...S LEGO GROUP: AN OUTSOURCING JOURNEY w 910M94 PhD Fellow Marcus Møller Larsen, Professor Torben Pedersen and Assistant Professor Dmitrij Slepniov wrote this case solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality. Richard Ivey School of Business Foundation prohibits any form of reproduction, storage or transmission without its written permission. Reproduction of this material is not covered under authorization by any reproduction rights organization. To order copies or request permission to reproduce materials, contact Ivey Publishing, Richard Ivey School of Business Foundation, The University of Western Ontario, London, Ontario, Canada, N6A 3K7; phone (519) 661-3208; fax (519) 661-3882; e-mail cases@ivey.uwo.ca. Copyright © 2010, Richard Ivey School of Business Foundation Version: (A) 2010-11-12 PROLOGUE The last five years’ rather adventurous journey from 2004 to 2009 had taught the fifth-largest toy-maker in the world — the LEGO Group — the importance of managing the global supply chain effectively. In order to survive the largest internal financial crisis in the company’s roughly 70 years of existence, resulting in a deficit of DKK1.8 billion in 2004, the management had, among many initiatives, decided to offshore and outsource a major chunk of LEGO’s...
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...so hard and needs long time to do it. The set of the robot . The set of the robot . MATERIALS : MATERIALS : Step 1 : First we bring the electric mindstorms NXT motors and add to it the small technic pin . after you add it add the technic axle 8 in the middle to be equal the from the left side add the technic bush (gray). Then push the technic axle 8 inside. Step 1 : First we bring the electric mindstorms NXT motors and add to it the small technic pin . after you add it add the technic axle 8 in the middle to be equal the from the left side add the technic bush (gray). Then push the technic axle 8 inside. Step 2 : Second we bring the technic beam 3 and we put it inside the technic axle then add we add the technic bush (yellow) to the technic beam 3 after that we put the technic pin (small) in the 3 circles put the last two then down the technic bush (gray)add the technic beam 13 and put the technic pin (long ) the last 3 in the right and the first one on the left. Step 2 : Second we bring the technic beam 3 and we put it inside the technic axle then add we add the technic bush (yellow) to the technic beam 3 after that we put the technic pin (small) in the 3 circles put the last two then down the technic bush (gray)add the technic beam 13 and put the...
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...LEGO is one of top toy-making companies established in Denmark. Its core and iconic product is the LEGO brick with its own unique design, interlocking tubes, which can expand building possibilities. In 2004, LEGO started to outsource 80 percent of its production to Flextronics, a large Singaporean manufacturing service provider, but after three years, LEGO had to end this cooperation. Therefore, we are going to do a deeper analysis of this case and have a better understanding of outsourcing. LEGO had two main expectations from the collaboration with Flextronics. The first one was that LEGO intended to run a cost-saving business model by licensing out 80 percent of production to Flextronics. Before outsourcing to Flextronics, LEGO conducted its production mainly in Denmark, the United States, Switzerland and so forth, which are high-cost countries. In order to reduce production cost efficiently and response the global trend that nearly 95 percent toy production went to Asian countries quickly, LEGO chose Flextronics as its partner to accomplish the goal. From 2004 to 2006, some of production capacity in Denmark and Switzerland were moved to Flextronics’ plants in Hungary, LEGO handed over the operational control authority of Kladno site in the Czech Republic to Flextronics, and Flextronics opened a new plant in Mexico; instead, LEGO shut down the factory in the United States. Another expectation that LEGO wanted from the relationship of Flextronics was that the LEGO group would...
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...Research Methodologies in Supply Chain Management Herbert Kotzab ´ Stefan Seuring Martin Mçller ´ Gerald Reiner (Editors) Research Methodologies in Supply Chain Management In Collaboration with Magnus Westhaus With 71 Figures and 67 Tables Physica-Verlag A Springer Company Professor Dr. Herbert Kotzab Copenhagen Business School Department of Operations Management SCM-Group Solbjerg Plads 3 2000 Frederiksberg Denmark hk.om@cbs.dk PD Dr. Stefan Seuring PD Dr. Martin Mçller Supply Chain Management Center Institute of Business Administration Faculty of Business, Economics and Law Uhlhornsweg 26111 Oldenburg Germany stefan.seuring@uni-oldenburg.de martin.mueller@uni-oldenburg.de Dr. Gerald Reiner Vienna University of Economics and Business Administration Department of Production Management Nordbergstraûe 15 1090 Vienna Austria gerald.reiner@wu-wien.ac.at Cataloging-in-Publication Data Library of Congress Control Number: 2005924508 ISBN 3-7908-1583-7 Physica-Verlag Heidelberg New York This work is subject to copyright. All rights are reserved, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilm or in any other way, and storage in data banks. Duplication of this publication or parts thereof is permitted only under the provisions of the German Copyright Law of September 9, 1965, in its current version, and permission for use must...
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...p97). Do you agree? Introduction The statement that "There is no hope of doing perfect research," (Griffiths, 1998, p97) was made by Morwenna Griffiths, a professor and writer, in her book Educational Research for Social Justice: Getting off the Fence. What the statement basically meant was that we cannot ever expect our research to be of a level where we can say it's at its ultimate best. There are several reasons for this and seeing not only the logic in the statement, but also having personally experienced it, I too have to agree. What is research and why can’t it be perfect? Research is basically a collection of information which we choose to develop, store or manipulate. There are two sorts of research, qualitative and quantitative. The former deals more with theoretical findings while the latter can be viewed as collection of information, mostly statistical. Keeping these two sorts of research and that basic definition in mind the basis for that statement is made quite clear and self-explanatory. The endless limits of research For one thing, research can never be complete or absolute. If we consider the world of information to be an ocean, we can consider our research to be the water in a bucket. As long as I'm on one end of the ocean, I will never know what the other end might hold. I might miss out on something that contradicts or better explains what I'm currently considering as my best example. Of course if one were to span the entire length and width...
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...BRIEFING Non-European Labour Migration to the UK AUTHOR: DR SCOTT BLINDER PUBLISHED: 30/01/2012 NEXT UPDATE: 30/01/2013 1st Revision www.migrationobservatory.ox.ac.uk BRIEFING: Non-European Labour Migration to the UK This briefing examines labour migration to the UK among people who are not from the European Economic Area (EEA). Labour migrants are those whose primary reason for migrating or whose legal permission to enter the UK is for employment. Key Points Non-EEA labour migration increased over the 1990s and early 2000s but has declined since a peak in 2004-2006. Skilled and highly-skilled workers (Tier 1 and 2 of the Points-Based System) take up slightly less than half of entry visas issued for work. A majority of non-EEA labour migrants coming to the UK are male; a majority of newly arriving labour migrants are aged 25-44. The largest numbers of non-EEA labour migrants are nationals of Asian countries, followed by the Americas; labour migration among Africans has declined since at least 2004. Understanding the evidence Labour migration involves people coming to the UK for the purpose of paid work. Depending on the source of data, measures of labour migration might involve people who say that they are coming to the UK because of a definite job or to look for work (International Passenger Survey data), or people who have permission to enter the UK through a workrelated visa (administrative data on visas and passenger entries). IPS and administrative...
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...1002HSL – Introduction to Research 12 Qualitative Report Qualitative Study of Reasons for Women (Non) Participating in Physical Recreation Nick Moore Nick Moore S2865504 Dr Daniel Lock Natasha Cox Introduction Qualitative Research is the study of different phenomena’s in their natural settings, attempting to make sense of or to interpret the phenomena in terms of the meanings people bring to them. It involves an interpretive, naturalistic approach to its subject matter and gives the priority to what the data contribute to important research questions and previously existing information (Denzin, 1994). This report will examine the reasons for why women may or may not participate in leisure activities. Through examining results from the study that was undertaken, we will be able to determine whether being married women has a positive or negative effect on physical activity compared to that of a single women. Those who participate in sport, recreation and physical activity are generally healthier, more confident and feel better than those who don’t (DSR, 2006). However, data from the Australian Longitudinal Study or Women’s Health indicate that younger women (aged 18-22) with children are far more unlikely to participate in physical activity compared to middle aged women (30-34) (Brown, 2002). With constant advertisements, government campaigns and gym’s urging citizens to do more physical activity, it is difficult to determine why these single or married women are...
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...------------------------------------------------- ------------------------------------------------- ------------------------------------------------- Faculty Commerce ------------------------------------------------- Department of Marketing Management ------------------------------------------------- Name : Mugwagwa Alex Agree ------------------------------------------------- ------------------------------------------------- Registration No : R10755M ------------------------------------------------- ` ------------------------------------------------- Level : 4.2 ------------------------------------------------- ------------------------------------------------- Mode of Entry : P.D.P ------------------------------------------------- ------------------------------------------------- Module : Dissertation Proposal ------------------------------------------------- ------------------------------------------------- Supervisor : Miss. Ngwenya ------------------------------------------------- ------------------------------------------------- Topic ------------------------------------------------- The impact of store design on customer patronage. A case of Nyaningwe Supermarket Masvingo. ------------------------------------------------- 1.0 Background of the study Nyaningwe store is a supermarket which has a branch...
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...HOW America feel about Space Exploration Research Methods SS3150 May 08, 2013 How America feel about Space Exploration The space exploration has been a huge program for research and human knowledge. It has brought so many concerns, questions and suggestions which has engaged and, affected American’s in their everyday lives. Some of the research questions that I came up with which are appropriate for qualitative research are for example first, how does the earth interact with the neighboring planets? Second, how does space exploration help in securing our planet? And the third question is how does the exploration improve our lives economically? The explanation as to why these three questions are appropriate for qualitative research is that for one, the question of how does the earth interact with the neighboring planets, is a question which does not require any thought of numbers when answering because, one can simply answer that the earth interacts with the neighboring planets by how they all get the light from the sun. The target population on this question can be young or old and questionnaires would be the best sample to the participants for this research. The second question on how does space exploration help in securing our planet is also appropriate for qualitative research and, it shows or it can bring suggestions for example, that the technology used in space exploration is very highly advanced and that people feel safe because it sends signals of anything that...
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...Ballard Integrated Managed Services QNT/351 Quantitative Analysis for Business Ballard Integrated Managed Services Ballard Integrated Managed Services, Inc. (BIMS) is an organization that provides food service and housekeeping services to corporations and institutions on a contractual basis. Ballard Integrated Managed Services, Inc. (BIMS) has a contract with Douglas Medical Center (DMC). As general manager of the Douglas Medical Center site for Ballard Integrated Managed Services, Inc. (BIMS), Barbara Tucker is responsible for three divisions at this site, each with its own management staff. The food service division, led by Flora Torres, is responsible for providing daily meals for the 5,300 staff members, nurses, and doctors as well as the public in the six cafeterias. In addition, they prepare specialized meals for patient care.The hospitality division, managed by Henry Dumas, is responsible for refreshing each hospital room, including changing the linens on empty beds, replacing towels, and sanitizing bathrooms, which includes maintaining the public areas: hallways, lobbies, and elevators. The Physical Plant Maintenance division, led by Matt Lee, is responsible for the nonmedical equipment and physical aspects of the medical center (University of Phoenix). Overview The problem is that in recent months, the general manager, Barbara Tucker, noticed a decline in staff morale, a higher turnover rate, an increase in the amount of sick time used, and poor work ethics...
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...Chapter 1: INTRODUCTION TO QUALITATIVE RESEARCH METHODS This chapter introduces the fundamental elements of qualitative research methods, beginning with a definition of qualitative of research, followed by discussion on the evolution of qualitative research methods and how it is different from quantitative research methods. Also discussed is the importance of ethical considerations when doing qualitative research. Just like all research, qualitative research is a type of research that seeks answers to a question; is systematically conducted and involves the collection of evidence. However, the uniqueness of qualitative research is that you may produce findings that were not determined in advance and also the findings may be applicable beyond the immediate boundaries of the study. It is especially effective if you want to obtain culturally specific information about the subjects involved; i.e. the values, behaviours, and opinions of a particular population. However, the term qualitative research is a general definition that includes many different methods used in understanding and explaining social phenomena. The following are some definitions by prominent scholars in the field: • According to Denzin and Lincoln (1994), qualitative research focuses on interpretation of phenomena in their natural settings to make sense in terms of the meanings people bring to these settings. Qualitative research...
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...Consumption can turn an mp3 file into value by listening. Watching movies are enjoyable and another thing that I have recently consumed and greatly enjoyed. Consumption can turn a movie into value by watching it. Shopping is also another activity that I have consumed and greatly enjoyed without a doubt. Consumption can turn shopping into value by purchasing different items. 2. What two basic approaches to studying (i.e., researching) consumer behavior are discussed in this chapter? How do they differ? Interpretive research seeks to explain the inner meanings and motivations associated with specific consumption experiences. Quantitative research addresses questions about consumer behavior by using numerical measurement and analysis tools. Interpretive research generally falls into the broader category of qualitative research. When it comes to quantitative research the measurement is usually structured, meaning that the consumer will simply choose a response from among alternatives supplied by the researcher. 3. How is the fact that communication media preferences are changing affecting consumer behavior and the effective use of consumer behavior in business? Consumers no longer communicate by voice to the extent that they used to. In fact, younger consumers have turned to social networking as a preferred means of communication. Older consumers may still prefer speaking to someone in person or on the phone. Middle age consumers may prefer email. Marketers have had to change...
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...Qualitative Study of Reasons for (Non) Participation in Physical Recreation Griffith University Gold Coast Campus Introduction The objective of this qualitative study is to investigate and compare the responses of both single men and women who do not participate in physical recreation. The first part of this report will primarily focus on a brief review of research material gathered in relation to the objective of this study. Secondly this report will give a short description of the research method used to gather the data for the quantitative research and thirdly it will discuss and describe the major reason for the non-participation in physical recreation of single men and women. There will also be a focus on the on the issue and the comparison between the genders with the hope to find the reasoning between the two genders, as well as to determine if possible that one gender exercises more than the other and thirdly the report will discuss and describe the major reason for the non-participation in physical recreation of single men and women. This research will also centre on three (3) primary questions in order to determine the difference between single men and women and how physical and recreational activities impact or do not impact on their everyday work and lifestyles. The questions will also be used within the interview process between the two genders, to again determine the findings and come to a conclusion. Findings will come from: Is motivation or...
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...Marketing research Marketing research is the research that companies do to study consumers and other companies. Marketing research seeks to understand the best ways to connect a consumer and a product, with the hopes that the consumer will buy. This involved evaluating the current marketing already being done for that product, or similar products that are created by the same company, and determining how well the marketing campaigns are working. This also involves studying the marketing techniques of other companies. Marketers begin research with a problem or a question. They don't approach research with the goal to learn more about a particular market. Instead, they want to know why a particular market is doing well, or why it is falling and what can be done to change that. They may also want to know why consumers are not buying some products, but gladly purchasing similar products. Research is then done to answer the question, and that answer can be turned into a marketing technique that may get better results. There are two types of marketing research. The first is consumer market research. The goal is to study the purchasing habits of consumers. This can be done by tallying up how much of a product is sold, through surveys or through other means. The information gathered from consumers can be used to analyze current marketing campaigns and to create new ones. The second type of marketing research is business to business (B2B) research, which studies how businesses sell...
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...Qualitative research designs allow for in-depth assessments and the opportunity to put participant’s responses in context (Parahoo, 2006). Data collection methods include in-depth interviews, observations, recordings and other documentation (Parahoo, 2006). In qualitative research the hypotheses are generated during data collection and analysis, and measurement tends to be subjective (Parahoo, 2006). The flexibility in the nature of qualitative exploration also applies to the size of the samples and the sampling techniques (Parahoo, 2006). According to Polit (2010) qualitative research is based on the quality of data collected rather than quantity of participants involved, the sample size in a qualitative study tends to be smaller than in a quantitative study where sample sizes tend to be larger (Gerrish, 2010). There are four common approaches in qualitative research ethnography, phenomenology, discourse analysis and grounded theory (Parahoo, 2006) and these all take different positions...
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