Premium Essay

Pwc Rising Mass Affluent

In:

Submitted By nicoleallan101
Words 4026
Pages 17
Wealthy, young, and ambitious
How banks can profitably serve the rising mass affluent

Contacts

About the authors

Chicago

Melbourne

Sydney

Ashish Jain
Partner
+1-312-578-4753 ashish.jain @strategyand.pwc.com

Suzanne Lyman
Principal
+61-39-221-1910 suzanne.lyman @strategyand.pwc.com

Peter Burns
Partner
+61-2-9321-1974 peter.burns @strategyand.pwc.com

London

Mumbai

Tokyo

Alan Gemes
Senior Partner
+44-20-7393-3290
alan.gemes
@strategyand.pwc.com

Jai Sinha
Partner
+91-22-6128-1102 jai.sinha @strategyand.pwc.com

Vanessa Wallace
Senior Partner
+81-3-6757-8600
vanessa.wallace
@strategyand.pwc.com

Victor Koss
Partner
+44-20-7393-3738 victor.koss @strategyand.pwc.com

São Paulo

Zurich

Ivan de Souza
Senior Partner
+55-11-5501-6368
ivan.de.souza
@strategyand.pwc.com

Carlos Ammann
Partner
+41-43-268-2144 carlos.ammann @strategyand.pwc.com

Shanghai

Andreas Lenzhofer
Partner
+41-43-268-2156 andreas.lenzhofer @strategyand.pwc.com

Jorge Camarate
Principal
+44-20-7393-3461 jorge.camarate @strategyand.pwc.com

Andrew Cainey
Senior Executive Advisor
+86-21-2327-9800
andrew.cainey
@strategyand.pwc.com

Paul Hyde was formerly a senior partner with
Booz & Company.
Ashish Jain is a partner with Strategy& based in
Chicago. A member of the firm’s financial-services practice, he focuses on retail banking and the credit card industry. He specializes in operating model transformation and customer experience improvement for financial-services organizations.
Suzanne Lyman is a principal with Strategy& based in Melbourne. A member of the financialservices practice, she has experience in retail banking as well as functional expertise in operating model transformation, organizational design, and sales effectiveness.

This report was originally published

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