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Qat1 Task 5

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QAT1 Task 5 Revised

Task A.
Develop New Product 1.) Develop Thoroughly= $210,200 2.) Develop Rapidly= $55,700
Consolidate Existing Product 3.) Strengthen Products= $64,900 4.) Reap Without Investing= $6,400
Task B.
The decision alternative is to develop new products thoroughly, or decision alternative 1, with the expected value (EV) of $210, 200.
1. Decision alternative 1 has the highest expected value ($210,200) of all four branches, thus making it the most favorable decision. To find expected values for each decision alternative, first you multiply the Predicted Gains (or, Payoffs) by the Probability for each States of Nature (in this case, Market Reactions: Good, Moderate, and Poor). Then, you add the totals of each Market Reaction and that becomes the expected value for each decision alternative. The highest expected value from all the decisions is generally the most favorable decision. The following are the calculations for the expected values of each of the four decision alternatives:
The formula is: EV= Predicted Gains(Probability)

Decision alternative 1: Good: 500,000(.4) = 200,000 Moderate: 25,000(.4) = 10,000 Poor: 1,000(.2) = 200
Total: $210,200 Decision alternative 2: Good: 500,000(.1) = 50,000 Moderate: 25,000(.2) = 5,000 Poor: 1,000(.7) = 700 Total: $55,700 Decision alternative 3: Good: 200,000(.3) = 60,000 Moderate: 10,000(.4) = 4,000 Poor: 3,000(.3) = 900 Total: $64,900 Decision alternative 4: Moderate: 10,000(.6) = 6,000 Poor: 1,000(.4) = 400 Total: $6,400

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