...harnessingquanta COPYRIGHT 2003 SCIENTIFIC AMERICAN, INC. Simple Rules for a Complex Quantum World An exciting new fundamental discipline of research combines information science and quantum mechanics By Michael A. Nielsen Updated from the November 2002 issue 25 COPYRIGHT 2003 SCIENTIFIC AMERICAN, INC. Over the past few decades, scientists have learned that simple rules can give rise to very rich behavior. A good example is chess. Imagine you’re an experienced chess player introduced to someone claiming to know the game. You play a few times and realize that although this person knows the rules of chess, he has no idea how to play well. He makes absurd moves, sacrificing his queen for a pawn and losing a rook for no reason at all. He does not truly understand chess: he is ignorant of the high-level principles and heuristics familiar to any knowledgeable player. These principles are collective or emergent properties of chess, features not immediately evident from the rules but arising from interactions among the pieces on the chessboard. Scientists’ current understanding of quantum mechanics is like that of a slowlearning student of chess. We’ve known the rules for more than 70 years, and we have a few clever moves that work in some special situations, but we’re only gradually learning the high-level principles that are needed to play a skillful overall game. The discovery of these principles is the goal of quantum information science, a fundamental field...
Words: 5675 - Pages: 23
...BSBMKG501B Identify & Evaluate Marketing Opportunities PRACTICAL ASSESSMENT TBS Consulting Fax: (07) 32691143 | PO Box 316 Sandgate Q. 4017 Putting the pieces together | admin@tbsconsulting.com.au PDF Created with deskPDF PDF Creator X - Trial :: http://www.docudesk.com BSBMKG501B Investigate & Evaluate Marketing Opportunities This unit of competency describes the performance outcomes, skills and knowledge required to identify, evaluate and take advantage of marketing opportunities by analysing market data, distinguishing the characteristics of possible markets and assessing the viability of changes to operations. No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement. BSBMKG501B Investigate & Evaluate Marketing Opportunities contains employability skills. Instructions to the candidate 1. Read the relevant chapter(s) of the nominated texts included in your Candidate Study Guide. Read relevant texts from the list of suggested reading websites, industry journals and forums provided. Read each of the practical activity assessments for this unit of competency before commencing. 2. Answer all of the requirements of the practical activities. Keep in mind you are studying a Nationally Recognised Diploma unit of competency. Your answers must reflect the depth of knowledge and understanding expected of a person who can work without supervision and demonstrate a level of judgement and decision making. 3. This...
Words: 1465 - Pages: 6
...Customizable Hostel Setup for Dorm Beds & Private Rooms – In addition to private rooms, individual beds can be set up and designated to male, female or coed dormitories. Customized Booking Engine – WebRezPro offers an online and mobile-optimized booking engine that integrates into your website and is married with your hostel’s reservation system for a seamless reservation process. Your inventory is always up-to-date and accurate as there is no need to manually consolidate online reservations with in-house reservations. When booking, users can limit availability searches to dorm beds in male, female or coed dorms, and book multiple beds at once on a single reservation. Online Distribution – WebRezPro for hostels interfaces with a number of relevant third-party booking websites and channel managers, including Hostelworld, Expedia, Booking.com, Hostelling International, SiteMinder and more. Inventory sold on third-party websites is automatically updated within your WebRezPro PMS, allowing for streamlined online distribution with real-time accuracy. Product, Service & Activity Charges – Charges for products and services, such as padlocks, Internet access, linen and tours, can be included as booking options within the booking form or processed as separate sales. Additionally, an ActivityEngine module can be included in the PMS to manage reservations for activities and tours either run by the hostel or sold on behalf of tour operators. Unmatched Rate Flexibility – WebRezPro offers...
Words: 288 - Pages: 2
...! ! ! Table of Content! ! ! ! 1.0 Executive Summary! ! 2.0 Business Description!! 2.1 Industry Background! ! 2.2 New Proposed Venture! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! 1! 2! 2! 3! 3! 4! 4! 5! 6! 6! 7! 7! 10! 10! 11! 11! 12! 13 2.3 Advantages of New Venture! 3.0 Operations!! ! ! ! 3.1 Identification of location: advantages ! 3.2 Specific Operational Procedures! 3.3 Personnel needs and uses! 3.4 Proximity to supplies! ! 4.0 Management! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! 5.0 Financial Forecast! 6.0 Critical Risks! ! ! ! ! ! ! ! ! ! ! 6.1 Potential Problems! ! 6.2 Obstacles and Risks! ! 6.3 Alternative Courses of Action! 7.0 Evaluation! ! 8.0 References ! ! ! ! ! ! ! ! 1.0 Executive Summary ! Qantas is Australia’s largest domestic and international airline. It provides more than 750 international services a week to Asia, the Pacific, North and South America, Europe and South Africa. In 2008 Qantas recorded a net profit of $970 million. Its unit costs are down 2.3% mainly as a result of increased use of technology, outsourcing, relocation staff overseas, casualisation of the workforce and taking advantage of new flexibilities (AWA’s) in certain parts of the workforce. Experiences in international markets demonstrates the intricacies for Qantas operating as a global business, however Qantas has managed to deal with these complexities particularly well. Nevertheless, despite its well sustained management and business profitability, Qantas is...
Words: 3015 - Pages: 13
...SUSTAINABILITY REPORT: QANTAS AIRWAYS LTD By Student’s Name Course Name Professor Name City, Location Project Name Date of Submission Table of Contents 1. Introduction……………………………………………………………………………...…..3 2. Financial……………………………………………………………………………..………4 3. Social Responsibility…………………………………………………………………..……..6 4. Environmental Responsibility……………………………………………………….………7 5. Conclusion………………………………………..………………………………… ………8 6. References List……………………………………………………………………………..9 Sustainability Report: Qantas Airways Ltd Introduction The paper seeks to provide a corporate social responsibility report on Qantas to understand the impacts of financial operations of the company on the environmental and social responsibility initiatives of the company. Qantas Airways ltd identifies a flag carrier airline located in Australia and it is recognized to be the largest airline in terms of fleet size, international flights and international destinations. After KLM and Aviance, Qantas is the third oldest airline across the world as it was founded in the late 1920. Today, the airline is headquartered in Sydney within its main airport being Sydney Airport. The company owns 65 percent of the Australian domestic market and ferries 14.9 per cent of all passengers travelling from and in Australia. Some of its subsidiaries include Jetconnect and Qantaslink...
Words: 2327 - Pages: 10
...Evaluate the marketing strategies used by Qantas Qantas has been largely effective in marketing the business in such a way that the marketing objectives have been achieved. Strategies involving the marketing mix of price, promotion, place and product have generally been accomplished it’s goals of increasing market share and geographic range, improve customer service and profitability. Qantas’ effective marketing strategy is evident in its success of possessing the newest fleet of planes, remains to be regarded at a premium airline, whilst offering cheaper flights with Jetstar and targeting the mass market. Marketing Segmentation Qantas primarily focuses on customer orientation and satisfaction to attract and develop a relationship with its customers and intensively marketing its products. Qantas therefore cleverly targets multiple segments of the consumer market. The use of its ownership of Jetstar allows the business to target consumers from its mass market through to niche. Jetstar is a low cost carrier which competes on a cost based strategy, whilst Qantas offers first class seatings and is generally aimed at more affluent and business travellers. However to further segment its market, Jetstar has recently offered premium economy seats which have larger seat and meals included. The effectiveness and success of this strategy is shown in Jetstar’s increasing profitability and market share. To encourage customer loyalty and retention, Qantas introduced the loyalty program...
Words: 669 - Pages: 3
...companies that offshore to it Quanta was started in 1988 by Barry Lam and C.C. Leung and was located in Taipei, Taiwan. “Lam’s vision was to design and develop notebook computers.” (1) However at this time the desktop computer industry was growing due to the fact that Taiwanese manufactures quickly captured global market shares in computer components such as keyboards, computer mice and computer monitors. (2) This made it easy for Quanta to get into these manufacturing companies at a low price. During this time firms such as Dell, IBM, HP and Apple were undergoing fierce competition and were looking to offshore their expensive manufacturing from the United States to somewhere else. This is when they started to outsource assembly and design to Quanta; in 2008 the main customers of Quanta were HP, Dell, Apple, Acer and Lenovo. (3) By 2011, Quanta manufactured all 13.4 million of Apple’s laptop computers that were shipped for that year. (4) And Quanta had a 35% worldwide market share of notebook computers. The main issues that Quanta had with all of the companies that offshored to it were primarily tied to competition. Price competition was very intense in Taiwan because of all these companies trying to cut costs that margins for profit were being consistently lowered. Quanta took a different approach and “focused more on the design-intensive work to escape the low-margin trap becoming an early leader among Taiwan’s ODM firms.” (5) This led Quanta to focus on design to put together...
Words: 475 - Pages: 2
...The word "quantum" comes from the Latin "quantus", meaning "how much". "Quanta", short for "quanta of electricity" (electrons) was used in a 1902 article on the photoelectric effect by Philipp Lenard, who credited Hermann von Helmholtz for using the word in the area of electricity. However, the word quantum in general was well known before 1900.[2] It was often used by physicians, such as in the term quantum satis. Both Helmholtz and Julius von Mayer were physicians as well as physicists. Helmholtz used "quantum" with reference to heat in his article[3] on Mayer's work, and indeed, the word "quantum" can be found in the formulation of the first law of thermodynamics by Mayer in his letter[4] dated July 24, 1841. Max Planck used "quanta" to mean "quanta of matter and electricity",[5] gas, and heat.[6] In 1905, in response to Planck's work and the experimental work of Lenard (who explained his results by using the term "quanta of electricity"), Albert Einstein suggested that radiation existed in spatially localized packets which he called "quanta of light" ("Lichtquanta").[7] The concept of quantization of radiation was discovered in 1900 by Max Planck, who had been trying to understand the emission of radiation from heated objects, known as black-body radiation. By assuming that energy can only be absorbed or released in tiny, differential, discrete packets he called "bundles" or "energy elements",[8] Planck accounted for the fact that certain objects change colour when heated...
Words: 351 - Pages: 2
...Case Scenario 2 1. Introduction to Virgin Blue – Low Cost leisure travel for Australians. - The airline was developed to service the Australian domestic leisure travel segment as a low cost airline with low prices, one class of ticket, and minimal on-board, complementary services. - In 2003, virgin blue holdings floated on ASX with core business being provision of travel services to leisure travellers in Australia and overseas - Pacific Blue in 2004 - Polynesian Blue in 2005 - Virgin Australia 2009 long haul airline servicing the trans-pacific 2. Introduction to Australian Domestic Airline Industry 1. Industry Product Segments Business Travel (57.1%) - Full fare Passenger transport by business and government travellers - Demand is based on business conditions and the need to travel - The cost of airfares is not necessarily an important factor - Video conferencing has a negative impact on growth in this segment. Leisure Travel (29.4%) - Comprises of low fare passenger transport by leisure travellers - Price is an important factor and is normally the first issue considered when planning a trip - Heavily discounted tickets are a strong driver of passenger growth in this segment Freight and others (13.5%) - Freight transport – time sensitive and high value to weight items - Others – excess luggage, late fees...
Words: 431 - Pages: 2
...* What does that mean? * Theory: Explanation * Atomic: Of atoms * How did we develop this theory? * Began with the Greeks * Democritus- 470-380 B.C. * Matter cannot be broken down indefinitely. At some point you end up with a piece that cannot be divided. That smallest piece he called an atom, from the Greek word atomos, which means “indivisible” * All matter is composed of atoms, which are bits of matter too small to be seen. These atoms cannot be further split into smaller proportions. * There is a void, which is empty space between atoms. * Atoms are completely solid. * Atoms are homogeneous, with no internal structure. Atoms are different in size, shape and weight. * Democritus’ theory held until John Dalton * Leucippus * Aristotle * John Dalton * English chemist * “Father of the modern atomic theory” * All elements are composed of atoms, which are indivisible and indestructible particles. * All atoms of the same element are exactly alike; in particular, they have the same mass. * All atoms of different elements are different; in particular, they have a different mass. * Two or more elements are joined together to form a compound. * Atoms are joined together in definite whole #ratio’s * “Law of Definite Proportions” * J.J. Thomson * 1897 ...
Words: 933 - Pages: 4
...pg17-21rad-NEW.qxd 4/12/2005 11:00 AM Page 1 Einstein’s Quanta, Entropy, and the Photoelectric Effect E LEGANT C ONNECTIONS IN P HYSICS “On a Heuristic Point of View Concerning the Production and Transformation of Light”[1] was the first of the five papers published by Albert Einstein in his 1905 “miraculous year.”[2] In that paper, Einstein introduced the concept of “light quanta,” or “photons” as we call them today. The quantum of action was introduced into physics by Max Planck in 1900.[3] Planck derived the thermal equilibrium energy distribution for electromagnetic radiation (also called the “blackbody problem” because of the experimental apparatus). The quantity of interest was dr/df where r denotes the energy density and f the frequency (Fig. 1). No one had been able to derive dr/df from the first principles of statistical mechanics. One serious problem was in the high frequencies, which contributed infinite energy when one integrated over all frequencies to obtain the total energy! Planck thought about the charged particles whose simple harmonic motion generated harmonic electromagnetic waves of the same frequency. He discovered that if he assumed a particle oscillating with frequency f could carry only the discrete energies 0, hf, 2hf, 3hf..., where h was a constant, he could derive the distribution function: dr/df = (8ph/c3) f 3 (e hf/kT − 1)−1 , where c denotes the speed of light in vacuum, k Boltzmann’s constant, and T the absolute...
Words: 3838 - Pages: 16
...• A strategic analysis report relating to Jetstar Airlines o A competitive analysis of the market/s including: A brief description of the history of the company and a history of the main competitors. Include joint venture alliances where applicable. History of the company Jetstar’s mission is to offer all day, every day low fares to enable more people to fly to more places, more often. The Jetstar Group is a value based, low fares network of airlines operating in the leisure and value based markets. The Group consists of: Jetstar Airways in Australia and New Zealand (wholly owned by the Qantas Group). Jetstar Asia based in Singapore. The company is managed by Newstar Holdings, majority owned by Singapore company Westbrook Investments (51 per cent), with the Qantas Group holding the remaining 49 per cent. Jetstar Pacific based in Vietnam (majority owned by Vietnam Airlines with the Qantas Group holding 30 per cent). Jetstar Japan, a partnership between the Qantas Group Japan Airlines, Mitsubishi Corporation and Century Tokyo Leasing Corporation. Jetstar Hong Kong, a partnership between China Eastern Airlines and the Qantas Group (subject to regulatory approval). The Jetstar Group is the largest low cost carrier in the Asia Pacific by revenue and has flown over 100 million passengers since it launched in 2004. In the past financial year ended June 2012, the Jetstar Group carried more than 20 million customers. The Jetstar Group has grown from providing...
Words: 1297 - Pages: 6
...Quantum mechanics Rohan Agarwal It is common knowledge that matter is comprised of particles. Or is it? We all think that light consists of waves. How true are these claims? Although it may seem counterintuitive on the surface, various experiments and supporting theories have proved that the line between what is particulate and what is wavelike is finer than we imagine. At a fundamental, sub-atomic level, matter and light are both wavelike and particulate; it is only on the macroscopic scale that the divisions become better defined. The study of the physical laws that govern the realm of the very small, such as atoms, protons, and the like; developed from Planck’s quantum principle and Heisenberg’s uncertainty principle are termed as quantum mechanics. The principles of quantum mechanics revolve around two major theories- the wave-particle duality, and, in extension to this, the theory that it is possible for absolutely small particles to be in two different states at the same time. Theoretical physicists have arrived at these conclusions after powerful observations of experiments, and these will be discussed in due course. Before doing so, it is imperative to understand that this quantum strangeness does not transfer to the macroscopic world, and so some claims in this article will seem absurd. In order to demonstrate this, Erwin Schrodinger published a paper in 1935, containing a thought experiment, now popularly known as Schrodinger’s cat. A cat is put in a steel chamber...
Words: 1219 - Pages: 5
...From Followers to Market Leaders: Asian Electronics Firms in the Global Economy Henry Wai-chung Yeung Department of Geography, National University of Singapore, 1 Arts Link, Singapore 117570 (Tel: 65-6516 6810; Fax: 65-6777 3091; Email: HenryYeung@nus.edu.sg; Homepage: http://courses.nus.edu.sg/course/geoywc/henry.htm) Forthcoming in Asia Pacific Viewpoint, Vol.48(1), pp.1-30, 2007. Acknowledgement An earlier version of this paper was presented as the Asia Pacific Viewpoint Lecture at the International Geographical Union Regional Congress, Brisbane, Australia, 3-7 July 2006. I would like to thank Asia Pacific Viewpoint and the editor, Warwick Murray, for inviting and funding me to deliver the lecture. Conference participants also offered some useful comments. The paper was subsequently revised and reworked while I was a Visiting Researcher at the International Centre for the Study of East Asian Development (ICSEAD), Kitakyushu, Japan, 10 July to 9 September 2006. I am very grateful to ICSEAD for its generous Visiting Researcher scheme and ICSEAD colleagues for their comments on an earlier version of this paper that was presented at an ICSEAD public seminar and appeared as an ICSEAD Working Paper (No.2006-16). Further helpful comments from anonymous reviewers are much appreciated. The NUS Academic Research Fund (R-109-000-050-112) supports the research project underpinning this paper. I am grateful to all corporate and institutional interviewees for their generosity and helpfulness...
Words: 14480 - Pages: 58
...Apple Supplier Problems Assignment Number Andri Smith Strayer University BUS 508 Professor Hase October 21,2014 Apple Supplier Problems Apple corp. is the business to make a profit, they buy products and services that meet their specifications from the lowest bidder. With the globalization of the business world, ease of doing transactions overseas, companies now does business in foreign lands. In these foreign lands they don’t have the same labor laws that are in the United States. What Apple is doing along with most companies is buying products and services from these countries. Apple has taken some criticism for doing business with some of these countries. I am going to talk about Apples position on ethical and social responsibility Apple supplier (2014). Question #1 Apples current position is fair and ethical treatment to employees by ending excessive work hours and limiting workweeks to a 60 maximum. Empowering workers by giving training on safety, rights. Providing free classes on language, computers skills and other subjects. Apple also has polices on underage workers, they don’t except it. If there is an underage employee under Apples policy they will be returned to the school of the families chose and paid the wage of the employee while in school by the supplier. While the employee is in school Apple follows up on the employee to ensure they remain and finishes school. The company has an equal opportunity hiring policy, ensuring the suppliers do not discriminate...
Words: 1992 - Pages: 8
