...QUALITATIVE AND QUANTITIVE RESEARCH DESIGNS. The qualitative analysis of an investment can include the company's business practices and ownership structure, management and incentive programs, research and development, products and services, competitive strengths and weaknesses, capital intensity, and accounting policies while the quantitative research on the other hand is conclusive in its use, as it tries to quantify a problem and understand how prevalent it is by looking for projectable results to a larger population. Why use quantitative research designs over qualitative research designs In the case of a new business, the aim of carrying out the research is to understand the consumers and market structure in relation to whether the business will actually be able to survive in the given area. Taking this into consideration, it will be advisable to make use of quantitative research designs over qualitative as; * It provides a measure of how many people think, feel or behave in a certain way in relation to the services or goods being provided by the company and statistical analysis is then used to determine the results. * This can aid in being aware of how many of the customers support a change in the company line, in terms of their product or services and if they support it so as to determine whether a business case for making the change should be put in place. * This would also analyze why the customers behave as they do and what barriers to the business there...
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...Business Research: Part 3 Introduction In further discussions of the merger with Staples and Office Depot, we need to look at with is going to be the primary research design, either qualitative or quantitative. We are also going to look at the power of both the qualitative or quantitative designs and how they can coexist together. Lastly, we are going to look at what are the drawbacks of using just one method over the other. In researching all business problems, we want to ensure our research design can properly accommodate the needs of the merger. It will be our suggestion that a mixed design of both qualitative and quantitative research be considered when making the final decision of what is the best research design moving forward. Which design (qualitative or quantitative) will become the primary research design? The primary and best research design to use for this merger would be a quantitative design. The quantitative research design will help measure the employee’s attitudes, behaviors, and opinions. Staples can create a survey for their new and current employees asking them how they feel about the merger and is the transition phase going smoothly, are they happy, and if they are not what are their immediate concerns and how do they feel Staples should address these concerns. This research method would also work well with the consumers, new and old ones. Staples will be able to use this research design method...
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...Rottmann, Sacks, and Reeve (2015) uses comparative analysis of qualitative data, which they collected through nine focus groups and seven interviews. Beck (2014) utilize a mixed methods methodology to try and determine what predicts servant leadership behaviors. This research was conducted because one of the major problems with servant leadership is the lack of empirical research conducted in this area. The mixed method research model was used because the researcher did not believe that only a qualitative or quantitative research study would give a complete picture of the topic. The researcher selected the servant leadership questionnaire (SLQ), which was divided into two parts. I have been familiar with qualitative, quantitative and the mixed...
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...CHAPTER 8 REASERCH DESIGN INTRODUCTION A research design is the framework or guide used for the planning, implementation, and analysis of a study SIGNIFICANCE Research design offers the investigator an opportunity to carry out different research operations efficiently. This makes research as valuable as possible producing maximum information with minimum effort, time and money. It is the plan for answering the research question or hypothesis. Different types of questions or hypotheses demand different types of research designs, so it is important to have a broad preparation and understanding of the different types of research designs available. Research designs are most often classified as either quantitative or qualitative. Research...
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...Qualitative Versus Quantitative Research Methods Martin Berkshire Indiana Tech Abstract This paper will discuss the varying thoughts of utilizing a qualitative approach to research versus a quantitative approach. It will look at scenarios from different aspects of the business world and compare the use of both approaches. Not all of the articles feel the same way about the research methods. Tauber (1987), is very clear on his take that qualitative research should be able to stand alone from quantitative research. While Carlson and Gold (2008), suggest that combining the two forms of research can lead to superior results. Qualitative Versus Quantitative Research Methods There are many types of definitions for the term Qualitative Data, according to Anderson, Sweeney, Williams (2008) “qualitative data is considered labels or names used to identify an attribute of each element.”(18) They go on to say that qualitative data can be either nonnumeric or numeric in nature and can use either the nominal or ordinal scale of measurement. The site BusinessDictionary.com defines qualitative data as “data that approximates or characterizes but does not measure the attributes, characteristics, properties, etc., of a thing or phenomenon. Qualitative data describes whereas quantitative data defines.” While the definitions of qualitative data vary, the definition of quantitative data remains fairly consistent. Quantitative data is defined as “numeric values that indicate...
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...Qualitative and Quantitative Abstract Quantitative and qualitative research designs have many different points that lead them down different paths to achieve results. In this paper an argument will be presented to show a few of the differences among these designs. First the goal of investigation for both qualitative and quantitative research will be explained to give understanding of what the researcher hopes to find out. Then the data collection will be analyzed and compared to show the difference in results. Finally the focus the research of both designs will explain why they are effective and their downfalls in certain situations. Introduction Qualitative and qualitative research designs are respectably different in comparison along with the type of results found. Although qualitative research is rooted in the social sciences it is “research conducted in a natural setting that seeks to understand a complex human behavior by developing a complete narrative description of that behavior” (Davis & Smith, 2010, pp.50). Quantitative research on the other hand “is to determine the relationship between one thing (an independent variable) and another (a dependent or outcome variable) in a population” (Hopkins, W. G, 2008, pp.1). This paper will analyze the goal of the investigation, data collection, and focus of research on both qualitative and quantitative designs. These three issues concerning both research designs will be defined, compared...
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...Preparing to Conduct Business Research Part 1 through 4 RES/351 November, 05, 2014 Joydip Barman Preparing to Conduct Business Research Part 1 through 4 Organizations face various problems, issues, and opportunities. Applying the principles of business research allow companies to handle business in a profitable, forward focus manner. The following information Team A will explore the inventory issues facings the food services company Sodexo. The information will begin touring issues, opportunity, and problems facing the organization. Next, the paper will tour the meaning, the possibilities, the greatness, and the prospect of finding an explanation to the issue, opportunity, and problem that Sodexo committee faces in reference inventories. Finally, the report will look into why inventories is an important issue for researching, as well as why the issue can be made better with business research. Describe the selected issue, opportunity, or problem facing the organization. Sodexo is the fifth largest food service contract companies in the United States. The company contracts with services from hospital care to campus dining. Sodexo faces an issue at several accounts with their physical inventory not be reconciled with their computerized inventory applications. Inventories are linked to the financial health of that company contract. In accurate inventory counts can potentially lead to higher cost for the customers and in a worst case scenario it could cause a business...
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...DESIGNING A STUDY TO GENERATE EVIDENCE FOR NURSING * The choice of research method is dictated by the problem statement and goal of the research. Because research goals and problem vary, research methods also vary. Research design can be thought of as the structure of research, the “glue” that holds together all of the elements in a research project. One of the biggest challenges of a nurse researcher is to decide which research design and method to use. * Research Design is the researchers overall plan of how the study will be conducted. The plans contains such details as the type of data to be collected, the techniques or the means to be used to obtain these data, the basis for the choice of the subjects, the manner of determining sample size, the instruments to be used and their validation, and the data analysis scheme which includes the application of the statistical tools for treatment of data. Criteria for choice of Research Design * Logically sound * Comprehensive enough to solve the problem * Reasonably clear & precise * Clearly spelled out * Free from weaknesses Elements to consider in the choice of Research Design * The total population from which to select the study samples * The method of selecting the samples or study respondents * The alternative versions of independent variable under study * The criterion measures evaluating the effects of the independent variables * The statistical treatment of data, using...
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...Since time immemorial, research has been part of human life. There have been several research methods that have been used in conducting different research projects. Due, to different aims and objectives various researchers pick on different research methods in doing research. This essay seeks to look at two major research methods namely quantitative research and qualitative research method. The purpose of this essay is to analyze four main differences between quantitative and qualitative research. Amongst the key points to be examined in this essay include the difference in the data format, difference in their analytical objectives and flexibility in their study design. To fully understand, the foregoing essay there is need to define the term Research. Leedy and Ormrod (2001), define research as the process of collecting, analyzing and interpreting data in order to understand a phenomenon. Allaga and Gunderson (2000), defines Quantitative Research as explaining phenomena by collecting numerical data that are analyzed using mathematically based (in particular statistics). Creswell (2002), posits that Quantitative research uses mathematical models as methodology of data analysis, he further asserts that if there are no numbers involved, then it’s not quantitative. Qualitative research is an unfolding model that occurs in the natural setting that enables the researcher to a level of detail from high involvement in the actual experiences, Creswell (2003). Bryman (2008) asserts...
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...understand the processes with which they work. Data can also be collected for the purpose of process control. Numerous manufacturing processes use feedback data to adjust an input, such as temperature, in order to keep the output at the desired level. Feedback data from quality control activities can be used to make adjustments that result in more products meeting their requirements (Burrill, Ledolter, p.381). Data can also be used to improve processes with the intent of increasing productivity. ‘Data is nothing, unless interpreted and turned into useful information.’ Data are usually collected through qualitative and quantitative methods (Hawe, Degeling, Hall, 1990). The purpose of this paper is to explore the variety of methods of data collection used in both qualitative and quantitative research. More specifically, to discuss the process of identifying research questions and selecting appropriate methodologies, understanding the difference between...
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...head: QUANTITATIVE AND QUALITATIVE RESEARCH METHODS PAPER Quantitative and Qualitative Research Methods Paper Obbie Brown University: Course: Tutor: Date: Appropriate Academic Research An appropriate academic research can be defined as the research and the experimental developments which comprise creative works which are conducted on a systematic basis with an aim of increasing the pool of an individual’s or a group’s knowledge. The knowledge could include the in-depth knowledge of mankind, culture and the society. The stock of knowledge is then used to devise alternative solutions to the existing problems (Brew & Lucas, 2009). Quantitative Research Quantitative form of research is predetermined and involves a large number of respondents. It involves objective measurements which are both quantitative and are statistically valid. Quantitative research entails hard and objective data. Quantitative research seeks to quantify data and generalize the results from the predetermined sample to the target population. It also aims at measuring the incidence of various views and opinions in a given sample (Balnaves & Caputi, 2001). Qualitative Research Qualitative research involves the collection, analysis and interpretation of data through the application of the observatory techniques as well as listening to peoples’ opinions. While quantitative research entails the counts and measures of phenomena, the qualitative research focuses...
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...Innovative ideas into products 1-The first stage in the innovation process is to find the “new” ideas and insights to commercialize. The first stage in the innovation process is to find the “new” ideas and insights to commercialize. 2-To enable successful innovation, CEOs need to create both an innovation agenda and a culture tolerant of risk.This includes setting expectations for innovation, and developing methods to measure the success of innovation activities. 3- Transforming ideas to novel products, processes and services Effectively transforming ideas to commercially useful applications is not easy, and many innovations fail in this stage of the process. 4- Scaling value creation CEOs can realize value from innovations when they scale to successfully help to create significant revenues or generate substantial savings. Process vs Product innovation Product innovations are embodied in the outputs of an organization—its goods or services. For example, Honda's development of a new hybrid electric vehicle is a product innovation. Process innovations are innovations in the way an organization conducts its business, such as in the techniques of producing or marketing goods or services. Process innovations are often oriented toward improving the effectiveness or efficiency of production by, for example, reducing defect rates or increasing the quantity that may be produced in a given time. For example, a process innovation at a biotechnology firm might entail developing a...
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...UNIVERSITY OF WEST LONDON UNIVERSITY OF WEST LONDON LONDON SCHOOL OF HOSPITALITY AND TOURISM LONDON SCHOOL OF HOSPITALITY AND TOURISM MODULE TITLE: SALES AND MARKETING FOR TOURISM, HOSPITALITY & LEISURE MODULE CODE TH50040E SUBMITTED TO: ERIC OHALLERAN SUBMITTED BY: RUPANDEEP KAUR STUDENT ID 21093387 Under the marketing research, customers and their needs and wants are main foci because marketing is all about individuals involving in it and is exchange process. It is social phenomenon that creates awareness among the customers about the products and services according to the needs and wants of customers (Kotler, 1995). The main motive of marketing research is to approach large number of customers and this can be achieved by satisfying their needs and wants. Marketing- an exchange process SALES AND PRODUCTS Seller Manufacturer Producer Seller Manufacturer Producer Customer Buyer Consumer Customer Buyer Consumer PAYMENTS Customer is that individual who has ability to buy and consume the goods and services. A customer is someone who gives something valuable to the company in the monetary form in return for something he gets from the company in form of goods (Blythe, 2008). Customers can be of two types; internal as well as external. An internal customer is someone who gets value from the company (Salary, payment etc.) and gives valuable service in return...
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...Quantitive and qualitative research paper BSHS/435 January 11 2016 Quantitive and qualitative research paper Introduction In this essay, I will define appropriate academic research and what that means, I will describe quantitative research, and qualitative of research explaining how they are different and how they relate to one another, human service field, and a scientific method. I will also describe how to decide whether to use quantitative or qualitative research mythology I will provide examples of what sort of study is appropriate for each mythology and I will explain why I chose those examples. I will also define mixed method research and describes drinks, overbite an example of what is appropriate to apply mixed methods research in the human service field I will also identify an ethical issue in research. Appropriate academic research "Research is a systematic process of collecting, analyzing, and interrupting information parentheses data parentheses in order to increase our understanding of a phenomenon about which we are into interested or concerned" (Leedy, P. D., & Ormrod, J. E. (2010). As students will use academic research to answer the questions that we do not know to have a better understanding for a topic and clarity on subjects that we are learning in school. The research allows us not to make assumptions about something that we do not know, but it said have clarity on what it truly is. I could not make research improve the knowledge for students...
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...Week 1 Chapter 1: The selection of a research design Three types of design: Quantitative, qualitative and mixed methods. Although it is difficult to separate the first two, often a research study tends to be more quantitative than qualitative or vice versa. Mixed methods is somewhere in the middle, a combination of both qualitative and quantitative methods. In detail: Qualitative research is about exploring and understanding the meaning individuals or groups ascribe to a social or human problem. Quantitative research is a means for testing objective theories, deriving hypotheses from these theories, and examining the relationship among variables. Mixed methods research associates both research design. Often, in qualitative research, the researcher needs to interpret the data (evidence) collected during the research process. The final report may have a flexible structure. With quantitative research, the final report is more or less structured; introduction, literature survey and theory, data description, methods, results and discussion (for future research). These models pretty much cover the available areas to researchers in selecting the type of research design. In each research design, it helps to identify, list and associate the three components of the research design. The first component is the way the research views the problem of interest. This is called under different names, research paradigm, epistemologies (the origin) and ontologies (how you know what you know), etc...
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