Premium Essay

Quantas Business Report

In:

Submitted By georginahamish
Words 669
Pages 3
Evaluate the marketing strategies used by Qantas
Qantas has been largely effective in marketing the business in such a way that the marketing objectives have been achieved. Strategies involving the marketing mix of price, promotion, place and product have generally been accomplished it’s goals of increasing market share and geographic range, improve customer service and profitability. Qantas’ effective marketing strategy is evident in its success of possessing the newest fleet of planes, remains to be regarded at a premium airline, whilst offering cheaper flights with Jetstar and targeting the mass market.
Marketing Segmentation
Qantas primarily focuses on customer orientation and satisfaction to attract and develop a relationship with its customers and intensively marketing its products.
Qantas therefore cleverly targets multiple segments of the consumer market. The use of its ownership of Jetstar allows the business to target consumers from its mass market through to niche. Jetstar is a low cost carrier which competes on a cost based strategy, whilst Qantas offers first class seatings and is generally aimed at more affluent and business travellers. However to further segment its market, Jetstar has recently offered premium economy seats which have larger seat and meals included. The effectiveness and success of this strategy is shown in Jetstar’s increasing profitability and market share. To encourage customer loyalty and retention, Qantas introduced the loyalty program Qantas frequent flyer. This relationship marketing approach allows the business to remain competitive in the airline industry, by rewarding its members and thereby attracting and stressing the return of customers.
Marketing strategies
Marketing refers to the activities undertaken by a business to increase sales in an attempt to increase profitability and other strategic goals of the

Similar Documents

Premium Essay

Quanta

...Quanta Computer and the One Laptop per Child Initiative Quanta Computer is a company based in Taiwan, China. They manufacture and design products for many major tech companies such as Apple Inc., Hewlett-Packard, and Sony, just to name a few. What turned Quanta into one of the largest computer manufacturers in the world? To start off Quanta is strategically positioned in Taiwan, which just like many other Asian countries has gained significant ground in the computer world since the 1970’s. With Taiwan's competition in the industry being so high it kept their margins and prices low, which is very appealing to many major computer companies. Component designs within computers also became simpler and more standard which made it easier for companies in Taiwan to produce. (2.) Based on the Network Readiness Index for 2013 Taiwan ranks 10th out of 144 countries poled. If we look at the GIT report for 2013 Taiwan scored 6 out of 7 for local competition giving them a rank of 3rd out of 144. With accessibility to digital content also scored high with 6.3 out of 7. Factor in their math and science education ranking 6th overall, it is easy to see why Taiwan is home to a major company like Quanta Computer. (1, p.268) Quanta’s competitive strategies were geared towards having the company become a market leader in almost every aspect of business it entered. We see Quanta recently move towards vertical integration by controlling many of its procedures ranging from shipping...

Words: 717 - Pages: 3

Free Essay

Legl

...Apple Supplier Problems Assignment Number Andri Smith Strayer University BUS 508 Professor Hase October 21,2014 Apple Supplier Problems Apple corp. is the business to make a profit, they buy products and services that meet their specifications from the lowest bidder. With the globalization of the business world, ease of doing transactions overseas, companies now does business in foreign lands. In these foreign lands they don’t have the same labor laws that are in the United States. What Apple is doing along with most companies is buying products and services from these countries. Apple has taken some criticism for doing business with some of these countries. I am going to talk about Apples position on ethical and social responsibility Apple supplier (2014). Question #1 Apples current position is fair and ethical treatment to employees by ending excessive work hours and limiting workweeks to a 60 maximum. Empowering workers by giving training on safety, rights. Providing free classes on language, computers skills and other subjects. Apple also has polices on underage workers, they don’t except it. If there is an underage employee under Apples policy they will be returned to the school of the families chose and paid the wage of the employee while in school by the supplier. While the employee is in school Apple follows up on the employee to ensure they remain and finishes school. The company has an equal opportunity hiring policy, ensuring the suppliers do not discriminate...

Words: 1992 - Pages: 8

Premium Essay

Jetstar

...• A strategic analysis report relating to Jetstar Airlines o A competitive analysis of the market/s including:  A brief description of the history of the company and a history of the main competitors. Include joint venture alliances where applicable. History of the company Jetstar’s mission is to offer all day, every day low fares to enable more people to fly to more places, more often. The Jetstar Group is a value based, low fares network of airlines operating in the leisure and value based markets. The Group consists of: Jetstar Airways in Australia and New Zealand (wholly owned by the Qantas Group). Jetstar Asia based in Singapore. The company is managed by Newstar Holdings, majority owned by Singapore company Westbrook Investments (51 per cent), with the Qantas Group holding the remaining 49 per cent. Jetstar Pacific based in Vietnam (majority owned by Vietnam Airlines with the Qantas Group holding 30 per cent). Jetstar Japan, a partnership between the Qantas Group Japan Airlines, Mitsubishi Corporation and Century Tokyo Leasing Corporation. Jetstar Hong Kong, a partnership between China Eastern Airlines and the Qantas Group (subject to regulatory approval). The Jetstar Group is the largest low cost carrier in the Asia Pacific by revenue and has flown over 100 million passengers since it launched in 2004. In the past financial year ended June 2012, the Jetstar Group carried more than 20 million customers. The Jetstar Group has grown from providing...

Words: 1297 - Pages: 6

Premium Essay

Student

...From Followers to Market Leaders: Asian Electronics Firms in the Global Economy Henry Wai-chung Yeung Department of Geography, National University of Singapore, 1 Arts Link, Singapore 117570 (Tel: 65-6516 6810; Fax: 65-6777 3091; Email: HenryYeung@nus.edu.sg; Homepage: http://courses.nus.edu.sg/course/geoywc/henry.htm) Forthcoming in Asia Pacific Viewpoint, Vol.48(1), pp.1-30, 2007. Acknowledgement An earlier version of this paper was presented as the Asia Pacific Viewpoint Lecture at the International Geographical Union Regional Congress, Brisbane, Australia, 3-7 July 2006. I would like to thank Asia Pacific Viewpoint and the editor, Warwick Murray, for inviting and funding me to deliver the lecture. Conference participants also offered some useful comments. The paper was subsequently revised and reworked while I was a Visiting Researcher at the International Centre for the Study of East Asian Development (ICSEAD), Kitakyushu, Japan, 10 July to 9 September 2006. I am very grateful to ICSEAD for its generous Visiting Researcher scheme and ICSEAD colleagues for their comments on an earlier version of this paper that was presented at an ICSEAD public seminar and appeared as an ICSEAD Working Paper (No.2006-16). Further helpful comments from anonymous reviewers are much appreciated. The NUS Academic Research Fund (R-109-000-050-112) supports the research project underpinning this paper. I am grateful to all corporate and institutional interviewees for their generosity and helpfulness...

Words: 14480 - Pages: 58

Premium Essay

Forensic Science

...iWatch'Situation'Analysis'Articles' ' ! Readings!for!Week!3!Class! ! ! You!are!asked!to!READ!ALL!of!the!articles!included!in!this!attachment!prior!to!coming!to!class!in!week! 3.!!Please!bring!a!copy!with!you!to!class!in!week!3.! ! Assume&the¤t&timeframe&is&before&the&launch&of&the&apple&watch.& ! There!have!been!many!rumors!that!Apple!may!be!considering!the!launch!of!a!wearable!device!such! as!an!iWatch.!!Wearable!computing!appears!to!be!the!latest!trend,!as!many!devices!have!exploded!in! popularity!as!they!look!to!change!the!way!we!stay!connected.!!Numerous!competitors!have!entered! the!game,!such!as!Samsung,!Sony,!i’m!Watch,!Pebble!and!others.! ! One!of!“The!latest!forecasts!suggest!that!the!demand!for!the!wristKworn!devices!known!as! "smartwatches"!will!increase!by!900!per!cent!over!the!next!12!months.!!According!to!Canalys’s! forecasts,!this!incredible!jump!KK!the!company!believes!that!over!5!million!smart!watches!will!be! shipped!by!the!end!of!2014!KK!will!be!created!by!new!products”!!Read!more!by!clicking!on!this!link:! http://www.ctvnews.ca/sciKtech/smartwatchKmarketKcouldKjumpKbyK900KinKtheKnextKyearKforecastK 1.1370745#ixzz2ZJrVlDaI!! ! Using'ONLY'the'information'contained'in'the'articles'that'follow,'conduct'a'situation'analysis'to' determine'whether'Apple'should'or'should'not'launch'a'wrist'wearable'smart'watch'(ignore'the' fact'that'they'have'launch'a'watch).''Be'sure'that'your'SWOT'analysis'supports'the' recommendation'you'make...

Words: 8824 - Pages: 36

Free Essay

Accounting

...Data 10 2.2 Part B - Ratio Analysis 11 References 13 Verzeichnis der Onlinequellen 14 Abbildungsverzeichnis 15 Tabellenverzeichnis Fehler! Textmarke nicht definiert. Verzeichnis der Formelzeichen und Abkürzungen Fehler! Textmarke nicht definiert. Zeichnungen Fehler! Textmarke nicht definiert. Company Research / Graphs / Investor Information Part A – Comparative Table | Quantas airways ltd | crown resort ltd | Products and Services Provided by the Company | Qantas Airways limited is engaged in the operation of international and domestic air transportation services, the provision of freight services and the operation of frequent flyer loyalty program. The company’s main business is the transportation of customers using two complementary airline brands. Qantas and Jetstar. It also operates subsidiary businesses, including other airlines, and businesses in specialist markets, such as Q Catering. The company operates in four segments: Qantas Domestic, Qantas international, Qantas Loyalty and Qantas Freight. Qantas Domestic includes Australian domestic passenger Flying business of Qantas Brands. Qantas Loyalty Operates the Qantas customer loyalty program. In April 2014, Qantas Airways Ltd announced that Westpac Banking Corporation and its associated companies ceased to be a substantial shareholder of the Company. | Crown Resorts Limited is one of...

Words: 2734 - Pages: 11

Premium Essay

Marketing

...Transmittal Document Memo of transmittal To: Mr. Bruno Silva From: Date: 23.12.2010 Purpose: Use of management functions within the organization Attached here please find the assigned report which elaborates the use of management functions and their involvement in guaranteeing staff focus and motivation in order to accomplish organizational objectives. Virgin systematically explains the functions leading and planning and its contribution to monitor the external environment. This report helped me to identify the significance of the management functions. It was a challenging and interesting experience. Thank you for giving me this opportunity to work with your organization. On this research. If you need any clarifications please contact me. __________________ xxxxxx Virgin stands for value for money, quality, innovation, fun and a sense of competitive challenge The use of management functions within an organisation. Report prepared for, Mr. Bruno Silva Prepared by: xxxxxxxx Student ID: xxxxxxxxxxx Table of contents 1. Executive Summary 4 2. Introduction 5 1) Purpose 5 2) Virgin Companies 5 3) External Environment 5 4) Management Functions 5 5) Methodology 5 6) Plan 5 3. Planning 6 1) Strategic Management at Virgin 6 2) Methods used to assess the environment 8 3) Methods used to allocate resources...

Words: 3057 - Pages: 13

Premium Essay

The Paper Is Warren Buffets Management

...multichannel liquor offer, some of its openings are the Australian Airline. In 2001, one study estimated that Virgin had approximately 38 percent of the Australian hospitality market and the Quantas Group about 34 percent. While this makes the audit job easier to perform, it implies that the pharmaceutical firm’s financial statements are not a very timely source of information on the company’s research activities, and the auditor’s service is less valuable. Firm management will have to use other ways of providing credible information to investors on its research. Typical data sets which are usually put in comparison when conducting the analytical review include: Actual financial results compared to budgeted or projected figures compiled before that accounting period. How do actual results compare to management estimates before the accounting period? 9. What do the statements of cash flows and changes in equity indicate regarding the strengths and weaknesses of each company’s financial performance and position? The below financial statements provide information on the financial activities of Virgin and Qantas. Much like the performance statistics from an athletic contest, they provide an array of identifying data on various historical strengths and weaknesses across a broad spectrum of business activities. The income statement, or profit and loss statement, measure flows of costs, revenue, and profits over a defined period...

Words: 1260 - Pages: 6

Premium Essay

Asustek Case Solution

...SUPPLY CHAIN MANAGEMENT CASE SUBMISSION REPORT Transforming ASUSTeK: Breaking from the Past Submitted To PROF. JISHNU HAZRA INDIAN INSTITUTE OF MANAGEMENT, BANGALORE Submitted by: Group 6 1311147 Akhil Mittal 1311200 Shashank Shekhar 1311197 Supriya Shailesh Kumar Sehgal 1311195 Sameer Gupta 1311196 Saurabh Kumar Introduction ASUSTeK is a Taiwanese multinational computer hardware and electronics company. It started in 1989 as a motherboard manufacturer and ventured into diverse streams in the coming years. Its motherboard business model was based on white box manufacturers and by early 2000s, ASUSTeK became the number one manufacturer of motherboards in the world. Keeping a firm focus on innovation and technical expertise, ASUSTeK ventured into the Notebook market and gained significant market share. Their attempt to enter the PC market failed due to lack of efficient supply chain expertise and a mismatch in their organisational goals with those needed to succeed in the PC market. ASUSTeK positioned itself as a high-end product manufacturer earning a premium price. It eventually started subsidiaries like AsRock and ASUSALPHA to deal with various market segments like low end motherboards. In a bid to build their own brand name and move away from anonymity, ASUSTeK separated from its contract manufacturing arm (Pegaatron) and retained only their ASUS brand along with the sales and marketing organization. ASUSTeK now targets to become a global leader in the...

Words: 2619 - Pages: 11

Premium Essay

Fffffff

...Inventec Corporation Whoever owns the distribution channel owns the business. We are just the guys behind the scenes . - Inventec executive Louis Woo In Inventec Corp.'s gleaming new manufacturing compound on the outskirts of Shanghai's Pudong district, six automated assembly lines hummed with state of the art equipment. Hermetically sealed machines dispensed adhesive onto tiny boards. ext, high speed machines picked micro chip components off tapes and placed them onto the boards. Other machines soldered, cleaned and tested, until the guts of a notebook personal computer (PC) popped out to be encased in black plastic or metallic silver by human hands. Each line produced a new notebook computer every 16 seconds, for a combined output of 13,500 PCs per day . However, none of these PCs carried the Inventec name. Instead, the notebooks produced in this Chinese factory bore the brand logos of three competing multinational computer companies. Each PC was packaged in a brand manufacturer box, and shipped to client distribution centers around the world. Some were shipped via UPS from the Shanghai factory directly to consumers in the United States, with return address labels bearing the name and U.S. address of the brand company. Inventec, with annual revenues topping 150 billion ew Taiwan Dollars (NT$)a and market capitalization valued at over $1 billion, was one of Taiwan's leading Original Design Manufacturers (ODM). ODMs designed and manufactured electronic products such as computers...

Words: 7396 - Pages: 30

Premium Essay

Reading

...Malaysian Airlines TIME TO TRAVEL……. Preliminary Consultancy Report (Update) Of Developing An Agile/Adaptive Organization by Concentrating HR Capabilities Perspective: Malaysian Airlines Prepared by Anupam Mazumdar Vidya Md. Mohsin Zaki Derrick Bungo Malaysian Airlines TIME TO TRAVEL……. ADOPTED APPROACH & METHOD JUSTIFICATION THIS REPORT IS BASED ON MALAYSIAN AIRLINES IN WHICH INDUCTIVE CONTEXT WILL BE DEVELOPED BY USING DIFFERENT SOURCES SUCH AS JOURNALS, ARTICLES, COMPANY DATABASE, COMPANY & CASE STUDY WEBSITE, COMPANIES ANNUAL AND LATEST REPORT REPORTS OF OTHER HOMOGENEOUS ORGANIZATIONS (RITCHE ET AL., 2014) CONCLUSION AND RECOMMENDATION (HOW HR CAN ADOPT AGILE/ADAPTIVE APPROACH) WILL BE DERIVED FROM MALAYSIAN AIRLINES DATA, INFORMATION, FINANCIAL STATEMENT, PRESS RELESE, FINDINGS AND ANALYSIS OF PAST AND PRESENT STATUS OF MALAYSIAN AIRLINES (SILVERMAN, 2014) Malaysian Airlines TIME TO TRAVEL……. THEORIES THE FOLLOWING THEORIES WILL BE USED TO IDENTIFY THE KEY ISSUES OF MA THEORIES ü  ü  ü  ü  ü  ü  ü  ü  ü  PESTEL ANALYSIS SWOT ANALYSIS PORTER’S 5 FORCES CULTURAL AND LEADERSHIP STYLE OF MA (HARD & SOFT) KNOWLEDGE BASED VIEW & RESOURCE BASED VIEW FORCE FIELD ANALYSIS BLUE OCEAN STRATEGIES STRATEGY GROUP MAP SEVEN “S” MODEL KEY ISSUES ü  COMPANY PROFILE OF THE MALAYSIAN AIRLINES ü  CURRENT STATUS OF THE THE MALAYSIAN AIRLINES ü  CURRENT STRATEGIC POSITION OF MALAYSIAN AIRLINES ü  CURRENT HR PRACTICES IN MA ü  STAKEHOLDER ANALYSIS...

Words: 2207 - Pages: 9

Premium Essay

Managerial Accaunting

...trust of client, great notoriety and long haul stable clients who will come back to purchase the item. Then again if organization produces not subjective items the COGS will be less, but rather it will prompt the costlier results, for example, duplicating the same item keeping in mind the end goal to swap it for the client and it will lose its notoriety according to clients which will make faithful clients to go the contenders. Managers have found that enhanced quality and narrow mindedness for high spoilage have brought down general expenses and expanded deals. As for the situation with Boeing Dreamliner, where the planes with the low quality cost for organization $2.5 billion to add to the planes' quality and alternate clients which are Quantas Airways and a Dubai-based air ship renting firm both crossed out the request for 15 planes with the cost of by and large for $4.5 billion. "Like Boeing, organizations are progressively centered around enhancing the nature of, and decreasing deformities in, their items, administrations, and exercises. A rate of imperfections viewed as typical in the past is no fairer. In this section, we concentrate on three sorts of expenses that emerge as an aftereffect of imperfections—spoilage, rework, and scrap—and approaches to represent them. We likewise describe how to determine (1) cost of products, (2) cost of goods sold, and (3) inventory values when spoilage, rework, and scrap occur.” (Horngren, 2011) Spoilage is units of production—whether...

Words: 1420 - Pages: 6

Premium Essay

Analysis

...Question?? Accounting for decision making of Virgin Australia Holdings and Quantas Airways ltd. Report Review analysis the Topic Frame is: Introduction The presented report is aimed to present understanding and interpretation of different financial ratios in the context of judging the financial performance of an organization. The financial ratio revealed on the basis of different financial records and figures for a particular organization, indicates the existing status of the company. In addition to this, there are a number of different types of financial ratios for a company which are aimed to show different aspects of financial performance of the organization namely profitability, Efficiency, and financial stability of the organization for a long term. From the perspective of an investor or a share holder, it is quite crucial to have proper information regarding existing financial ratio of the company before making worthy investment within an organization (Gitman, and McDaniel 2008). In context to this, the paper shade some intensive lights over thorough interpretation of different ratios of two prominent airlines companies namely Virgin Australia Holdings Ltd, QANTAS Airways Ltd. The primary objective of the paper is to reflect financial performance of both the organizations for last two financial years (i.e. 2010 and 2011) on the basis of the interpretation and review of financial ratio of both the organizations. Analysis of financial performance...

Words: 3139 - Pages: 13

Premium Essay

Wdwd

...1.0 Introduction We should to first know outsourcing Definition: The practice of having certain job functions done outside a company instead of having an in-house department or employee handle them; functions can be outsourced to either a company or an individual (encyclopedia, 2012) in business. Outsourcing is a practice which involves transferring parts of a company’s business processes to outside suppliers rather than completing it internally (Investopedia, 2013). It is the process of subcontracting a process, such as product design or manufacturing to a third party company (Venture Outsourcing, 2013). Outsourcing could be sub-divided into two which is off-shoring and home-shoring (home sourcing). Off shoring is moving business processes overseas in order to leverage opportunities such as cheap labour expenses, entrance into new markets, skilled labour and availability of resources (Sourcing Mag, 2003). Home shoring (home sourcing) on the other hand, is “the transfer of business processes to companies within the same country” (Brunelli, 2013). The form of outsourcing to be analysed in this report is off shoring because it is one of the effects of Globalization. Outsourcing became popular in the United states as at 1980s when critics began to raise eyebrows about it as they felt multi-national corporations (MNCs) where exporting a large portion of American jobs to other countries (handfield, 2006). Some MNCs that were popularly known and criticized for outsourcing were...

Words: 2687 - Pages: 11

Premium Essay

Case Study

...think we simply ran out of time.” Industry Background. Electronics firms that sell their products to end customers are known as original equipment manufacturers (OEMs). The vast majority of OEMs outsource some production to contract manufacturers, known as electronic-manufacturing service (EMS) providers. In the last fifteen years, the EMS industry has grown rapidly, as OEMs outsource an increasing proportion of their manufacturing, and as numerous OEMs (including Cisco Systems, Apple, and HP) have built their entire business models based on outsourcing all, or almost all, manufacturing to EMS providers. The global EMS market is concentrated. In 2008, the top ten leading EMS firms included Foxconn (Hon Hai); Flextronics; Jabil Circuit; Quanta Computer; TPV Technology; Celestica; Wistron; Sanmina-SCI; ASUSTeK; and Adapconn Technologies. The total market share of these top firms was approximately 55% of the global market. Although concentrated, the EMS business is highly competitive. Industry leaders attempt to capture market share by aggressively bidding for the...

Words: 2791 - Pages: 12