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Quantitative Analysis

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Qualitative Analysis

There is a common tendency among young analysts to disregard all background information on a company and proceed straight towards analyzing financial statements. In this context, it is well worth stating that interpretation of financial statements is aimed at gauging its financial performance or status. Thus, background information is supportive and not decorative.

Qualitative factors involved in appraising IDEA are:

[pic]

[pic]

Who are the owners? What is the shareholding pattern? (e.g. Tatas 35%)

Major Stake holder is Aditiya Birla Group. Aditya Birla Group has been ranked fourth in the Global Top Companies for Leaders and first in Asia Pacific in the Top Companies for Leaders’ 2011 study conducted by Aon Hewitt, Fortune and the RBL Group. 470 companies worldwide participated in this study. This recognition is personally heartening for me, given that we have competed against the best of breed global companies.

|Shareholding Pattern | |
|The shareholding pattern of the Company as on |
|March 31, 2012 is as follows: |
|Category No. of % Share- | % Share-Shares holding |
|Promoter and Promoter Group |45.96 |
|Foreign Institutional Investors |15.26 |
|Non-Resident Indians/Overseas |
|Corporate Bodies |29.98 |
|Mutual Funds, Financial | |
|Institutions, Banks and Insurance |
|Companies |6.2 |
|Domestic Bodies Corporate |0.52 |
|Resident Indians and Others |2.08 |
|Total |100 |

Which is the controlling group? Who are the Directors? (e.g. Godrejs)

An active, informed and independent Board is necessary to ensure highest standards of Corporate Governance. The primary role of the Board is to safeguard and enhance shareholders value through effective functioning of the Company. The Board lays down business strategy, sets strategic goals and seeks accountability for their fulfillment. The Board provides strategic direction to the Company and exercises appropriate control to ensure that the business of the Company is conducted in the best interests of the shareholders and society at large. The Board is assisted by the Managing Director/Senior Management Personnel in ensuring effective functioning of the Company.

|Board of Directors |
| |
| |
|Mr. Kumar Mangalam Birla |
|Chairman |
| |
|Mrs. Rajashree Birla |
|Non-Executive Director |
| |
|Dr. Rakesh Jain |
|Non-Executive Director |
| |
|Mr. Biswajit A. Subramanian |
|Non-Executive Director |
| |
|Mr. Juan Villalonga Navarro |
|Non-Executive Director |
| |
|Mr. Sanjeev Aga |
|Non-Executive Director |
| |
|Mr. Arun Thiagarajan |
|Independent Director |
| |
|Mr. Gian Prakash Gupta |
|Independent Director |
| |
|Mr. Mohan Gyani |
|Independent Director |
| |
|Ms. Tarjani Vakil |
|Independent Director |
| |
|Mr. R.C. Bhargava |
|Independent Director |
| |
|Mr. P. Murari |
|Independent Director |
| |
|Ms. Madhabi Puri Buch |
|Independent Director |
| |
|Mr. Himanshu Kapania |
|Independent Director/MD |
| |
|Dr. Shridhir Sariputta Hansa Wijayasuriya Alternate Director to Mr. Juan Villalonga Navarro |
|Independent Director |
| |
| |
| |
| |
| |
| |

Are there any institutional shareholders? (E.g. ICICI Bank, Morgan Stanley)
| |
|The details of shareholding Pattern is mentioned : |
| |
|Shareholders’ holding more than 5% shares of the Company: |
| |
| |
|Name of Shareholder Class of Shares As at March 31, 2012 As at March 31, 2011 |
| |
| |
|Numbers |
|%age |
| |
|Aditya Birla Nuvo Limited Equity Shares |
|25.35 |
| |
|Birla TMT Holdings Private |
|Limited Equity Shares |
|8.58 |
| |
|Grasim Industries Limited Equity Shares |
|5.18 |
| |
|Hindalco Industries Limited Equity Shares |
|6.91 |
| |
|P5 Asia Investments (Mauritius) |
|Limited Equity Shares |
|9.99 |
| |
|Axiata Investments 2 (India) Limited |
| |
| |
|[Formerly TMI India Ltd] Equity Shares |
|5.01 |
| |
|TMI Mauritius Limited Equity Shares |
|14.07 |
| |

Who are the whole-time directors? (e.g. Mr. Adi Godrej)

( Details / Names are provided under section Board of Directors.

Are there any foreign collaborators as directors? (E.g. Procter & Gamble)

( No Foreign Collaborator as Director on the Board.

Who are the non-executive directors? (e.g. Nani Palkhivala, eminent Jurist)

(List is mentioned
|Mrs. Rajashree Birla |Non-Executive Director |
|Dr. Rakesh Jain |Non-Executive Director |
|Mr. Biswajit A. Subramanian |Non-Executive Director |
|Mr. Juan Villalonga Navarro |Non-Executive Director |
|Mr. Sanjeev Aga |Non-Executive Director |

Who are the auditors of the company? (e.g. Price Waterhouse Coopers)

(Auditors
Deloitte Haskins & Sells
Chartered Accountants
706, B Wing,
ICC Trade Tower,
Senapati Bapat Road,
Pune – 411 016

Who are the bankers to the company? (E.g. American Express Bank, SBI. The company enjoys working capital from both and a long-term loan from SBI. It has a good track record as a borrower, as confirmed by the bankers)

(Details of the specific banks are not available in the Annual Report. Banker & Invertors share details are already provided.

Where is the Registered Office of the company? Head Office?

(Registered Office
Suman Tower, Plot No. 18, Sector – 11, Gandhinagar – 382 011 Gujarat

Corporate Office
Windsor, 5th Floor, Off CST Road, Near Vidya Nagari, Kalina, Santacruz (East), Mumbai – 400 098

Where are the factories located? (e.g. Daman – Tax Notified Backward Area)

(IDEA is Operating in all the 22 Circles, and having states they have offices.

What goods/services does the company provide? (e.g. Soaps & Detergents)

(The Group operates in three business segments:
a) Mobility Services: providing GSM based mobile and related telephony services.
b) International Long Distance (ILD): providing international long distance services.
c) Passive Infrastructure (PI): providing passive infrastructure services.

Who are the key executives? Is the management professional? (List of Key Personnel)

(Mr. Himanshu Kapania , MD of Managing Director of Idea Cellular Limited of Axiata Group Berhad . He is Visionary in the making right decision at right time. It clearly indicates the way IDEA is performing in Telecom Space. So far IDEA is maintaining 3rd Position in the Telecom space and working hard to acquire more subscriber’s either through new acquisition or through Number Portability Route. Via MNP they have managed to capture max. no of Subscriber and they have very much focused.

Who are the key customers? (Industrial or Retail Consumers)
(Primarily for Retail Consumers.

What are the key inputs? (E.g. Limestone, Coal, Crude Petroleum) ← Telecom is primarily Technology advanced & High capital Intense & Infrastructure Driven Industry and Provide Services to the end Customers. Keeping Market overview huge capital investment will requirement to support 3G/ 4G Licenses and Equipment cost.

Is the company’s business export intensive or import intensive? (Export)
Not Applicable.

What is the government policy relevant to the industry/sector? (Export Income Tax Free)

(TRAI has introduced the Telecom Consumer Protection Regulation which mandates marketing of only 3 types of vouchers, Plan voucher, Top up Voucher and Special tariff voucher. These vouchers will be differentiated by specific colors given to each type of voucher. The Regulation has also mandated to provide information to prepaid customers on activation/usage/deduction of the voucher. The prepaid itemized bill is also required to be given to the customer on request for last 6 months. A toll free short code is to be created to enable the customer to seek through sms, information regarding tariff plan opted/charges/balance available/vas activated. Premium rate service charges must be conveyed to the customer through a voice alert prior to materialization of call.
The Regulation would lead to restrictions in the manner in which vouchers are currently sold in the market.

The Company has taken necessary steps for complying with the said Regulation. Recommendations on Auction of Spectrum The TRAI in May 2010 had issued recommendations on Spectrum Management and Licensing Framework broadly covering the limit of Spectrum that may be held by a Telecom Operator, re-farming of Spectrum, Spectrum sharing among operators, license fees to be charged etc. These recommendations were yet to be adopted by DoT. Further, pursuant to the judgment of Supreme Court dated February 02, 2012 on quashing of licenses and the directive issued to TRAI for giving fresh recommendations for grant of licenses and allocation of Spectrum in 2G band, the TRAI on April 23, 2012 has issued recommendation on Auction of Spectrum, the key highlights of which are as under –

• All spectrum to be assigned through the auction process in future shall be liberalized.
• Reframing of spectrum in the 800 MHz and 900 MHz bands should be carried out progressively at an early date but not later than the due date of renewal of the licenses.
• The spectrum available with the service providers in the 900 MHz band should be replaced by spectrum in the 1800 MHz band, which should be charged at the price prevalent at the time of reframing.
• The Government must actively explore the possibility of reframing of the spectrum in the 900 MHz band immediately, by invoking the authority to change the license conditions.
• The auction of spectrum in 700 MHz band may be carried out preferably in 2014.
• The reserve price for spectrum in 1800 MHz is proposed using as a base 1.08x of 3G winning price, while for 900 MHz and 700 MHz bands it is 2x and 4x of 3G winning price, respectively.
• 5 MHz of 1800 MHz band- This auction would be to establish the market value of spectrum. This could be done in the current year 2012-13 as early as possible.
• Licensees who have acquired spectrum only through auction conducted here onwards shall be levied spectrum usage charge only at the rate of 1% of the Adjusted Gross Revenue.

What factors is the company vulnerable to? (E.g. High excise duty on cigarettes, high petroleum prices for a transport company)

(The Company runs a risk of renewals/extensions at unfavorable terms. However, the Company is hopeful that the continuation of services on a level playing field and protection of investment will be ensured by the Government in the interest of all stakeholders like subscribers, employees and shareholders.
The Company works with various local, state and central agencies for specific permissions to operate its mobile licenses and is required to meet various regulatory/policy guidelines of the DoT. The Company takes best effort to adhere to all such requirements.

The telecom sector is characterized by technological changes and competition from new technologies is an inherent threat. However, till date, the Indian telecom sector has not faced any disruptive phase arising out of any technological changes. Idea with an assortment of spectrum in 900/1800/ 100 MHz has an attractive spectrum footprint to adapt to any future technological changes.

Are the shares listed? (E.g. Yes, NSE, BSE, NASDAQ. Ticker Code: INFY)

Yes , IDEA is Listed at BSE & NSE .

Registrars & Transfer Agents:

(Bigshare Services Pvt. Ltd.
E-2 & 3, Ansa Industrial Estate, Saki-Vihar Road, Sakinaka, Andheri (East), Mumbai - 400 072.

Thus, it can be seen from the above, that the qualitative analysis gives a good amount of valuable insight into a company. It tells you prima facie whether it would be desirable for you to enter into a relationship with this company. If this is the case, it may be well worth the trouble of doing a detailed analysis of the numerical information in the financial statements.

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