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Quality Pioneers

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According to GE, (2010) there are three main elements of quality; customer, process, and the employee. GE has used these elements of quality to keep their business booming and maintain their competitive advantage. GE has a philosophy that says delighting their customers is a necessity because if they don’t delight their customers then someone else will.
W. Edwards Deming is one of the most well known pioneers in Quality and is known for developing the Deming Cycle. The Deming Cycle consists of five parts;
1. Plan – Conduct consumer research and use the research in product planning.
2. Do – Produce the product
3. Check – Check the product to make sure it was produced the way it was planned
4. Act – Market the product
5. Analyze – Analyze how the product is received in the marketplace in terms of quality, cost, and any other criteria The Deming Cycle was developed to link the production of a product with consumer needs and focus the resources of all departments. This philosophy is both summarized and operationalized by Deming’s fourteen points. The fourteen points summarize Deming’s views on what a company must do to effect a positive transition from business as usual to world-class quality and they can be modified to fit specific applications. The elements of quality are useful in today’s business market because no longer are people just trying to compete locally. With the technology available today it is making it easier for companies to go global. When a company decides to go global it is imperative that they strive to maintain quality standards in order to maintain their competitive advantage. Without high standards of quality a company can easily become complacent and let their products or services lose their competitive advantage causing them to lose money and struggle in the global market. In my opinion the future of quality is all in the hands of

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