...4 March, 2013 Renado Prince Student ID: 00239705 MBA, Management & Strategy/E-Business rprinc2@my.wdu.edu QRT2 Mentor: Tony Risner Marketing Plan Renado Prince QRT2 Task 1 Western Governors University A1. Viability of Product or Service XXX Trucking has existed since 1973. It’s most productive year was 1998. This was largely due to its strong reputation as a reliable hauler plus its being a minority business. XXX is a minority owned business which has in the past enabled it to win a bid for a multi-million dollar project which boosted its return on investment far above expected. Since that time (1998), XXX Trucking’s business has declined annually, while its competitors have maintained some level of success. XXX Trucking has very little online presence, while a few of its competitors share more online exposure. XXX Trucking advertises by word of mouth and the Yellow Pages. XXX Trucking has not has not invested any funds towards promoting the company in 15 years. Placing XXX Trucking on the internet is the next logical step in the advancement of the business. Online in the form of a company webpage is the cheapest and most accessible form of promotion for the company. The ability to be found on the World Wide Web by potential customers such as construction businesses, land developers and excavators can only bolster XXX Trucking’s ROI. The service offered by XXX Trucking is localized trucking...
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...QRT2 Task 1 Western Governor's University E-Business June 24, 2012 QRT2 Task 1 A1. Viability of Product or Service: The service I wish to develop is an online resource that promotes and offers support to breastfeeding mothers; before, during and after her breastfeeding experience. This service will be directed to the targeted market of breastfeeding mothers, their supporters, and will raise awareness of the benefits of breastfeeding with an end goal of increasing the need for breastfeeding support services while creating return customers. Resources available on-line would be the capability to ask International Board Certified Lactation Consultants ( IBCLC) questions through an on-line blog format, as well as breast care best practices. Products will be available such as breast pumps and supplies with the capability of pre-ordering supplies to be delivered to the new mother during her hospital stay. The need to expand comes from a lack of web presence currently within Self Regional Healthcare, there is a “store-front” within the Women’s Center with very little traffic and customer feedback suggests that an on-line site would be beneficial. A2. Current Online Competitors: My online review of competitors revealed companies that were either segmented to target only products such as big Chains like Wal-Mart and Amazon.com who promise the convenience of a fast home delivery and for the most part easy returns. These would be direct competition if the sole focus of my...
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...The business I have decided to use in this study is a family members Jumping Balloon business. I decided on this business because at this time he does not have an online presence. His main source of marketing is word of mouth and other traditional methods of advertising. The main method of advertising, other than word of mouth is the use of flyers on car windshields and door to door cold calls. Viability I believe that with the right online presence, the business could increase return customers, expand its current core business market, and also reach new customers. The business could also expand into other areas of the party rental business to include the sale of decorations, the sale of invitations, ice, table and chair rentals and possibly catering. These changes to the business’s way of marketing could take it from a seasonal business to a year round business, increasing revenue without a substantial outlay of capital for marketing. The market demand for this service is seasonal, but strong. With the right online presence and marketing strategy this business has the potential to do very well. By implementing an inexpensive, but well designed and thought out web site there every reason to believe that this company will have the potential to increase revenue and expand services. This type of business is not viable for global sales, but because of the proximity to the Mexican border international sales is a strong possibility. A web site provides 24 hour access...
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...Since the creation of humans, business has been established. For example, People around the world have long been selling merchandise in exchange for gold, and they have long been driving to stores to purchase goods. With the technological evolution, this practice has changed. Today, people don’t even have to go to the store to buy what they want because they have the possibility of having the market virtually present in the comfort of their own home. In regard to this, any business that expands its market online will basically profit in expansion moving from a local to a global market. In this case, the income will be largely intensified. Home Dress’n X is a company that specializes in selling clothes, shoes, home accents, bed and bath products, and luggage. It opened its doors in 1982, selling its merchandise with bargain prices. Nowadays, it is well-known among the S&P, Fortune 500, and Nasdaq 100. Although Home Dress’n X has high ranges in the brick-and-mortar market, its website shows otherwise in the virtual market. The store has been very successful due its great prices as opposed to its competitors. However, when taking a look at the Home Dress’n X website, one can visibly see not much marketing there. Additionally, the website, as opposed to the store, is very dull and not enough diversity is shown. For instance, the store has a variety of merchandise, some brand names, and new trends. The merchandise are arranged according to sexes, sizes, genres, and new arrivals...
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...QRT Task 1 Company name: Christian Heating and Cooling (CHC) A1. Viability of product or service Customers need a business with the knowledge and expertise to install and service air conditioning systems. The company will work on all systems to include commercial and residential customers. Our expertise will lie in refrigeration (medium and low temp), air conditioning, and heating. We are launching this website for several reasons. This will allow us to more effectively communicate with our current and potential customers. It will also allow us to more effectively compete with our competitors, while allowing us to gather information through surveys, questionnaires, and emails. Lastly, we can offer our customers another means of payment for services, making us that much more accessible to our customers. A2. Current Online Competitor Summers Plumbing, Heating and Cooling (http://summersphc.com/) Slogan: “The difference is our service.” Online presence Online tool for scheduling appointments Simple Website Informational Easy to navigate Same theme used throughout Impersonal No slogan Promotions buried and links hard to find Social media links below the fold Broad Ripple Service Experts (Formerly Broad Ripple Heating) (http://www.serviceexperts.com/Locations/IN/Broad_Ripple_Service_Experts_Indianapolis_IN_46220.aspx) Name Change Online scheduling tool More complicated website Not cluttered Promotion “on the fold” and on a scrolling...
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...Online Business Expansion Proposal: Copper Hills Construction & Homes, LLC (CHCH) was created by Nicholas Kolman in 2004 during the building boom in central Utah. Originally, Nick owned and operated his own sub-contractor concrete business. He also worked at installing home theater and car audio systems as a side-business and hobby. When the construction market reached unprecedented building rates, Nick moved into home construction as a superintendent and eventually earned his general contractor’s license. Initially, CHCH thrived but quickly experienced “growing pains” when Nick struggled to find skilled, reliable staff and to meet the demands of the growing market. Despite the historical economic recession in 2008, CHCH continued to operate by reducing staff, diversifying its market, and by word-of-mouth referrals. Nick continues to gain experience as a business owner but he desires to improve his marketing, operating, and administrative abilities. Nick’s diverse skills and experience has helped CHCH survive economic difficulty and cut-throat competition. Although CHCH's work history includes a broad spectrum of projects, Nick’s affinity for quality and attention to detail are best served in the custom home market, where a less restrictive budget perpetuates his passion for quality and creativity. CHCH's current website has several issues that need to be addressed. First, the website is setup more like a business card, where the potential client needs to have met...
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...Well Read Books Website Proposal Well Read Books is a small family owned and operated new and used bookstore. Established in 1995, Well Read is located in a small close-knit community. It has a small loyal customer base that appreciates older books no longer in print along with the more contemporary books. With a huge variety of genres, Well Read caters to all readers young and old alike. Well Read realizes an online storefront is an excellent opportunity to grow the business, increase the customer base, and to expand its ability to meet the customers need for accessibility to excellent reading material. By expanding online, there are larger competitors to consider, however, by keeping the inventory to used books, and older out of print material, Well Read is certain to have success in the online market. Well Read recognizes the larger online sellers, such as Amazon and Barnes & Noble have more access to publishing companies. These Big Name stores are not the true competition. Three similar stores offer similar shopping experiences as Well Read. Lots O’Books, Read It Again, and Read More are all small community based brick and mortar stores that have an online sales outlet. All three sellers have similar stock and customer base size. Lots O’Books has been in business 10 years with an online store for 2 years. They specialize in Historical Romance and children’s books. Their pricing structure is 75% of publisher price with a flat shipping fee that increases...
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...E-Business Roadmap Attend the Getting started Webinar Part A Develop an online business expansion Proposal 1. Viability of product or service a. What is the business’s case? b. Why does it make sense to go online and be successful? c. Pro’s and Challenges of going online 2. Current Online Competitor Assessment a. What are the ramifications of not having that component? b. What’s going on in the market place? i. Trends ii. Concepts c. Analyze top THREE competitor’s website. (Who does a little or close to what your business does.) i. Talk about same objective for each competitor. Examples are 1. Social Media 2. Ecommerce a. Ability to pay online 3. CRM 4. International Consideration 3. Online Marketing Suggestions & Strategies a. Talk about your market i. Who is your customer base & demographics and why ii. Why are you going after them b. Identify competitive advantages, Target Audience, and online branding for client: Use the Marketing Management Book i. How can you set yourself from the competitors ii. How can you improve the customer experience c. Talk about Strategies you can use: Pick a couple and then do the follow for all. i. Talk about strategy it self 1. Talk about how the strategy benefits the Company 2. Talk about how the Strategy benefits the Customer 4. Search Engine Considerations & Optimization Strategies ...
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...E- Business QRT Task 1 Craig Foreman April 18, 2014 Western Governors University A1. Viability of Product or Service A local business named K9 College is well known in the community for providing expert dog training. Customers can choose to participate in training that ranges from basic obedience to complicated areas such as training assistance animals for the handicapped. The most popular training option available to customers is agility training, a sport in which dogs are trained to compete on an obstacle course and points are awarded for time and accuracy. K9 College has always provided a limited product line. Dog toys, leashes, and grooming supplies are available for purchase in the training facility, but with the increasing popularity of agility training dog owners are asking to purchase the obstacles for practice at home in preparation for agility events. K9 College has started to stock a small inventory of obstacles that can be purchased at the training facility. Dog agility events are increasing in popularity nationwide and K9 College participates in events held in many different venues across the country. Because of their training background, K9 College is invited to present workshops during events to help beginners learn the basics of the sport and give experienced participants an opportunity to hone their skills. With this increasing exposure, K9 College is seeing a steady increase in the amount of traffic visiting their website and Facebook...
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...Running Head: QRT2 E-‐Business Task 1 of 3 QRT2 – E-Business Task 1 of 3: Spazmatic Streamlining - Online Expansion Through Consolidation Jennifer Whitus Western Governor’s University QRT2 E-‐Business Task 1 of 3 Table of Contents 2 1. Introduction………………………………………………………………………….…….3 2. Viability of Products and Services………………………………………………….……..5 3. Assessment of Current Online Competition………………………………………………7 4. Online Marketing Strategies……………………………………………………………..14 5. Social Media Integration………………………………………………………….….…..21 6. References…………………………………………………………………………….….25 QRT2 E-‐Business Task 1 of 3 QRT2 – E-Business Task 1 of 3: 3 Spazmatic Simplification – Online Expansion Through Consolidation Introduction A band billed as a local group called The Spazmatics played a Superbowl Gala in 2011 and thrilled the crowd at Billy Bob’s Dance Hall in Fort Worth, Texas (Star-Telegram, 2011). The new wave cover band performed well-known hits from the 80s and 90s while portraying “nerds” – members wore thick, horn-rimmed glasses with tape holding the nose bridges together, they wore their pants too short, ties unkempt and neck braces. They were quintessential throwback...
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...Running head: E-Business (QRT2) Task 1 1 E-Business (QRT2) Task 1 Proposal for Online Business Expansion E-BUSINESS (QRT2) TASK 1 E-Business (QRT2) Task 1 Proposal for Online Business Expansion A1. Viability of Product Gaia’s Organic Dog Treats is a small but rapidly growing business located in Atlanta, Georgia, which derives the majority of its income from the production and direct-to-consumer sale of organic, grain-free, gluten-free dog treats. Its two best-selling products are 100% organic meat jerky (no additives or other ingredients besides meat) and organic dog biscuits made of unique, non-grain ingredients and offered in distinctive shapes such as miniature cupcakes, pizzas, etc. The company is also developing ancillary products such as dog shampoo that leverage the brand and increase sales to its existing customer base. At present the company does not have an online strategy; it has only a single extremely basic web page referring customers to an email address. All sales are local and distribution is through breeder’s clubs, dog shows, farmer’s markets, and two small boutique-style retail stores catering to very high-wealth individuals. Although growth in the local market remains strong, the company is aware of the potential for eventual saturation. More importantly, it is clear based on the success of their existing product line that there is a tremendous opportunity to grow their sales by expanding beyond the Atlanta metropolitan region. As the owner of a premium...
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...Running head: E-Business (QRT2) Task 2 1 E-Business (QRT2) Task 2 Proposal for Online Business Expansion Part 2 E-BUSINESS (QRT2) TASK 2 E-Business (QRT2) Task 2 Proposal for Online Business Expansion Part 2 Gaia’s Organic Dog Treats is a small but rapidly growing business located in Atlanta, Georgia, which derives the majority of its income from the production and direct-to-consumer sale of organic, grain-free, gluten-free dog treats. Its two best-selling products are 100% organic meat jerky (no additives or other ingredients besides meat) and organic dog biscuits made of unique, non-grain ingredients and offered in distinctive shapes such as miniature cupcakes, pizzas, etc. At present the company does not have an online strategy; it has only a single extremely basic web page referring customers to an email address. All sales are local and distribution is through breeder’s clubs, dog shows, farmer’s markets, and two small boutiquestyle retail stores catering to very high-wealth individuals. Although growth in the local market remains strong, the company is aware of the potential for eventual saturation. More importantly, it is clear based on the success of their existing product line that there is a tremendous opportunity to grow their sales by expanding beyond the Atlanta metropolitan region. As the owner of a premium, very high quality and high margin brand, having limited capital due to its relatively small size (roughly $500K in annual sales), the company does not...
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...Running head: E-Business (QRT2) Task 1 1 E-Business (QRT2) Task 1 Proposal for Online Business Expansion E-BUSINESS (QRT2) TASK 1 2 E-Business (QRT2) Task 1 Proposal for Online Business Expansion A1. Viability of Product Gaia’s Organic Dog Treats is a small but rapidly growing business located in Atlanta, Georgia, which derives the majority of its income from the production and direct-to-consumer sale of organic, grain-free, gluten-free dog treats. Its two best-selling products are 100% organic meat jerky (no additives or other ingredients besides meat) and organic dog biscuits made of unique, non-grain ingredients and offered in distinctive shapes such as miniature cupcakes, pizzas, etc. The company is also developing ancillary products such as dog shampoo that leverage the brand and increase sales to its existing customer base. At present the company does not have an online strategy; it has only a single extremely basic web page referring customers to an email address. All sales are local and distribution is through breeder’s clubs, dog shows, farmer’s markets, and two small boutique-style retail stores catering to very high-wealth individuals. Although growth in the local market remains strong, the company is aware of the potential for eventual saturation. More importantly, it is clear based on the success of their existing product line that there is a tremendous opportunity to grow their sales by expanding beyond the Atlanta metropolitan region. As the owner of a premium...
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...E-Business (QRT2) Task 3 Proposal for Online Business Expansion Part III Website Design and Cost Estimates David Woodruff MBA-07/01/14 ID# 000401226 Cell: 801-709-4382 Time zone: Mountain dwoodr5@wgu.edu The Canard House is a small 12 room, family owned bed and breakfast planned to operate in conjunction with This is the Place Heritage Park (TITP) in Salt Lake City, UT. The inn is a reconstruction of a historic mansion and embodies the traditional charm and hospitality of a bygone era. The company operates as an independent partner with TITP and benefits from tourism, weddings and other special events held at the park. While there are several bed & breakfasts and boutique inns within Salt Lake City, none can boast a finer location than the Canard House. The inn provides a unique historical setting in a prime location within close proximity to events, dining and transportation. It has unobstructed views of both the Salt Lake Valley and Wasatch mountain range, and is situated in a 450 acre preserve surrounded by picturesque and historic structures. Currently, all advertising has been done by the in-house marketing department. The department is overwhelmed by having to create campaigns for five separate entities within the umbrella of the “This is the Place Heritage Foundation”. Consequently effective online marketing and sales for the Canard House have been sluggish at best. To help bolster growth and sales, consultants...
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...QRT2 Task 3 Part A Proposal For Online Expansion Gaia’s Organic Dog Treats Sitemap of New Website HOME PAGE Gaia’s Organic Dog Treats Campaign-specific landing pages Store Blog Library (of relevant articles) About Us Contact Us Site Map (Auto-generated by Bigcommerce platform) Cart Privacy Policy (page footer) All Products Blog post 1 and comments Article 1 – Dangers of Pesticides to Animal Health The Gaia’s Story Wholesome Products for Healthy Pets Email and phone numbers Customer Service hours Direct links to each major section of the website Checkout process (connects out to Authorize.net) Our commitment to privacy Links to Offsite Resources (page footer) Vegan Dog Biscuits Blog post 2 and comments Article 2 – Blueberry May Reduce Joint Inflammation In Dogs 100% Organic Meat Jerky Facebook Etc. ... Etc. ... Twitter QRT2 Task 3B Proposal for Online Business Expansion Gaia’s Organic Dog Treats New Website Mockup Home Page Store Main Page Blog Main Page Estimated Costs: Project Implementation Component Vendor Cost Explanatory Notes Domain registration, GoDaddy.com 1 yr. Bigcommerce Bigcommerce comprehensive e commerce and website hosting package, "Gold" Authorize.net Authorize.net payment gateway eCC Desktop Webgility $19.98 Domain registration for website, and business class email service (GoDaddy, 2014). $69.95 E commerce and website platform. No setup charge. Billed by the...
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