Premium Essay

Quality Perspective of Ben and Jerry's

In:

Submitted By lynnbelo
Words 2546
Pages 11
A Quality Perspective of Ben and Jerry’s

Embry-Riddle Aeronautical University
MGMT 532

Group 1

Abstract

Creative flavor names and quality products are just one part of Ben and Jerry’s,

Inc. They are also deeply committed to economic and social causes, as stated in their

three mission statements. Moving from selling ice cream in a little store on a corner to

being distributed globally, Ben Cohen and Jerry Greenfield dedicated themselves and

their company to create a corporation that is fully aware of the local and global

environment. Upon examination of the events that occurred during the process, it

becomes clear that Ben and Jerry successfully attempted to make their dream a reality.

The American Dream lives on because of people like Ben and Jerry that will take a

chance on something they believed in. The merger with Unilever, Inc. in 2000 caused

some upset within the company, but with the election of the Board of Governors, their

mission and employee commitment is stronger than ever.

Table of Contents

Title Page…………………………………………………………………...……1
Abstract....………………………………………………………………..………2
Table of Contents........................................................................................3
Chapter 1: Introduction………………………………………………………....4
Chapter 2: Description of research setting and the quality initiative……….6
Chapter 3: Analysis……………………………………………………………..8
Chapter 4: Outlining Findings……………………………………………..….12
Chapter 5: Summary and Recommendations………………………………13
References……………………………………………………………………..15

Chapter 1 – Introduction

Ben and Jerry’s Homemade, Inc. touts itself as being the world’s only producer of

“super-premium” (1) ice cream. Inherent in that claim is a direct reference to the quality

of their products. Ben and Jerry’s focuses on three statements that they feel

Similar Documents

Premium Essay

Values and Ethic

...intervention (Nickels, 2010). To make ethical decisions in the corporate environment managers must become aware of their own values and ethics and how they align or conflict with those of the organization they represent (Ethics Awareness Inventory). In studying the similarities and differences between Ben & Jerry’s organizational values and those of Team A, it was determined that when ethics and values align with the organization, it makes you a better employee. Ben and Jerry’s Ice Cream was founded in May 1978. Since its formation, it has developed a unique three tiered mission statement focused on social, economic, and product goals. Its social mission is to continuously create new ways to improve the lives of people locally, nationally, and internationally. Economically, they operate with the goal of increasing profits for stake- holders, and expanding career opportunities for their employees. The product mission is to make, distribute, and sell natural ice cream with a commitment to eco-friendly business practices. (Ben & Jerry's Mission Statement) Since its creation, Ben & Jerry’s operates with an underlying value system that aligns with the equity perspective. They oppose prejudice and discrimination, have a strong commitment to the community at large, and look for equal advantages for all and fairness. This is especially evident when...

Words: 1045 - Pages: 5

Premium Essay

Ben & Jerry's Case Analysis

...Ben & Jerry’s Case Analysis Facing their first ever net income loss and experiencing a disconnect between company strategy, it is necessary to compare Ben & Jerry’s to Michael Porter’s “Five Forces” model to obtain guidance and a clear perspective on what path their new CEO Robert Holland should take the company. Ben & Jerry’s operational effectiveness was not successful in that they were inefficient in managing operational activities. The high cost of distribution, significant delays in opening a new manufacturing plant with a $6.8 million write-down, producing the large chunk ice cream, and difficulty forecasting demand for ice cream flavors all contributed to the company’s first profit loss in 1994. Porter states that cost advantages arise from performing company activities more efficiently than competitors and Ben & Jerry’s ineffectiveness to do this was causing a decrease in profit and increase in debt. Resolving the company’s costly equipment problems was one of Robert Holland’s top priorities when becoming the new CEO. Another top priority was to focus on Ben & Jerry’s unique activities as a key success factor to gain competitive advantage over their competitors. For example, their corporate strategy to integrate product quality with social responsibility is a key factor in the successful operation of the company. Ben & Jerry’s have used a variety-based positioning strategy to pinpoint a specific customer base who are interested in the environment and are willing...

Words: 644 - Pages: 3

Free Essay

Ben & Jerry Auquisition Case with Unilever

...MBA 653: Organizational Behavior Ben & Jerry Case Executive Summary In the past three decades, Ben & Jerry’s has made a transition from a local ice cream maker into a large multinational corporation. The unique history and culture has made Ben & Jerry’s brand into a social icon. The core values and mission of the company have been defined as three interrelated parts in Ben & Jerry’s mission statement.  The ever changing market has posed constant challenges to Ben & Jerry’s, which calls for a comprehensive strategy that addresses the competitive difficulties, while allowing Ben & Jerry’s to remain consistent with its mission and background. This report analyzes the strengths and weaknesses of Ben & Jerry’s organizational design during this transitional period in terms of its culture, social mission, marketing, competition, product development, manufacturing and distribution.  We recommend that Ben & Jerry’s continues to strive in the global business market by taking following actions: protect the brand name while maintaining core cultural values, continue social activism at a local level, while exercising caution in the overtly politically arena, develop products that remain true to their roots, while using the new resources available from Unilever, and adopt a Lean manufacturing and distribution platform. Analysis Following the merger with Unilever, Ben & Jerry’s faces challenges as it navigates within a larger corporation while...

Words: 2082 - Pages: 9

Free Essay

Ben & Jerry's Homemade Holdings Inc: History & Case Analysis

...Ben & Jerry’s Analysis By:Group 2 The case presented on Ben & Jerry’s Homemade ice-cream is complex and produces a considerable amount of deliberation. In the following pages we hope to give you a synopsis of Ben Cohen & Jerry Greenfield, as well as the company they created, while attempting to carefully construct answers to the questions posed on specific issues raised by Mr. Brasel in the power point slides he provided to the class. The history of Ben Cohen and Jerry Greenfield can be dated back to when the men first met in the seventh grade. Both Cohen and Greenfield grew up in Merrick, Long Island and quickly became friends during Junior high school. After high school, Jerry finished college. His goal was to attend medical school to become a doctor, but he could not get in. (benjerry.com). On the other hand, Ben applied and was accepted to several colleges, but always dropped out of them. The beginnings for the development of Ben & Jerry’s Homemade were launched in 1977 from the front porch of Jerry’s parent’s house. Neither Ben nor Jerry knew anything about running or opening a business, but both men knew about food and shared the great passion of eating. They pondered on what type of business they would start. The men came across an AD in the local newspaper for an ice-cream-making course offered through a local college. There was a $5 fee associated with the course. Due to the extreme poverty...

Words: 1750 - Pages: 7

Free Essay

Ben & Jerry's Homemade, Inc.

...Ben & Jerry’s Homemade Inc. Case Study Case Summary This case examines issues of asset control for Ben & Jerry’s Homemade, Inc., in light of the outstanding takeover offers by Chartwell Investments, Dreyer‘s Grand, Unilever, and Meadowbrook Lane Capital in January 2000. The case requires a discussion of fundamental firm objectives and the implications of a non-traditional corporate orientation; one needs to review the development of Ben & Jerry's strong social consciousness and the takeover defence mechanisms that maintain management's control on company assets. One is required to estimate the economic cost of its social agenda, and evaluate the implications of takeover defence strategies. Ultimately, we have to take a position on whether Ben & Jerry's should continue to independently pursue its social agenda or accept one of the attractive takeover offers and accept a shift toward greater profit orientation. Company Overview Ben & Jerry's Homemade, Inc., the Vermont-based manufacturer of ice cream, frozen yoghurt and sorbet, was founded in 1978, with a $12,000 investment ($4,000 of which was borrowed). It soon became popular for its innovative flavours, made from fresh Vermont milk and cream. The company currently distributes ice cream, low fat ice cream, frozen yoghurt, sorbet and novelty products nationwide as well as in selected foreign countries in supermarkets, grocery stores, convenience stores, franchised Ben & Jerry's scoop shops, restaurants and other venues. Objective...

Words: 1855 - Pages: 8

Premium Essay

Ben and Jerry's

...Ben & Jerry’s Homemade Inc. Case Study   Case Summary This case examines issues of asset control for Ben & Jerry’s Homemade, Inc., in light of the outstanding takeover offers by Chartwell Investments, Dreyer‘s Grand, Unilever, and Meadowbrook Lane Capital in January 2000. The case requires a discussion of fundamental firm objectives and the implications of a non-traditional corporate orientation; one needs to review the development of Ben & Jerry's strong social consciousness and the takeover defence mechanisms that maintain management's control on company assets. One is required to estimate the economic cost of its social agenda, and evaluate the implications of takeover defence strategies. Ultimately, we have to take a position on whether Ben & Jerry's should continue to independently pursue its social agenda or accept one of the attractive takeover offers and accept a shift toward greater profit orientation. Company Overview Ben & Jerry's Homemade, Inc., the Vermont-based manufacturer of ice cream, frozen yoghurt and sorbet, was founded in 1978, with a $12,000 investment ($4,000 of which was borrowed). It soon became popular for its innovative flavours, made from fresh Vermont milk and cream. The company currently distributes ice cream, low fat ice cream, frozen yoghurt, sorbet and novelty products nationwide as well as in selected foreign countries in supermarkets, grocery stores, convenience stores, franchised Ben & Jerry's scoop shops, restaurants and other...

Words: 1830 - Pages: 8

Free Essay

Case Study

...rP os t 9-306-037 REV: JANUARY 18, 2007 JAMES AUSTIN JAMES QUINN Ben & Jerry’s: Preserving Mission and Brand within Unilever op yo In December 2004, Ben & Jerry’s head of Social Mission, Yola Carlough, sat in her office in South Burlington, Vermont, talking with the company’s “social auditor,” an external consultant hired to generate an independent perspective on the company’s performance. Together, the two were compiling data for a forthcoming report, Social and Environmental Assessment 2004, in which Ben & Jerry’s social and environmental performance would be assessed in a comprehensive, candid fashion. The auditor had been conducting the report annually since 1996, each year evaluating the extent to which the company lived up to its ambitious three-part mission of “linked prosperity” under which its product, economic performance, and social contribution were viewed as “interrelated.” tC Carlough took a moment to reflect on the dramatic change that had swept over the ice-cream company since she became its head of social mission in 2001. Since then the company had transitioned from a self-described quirky, independent-minded maker of premium ice cream, to a division within a large multinational corporation. When Ben & Jerry’s was acquired by Unilever in September 2000, many familiar with the company’s unique brand and mission were concerned with how the company might change under the direction of a large parent company. Many employees, ...

Words: 8645 - Pages: 35

Premium Essay

Bren&Jerry Case Study

...FREEZING OUT BEN & JERRY: CORPORATE LAW AND THE SALE OF A SOCIAL ENTERPRISE ICON Antony Page* & Robert A. Katz**† INTRODUCTION The perfect duo. Ice cream and chunks. Business and social change. Ben and Jerry.1 Nobody wants to end up like Ben and Jerry’s, where soon after a multinational acquired it, key facets of its social mission were cut from the company.2 Ben & Jerry’s Homemade, Inc. was once the darling of proponents of social enterprise and social entrepreneurship.3 It was a for-profit corporation that seemingly did not put profits first. Rather, it pursued, in the parlance, a “double bottom” line, seeking to advance progressive social goals, while still yielding an acceptable financial return for investors. It advanced its social mission in many ways, such as by committing 7.5% of its profits to a charitable foundation; conducting in-store voter registration; and buying ingredients from suppliers who employed disadvantaged populations.4 Ben & Jerry’s founders, Ben Cohen and Jerry Greenfield, held out their double bottom line approach (they called it the “double-dip”) as a model for others who wished to “Lead With [their] Values and Make Money, Too.”5 * Professor of Law at Indiana University School of Law—Indianapolis. ** Professor of Law at Indiana University School of Law—Indianapolis and Professor of Philanthropic Studies at the Indiana University Center on Philanthropy. † Thanks to the organizers of the symposium “Corporate Creativity: The Vermont L3C & Other...

Words: 21309 - Pages: 86

Premium Essay

Ben&Jerry's -Japan Case

...S w 999A37 BEN & JERRY’S — JAPAN James M. Hagen prepared this case solely to provide material for class discussion. The author does not intend to illustrate either effective or ineffective handling of a managerial situation. The author may have disguised certain names and other identifying information to protect confidentiality. Ivey Management Services prohibits any form of reproduction, storage or transmittal without its written permission. Reproduction of this material is not covered under authorization by any reproduction rights organization. To order copies or request permission to reproduce materials, contact Ivey Publishing, Ivey Management Services, c/o Richard Ivey School of Business, The University of Western Ontario, London, Ontario, Canada, N6A 3K7; phone (519) 661-3208; fax (519) 661-3882; e-mail cases@ivey.uwo.ca. Copyright © 1999, Ivey Management Services Version: (A) 2010-08-10 On an autumn evening in Tokyo in 1997, Perry Odak, Angelo Pezzani, Bruce Bowman and Riv Hight gratefully accepted the hot steaming oshibori towels that their kimono-bedecked waitress quietly offered. After a full day of meetings with Masahiko Iida and his lieutenants at the Seven-Eleven Japan headquarters, the men from Ben & Jerry’s welcomed the chance to refresh their hands and faces before turning to the business at hand. It had been just over nine months since Odak had committed to resolving the conundrum of whether to introduce Ben & Jerry’s ice cream to the...

Words: 9509 - Pages: 39

Premium Essay

Ben&Jerry in Japan

...08:12 PM Page 439 CHAPTER 15 • LEADERSHIP AND EMPLOYEE BEHAVIOR IN INTERNATIONAL BUSINESS 439 Part 3 Closing Cases Ben & Jerry’s—Japan On an autumn evening in Tokyo in 1997, Perry Odak, Angelo Pezzani, Bruce Bowman, and Riv Hight gratefully accepted the hot steaming oshibori towels their kimonobedecked waitress quietly offered. It had been just over nine months since Odak had committed to resolving the conundrum of whether to introduce Ben & Jerry’s ice cream to the Japanese market and, if so, how. The next morning would be their last chance to hammer out the details for a market entry through 7-Eleven’s 7,000 stores in Japan or to give the goahead to Ken Yamada, a prospective licensee who would manage the Japanese market for Ben & Jerry’s. Any delay in reaching a decision would mean missing the summer 1998 ice cream season, but with Japan’s economy continuing to contract, perhaps passing on the Japanese market would not be a bad idea. Perry Odak was just entering his eleventh month as CEO of the famous ice cream company named for its offbeat founders. He knew the 7-Eleven deal could represent a sudden boost in the company’s flagging sales of the past several years. He also knew that a company with the tremendous brand recognition Ben & Jerry’s enjoyed needed to approach new market opportunities from a strategic, not an opportunistic, perspective. imported ice cream, and expectations of falling tariffs on dairy products suggested new opportunities for ice cream imports...

Words: 4834 - Pages: 20

Free Essay

Blue Ocean Strategy

...and by appointment ------------------------------------------------- About the Course Course Description and Overview Growth companies are the engines of product innovation, market expansion and value creation. But sustaining the growth of these dynamic private companies -- typically with revenues of $10 to $100 million -- requires a unique set of skills, different from those required in either startups or large public companies. Many promising growth companies stall as their business models mature and they outgrow the processes and teams responsible for their early success. Using a mix of case studies, group discussions, interactive exercises and written assignments, this course provides a general management perspective of growth companies: strategy, execution, team, and capital. You first learn different growth strategies, including market disruption, “white space” discovery, and business model innovation. You then connect strategy with execution through market selection and positioning, “lean” development of new offers, and pipeline management. Because execution depends on team effectiveness, you explore team alignment and meeting rhythms, and the role of leadership in creating a growth culture. Finally, you learn about raising growth capital, managing boards and planning for a successful exit. Readings draw from Clay Christensen, Jim Collins, Verne Harnish, Patrick...

Words: 2422 - Pages: 10

Premium Essay

Ben & Jerry's: Financial Management

...Overview of Financial Management SOURCE: Courtesy BEN & JERRY’S HOMEMADE, INC. www.benjerry.com STRIKING THE RIGHT BALANCE $ BEN & JERRY'S F or many companies, the decision would have been an easy “yes.” However, Ben & Jerry’s Homemade Inc. has always taken pride in doing things make money. For example, in a recent article in Fortune magazine, Alex Taylor III commented that, “Operating a business is tough enough. Once you add social goals to the demands of serving customers, making a profit, and returning value to shareholders, you tie yourself up in knots.” Ben & Jerry’s financial performance has had its ups and downs. While the company’s stock grew by leaps and bounds through the early 1990s, problems began to arise in 1993. These problems included increased competition in the premium ice cream market, along with a leveling off of sales in that market, plus their own inefficiencies and sloppy, haphazard product development strategy. The company lost money for the first time in 1994, and as a result, Ben Cohen stepped down as CEO. Bob Holland, a former consultant for McKinsey & Co. with a reputation as a turnaround specialist, was tapped as Cohen’s replacement. The company’s stock price rebounded in 1995, as the market responded positively to the steps made by Holland to right the company. The stock price, however, floundered toward the end of 1996, following Holland’s resignation. Over the last few years, Ben & Jerry’s has had a new resurgence. Holland’s replacement...

Words: 16738 - Pages: 67

Premium Essay

Software Engineer

...| | |GENERAL MANAGEMENT & STRATEGY | |Fall Semester, 2010 | |[pic] | |MANAGEMENT 374 (Unique No: 04570) | |Class Times: Monday and Wednesday, 08:00-09:30 am | |Location: UTC 1.118 | Instructor: David Chandler E-mail: david.chandler@phd.mccombs.utexas.edu Office: CBA 3.332K Tel: (512) 471-2548 Office hours: Monday, 10:00-11:00 am Wednesday, 10:00-11:00 am Immediately after class and at other times by appointment. REQUIRED COURSE MATERIALS (Available at the University Co-op) 1. Course reading packet: Selection of Harvard Business School case-studies, Harvard Business...

Words: 4693 - Pages: 19

Premium Essay

Curency War Between Us and Chiina

...About | Contact | Jobs | [pic] • Lesson Store • Buy Video • Exercise Store • Powerpoint [pic][pic] Marketing Teacher: Home / The Marketing Environment The Marketing Environment [pic][pic][pic][pic][pic][pic][pic][pic] [pic][pic][pic][pic]The Marketing Environment What is the marketing environment? The marketing environment surrounds and impacts upon the organization. There are three key perspectives on the marketing environment, namely the 'macro-environment,' the 'micro-environment' and the 'internal environment'. [pic][pic][pic][pic][pic] The micro-environment This environment influences the organization directly. It includes suppliers that deal directly or indirectly, consumers and customers, and other local stakeholders. Micro tends to suggest small, but this can be misleading. In this context, micro describes the relationship between firms and the driving forces that control this relationship. It is a more local relationship, and the firm may exercise a degree of influence. The macro-environment This includes all factors that can influence and organization, but that are out of their direct control. A company does not generally influence any laws (although it is accepted that they could lobby or be part of a trade organization). It is continuously changing, and the company needs to be flexible to adapt. There may be aggressive competition and rivalry in a market. Globalization means that there is always the threat of substitute...

Words: 10461 - Pages: 42

Premium Essay

Decision Support System in Uliver

...Date: May 9th, 2014 TABLE OF CONTENTS Background…………………………………………………………………...…………3 Decision Making Process………………………………………………..………3-4 How the system supports the Decision Making Process……………..4 Security Breaching……………………………………………………………………5 Implementation of the System……………………………………………….5-6 Benefits of the Implementation………………………………………………... 6 Financial Analysis………………………………………………………………….7-8 S.W.O.T. Analysis………………………………………………………………………8 References……………………………………………………………………………….9 UNILEVER SECURES ITS MOBILE DEVICES Background Unilever is a $54 billion Anglo-Dutch multi-national company that operates in 57 countries, with headquarters in the UK and Netherlands. It is well known for their manufacturing brands such as Q-Tips, Ben and Jerry’s, Hellmans, Lux, Dove personal care products, Lipton tea, home care etc. With a portfolio of over 400 brands, Unilever is constantly growing, expanding and extending their projects for production of innovative products. However, in order to make informed decisions on how to act on innovative ideas, they first must understand and evaluate their risks and be able to grasp opportunities. In March 2004, Unilever’s senior management ordered the company’s top executives to be equipped with mobile phone devices to increase their productivity. The company selected BlackBerry mobile phones because they were the leader in their category and worked with email servers and multiple wireless network standards. The general idea for having these...

Words: 1087 - Pages: 5