...– DQ 1, What is the definition of marketing? What are the benefits and drawbacks of incorporating marketing into the sales function of an organization? Do you think that marketing should be included as part of the sales organization within a company? Explain why or why not. Marketing is the foundation, direction, and/or functions an entity uses to produce a product, service, or idea and makes certain that the product, service, or idea they produce reaches consumers. There are a couple benefits and drawbacks to incorporating marketing into the sales function of an organization. The benefits of incorporating marketing into the sales function of an organization is the marketing function can decrease operating expense defining the consumer’s needs and wants which will decrease the cost. The drawbacks of incorporating marketing into the sales function of an organization deals with micro marketing and macro marketing. Being socially responsible and ethical to both, consumers and non consumers, may increase sales costs, due to production costs, and decrease sales profits (Perreault, Cannon, McCarthy, 2011). I do feel that marketing should be included as part of the sales organization within the company because services that the company provides in a marketing sales aspect can apply the analysis so that the consumers needs and wants can be analyzed. Perreault, W. D. Jr., Cannon, J. P., & McCarthy, E. J. (2011).Basic marketing: A marketing strategy planning approach (18th ed...
Words: 584 - Pages: 3
... | | |What could be the reasons for the unfavorable evaluation of PV technologies by Greg Morgan? | | |Evaluate alternative course of action available to PVT to gain favorable evaluation by Solenergy for the Barstow | | |Project? | | |What short term and long term policies and processes should PVT develop and implement to effectively improve its | | |marketing programs? | |3 |Kunst 1600 | | |What are the major, quantifiable value and price elements associated with the Kunst 1600? | | | | | |What additional value placeholders, elements not presently quantified, merit consideration in your value model? | |...
Words: 677 - Pages: 3
...at the Switch? 1. What could be the reasons for the unfavorable evaluation of PV technologies by Greg Morgan? 2. Evaluate alternative course of action available to PVT to gain favorable evaluation by Solenergy for the Barstow Project? 3. What short term and long term policies and processes should PVT develop and implement to effectively improve its marketing programs? 3 Kunst 1600 1. What are the major, quantifiable value and price elements associated with the Kunst 1600? What additional value placeholders, elements not presently quantified, merit consideration in your value model? Construct a customer value model for the Kunst 1600 in the residential AC, home refrigerator, and light commercial refrigerator repair market segments. Using your value model, select a target market segment(s) for commercialization efforts. Justify your choice. Case: Preparation Questions 2. 3. 4. 4 5. Write a value proposition for the Kunst 1600 for the target market(s). SAP: Building a Leading Technology Brand 1. What should SAP stand for? What is its brand promise? 2. Would you make any changes in the branding elements? SAP brand architecture, logos? 3. How can SAP ensure consistent messaging and consistent look and feel in all SAP communications worldwide? 4. How can SAP leverage its brand to companies of all sizes? 5&6 Precise Software Solutions 1. Should Alon plan on introducing Insight at Openworld 2000? Why or Why not? 2. What should Precise strategy be for insight? Should...
Words: 703 - Pages: 3
...Marketing Plan: Final Paper Marketing_MKT421 February 28, 2011 Mr. Guisinger Phase One of Team D Sporting Goods marketing strategy was an overview of Team D Sporting Goods store as well as a description of our products and services. Along with the strengths, weaknesses, opportunities, threats, and trends (SWOTT) the importance of marketing to the success of Team D Sporting Goods store will be stated. Furthermore the marketing research approach we have chosen to develop our marketing strategy and tactics for Team D Sporting Goods will be addressed in detail. Phase Two discussed the strategy in target marketing the segmentation criteria, the description of organizational buyers and consumers of the product or service and it’s factors, and analyzing the competitors and definition of competitive landscape for the company’s product and services. In the third phase of Team D Sporting Goods marketing strategy will expand our marketing strategy by describing the attributes of our service and products, as well as the pace at which our product will move through the product life cycle. Team D Sporting Goods identified the positioning and differentiation strategies for our services and products along with the appropriate price strategy that should be used for our products. Finally, Team D Sporting Goods has completed the marketing plan. This paper is to compile all elements of the marketing strategy with finalizing key concepts. The appropriate place and promotional strategy...
Words: 4783 - Pages: 20
...[pic] John Sperling School of Business Course Design Guide MKT/421 Version 10 Marketing Copyright Copyright © 2009, 2008, 2005, 2004, 2003, 2001 by University of Phoenix. All rights reserved. University of Phoenix® is a registered trademark of Apollo Group, Inc. in the United States and/or other countries. Microsoft®, Windows®, and Windows NT® are registered trademarks of Microsoft Corporation in the United States and/or other countries. All other company and product names are trademarks or registered trademarks of their respective companies. Use of these marks is not intended to imply endorsement, sponsorship, or affiliation. Edited in accordance with University of Phoenix® editorial standards and practices. Course Syllabus |Course Prefix and Number: |MKT 421 | |Credits: |3 | |Course Title: |Basic Marketing | |Course Schedule: |March 10, 2010 – April 07, 2010 | |Course Location/Times/Newsgroup: ...
Words: 6431 - Pages: 26
...QUICK ANSWER Demographic changes are the dynamics in the quantifiable statistics of a given population. Demography seeks to understand population changes by investigating such demographic components as gender, age, ethnicity, home ownership, mobility, disabilities, language knowledge, employment status and location. These elements and how they change constitute vital information about the population of a given location and its culture. KNOW MORE FULL ANSWER Demography examines the relationship of changes through deaths, births and migration in demographic composition, with the natural environment and with social and economic change. Demographic indicators may include population size, crude birth rate, population growth rate, crude death rate, fertility rate, life expectancy and infant mortality. Estimated and projected gender and age distributions in relation to fertility rates could also be included. The impact of demographic change is considered as one of the most important challenges for the future. Demographic changes influence all aspects of human activity, including economic, social, political and cultural. For instance, the age distribution of a population has an overwhelming influence on health-care needs. This is especially recognized in the U.K., where allocation of NHS resources is based on the age-weighted capitation. At the local level, demand for health-care services may even be more age based than what is allowed by the national capitation formula, where the...
Words: 359 - Pages: 2
...other specific strategic objectives undertaken by the marketing, financial, operational and technology departments. In essence, an HR strategy should aim to capture "the people element" of what an organisation is hoping to achieve in the medium to long term, ensuring that:- • • • • it has the right people in place it has the right mix of skills employees display the right attitudes and behaviours, and employees are developed in the right way. If, as is sometimes the case, organisation strategies and plans have been developed without any human resource input, the justification for the HR strategy may be more about teasing out the implicit people factors which are inherent in the plans, rather than simply summarising their explicit "people" content. An HR strategy will add value to the organisation if it: • • articulates more clearly some of the common themes which lie behind the achievement of other plans and strategies, which have not been fully identified before; and identifies fundamental underlying issues which must be addressed by any organisation or business if its people are to be motivated, committed and operate effectively. The first of these areas will entail a careful consideration of existing or developing plans and strategies to identify and draw attention to common themes and implications, which have not been made explicit previously. The second area should be about identifying which of these plans and strategies are so fundamental...
Words: 3040 - Pages: 13
...Student Guide for that particular week. The Student Guide provides a breakdown of the readings that align to the Final Examination questions. Week One: Marketing Fundamentals Objective: Explain the importance of the marketing mix in the development of marketing strategy and tactics. 1. Dell, Inc. wants to offer customers televisions in addition to computers. This is a change in its a. pricing b. promotion c. personnel d. product Objective: Identify quantifiable elements that can be used to evaluate, monitor, and control marketing effectiveness. 2. Good marketing strategy planners know that a. firms like Nabisco and WalMart are too large to aim at clearly defined target markets b. target marketing does not limit one to small market segments c. mass marketing is often very desirable and effective d. the terms mass marketing and mass marketer mean basically the same thing Week Two: Marketing Research Objective: Identify various segmentation criteria that impact target market selection. 3. A consumer products manufacturer wants consumer reaction to its existing products. Interaction is considered important to stimulate thinking. The firm should use a. the observation method b. focus group interviews c. the galvanic skin response (GSR) method d. quantitative interviews Week Three: Marketing Strategy: Product and...
Words: 581 - Pages: 3
...Marketing Plan July 2, 2012 MKT 421 Ronald Bonlender Marketing Plan Apple Inc. became incorporated in 1977 and has since generated many innovations giving Apple Inc. a valuable reputation as well as immense revenue. Apple Inc. designs, manufactures and markets a variety of products sold nationwide through retail stores, online sites, and direct sale. Apple Inc. is recognized for product differentiation and will continue to do so with the introduction of Apple Inc.’s I-Magine (video game console). In creating a marketing plan, Apple Inc. intends to consider various factors, such as geographic availability, product mix, and transmission of product description. In addition, phase I of Apple Inc.’s marketing plan will consider an effective SWOT analysis to determine strengths, weaknesses, opportunities, and threats, or trends to creating this latest product. Furthermore, marketing research and analyzing consumer factors, such as demographics, psychographics, behaviors, and geographic considerations will ensure I-Magine’s success. The function in Phase I of Team B’s marketing plan is to consider industrial analysis in relation to competition and differentiation from other competitors in the video gaming industry. To pursue this strategy in Phase II, Team B undertook data-based synopsis from different online resources to gather information on the organizational strategy of Apple Inc. Findings from research information pertaining to the video game industry’s products and services...
Words: 7196 - Pages: 29
...Week Five: In-N-Out Burger Final Marketing Plan MKT/421 March 20, 2013 Professor Learning Team Final Marketing Plan: Paper Resources: Marketing Plan: Phase I Paper, Marketing Plan: Phase II, Paper, Marketing Plan: Phase III Paper Refer to the Marketing Plan Outline listed on the student website for a broad general outline of a Marketing Plan. However, you must use the specific marketing plan Pegasus template as provided by your instructor for the Final Marketing Plan Paper. [See Kotler 14th ed., Chapter 2, pages 60 – 64] Write a 6,300 to 7,000 word paper integrating your previous Learning Team assignments into a final Marketing Plan Paper using the Pegasus Template provided by your instructor. In addition to the Marketing Plan Phases I through III mentioned above, address and include the following information in your paper: For the bullet points below, each team member, as assigned by the team leader, should write specifically about your product or service with the final marketing plan in mind - approximately 250 to 350 words per bullet/team member to be embodied in the final marketing plan paper using the Pegasus template. The team leader has ultimate authority for managing this effort. • Identify the appropriate place and promotional strategy that should be used in developing the strategic marketing plan. • Develop an initial sales promotion schedule. • Create an advertising plan. • Identify public relations opportunities for the product...
Words: 4415 - Pages: 18
...A Step-by-Step Approach to Developing a Strategic Marketing Plan by Linda Pophal www.stratcommunications.com Marketing is an exciting process and one that lends itself to creativity, enthusiasm and innovation. Preparation of a marketing plan requires information that is available within the organization (e.g. sales data) and information that is external to the organization (e.g. demographic trends). Development of a marketing plan can be approached in a variety of ways and, of course, is impacted by the size of the organization, the number of products and services offered and the number and size of the target market segments. Generally, though, each marketing plan will share certain common elements and the approach will be very similar to the one described below. Follow these steps to provide focus and direction to your marketing planning process. 1) Situation analysis A situation analysis, according to the American Marketing Association (AMA), is “the systematic collection and study of past and present data to identify trends, forces, and conditions with the potential to influence the performance of the business and the choice of appropriate strategies.” The situation analysis involves a thorough review of your industry, your market and your competition. Industry analysis What industry does your organization consider itself part of? Are you in the health care industry? The banking industry? The textiles industry? The transportation industry? What is the status of that industry...
Words: 3825 - Pages: 16
...The proceeding marketing research will analyze and describe in debt the XBOX 721X video gaming and system. The marketing team will be conducting its research and assessment on Microsoft Global Corporation and will be focusing on one of its most popular products, the XBOX and its arrival of the XBOX 721X. The Microsoft XBOX721X will be the next greatest game system upgrade to arrive on the market in 2015. It will allow everyone the opportunity to enjoy Microsoft’s XBOX in new dimensions. The team has evaluated many concepts and ideas in the creation of this product. The product will give those that felt video games were only for those that play games a chance to experience gaming, listening to music, and watching television in high quality, high definition viewing. The original XBOX was released in 2001 and was marketed as one of the top gaming systems at that time. As technology developed, so did the XBOX. The XBOX360 was introduced in the mid 2000’s. A new century calls for new things, in 2015, the Microsoft Corporation will introduce the new XBOX721X. Microsoft Corporation Microsoft started as a small project in 1975. Elite members of the project that later became one of the most successful companies in the world were: Steve Wood, Bill Gates, Bob Greenberg, Gordon Letwin, Paul Allen, Marc McDonald, Jim Lane, and Andrea Lewis. Microsoft took advantage of a software need that was created in those years and computer manufacturers also contributed to the success of Microsoft...
Words: 6383 - Pages: 26
...Where would HR professionals tasked with the responsibility of managing the implementation of a new business unit, seek information for developing an HR plan? Select one: [pic]a. Support staff [pic]b. Organisations Strategic and Operational Plan [pic] [pic]c. Payroll reports [pic]d. Freight data reports Question 2 Correct Mark 1.00 out of 1.00[pic] [pic]Flag question Question text Who should be consulted when determining HR services? Select one: [pic]a. All management [pic]b. All staff [pic]c. All stakeholders [pic] [pic]d. HR professionals Question 3 Correct Mark 1.00 out of 1.00[pic] [pic]Flag question Question text Which of the following is not an external factor that may impact the organisation’s HR requirements? Select one: [pic]a. Demographic trends [pic]b. IR & ER legislation [pic]c. Technology [pic]d. Economics Climate [pic]e. Organisational Structure [pic] Question 4 Correct Mark 1.00 out of 1.00[pic] [pic]Flag question Question text Identify the internal factor that may impact the organisation’s HR requirements? Select one: [pic]a. Workforce demographics [pic]b. Labour market conditions [pic]c. New technology [pic]d. Culture [pic] Question 5 Correct Mark 1.00 out of 1.00[pic] [pic]Flag question Question text Identify the Act applicable for ensuring cultural differences in Workplace Diversity? Select one: [pic]a. Long Service Leave Act 1958 [pic]b. Public Sector Management Act 1991 ...
Words: 3868 - Pages: 16
...Mulally, CEO, Ford Motor Company” Quinisha Story Dr. Edward Olanrewaju BUS 520: Leadership and Organizational Behavior Sunday November 14, 2010 1. Discuss the role of leadership and how it can impact organizational performance. Leadership is defined as the process of developing ideas and a vision, living by values that support those ideas and that vision, influencing others to embrace them in their own behaviors, and making hard decisions about human and other resources. The role of a leader is very vital in a company. The ability of organizations to achieve their goals depends on the degree to which leadership abilities and styles enable managers and team leaders to plan, organize, control, influence, and act effectively. The leader must learn and handle the behaviors of employees, very knowledgeable of the company and its competitors and customers. The leader helps determine and set the tone for the company successes and failures. 2. Discuss Mulally’s leadership style at Ford Motor Company and provide examples of how his actions fit this style. The leadership style that Alan displays at Ford is the behavioral model of leadership which focuses on what leaders actually do and how they do it. He uses the selling style, the leader provides direction, encourages two-way communication, and helps build confidence and motivation on the part of the follower. He also models the Facilitate style –the leader presents...
Words: 1060 - Pages: 5
...IMPORTANCE OF QUANTITATIVE TECHNIQUES IN MANAGERIAL DECISIONS *P.Murugesan Abstract The term ‘Quantitative techniques’ refers to the methods used to quantify the variables in any discipline. It means the application of subjects like mathematics and statistics, econometrics and operations research to understand and solve problems.. It is a study of the application of differential calculus, integral calculus and matrix algebra, measures of central tendencies, measures of averages, correlation and regression etc. It also includes the application of the techniques of management science such as Linear programming, Game theory, CPM and PERT analyses to business problems. The relevance and usefulness of Quantitative Techniques in seven functional areas of Management are discussed in this paper. Introduction: Truly, the importance of Quantitative proficiency cannot be over emphasized to Management Professionals! This body of knowledge involving quantitative approaches has been given various names likeBusiness Mathematics, Business Statistics, Operations Research, Decision Science and Management Science. All are concerned with rational approaches to decision making based on the scientific method. For example, consider the following simple mathematical problem: A) “A Mayor of a town wants to improve the bus services between 2 destinations falling within his district. The destinations are 1 hour journey apart and he wants the bus services in such a way that a traveler need not wait for more...
Words: 1980 - Pages: 8
