...companies and acquire more than the expected average return. (Ireland, Hoskisson and Hitt, 2010) Figure 2.1.1 The External Environment Strategic Entrepreneurship Strategic Leadership Organizational Structure and Controls Corporate Governance Cooperate Strategy Corporate Level Strategy International Strategy Merger and Acquisition Strategies Competitive rivalry and competitive Dynamics Business Level strategy Strategic Inputs Vision Mission The Internal Organization Strategic Actions Source: The management of Strategy Concept and Cases, Ireland, Hoskisson, Hitt, 9th Edition Feedback Strategic Outcomes Competitiveness Above average Returns Strategy Implementation Strategy Formulation Above is the diagram which summarizes the three main types of strategic management processes that are Strategic Analysis, Strategic Formulation and Strategic Implementation. It also shows how the three components are combined together and the contribution of the three components to the strategic management process. 2.0 Strategic Analysis The strategic analysis comprises of the internal and external environment of the company. Internal analysis of the company identifies the strength and weakness of a company while the external analysis identifies the opportunities and threats for a company. 2.1 External Environment Figure 2.1.1 Physical Economic Political/Legal Demographic Global Sociocultural Industry Environment * Threats of...
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...mould, and monitor your India business strategies. We visualize, implement, and realize India entry strategies for companies from across the globe. Our services include consultancy in Setups, Mergers and Acquisitions (M&A), Partner Search, Market Research, Procurement Research, Supplier and Distributor Research, etc. We have an exclusive network of professionals, analysts, thought leaders, industry experts, and bureaucrats who help you in a smooth execution of India Strategy projects. Market Intelligence Market & Industry Analysis Company Profiling Feasibility Studies Competitor Analysis Entry Strategy Market Entry Strategy Business Planning Location Assessment Taxation Planning Project Management Investment Methodology Setting up a Company Registration Services Regulatory Approvals Drafting Business, Financial and Legal Agreements Due Diligence Financial Scrutiny Regulatory Compliance Due-Diligence of Partners Corporate Governance Intellectual Property (IP) Audit Sourcing Strategic...
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... Activity: Case Study Company: PUMA |1924: |Rudolf and Adolf Dassler incorporate their first shoe company. | |1948: |Rudolf Dassler sets up his own company Puma Schuhfabrik Rudolf Dassler. | |1950: |Puma had established export ties to the United States, | |1959: |Rudolf Dassler's wife and two sons become part owners of the Puma Sportschuhfabriken Rudolf Dassler KG. | |1962: |Puma shoes are shipped to almost 100 countries. | |1974: |Armin A. Dassler takes over as CEO. | |1986: |Puma goes public and company stock is offered on the Munich and Frankfurt stock exchanges. | |1989: |Armin and Gerd sold Puma to Cosa Liebermann for an unknown amount | |1991: |Swedish conglomerate Proventus AB becomes majority shareholder. | |1993: |30-year-old Jochen Zeitz takes over as CEO. | |1998: |Puma acquires 25 percent of Logo Athletic Inc. | |1999: |Monarchy/Regency becomes Puma's biggest single shareholder. A film and television production company, who | | |purchased a 12% share in | | |Puma. | |2003 |Puma re-launches Rudolf Dassler branded footwear collection in the collaboration with Alexander van Slobbe, | | |featuring iconic shoes such as the Sprint Logo | |2007 |Puma launches 360 degree Rudolf Dassler branded collection including footwear, apparel and accessories | Pumas Service: Puma has long-term mission of becoming the most desirable Sport lifestyle company. With that, Puma has expanded its boundaries by not only offering...
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...Strategies Puma and Under Armour The sport companies must very careful to develop good marketing strategies, because nowadays among of the companies are very competitive like Puma and Under Armour. A good marketing strategy must enable business reach the target or the goals. There are many strategies that the companies want to clear their objective like pricing strategy, product strategy, promotional strategy and distribution strategy. Pricing strategy is a counting way to setting price of the products and this strategy also the most difficult decisions that the company must do. Knowing this strategy means know about the cost of products and services, how much profit that the company will earn, and how many demand that the company’s customers have. Furthermore, product strategy is preparing and planning a product before it launch into its intended market. A good analysis that will be needed by companies to get predict about the market and business that can effects the products the companies will sell. Next, promotion strategy is the way to attract or to pull more customers by advertising or some range technique that can reach the costumers. Lastly, distribution strategy is more directly to where the companies are going to sell their product and where it is produce. This paper will contain about compare and contrast between Puma’s and Under Armour’s way of developing their marketing strategy on the product, price, promotion and place. First of all, Puma corporate strategy is...
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...1. INDUSTRY BACKGROUND The term footwear covers a vast range of products made from many different materials. Boots, shoes, sandals, slippers and clogs are made wholly or partly of rubber, synthetic and plastics materials, canvas, rope and wood. In fact, in 2007, rubber and plastics footwear made up 53% of the pie whereas leather footwear accounted for 14% only with the remaining 33% of the footwear made of textile and other types of materials. In recent years, the footwear industry has become highly globalised, with competition from countries with lower labor costs and less regulated working conditions forcing footwear manufacturers to look at restructuring and re-locating their facilities. As the World population increases and living standards improve, the demand for footwear has shot up rapidly. Over the last decade and a half, Asian countries have emerged as the most powerful destination for footwear production, with established names in the US and Europe economies having shifted their facilities (partly and wholly) to Asian countries. GLOBAL CONSUMPTION OVER 10 YEARS CONSUMPTION(MILLION OF PAIRS) | 1998 | 2000 | 2002 | 2004 | 2008 | ASIA(ALL) | 4744 | 5222 | 5474 | 5840 | 6528 | AMERICAS | 3011 | 3274 | 3279 | 3433 | 3611 | EUROPE | 2239 | 2396 | 2544 | 2717 | 2886 | REST OF THE WORLD | 1086 | 1187 | 1172 | 1317 | 1399 | TOTAL | 11080 | 12079 | 12469 | 13307 | 14424 | 2. THE INDIAN OUTLOOK The...
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...Converse Inc. Situational Analysis ID: 936605550 ID: 911484064 ID: 933327329 ID: 919538922 ID: 938345647 Table of Contents Company Analysis ……………………………………………………………………………………………………………………………….. 3-‐6 Consumer Analysis………………………………………………………………………………………………………………………….……. 6-‐7 Product Analysis……………………………………………………………………………………………………………………..……………. 7-‐9 Competitive Analysis……………………………………………………………………………………………………………………………. 9-‐14 Market Analysis……………………………………………………………………………………………………………………………………. 14-‐15 Other Considerations (Past and Present Communications)…………………………………………………………………… 15-‐17 SWOT………………………………………………………………………………………………………………………………………………….… 18-‐19 Primary Research Considerations………………………………………………………………………………………………………….. 19 Work Cited and Appendix……………………………………………………………………………………………………………………… 20-‐29 2 ID: 936605550 ID: 911484064 ID: 933327329 ...
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...and only calculated how many miles ran, and how many calories burned. With the new Nike ID Silver, consumers will be able to sync with any MP3 player ( each sync piece sold separately), can be streamed wirelessly to a PC or MAC, will calculate how many calories burned, how many miles ran, your heart rate is monitored every 3 minutes of activity, weight can be calculated before and after activity, and blood pressure can be monitored( silicon strip sold separately) With the chip it will also recommend orthotics if needed, and all of this information can be streamed wireless to your computer/laptop of choice. From then on you can sign up for membership through Nike ID Silver Activity page to help with diet and fitness tips. 2.0 Situation Analysis Nike’s original version of the Nike ID, was well saturated in the market. It didn’t have any other competitors. With the launch of the Nike ID Silver, companies are beginning to grasp the same idea, by being innovative enough to saturate the athletic market and surpass Nike’s gross sales for the Nike ID Plus. Nike has been in the athletic world for nearly four decades now, and has gained a big portion of brand loyal consumers. 2.1 Market Summary |DEMOGRAPHICS| - Equal ratio between male and female - From ages 18-40 [Majority between the ages of 18-28] ! Monique Scott |TARGET MARKET| -Athletes - Fitness - Dieters - Recreational |SUBJECTIVE/AUGMENTED CHARACTERISTICS| The typical design for Nike with “swoosh” symbol, giving...
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...customers to express their own individuality. * Strategies ❖ Get Cost structure correct ❖Obtain funding for Harley-Davidson Financial Services ❖Invest in the Harley-Davidson Brand ❖ Policies ❖Customers for life.... Harley-Davidson values the deep emotional connection that is created with our customers through our products, services and experiences. We are fueled by brand loyalty and trust that our customers place in us to deliver premium quality and the promise of a fulfilling lifetime ownership experience. We exemplify this commitment by embracing a culture of personal responsibility and stewardship for quality in everything we do. 2. Corporate Governance A. Bo DIRECTORS | JOB TITLE | CHAIRMAN OF THE BOARD | DATE OF BOARD COMMENCEMENT | NOMINATING AND CORPORATE GOVERNANCE COMMITTEE | AUDIT COMMITTEE | HUMAN RESOURCES COMMITTEE | OTHER DIRECTORSHIPS | Barry K. Allen | Senior Advisor to Providence Equity Partners President, Allen Enterprises, LLC | X |...
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...combined integrated approach of good social and environmental governance practices in to all aspects of business which provide an integrated approach to all aspects material with non-financial issues. There are two basic benefits of CSR for both at company levels and property levels. First, it acts as a guide to the company and its programs that also acts as measure in facilitating organizational shifts and continuity in turnover. Secondly, it also helps in invoking the tracking procedures and measurement that enable analysis in terms of purchases, waste, water and energy. The data above further helps in in decision making in terms of retrofits and programs and capital expenses. The careful implementation of CSR policies can help an organization and it is a resource drain which is good for an organization. The benefits of CSR to Nike are The company has started new business ventures like New Green Venture Capital Arm to Fuel Innovation, New Model of Corporate Venture Capital etc. It has gained customer retention and has established some permanent motivated customers. The company has also improved its relationships with suppliers and developed networks like Native American Employee Network, Latino Employee Network, Lesbian, Gay, Bisexual, Transgender & Friends Employee Network, Black Employee and Friends Network etc… It has established an employee friendly environment giving rise to human resource retention and attraction towards a happy workforce. The company has also saved...
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...Final Marketing Plan NIKE, Inc. Executive Summary As a heavyweight company that manufactures all its own products, NIKE is able to reach into just about every aspect of the sports market. All its’ products are developed, from the apparel to the footwear, and are able to reach women, men, and children throughout the globe. NIKE creates products tailored for just about every sports event: “running, training, basketball, soccer, sport-inspired casual shoes, and kids’ shoes. It also markets footwear designed for baseball, cheerleading, football, golf, lacrosse, outdoor activities, skateboarding, tennis, volleyball, walking, and wrestling”. All this gear is available through NIKE’s retail stores, including, but not limited to, trademarks such as “Cole Haan, Converse, Chuck Taylor, All Star, One Star, Star Chevron, Jack Purcell, Hurley, and Umbro”. Another successful marketing strategy is to implement the face of a famous athlete with the product in order to increase popularity. This has been done with Michael Jordan and the Nike shoes’ “Jordan’s”. Furthermore Nike has even granted customers the ability to have a degree of customization in shoe products that they order. This is yet another successful method that has greatly yielded to the customer’s specific designs. This idea of catering to a customer’s design is considered a breakthrough and currently this appears to be that path Nike is following on. A shop was opened where customers could design shoes that Nike would make...
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...Political Factors Primarily, the company started their strategy by making the brand more profitable. This is to build a strong financial foundation. The main changes that had happened are from the accounting practices of the company. During the said changes and process of restructure, there are different political factors that might be considered. One of this is the environmental issues. As of now, more and more individuals and organizations are focusing on different issues regarding the environment. The fact that the company will be outsourcing from other countries, there are different international as well as local laws that must be considered in order to maintain the continuous process of the development. The trade restriction and tariffs are also another of the most important political factors that must be considered. This is due to the fact that the company already followed the strategy of Adidas and Nike in outsourcing their production in Asia. The primary reason for outsourcing of production is because, most of Asian countries offer lower labor cost and other taxes compare to Europe and America. In terms of political stability, due to the fact that the company is a multinational company that produce as well as sell their products in different parts of the world, there different political issues and events in other local partners that can affect the overall performance of the company. Economic Factors The said situation in the political factors...
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...Spring 2010 Team Members: Echo, Leslie, Helen, Aquarius, Tony Company Name: NIKE, INC. Spring 2010 Spring 2010 Team Members: Echo, Leslie, Helen, Aquarius, Tony Company Name: NIKE, INC. Spring 2010 Major Editors: Echo and Leslie Arranged by: Echo Revised by: Leslie and Echo PPT designed by: Echo Major Editors: Echo and Leslie Arranged by: Echo Revised by: Leslie and Echo PPT designed by: Echo Instructor’s Name: Nell Walker Instructor’s Name: Nell Walker NIKE, INC. NIKE, INC. BADM 180 - Final Product BADM 180 - Final Product Table of Contents Executive Summary 3 Overview 4 Situation Analysis 6 -Management Analysis 6 -Marketing Analysis 8 -Financials 10 -Summary 15 Works Cited 17 Appendix 37 -Quick Questions 37 -Drafts 38 -Internet Research 46 -Annual Report 47 Executive Summary NIKE, Inc. is the largest seller of athletic footwear and apparel in the world. We employ more than 33,000 people globally, including more than 5,500 at our worldwide headquarters in Beaverton, Oregon. We sell products in more than 180 countries around the globe. Nike brand designs and sells products in three main product lines — footwear, apparel and equipment. The products are manufactured in approximately...
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...and Puma etc are the big brand as well. However, the way they positioned themselves is interesting. ECCO positioned itself to be concerned in the quality rather than fashion 2. Analyze ECCO global value chain. How well does this configuration match the drivers in the industry? Answer The ECCO value chain 3. ECCO has a fully integrated vertical value chain. What are the pros and cons of this strategy? What economic and strategic factors should be analyzed to answer this question? 4. How is family ownership affecting ECCO? Comment on the corporate ownership structure and its implications for strategy-making and implementation. What alternatives exist? 1) Describe the competitive environment of ECCO and determine how well ECCO is positioned (vis-à-vis competitors) to take advantage of changes in the industry. Use Porter’s five-forces model, the PEST model, and a SWOT analysis to explain your answer. (400 words) ECCO produces mainly casual footwear with an intense focus on high-quality production. In order to deliver the highest quality product, ECCO maintained a fully vertically integrated value chain situated in various countries leveraging local expertise. Because of this unique situation, competitors found it very difficult to sustain a comparable level of quality. As noted in the case, ECCO finds itself in a highly competitive industry. The primary competitors identified in the case are: Timberland, Clarks, and Geox. For a brief analysis of the...
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... Table of Content Executive Summary ………………………… 1. Introduction ………………………………………………………………… 2. Situation Analysis 2.1. Macro Environment Analysis 2.2. South African Sports footwear /casual Industry Competitive Analysis ………… 2.2.1. Industry Analysis 2.2.1.1 Market Size 2.2.1.2. Market Growth 2.2.2. Industry Competitive Analysis 2.2.2.1. Competitive Forces Analysis …………………………… 2.2.2.2. Driving forces Analysis ……………………………… 2.2.3. Market Position 2.2.4. Industry Key Success Factors 2.3. New Balance South Africa company analysis 2.3.1. Performance Evaluation… 2.3.2. Resource Strength and Weakness. 2.4. Market Opportunities and Threats 3. SWOT analysis ………………………………… 3.1. Discussion and Conclusion-…………………………………………… 3.2. Strategic Actions…………………………………………… 4. Price and Cost Competitiveness of New Balance South Africa 5. Strategic Issues 6. Conclusion and Recommendation …………………………………………… 7. Implementation Plan References Annex Executive Summary Introduction 2. Situation Analysis...
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...and global revenue in the world.among the top team-sports. This includes professional athletes, who sign athlete endorsement deals as well. Adidas products are made available to the consumer in a variety of ways. In North America, the company opened up thousands of its signature retail shops and outlets carrying the latest and top-selling products; not to mention, big name retail store-chains such as Foot Locker, Champs Sports and Finish lines are significant contributors to sales of Adidas products. Moreover, their official website offers online shopping opportunities with special offers available to the public1. When it comes to selecting sportswear to purchase, consumers have numerous brands to choose from. Adidas, Nike, Under Armour, Puma and Asics just to name a few. Factors that affect the purchasing decisions of consumers vary individually, but the main reasons can be identified as quality, design, and brand image. As Adidas has more than one product segment, including performance, lifestyle and fashion, customers compare Adidas’s products with other brands using a set of varying criterion. Another factor that plays a crucial role that affects purchasing decisions are design and quality. Many consumers will have to decide what to buy from a wide array of high-quality brands and products and will ultimately assess these products and brands on design and quality as consumers already expect quality from most major sports brands. Since most major sporting brands, such as Adidas...
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