...of both corporate donations and governmental funds have uncovered new information about the Nacirema. Although there are hundreds or perhaps thousands of Nacirema rituals, ceremonies, and practices that merit intense study and analysis, the focus of this research paper is perhaps one of the most bizarre and poorly understood of all their rituals. This ritual has it’s roots in many different cultures dispersed across the world dating back hundreds of years. This most interesting ritual has been celebrated in a very concentrated region of Nacirema for hundreds of years located in a few costal cities north of the body of water “Gulf of the Land of Maize”. Although this ritual is celebrated to some degree in selected Nacirema cities of this region, the epicenter of this ritual and it’s many strange customs is the city that straddles the end of the big river Ojibwe. This city is “Crescent City”, aptly named for the villages of the city that followed the curvature of the big river Ojibwe. Once per year in the third month when the Spring season begins to spread across Nacimera, tens of thousands descend upon the Crescent City and join with the local inhabitants to celebrate the ritual known as Mardi Gras. This paper will serve as an introduction to this ritual including an explanation of the some of the elements of the ritual, some of the history and origins of these elements, discussion...
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...The Power of Imagery in Consumer Culture Keshini Namasivayam 500556528 Ryerson University FSN 503 Bernie Murray Wednesday, November 11th, 2015 The Power of Imagery in Consumer Culture The twenty-first century is a time period in which consumer culture is a dominant force in society. Through visual tactics, retail brands are able to persuade individuals to embody the lifestyle culture that their brand represents, which subsequently leads consumers to purchase their products. Through powerful advertisements brands are able to evoke thoughts and emotions into our subconscious, which lead us to conform. The root of consumerism lies in the fact that “our capitalist society is dependent on the overproduction of goods, so increasing desire for goods is a must” (Sturken & Cartwright, 2009, p. 267). Through advertising, brands use tactics that make the individual feel they can connect to the brand. Consequently, the individual then feels a sense of desire for the product. This paper will analyze five concepts that are used by popular brands including product association, commodity fetishism, lifestyle promotion, sex appeal and cultural appropriation. Product Association Figure 1. Godiva chocolate advertisement. Figure 1. Godiva chocolate advertisement. Often, without our realization, our values and perceptions are being influenced to fit a certain construct. All of a sudden we feel that mere a physical product can define who we are. Brands build a culture in which...
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...Examining Mendel’s “First Law”: Observing Anthocyanin in Brassica rapa Abstract The foundation of genetics lies with the principles that Gregor Mendel outlined after his experiments with pea plants where he discovered the relationship between physical characteristics, or phenotype, and genetic traits, or genotype. This experiment aimed to reproduce Mendel’s results with the Brassica rapa plant, noted for it’s fast generation time, and anthocyanin, a purple pigment that can be visually tracked through subsequent generations. It is important for experiments resulting in scientific discovery to be replicable and peer reviewed. Since Mendelian genetics are the foundation of scientific education, including answering questions about evolution and heredity of beneficial or fatal genes, his experiment is a valid and important choice. The hypothesis was that the presence of anthocyanin in Brassica rapa follows Mendel’s laws. By germinating the P1 generation and creating the F1 and F2 generations through pollination the hypothesis was tested. The experimental hypothesis was accepted with ------ error and the null hypothesis that these results were due to chance was rejected. Introduction A phenotype provides a clear visual cue for examining the inheritance pattern of genotypes and whether or not these patterns follow Mendelian genetic principles. Gregor Mendel is someone who is often referred to as the “father of genetics,” and discovered important theory pertaining to heredity...
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...Safety has been a major concern in the healthcare setting across the country. With the advent of the 20008 National Patient Safety goals, a national initiative to standardize Color-coded wristbands is underway. With the growing utilization of traveling nurses across the country, in December 2006 the Colorado Foundation for Medical Care, the Colorado Health and Hospital Association and the Colorado Nurses Association in collaboration with the Western Region Alliance for Patient Safety conducted a multi-state regional initiative to standardize patient wristbands in hospitals. The workgroups from this multi-state region selected standard colors with the following recommendations that hospitals adopt: DNR- Do Not Resuscitate as the color PURPLE, Fall Risk Alert designation as YELLOW, Allergy Alert designation as RED. The CFMC and the multi-state regional workgroups are just one example of the national initiative to standardize color-coded wristbands to increase patient safety (Colorado Nurse, page 17, 2006). The result was regional standardized color-coded wristbands. In November of 2006, The Missouri...
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...written or printed works’, and the foundational means of communicating information or ideas, has given way to a range of more exclusive and specific definitions. The rapid growth of adult literacy, combined with economic, social and political developments have vastly increased the sheer spectrum and quantity of subject matter and forms which fall under this umbrella term, forcing the need for greater categorisation in order to make ‘literature’ more accessible to the general reader. The resulting categories which attempt to standardise this process may take many forms, including observation of the structure or literary genre of the text (for example, categorising the text as a novel, poem, report or article) or perhaps the particular literary period or movement, which will link all associated texts with underlying principles or stylistic traits, such as the Romantic era or Post-Colonial literature. However, due to a long-standing patriarchal tradition dominating the history of literature- a literary practice challenged and corrected by the rise of the Feminist movement, particularly following the introduction of universal suffrage in 1928- the gender of the author has also become a means by which works may be categorised and interpreted, forcing the modern-day critic to analyse the works of each sex in isolation from one another. Political and social discriminations against women, rising from the historical lack of sexual equality, have also produced long-standing...
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...Mark Researcher- Paper Boat Overview of the Industry Industry Highlights: Global Soft Drink Industry - $310Billion (2015 Expected) Indian Beverage Industry - $230 Million of the $65Billion Food Industry Current Growth Rate: 15% & Expected Rate: 16-17% Coke & Pepsi Co covers 90% of the market. Juices will surpass carbonate market by 2016 Globally The global soft drink industry is estimated to reach $310 billion in 2015. The soft drink industry spans sparkling drinks, bottled water, smoothies, ready-to-drink tea, concentrates, juices and coffee and functional drinks. In a recent survey conducted by Associated Chambers of Commerce and Industry, consumers are seeking healthier beverages even if they are more costly, due to their positioning. The rising awareness levels with regard to obesity and related health issues, especially amongst teenagers and young adults, have helped push sales of non-carbonates. The report revealed that there has been a strong recent shift in consumer beverage demand towards non-carbonated alternatives creating opportunities for drink manufacturers in the country. The report also pointed out that juice segment is the fastest growing segment with the growth of 3035% annually while the fruit drink industry has been witnessing growth of 10-15%. Beverages account for $230 million in the $65 billion food processing industry in India. In terms of volume, total soft drink (carbonated beverages and juices) market is estimated at 284 million crates a year ($1billion)...
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...457-3040 ext.182/Room B-15 Course title – Spanish 3/4 Textbook – ¡Avancemos! 2 Class Website – http://www.sandi.net//Domain/9970 Course Description This course is designed to give students a continuation of knowledge of the Spanish language and the culture of its people. Students will do a wide variety of dialogs, projects and presentations to facilitate their listening, speaking, reading and writing in Spanish. Tutorial After-school tutoring is available every Tuesday from 2:30 to 3:30 p.m. or by appointment. Recommended Materials 3-ring binder with 5 dividers (tareas (hw), fotocopias (handouts), apuntes (notes), actividades en clase (classwork), and proyectos) lots of white lined paper a notebook #2 pencils 3x5 cards for vocabulary practice green/purple pens for correcting a highlighter Grading policy Scholarship Grade: Students will be graded according to the following categories: Scholarship Grading 15% Homework 25% Classwork & Participation 60% Exams, quizzes, Projects, and Benchmarks Grading Scale 94-100 = A 87-89= B+ 77-79= C+ 67-69= D+ 90-93= A- 84-86= B 74-76= C 64-66= D 80-83= B- 70-73= C- 60-63= D- 0-59= F Homework (Tarea)- The purpose of homework is to practice what was learned and reviewed in class. The assignment will...
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...prolonged exposure of the body to high levels of the hormone cortisol for a prolonged period of time.. This syndrome affects mainly adults between the ages of 20 and 50 however it can occur at any age. Women are affected five times more often than men. Approximately 10 to 15 people out of every million people are newly diagnosed every year. It can be caused by several conditions, the most common is “prolonged administration of high doses of corticosteroids (e.g., prednisone)” (Lewis, Dirksen, Heitkemper, Bucher, & Camera, 2011, p. 1276). It can also be caused by a pituitary tumor, which can cause excessive levels of adrenocorticotropic hormone (ACTH) to be produced. Other causes include ectopic ACTH production by lung or pancreas tumors (more common in men) or by adrenal tumors (more common in women) (Lewis et al., 2011, p. 1277). Some signs and symptoms of Cushing Syndrome include: weight gain, primarily in the trunk, face (called moon face) and cervical spine regions (known as a “buffalo hump”). Patients will also have thin extremities from muscle wasting. Patients will have signs of hyperglycemia, such as glycosuria and fatigue as well as increased gluconeogenesis. Men may experience gynecomastia and testicular atrophy, where women may experience enlargement of the clitoris and irregular menstruation. The list continues with: poor wound healing, thinning of hair, thinning of skin, purple striae on the abdomen, easy bruising, anemia, water retention and lower extremity edema...
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...Running head: NONVERBAL COMMUNICATION Nonverbal Communication TESST College/ Towson Campus Interpersonal Communications November 25, 2013 Instructor F. Thomas The television show that I am going to write about is called “How I Met Your Mother” season 1 episode 2 “Purple Giraffe”. The main characters in this scene are Ted, Marshall, and Lilly. This scene takes place in the living area of their shared apartment. It starts off with Lilly and Marshall sitting at the dining room table, he is on his laptop while she stares at him with love in her eyes. Lilly starts to smile while playing with the ring on her left finger. While she is staring in Marshall’s eyes she brings up her excitement about how she cannot believe that they are engaged. Marshall looks up at her from his laptop and responds with the words “I know” while smiling. Lilly starts to talk and move around as if she is nervous, tilting her head in a concerning manner. Marshall then closes his laptop and looks at Lilly, they both stare at each other while what looks like they are confessing their love for one another. Ted and Marshall and Ted are best friends; Ted is in the living room watching television. Both Lilly and Marshall turn to Ted and asks him a question about their engagement. Ted looks up from the television rolling his eyes with an uninterested look on his face about the fact that they are getting married. Just as they were talking to him Ted sees something on the television...
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...Lab Write Up Identifying an Unknown Microbe Gregory Howard 10E The isolation I was given two unknown microbes and asked to identify them. The first step was to isolate each microbe. I did this by using the streak method to apply each microbe to an enrichment culture. The enrichment culture provides conditions to enhance growth of a species. Obataining a pure culture makes it easier to identify and study a particular species. The macconkey agar plate which is used to isolate and differentiate members of the enterobacteriace based on its ability to ferment lactose. Macconkey agar w/o crystal violet or bile will only grow gn rods which inhibits the growth of gp cocci. Columbia can agar plate which is a medium that allows growth of gp orgs especiall staphylococci, streptococci, and enterococci and inhibits the growth of gn orgs. After both plates where streaked they where incubated at 35 degress celcius for 48 hours. The Gram Stain Next I performed a gram stain to detect differences between microbes or differences in structure of the same microbe. This being my first time I ever gram stained false results could be because of poor staining techniques. Usina a modern light microscope I observed each microbe that grew on its agar plate of interest. Through my gram staining and visual observation I came to the conclusion that the macconkey agar plate grew enterobacteriace , a GN rod shape org and the org that grew on the Columbia can plate resembled a cocci due to its cluster...
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...Computer Memory Based on the Protein Bacterio-rhodopsin Palash Jain#, Likhit Jain#, Bhavesh Jaiswar# 1palashj1995@gmail.com 2jain.likhit@yahoo.com 3bhavesh.jaiswar@gmail.com Abstract-There has been many methods researched for use in computer applications in recent years. However, among the most promising approaches, and the focus of this particular paper, is 3-Dimensional Optical Random Access Memory storage using the light sensitive protein bacterio-rhodopsin. Protein memory is an experimental means of storing data. Using proteins that respond to light from bacteria found in salt water can store large amount of data. By using lasers, the protein can be changed depending upon various wavelengths, allowing them to store and recall data. As a result protein can be used to store enormous amount of data using laser to read and write binary code. This article focuses mainly on protein-based optical memory storage using the photosensitive protein bacterio-rhodopsin with the two-photon method of exciting the molecules. Bacterio-rhodopsin is a light-harvesting protein from bacteria that live in salt marshes that has shown some promise as feasible optical data storage. Keywords- Bacterio-rhodopsin, Three-dimensional data storage system, Photo cycle, Laser, P state, Q state, O state. INTRODUCTION Since the dawn of time, man has tried to record important events and techniques for everyday life. Computers have gone through their own evolution in storage media. In the forties, fifties...
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...EXPERIMENT 1 DETERMINATION OF DISSOLVED OXYGEN IN WATER INTRODUCTION The dissolved oxygen content is an important index when considering its suitability for town supply. A good clean potable water will give dissolved oxygen value close to the theoretical value for the saturated solution of oxygen in water. When there is pollution from organic matter and other trade effluents, the dissolved oxygen is up in various biochemical oxidation processes and its is only slowly replaced through surface absorption. Such water will give a low dissolved oxygen content until oxidation is completed. Adequate dissolved oxygen is necessary for the life of fish and other aquatic organisms. The methods described below for the determination of oxygen in water is based on that devised by Winkler. When manganese hydroxide is precipitated in the water sample it is quickly oxidized to higher hydrated oxides (probably in the four valent state) by the dissolve oxygen. Iodine, equivalent to the dissolved oxygen content, is then liberated on acidification in the presence of iodine, and it may be titrated with standard thio‐sulphate. INTERFERENCES AND PRE – TREATMENT Most oxidising and reducing substances e.g dissolved organic substances, nitrite ions, higher‐valency manganese compounds, active chlorine, sulphide and sulphite ions, iron (II) and irons interfere. The influence of the dissolved organic substances can be excluded by conversion of the manganese hydroxides...
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...Verbal Learning Psych 550 February 3, 2014 Dr. Greggor Yahr Verbal Learning Language has always fascinated people as in terms of the different dialect, accents, and cultures. Language has different learning styles and verbal learning techniques can be visual as well as spoken and understood. Verbal learning as stated by Gagne, 1977, is like skill learning in that it involves a chain of at least two links. “The first link is the presentation of the object (stimulus) and the observing of the object (the response) and the second link, the observing response results in certain internal stimuli which gives rise to the verbal response” (Gagne, 1977). The concepts of verbal learning have many stages and developments as not everyone learns in the same manner. The different concepts of verbal learning will be outlined throughout this paper in serial learning, paired associate learning, and free recall; as well as the concept of mnemonics and verbal stimuli. Verbal Learning Verbal learning concerns itself with acquisition and retention of lists and words that have been “memorized” in order to explain the basic laws of how learning takes place (Terry, 2009). A German psychologist named Herman Ebbinghaus was the first to introduce the methods associated with verbal learning in the 1880s (Terry, 2009). This early research looked at many of the variables that effect verbal learning such as being able to transfer from one list to another, the time between repetitions, and how many...
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...representation or meaning of something that is usually specific to a particular culture or society. Context, culture and time are certainly important factors to consider when thinking about color symbolism.” (Arnold) Adam’s piece consists of all muted colors, nothing is too attention grabbing and seemingly blends together. Adams used a lot of beige/ivory colors which are known to symbolize unification, pleasantness, calmness or simplicity, which fits well with the theme. The pop of blue in the butterfly could be interpreted as symbolizing peace, order, harmony, and again calmness. The use of grey could symbolize security, reliability, or maturity/old age. The browns show a sense endurance, comfort or again reliability. The subtle hints of purple could represent enlightenment or transformation. Every color was used to connect the objects in the painting through a type of...
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...of visit, patients being poor historians and lab work that is inconclusive at that time. Discoid lupus affects only the skin and causes rashes and lesions mostly of the face, neck and scalp. During drug-induced lupus the person will experience lupus like symptoms. These symptoms usually resolve within six months after the drug is stopped. Individuals with drug- induced lupus may have a positive Antinuclear Antibody test more years after the episode. Neonatal lupus occurs when a child is born to a women with lupus. The infant may have lupus symptoms including rashes, anemia and liver problem which usually resolve within a few months. Some infants born to mothers with lupus may have serious heart defects. For the purpose of this paper the focus will be on systemic lupus erythematous. Systemic Lupus Erythematous Systemic lupus erythematous is a complex multisystem autoimmune disease in which the body’s immune system misfires and makes autoantibodies that attacks its own tissue. Lupus affects as many as 1.5 million people in America. (U.S. Department of Health and Human Services, 2007) Women are more commonly affected than men with Latinos most often having the most severe symptom followed by African Americans then Caucasian women. . Lupus has a wide range of symptoms that vary from person to person. No two lupus patients are the same. Causes of Lupus The exact cause of lupus is unknown. Research suggest a combination of genetic and environmental factors. Researchers...
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