...operated by Richard and Maurice McDonald in California, later purchased by business man Ray Kroc, who started as a franchisee agent. He oversaw its worldwide growth potential and bought the franchisee. Jack in the Box, also an American fast-food restaurant chain with over 2200 locations mostly throughout the west coast of the US. Founded by Robert O. Peterson, he mainly focused on the drive thru intercom perspective to increase his business. In this paper, we will discuss the target markets and an ideal opening location for both of these well-known American fast food restaurant chains. McDonald’s has a vast demographic target which is every segment of the demography. This demography is based on family life cycles, age, gender, sex, nationality, income, generation and race. Since McDonald’s is a world-wide corporation, they have different demographics in hundreds of countries. Their main target is towards adults and teens looking for a quick meal also, families with young children. McDonald’s main goal is to target anyone and everyone. Jack in the box started targeting young kids in the beginning of the franchisee to compete with industry giant McDonalds. They set out to change that motto in the early 1980 to target and attract older, more affluent ‘yuppie” customers with a higher quality, more upscale menu. They changed their target from children to adults because of the belief of booming their business through television commercials and redecorating their restaurants. Working...
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...or advancement within your current job? Completing this assignment will help you name and identify the skills and abilities that will move your career forward. Develop a Job Application Cover Letter that highlights and emphasizes why you are the person most suitable for your ideal role. Use the general writing guidelines on p. 277-278 in the text for structural and content guidance. (Examples can be found on p. 274, Figure 14-7, and on p. 279, Figure 14-8.) The message should take the form of a business letter; however, you will submit your assignment to the online course shell. The job letter / application message must adhere to the following requirements: 1. In terms of content: 1. Highlight relevant background and job history information. 2. Emphasize significant qualifications and exclude nonessential ideas. 2. In terms of format: 1. Follow proper letter formatting techniques, per business letter format. 2. Use an appropriate and professional greeting and closing. 3. In terms of style: 1. Use simple language. 2. Use relatively short sentences with sufficient variety. 3. Keep first and last paragraphs relatively short; hold others to six or seven lines. Activity mode aims to provide quality study notes and tutorials to the students of ENG 315 WK 10 Assignment 4 Job Application Cover Letter in order to ace their studies. ENG 315 WK 10 ASSIGNMENT 4 JOB APPLICATION COVER LETTER To purchase this visit here:...
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...Individual Project As the Chief Human Resource Officer (CHRO), it is essential to carefully plan all actions involving a business expansion. The CHRO must lay out a detailed course of action to ensure successful growth. First, it is very important to understand that all prospective job applicants have legal rights before they become employed by a company (Legal Rights During the Hiring Process, 2013). In accordance with federal law, employers cannot discriminate based on the applicant’s: religion, disability, gender, race, ethnic background and in the case of female applicants, pregnancy. Furthermore, the location of the new business expansion could also add additional state and local laws defending the applicant’s sexual orientation. (Legal Rights During the Hiring Process, 2013). Interviewers must have a clear understanding of acceptable interview questions. Questions relating to previously stated topics must be avoided. The CHRO should be deeply engaged in the interview process in order to avoid the possibility of unlawful questioning. Secondly, a business expansion generates the necessity for new key personnel. With the assistance of upper management, the CHRO will determine which positions are essential to the new business venture as well as the qualifications required for such positions. In this case, an Operations Manager, Maintenance Manager, Quality Manager and Office Manager...
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...M1 and D1- TCA The Strodes College recruitment includes 6 Key documents that are vital for both the employer and employee, they are: • Application form • Job description • Person specification • Benefits of working at Strode’s • Job advert • Back ground into Strode’s Application Form An application form is a standardised form used to aid in the selection of hiring new employees. It may include everything from past jobs and positions, as well as education and any other important information. An employment application form is a legal document that applicants sign to verify the information provided is true and correct. Application forms typically contain a paragraph explaining that false information given on the application form may result in application rejection or employment termination and even them committing a criminal offence. Additionally, application forms may also include statements granting permission to hiring employers to conduct background or credit checks, contact references and previous employers, and examine education records. It is important to the employer as is helps to keep the selection process simple for the employers. With a standard format to peruse, the employer can easily compare one potential employee to the next. Some employers use them to find out information that otherwise wouldn’t be readily volunteered in a CV for example schools and all other organisations that deal with young or vulnerable people will ask about previous criminal convictions...
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...thought in their personal or professional lives. Many of the ideas and thoughts that one applies in their daily life can be easily applied to their professional life as well. If one has a strong will to learn and to excel this only enhances one’s goal in life to be the best in whatever they are doing, whether it be personal or professional growth. Ethics is defined as a set of ideals or disciplines that define a person’s character as good or bad, right or wrong, or by one’s moral duty (ThinkQuest). One’s personal moral principles or ethics can also be defined by one’s religious views or group codes. The ideals of a person’s character can be cultivated and enriched by one’s race and cultural rituals. All of these are pieces of our character and create who we are as individuals. Values are closely related to a person’s behavior and attitudes and are based on concepts and beliefs based on rules that we decide between right and wrong, should haves and should not’s (Changing Minds). High values can be described as having qualities that are worthwhile and desirable, with a unique quality. Values as well as personal ethics can define a person’s character. By being trustworthy, honest, and hardworking, one is displaying a strong character. People possessing these strong traits, especially being honest and trustworthy, are defined as being ethical. Values can be formed by a person’s race and religious beliefs and these core values run deep in building a person’s character...
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...Business, Government Society Models Interactions among business, government, and society are infinite and their meaning is open to interpretation. Faced with this complexity, many people use simple mental models to impose order and meaning on what they observe. These models are like prisms, each having a different refractive quality, each giving the holder a different view of the world. Depending on the model (or prism) used, a person will think differently about the scope of business power in society, criteria for managerial decisions, the extent of corporate responsibility, the ethical duties of managers, and the need for regulation. The following four models are basic alternatives for seeing the BGS relationship. As abstractions they oversimplify reality and magnify central issues. Each model can be both descriptive and prescriptive; that is, it can be both an explanation of how the BGS relationship does work and, in addition, an ideal about how it should work. The Market Capitalism Model The market capitalism model, shown in Figure 1.2, depicts business as operating within a market environment, responding primarily to powerful economic forces. There, it is substantially sheltered from direct impact by social and political forces. The market acts as a buffer between business and nonmarket forces. To appreciate this model, it is important to understand the history and nature of markets and the classic explanation of how they work. Markets are as old as humanity, but...
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...rest of the world” (Ritzer). Nearly all aspects of today's society have become more standardized because of McDonaldization including health care, the restaurant business, and higher education. Despite its name, McDonaldization refers to a phenomena that reach back past McDonald’s method of fast food all the way to Henry Ford’s assembly line. This introduction of a form of production focused on efficiency is a process that would change the relationship between producers and consumers forever. In other words, the Ford’s assembly line opened the door for consumers to create more effective and logical means of production to gain more with minimum cost. An ideal McDonalized model will be efficient, calculable, predictable, and controlled (Ritzer). Efficiency is reached by determining the best, most rational way to do something. Once this method is selected, many workers will not have any other choice in how this task is performed. Each part of the assembly line is very structured. Calculability in McDonaldization refers to the striving of businesses to achieve the greatest sales. This quantitative perception of success takes away from the subjective side of production and consumption. A common example of this is that a restaurant will produce more of a product that will sell rather than a product that is better in quality. Because the system of production is so structured, predictability is achieved. This is extremely important for those relying on sales data and projections...
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...Running head: GREAT NORTHERN AMERICAN Great Northern American Case Study Abstract Joe Slatino, as executive who has operated his business for over 35 years have the qualities to maintain its success. Joe gauges his company success on many factors including how well his employees are paid. Joe ultimate goal is to make sure that his employee productivity continues to grow his business. Under his leadership, he understands that a hand off approach works best for his organization. Joe does not micro-manage his employees but make sure that they understand the responsibilities that comes with this freedom. Joe understands his leadership style, and the employees must have similar qualities that are parallel to Joes’ style. As the president of Great Northern American supply company perceptions and attribution drives a part of his business. For continue growth of his company, Joe understands how society works and he looks for employee who has the same concept. Understanding your audience and managing and recognizing those behaviors help to better services the clients. Although Joe look for similar qualities in his employees he still understood that people no matter how good that said they are training was essential for new employees. With training this gives Joe the chance to see if his perception of the person was accurate. Training provides a chance for the employer to see how a new employee expresses his or her in a stressful environment. Also this opens the door...
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...JDT Task 2 Carol Gore 4-10-14 A1. Decision Alternative The whistles that were scheduled to be shipped to schools in South America at the end of the week contained a higher amount of lead than the U.S legally acceptable limit will allow for children ages 7 and younger. The cost that will be extensive to reproduce the product and repackage the whistles in order to reduce the traces of lead. The decision must be made as to what the next course of action will be to meet quality requirements as well as the ethical concern that would be present if we shipped the whistles with the problem that has been identified. I believe there are a few options to consider. 1) The first action would be to immediately re-test the product to ensure the quality assurance test was accurate. This might involve additional dollars spent, but would be worth the risk if the quality controls were calibrated incorrectly, or performed inadequately. If the re-evaluation reveals similar results then we will proceed with additional alternatives. 2) If the retesting reveals similar results, we can sell the current shipment to an older age population. The lead testing, and acceptable levels are very specific to a certain age population. The lead level was too high for the children 7 and under but might be acceptable for children over the age of 7. If this alternative is not an option then we will be forced to reproduce additional products to meet the demand for this toy. 3) Reproduction of the...
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...EXPOLATION OF MOTIVATION THEORY AND ASSESSMENT TO INFLUENCE OF MPTIVATION TO BUSINESS PERFORMANCE QUESTION: • HOW MOTIVATION THEORY HAS DEVELOPED OVER TIME • HOW MOTIVATION CAN INFLUENCE BUSINESS PERFORMANCE DAWUTIHAN. GULIPIYA CEG NUMBER: 08016771 6. 12. 2012 The Analysis of Motivation Theory Content Introduction………………...................................................................p3 The development of motivation theory……………………………………p3 The business performance…………………………………………….. ….P4 The influence of motivation on business performance…………….…….P5 Conclusion………………………………………………….………………p10 Introduction This article explained the development of motivation theory and its influence to the business performance. The relationship between motivation and business performance was justified via using Maslow’s Hierarchy of Needs Theory. Motivation plays vital role in business performance. It cannot only make the operating system of business dynamic and powerful, but also make employees energetic, work hard with great passion to their work and with positive perspective. In business, the forms of motivation vary. High salary, stable job, welfare, health care insurance, profit sharing are money- related, external motivation. Strong interest of employees to their work is the internal motivation. If...
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...stands today, the availability of health care is not equal for all. “Certain population groups in the United State face greater challenges then than the general population in accessing timely and needed health care services.” (Singh, 2008, p. 428) Being able to have access to adequate health care is the key factor of whether a not a person is able to maintain a healthy lifestyle. We believe that by expanding access to rural areas, promoting freestanding clinics and urgent care centers, and integrating public and private sector insurance to facilitate competition are steps in the right direction to ensure adequate access to all. Over the years there has been a major increase in physicians. “Current numbers far surpass the estimated 145 to 185 physicians per 100,000 populations that the United States actually needs.” (Singh, 2008, p. 129) these physicians are not being equally distributed throughout the health care system evenly. "Although all Americans are affected by problems with our health care delivery system, an overwhelming body of evidence demonstrates that certain populations are significantly more likely to receive lower quality health care than others." (Kaiser, 2008) Since the government does not mandate how a physician should be trained, people are striving to be medical specialist instead of primary health care professionals. (Singh, 2008) These physicians are taking their practices to metropolitan and suburban areas because of high incomes, professional...
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...Abstract: This study aims to investigate the mediating effects of consumer satisfaction on the relationship between consumer-based brand equity and brand loyalty in the hotel and restaurant industry. Based on a sample of 378 customers and using structural equation modelling approach, the five dimensions of brand equity—physical quality, staff behaviour, ideal selfcongruence, brand identification and lifestyle-congruence—are found to have positive effects on consumer satisfaction. The findings of the study suggest that consumer satisfaction partially mediates the effects of staff behaviour, ideal self-congruence and brand identification on brand loyalty. The effects of physical quality and lifestyle-congruence on brand loyalty are fully mediated by consumer satisfaction. Keywords: brand equity, customer satisfaction, brand loyalty. Ó 2011 Elsevier Ltd. All rights reserved. INTRODUCTION Consumer satisfaction is essential to long-term business success, and one of the most frequently researched topics in marketing (e.g., Jones & Suh, 2000; Pappu & Quester, 2006). Because consumer satisfaction has been regarded a fundamental determinant of long-term business success, much of the research on consumer satisfaction investigates its impact on consumers’ post consumption evaluations such as behavioural and attitudinal loyalty (Cooil, Keiningham, Aksoy, & Hsu, 2007). It is widely accepted that satisfied consumers are less price sensitive, less influenced by competitors’ attack and loyal...
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...is to be reactive which only helps after an issue has occurred. The information systems team is formulating a plan to update policies and procedures as well as best practices to be both proactive and reactive when it comes to possible litigation against Kudler Fine Foods. Current Legal Plan As it stands, Kathy Kudler is the only person who is to talk to Kudler Fine Foods’ legal counsel, Anne Shousha. Shousha’s view on going to court is that it is like throwing dice, therefore she recommends settlements instead (Apollo Group Inc., 2013). There is a chain of events to follow within the stores for regular incidents that occur such as slips and falls. This chain begins with employees notifying store managers of the incident. At that point, the store manager determines whether or not Kathy Kudler should be notified of the event. Following Kathy’s notification, she determines whether or not the store’s legal counsel should be notified (Apollo Group Inc., 2013). Based on the current system, the legal counsel would then recommend to Kathy that she settles with the customer rather than go to court. This approach is a very poor way of protecting a business. The goal for Kudler Fine Foods should be to avoid legal troubles. Kathy Kudler’s approach has many downfalls because the company will not be prepared for anything that could happen. From a legal view point, this makes them a very easy target for lawsuits. When there is an incident, Kudler Fine Foods is using documents created by other...
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...behavior. One should apply virtue ethics to both their personal lives as well as their professional lives. In the 1990’s major concerns were exposed in the manufacturing community about working conditions in factories located in third-world countries (Sethi, Veral, Shapiro, & Emelianova, 2010). Major pressure was then placed on numerous manufacturing companies in an attempt to force them to change their practices and improve working conditions in their factories. While it is the goal of every company to continually increase profits, a company should not do so at the expense of another person or culture. Mattel is a company that took it upon themselves to change the way they did business, and improve the lives of their employees working in their overseas factories. Mattel saw the looming public relations storm, and worked to make changes to their policies in order to improve the quality of life and safety for their overseas factory...
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...SECONDARY SCHOOL PRINCIPLES OF BUSINESS SCHOOL BASED ASSESSMENT CANDIDATE NAME: JANE DOERAYME REGISTRATION NUMBER: 1601850000 DATE OF SUBMISSION: FEBRUARY 20TH 2013 TABLE OF CONTENTS Introduction………………………………………………………………………………………………………………….1 Description of the Business…………………………………………………………………………………………..2 Justification of Location………………………………………………………………………………………………..3 Selection of Appropriate Labour……………………………………………………………………….………….4 Sources of Fixed and Working Capital………………………………………………………….……………….5 Role of the Entrepreneur…………………………………………………………….………………………………..6 Type of Production………………………………………………………….…………………………………………..7 Levels of Production…………………………………………………………….………………………………………8 Quality Control Measures…………………………………………………………………………………………...9 Use of Technology…………………………………………………………………………………….…………….…..10 Linkages……………………………………………………………………………………………….……………………...11 Potential for Growth……………………………………………………………………….…………………………..12 Government Regulations……………………………………………………………….…………………………….13 Ethical Issues…………………………………………………………………………………………………………….…14 Bibliography…………………………………………………………………………………………………………………15 INTRODUCTION This project is intended to provide an overview of a business plan for the establishment of a design and fashion business by the name of ‘Yut Trenz’. An examination of some of the main structures required for the successful formation and eventually growth of the business will be highlighted. It is intended that this business can be an alternative to sustainable...
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