuesday, April 10/ 2012. Barry McLeod Director of Procurement and...
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...when customers are standing at the shelf ready to drop an item into their baskets and are ready to make their decision on the spot. promotional techniques such as encouraging retailers to stock your product, designing point of sale materials or even selling face to face. New businesses often adopt a push strategy for their products in order to generate exposure and a retail channel. no consumer demand in the product launch. the product and the information are "pushed" to the consumer by distribution and promotion Pull strategy • Applied to that portion of the supply chain where demand uncertainty is high • Production and distribution are demand driven • No inventory, response to specific orders • Point of sale (POS) data comes in handy when shared with supply chain partners • Decrease in lead time • Difficult to implement A pull strategy requires a highly visible brand which can be developed through mass media advertising or similar tactics. A “pull” selling strategy is one that requires high spending on advertising and...
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...|Ships Bollards BSMA 12 | |Please note that dimensions and weights are nominal and small variations are reserved. E & OE | | | | | |[pic] | | | |[pic] | | | | | |Type | |f ...
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...efficient supply * Packaging design to encourage purchase * Point of sale displays 2. PULL STRATEGY A pull strategy involves motivating customers to seek out your brand in an active process. "Getting the customer to come to you" EXAMPLES OF PULL TACTICS * Advertising and mass media promotion * Word of mouth referrals * Customer relationship management * Sales promotions and discounts The origin of these two terms refers to the supply chain and how the demand for the product is generated. The term 'push strategy' describes the work a manufacturer of a product needs to perform to get the product to the customer. This may involve setting up distribution channels and persuading middle men and retailers to stock your product. The push technique can work particularly well for lower value items such as fast moving consumer goods (FMCGs), when customers are standing at the shelf ready to drop an item into their baskets and are ready to make their decision on the spot. This term now broadly encompasses most direct promotional techniques such as encouraging retailers to stock your product, designing point of sale materials or even selling face to face. New businesses often adopt a push strategy for their products in order to generate exposure and a retail channel. Once your brand has been established, this can be integrated with a pull strategy. PULL STRATEGY EXPLAINED 'Pull strategy' refers to the customer...
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...production and manufacturing portion of it. This report lists the typical characteristics of the below mentioned strategies by considering a product and see how the strategy has been implemented. They are: ▪ Push Strategy ▪ Pull Strategy ▪ Push-Pull Strategy ▪ Pull-Push Strategy Push Strategy: In Push based Supply Chain Strategy, ▪ Production and Distribution strategies are based on long term forecasts. ▪ Manufacturers depend on demand forecasts and orders given by the retailers. ▪ Products are known to the customer and so the demand is moderately constant. Product Considered: Generally the FMCG products follow this type of strategy. Consider Rice, Staple food of Countries like India. The production is moderately constant by all the farmers and is season based. They don’t consider demand for production decisions and the production is continuous. Continuous production takes place the product is released in to the market. In this case, the manufacturers fail to meet the huge demand variations of the market and this may result in excessive inventories and increased transportation costs. It also much longer time for them to react to the changing market place. Pull Strategy: In this Pull- based Supply Chain strategy, ▪ Production and Distribution are demand driven so that they are coordinated with customer demand rather than...
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...such as the personal selling and trade promotion, and to push the product through different channels. The pull strategy is a promotion strategy that ‘pulls’ or 'draws' the attention of the target consumers. In a pull strategy, manufacturers usually use a promotion mix such as advertising and consumer promotions to induce final target consumers to buy the product. Consumers realize their needs from advertising and then seek the product from resellers; the resellers will then be ‘pulled’ to the manufacturer to order that products to satisfy their consumers’ needs. In the international market, no matter the company chooses push or pull strategy, it has depends on three factors which are the availability of advertising media, channel length and its level of control over distribution channels. Companies may be more inclined to adopt the pull strategy in countries with vast available media, because heavy advertising can attract and pull end users, and also it can speed up the adoption rate in new markets. Channel length also is another consideration. In some countries such as Japan which have long channels, so pull strategy is advisable by aiming the promotion directly at the end users. In most of cases, because of gaining overseas intermediaries’ cooperation is more difficult than in the domestic market, if the market is very competitive in terms of the shelf space, the pull strategy may prove to be more prominent by creating demand among target consumers, thus encouraging retailers...
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..."Push or Pull"? Marketing theory distinguishes between two main kinds of promotional strategy - "push" and "pull". Push A “push” promotional strategy makes use of a company's sales force and trade promotion activities to create consumer demand for a product. The producer promotes the product to wholesalers, the wholesalers promote it to retailers, and the retailers promote it to consumers. A good example of "push" selling is mobile phones, where the major handset manufacturers such as Nokia promote their products via retailers such as Carphone Warehouse. Personal selling and trade promotions are often the most effective promotional tools for companies such as Nokia - for example offering subsidies on the handsets to encourage retailers to sell higher volumes. A "push" strategy tries to sell directly to the consumer, bypassing other distribution channels (e.g. selling insurance or holidays directly). With this type of strategy, consumer promotions and advertising are the most likely promotional tools. Pull A “pull” selling strategy is one that requires high spending on advertising and consumer promotion to build up consumer demand for a product. If the strategy is successful, consumers will ask their retailers for the product, the retailers will ask the wholesalers, and the wholesalers will ask the producers. A good example of a pull is the heavy advertising and promotion of children's’ toys – mainly on television. Consider the recent BBC promotional campaign for its...
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...Hemingtar Bryanway Push/Pull Workout Monday (Heavy Pull) A1. Dead Lifts, 8 sets of 3 A2. Supported DB Curls (lean against one of the posts on the power rack so that the post sits flat against your entire spine and back of your head — it prevents you from cheating), 8 x 3 B1. Weighted Pull-Ups (full extension, of course), 8 x 3 B2. Straight-Leg Deadlifts, 8 x 3 C. Serratus Crunch, 3-4 x 8-10 Tuesday (Heavy Push) A1. Front Squats (start with the bar at the bottom of your range of motion, i.e., you duck-walk under the bar, get in position, and lift up), 8 x 3 A2. Smith Machine Bench Press (wide grip, bringing the bar to the neck, just below the chin, Vince Gironda Style), 8 x 3. (I know, I know, it's the freakin' Smith Machine, but it allows you to bring the bar to your neck with some degree of safety, which makes benching a good chest/mediocre triceps movement instead of just a good triceps/mediocre chest movement). B1. Standing Overhead Presses, 8 x 3 B2. A2. Dips (forearm touches biceps in the down position), 8 x 3 C. Leg Press Calf Extensions, 3-4 x 8-10 Thursday ((Light/Moderate Pull) A1. Romanian Dead Lifts 5x5 A2. Reverse-Grip EZ Curls 5x5 B1. Barbell or Dumbbell Rows 5x5 B2. Leg Curls 5x5 C. Unilateral DB Shrugs, (one side at a time) 6x6 D. Rear Delt Flyes 6x6 E. Cable Crunches, 3-4 x 8-10 Friday (Light/Moderate Push) A. Leg Press, 5x5 B1. Bulgarian Squats 5x5 B2. DB Floor Presses (keep elbows tucked to emphasize triceps) 5x5 | C1. DB Flyes...
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...annual chemical cost by 15%, thus the increase in savings by Coracle is 10% (25%- 15%). The annual chemical cost (excluding clarifiers) is $300. Calculation of Coracle’s annual EVC: $56.25+ 0.1x $300= $86.25. Coracle, being a new brand should first adopt a push strategy since there is low brand loyalty and low brand awareness. This will generate exposure and encourage distributors to stock up on Coracle. Only 25% of consumers understand and use clarifiers regularly. This shows that there is low involvement in purchasing decision and perhaps an impulse item as a residential clarifier. And thus a push strategy is a good way to promote the product. However, since product benefits are not well understood by consumers, Soren can also adopt a pull strategy in communicating the actual...
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...Strategy: Push strategy is where companies forecast demand before ordering based on the willing buyers and also the goods doesn’t runout unexpectedly. For example winter jackets are required by retailers during the end of summer or during start of fall and winter. Companies can predict in their supply chain as they know what will be needed long before their demand actually arrives. So the main disadvantage in Push system is it’s purely based on forecast which is a guess. For example Billions are spent in US on computers and software’s but most of the time demand and forecast differed. So if forecast goes wrong there will be excess of investments and profits will decrease. Sometimes we may runout of inventory and lose customer loyalty. Pull Strategy: Pull strategy is the one which is based on demand data. This is based on the actual consumption at stores and also forecast rather than predicting sales. For example Custom computers are build by direct computer seller only when the order is received from consumer. Cloud technologies these days are providing daily consumer demand for generating forecast. Based on this strategy, a company can manufacture goods based on daily demand and reduce production of goods which are moving slowly so that inventory maintenance cost is reduced for goods which are not in demand. The disadvantage of this strategy is that sometimes we may runout of inventory if demand increases and if we are unable to increase production. Aggregate Forecast: This forecasts...
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...Reliance Baking Soda Case Questions Please provide written answers to the following questions. Limit your answers to a maximum of two pages, plus exhibits. 1. What are the strengths and weaknesses of the RBS brand? With a 70% share in the baking soda category, RBS is clearly the market leader and due to the relatively high degree of versatility it is also widely recognized in several other categories as a key player in the market. The brand also boasted high levels of brand recognition and also unaided brand awareness. By being in the baking soda category and more or less defining the category as a whole, it has created a reasonable level of acceptance of the multiple uses for the product and in turn the brand as well. As for distribution, the brand has demonstrated extremely high levels of penetration among the various retail outlets in grocery stores, mass merchandise stores, and drug stores. As for the weaknesses, the primary limitation of the brand is the lack of awareness of the multiple cleaning purposes of the product. The brand and the product are both widely considered to be rather boring and unappealing, and to make matters worse the product has not undergone any changes in the past century. The category and in turn the brand are experiencing increasing selling prices, low traffic and low turnover. Lastly, there is an extremely low recollection among consumers when it comes to the advertising of the brand irrespective of the medium. 2. Analyze the...
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...1.0 Introduction Pollick (2015) mention that the amount of inventory of products and material contained in a store or factory at any given time. Store owners have to understand the precise number of goods on the shelves and storage areas in order to place an order or loss of control. Industrial unit managers have to to understand how much product’s units for buyer orders. Restaurants have to order extra food depend on their recent supply and the demand of the menu. All of these operations depend on the stock count to give a respond. The word "inventory" means the amount of goods and calculation of their performance. A lot company takes regular supply of inventory to avoid running out. Others take inventory, to make sure that the number of items ordered items to match the actual number counting. Shortage or excess inventory that theft (referred to as the "contract" retail circle) or inaccurate accounting practice. 1.1 Advantage and Disadvantage of hold inventory First advantage is improving customer service. By hold inventory can increase investment in inventory may result in a higher level of customer service and able to meet and anticipate customer demand. It also prompts and precise customer order upon request. Second advantage of hold inventory is economies of scale. Take advantage of per unit price reduction for purchasing in large quantity and enjoy economies of production as greater plant capacity and lower per unit manufacturing costs. The following is disadvantage of...
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...Your analysis was unclear or was not supported by facts from the case. (1 Point Earned) Substantive omissions were made in your analysis. (0 Points Earned) B. Past Promotional Events (2 Points Possible) Analyze the effectiveness of past RBS consumer and trade promotions. How have the promotional strategies impacted sales volume? What kind of return on investment is the company getting for consumer promotions and trade promotions? You provided a well-reasoned financial analysis that was supported by facts from the case. (2 Points Earned) Your analysis was incomplete or was not supported by facts from the case. (1 Point Earned) Substantive omissions were made in your analysis. (0 Points Earned) C. Push vs. Pull (2 Points Possible) Compare the relative merits of a push vs. a pull strategy for the marketing a low-involvement, lowprice grocery item in a mature market setting. You clearly identified the relevant strategic considerations of the two strategies case and provided a well-reasoned analysis based on those considerations. (2 Points Earned) You were not clear in your identification of the relevant strategic considerations. Your analysis was incomplete or was not supported by facts from the case. (1 Point Earned) Substantive omissions were made in your analysis. (0 Points Earned) D. Recommendation (2 Points Possible) What is your recommendation for how Regnante can achieve her 2008 target profit? What if any changes should be made to trade and consumer promotions to make them...
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...Baker & Newton (2004) postulate that balance between the agonist and antagonist muscle groups is essential for improving performance and injury prevention purposes. Negrete et al. (2013) examined the upper body push and pull strength ratio in 180 recreationally active males and females adults using timed push-ups and timed modified pull-ups. The test protocols consisted of 3 maximal sets of 15 seconds for both push-ups and modified pull-ups. The average of the 3 maximal sets was calculated and the strength ratio was determined by dividing the average number of push-ups with modified pull-ups. The results obtained from the test suggest that upper body push strength is 1.5-2.7 times of the upper body pull strength. However, Beeler, Schmitz,...
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...com/difference-between-push-pull-marketing-31806.html Push Marketing Push marketing is a promotional strategy where businesses attempt to take their products to the customers. The term push stems from the idea that marketers are attempting to push their products at consumers. Common sales tactics include trying to sell merchandise directly to customers via company showrooms and negotiating with retailers to sell their products for them, or set up point-of-sale displays. Often, these retailers will receive special sales incentives in exchange for this increased visibility. Example of Push Marketing One common example of push marketing can be seen in department stores that sell fragrance lines. The manufacturing brand of the fragrance will often offer sales incentives to the department stores for pushing its products onto customers. This tactic can be especially beneficial for new brands that aren't well-established or for new lines within a given brand that need additional promotion. After all, for many consumers, being introduced to the fragrance at the store is their first experience with the product, and they wouldn't know to ask for it if they didn't know it existed. Related Reading: How Can Retailers Use Push & Pull Advertising? Pull Marketing Pull marketing, on the other hand, takes the opposite approach. The goal of pull marketing is to get the customers to come to you, hence the term pull, where marketers are attempting to pull customers in. Common sales tactics used for pull marketing...
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